Webinar Series

TAA webinar certificate of completionTAA webinars are one-hour live, interactive sessions that connect you to experts discussing a variety of topics designed especially for textbook and academic authors. Members can also access 250+ presentations on demand.

How to register for an upcoming webinar:

Members: You can participate in as many sessions as you'd like for free. To sign up, click the Register button below. Read Frequently Asked Questions About TAA Webinars

Non-Members: Join TAA today and receive access to all of TAA's live webinars and 250+ presentations on demand for one full year

2021 Fall Webinar Series

How to Hook Your Audience

Date: Thursday, December 9, 2021, 1-2 p.m. EST


Presenter: Erica Machulak, PhD, Founder, Hikma Strategies

Erica MachulakIn the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work. 

This one-hour webinar presented by Erica Machulak, PhD., founder of Hikma Strategies, will offer a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences. It will focus specifically on how to develop a brief, effective research summary tailored for a target audience beyond your field who may or may not have a research background. We will explore how to create common ground, prioritize key points, preserve credibility, and invite curiosity. The principles discussed in this webinar can be applied to a wide range of genres such as op-eds, educational case studies, and summaries for funding proposals. Participants may wish to come with a research topic in mind and to workshop their topic in a notebook during the webinar. Learn more

New Publisher Practices and the Effect on Royalties

Date: Thursday, December 16, 2021, 2-3 p.m. EST


Presenter: Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group

Are you increasingly confused by the contents of your royalty statements? Do you wonder why the statements get longer but your checks are getting smaller? Juli Saitz, Royalty Expert and CPA has seen the shift in royalty reporting practices and reporting from all of the top higher education publishers. In this webinar she will discuss how publishers are currently marketing textbooks and other electronic materials and will provide a roadmap for evaluating your royalties and knowing what questions to ask of your publisher. In addition, she will address the context of publishing agreements and the importance of reading the “fine print.” Learn more

2022 Spring Webinars

Connecting with a College Textbook Publisher in Changing Times

Date: Thursday, February 10, 2022, 1-2 p.m. EST


Presenter: Sean Wakely, Vice President of Product and Editorial, FlatWorld

Sean WakelyCollege textbook publishing has changed in many significant ways over the past twenty years.  While the industry is still dominated by a small number of large publishers, their product and business models have evolved greatly. Pressure to create a variety of low-priced product options and resulting decreases in growth and profit have caused many publishers to pull back on the acquisition of new products. Consequently, acquisitions editors have often begun to focus on managing existing titles rather than on acquiring new products. If you are flexible, persistent, and creative, you can still find opportunities to write or contribute to a college-level textbook.  This webinar first will describe the current college textbook publishing landscape. Then it will provide you with actionable ideas about how to approach and form a relationship with the editorial staff who are responsible for bringing new writing talent into a publisher. Learn more

Get the Best Index For Your Book: Create a Collaborative Relationship With Your Indexer

Date: Wednesday, February 16, 2022, 1-2 p.m. EST


Lisa Fedorak

Presenter: Lisa Fedorak, Owner and Indexer, Fedorak Indexing Services

You’ve been working long and hard on your book and now you need to get an index for your book. Should you index it yourself, let your publisher take care of it, or hire someone yourself? And if it’s the latter, how do you go about getting a great index for your book when you’ve never gone through this process before and don’t know anything about it? This one-hour webinar presented by indexer Lisa Fedorak will guide you through a collaborative relationship between author and indexer and give you information that can help you get the best index for your book. It will cover when to start looking for an indexer, how to find and evaluate an indexer, things to discuss with your indexer at the start of the indexing process, what to expect during the process and dealing with revisions to the index. Learn more

Laughing and Learning: Effective Ways to Use Cartoons in Your Textbooks

Date: Tuesday, March 1, 2022, 1-2 p.m. EST


Presenter: Bob Mankoff, former Cartoon Editor of The New Yorker, President, Cartoonstock.com

While textbooks aren’t known for being funny, it might surprise you to know that many textbooks sort of double as cartoon anthologies, using cartoons throughout to provide comic relief while reinforcing and making memorable critical concepts through the pleasure of humor.

In this cartoon illustrated webinar, Bob Mankoff, former Cartoon Editor of The New Yorker will show the most effective ways to use cartoons to communicate with your audience on highly complex and even sensitive topics, allowing you to foster learning and encourage dialogue.

Bob Mankoff takes humor seriously but not so seriously as to make it unfunny. So be prepared to laugh and learn.

Book Marketing and Social Media by Authors: Do's and Don'ts

Date: March 16, 2022, 2-3 p.m. EST


Presenter: John Bond, Publishing Consultant, Riverwinds Consulting

John BondPublishers want authors to participate in the marketing and promotion of their new book. But many times authors are novices in publicizing their work. Publishing Consultant John Bond will examine author marketing and social media efforts done right and done wrong. He will look at best practices for promoting their book, as well as explaining why some efforts are time consuming and produce little results. Real life examples will illustrate how authors can smartly and efficiently work with the publisher to market their work; social media included. An extended question and answer period will follow the presentation. Learn more

Beyond Productivity: How to Build a Joyful Writing Practice

Date: Thursday, April 7, 2022, 1-2 p.m. EST


Presenter: Michelle Boyd, PhD, Writer, Scholar, Founder, InkWell Academic Writing Retreats

Are you tired of feeling anxious, overwhelmed, or unconfident as a writer? Do you long to recover your love of inquiry and cultivate a joyful relationship with your writing? 
In this one hour webinar, Michelle Boyd of InkWell Academic Writing Retreats will explain why writing is so emotionally taxing, describe how scholars can use social writing to overcome their writing fears. By the end of the session, each scholar will better understand their own barriers and have a step-by-step plan for implementing their personalized social writing strategy. Learn more

2021 Fall Webinars On Demand

Draw Your Readers in: How-to’s of Digital Textbook Illustration 

Presenter: Paul A. Krieger, author of Visual Analogy Guides

Have you ever wondered how digital illustrations for textbooks are created? Paul Krieger, an author and illustrator, will demonstrate the process of how he uses a Wacom tablet and Adobe Illustrator software to create original illustrations for his books. He also designs his own book covers and will offer tips for creating more appealing and effective book covers. In addition, he will show authors how they can easily start a handy digital sketchbook using an iPad, an Apple Pencil, and an inexpensive app called Procreate. Whether you are simply curious or want to try your hand at illustration, join Paul to see how digital illustration is done. Watch

How Do Publishers Evaluate Book Proposals and Query Letters

Presenter: John Bond, Publishing Consultant, Riverwinds Consulting 

The Query Letter and Book Proposal are the go-to means of communicating an author's ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? Publishing Consultant John Bond examines these common author documents and then uses a publisher's magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher's wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do's and don'ts. Watch

AcWriMo Webinar Series: Are You Ready to Pursue Your Dream of Publication?

Eric J. Schmieder, TAA Membership Engagement Specialist and John Maxwell Team Certified Speaker, Coach, and Trainer, presented a series of inspiring and thought-provoking sessions to help you answer the ten questions necessary to put your publishing dream to the test.

The five-session series included: 

  • Take Ownership and Build Clarity of Your Dream of Publication
  • Control Your Reality and Follow Your Passion in the Direction of Your Dream
  • Design the Path and Connect with People to Realize Your Dream
  • Determine the Cost and Stay the Course to Move Closer to Your Dream
  • Find Fulfillment While Generating Significance Through the Results of Your Dream

Please Note: These sessions were recorded but each recording was only available for 24 hours following the live broadcast due to licensing restrictions on the content. The handouts are still accessible here.

2021 Spring Webinars - Watch On Demand

Effective Organization Strategies for Developing a Textbook Chapter

Effective Organization Strategies for Developing a Textbook Chapter title slidePresenter: Eric Schmieder, author/co-author of several computer technology textbooks

Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together?

In this one-hour webinar, TAA's Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, will share strategies for organizing your content at a chapter level in a way that defines your author style for content delivery. 

Adapted from content in TAA's Writing and Developing Your College Textbook: A Comprehensive Guide, 3e, Schmieder will focus on the organization of content into an effective table of contents through carefully crafted headings and then enhancing the sections with feature strands to engage the reader. Once you have applied these strategies to one chapter, simply rinse and repeat until all of the chapters come together for a finished textbook that exceeds your expectations.  Watch

Your Textbook Isn't Being Revised. Now What?

textbook isn't being revised image

Presenter: Donna Battista, VP of Content Strategy, Top Hat

As publishing companies look to manage costs and focus on large introductory courses, many high-quality and high-value textbooks are not being revised. 

In this webinar, Donna Battista, VP of Content Strategy at Top Hat, and previous Pearson Executive, helps authors navigate this increasingly common challenge. She provides guidance on requesting rights back, what to do when rights are reverted, and what options there are to make content available.

This webinar is packed with industry knowledge and best practices based on Donna’s extensive experience in the publishing industry. Watch

Why Your Journal Articles Are Confusing, and How IMRaD Can Help

Why Your Journal Articles Are Confusing and How IMRaD Can HelpPresenter: Thomas Deetjen, Researcher, University of Texas, and author of Published

Do you struggle to describe your research in writing? Like your crisp research vision inevitably devolves into a disorganized, confusing journal article? Let’s discuss a tool that can help—one with which you’re already familiar, but likely not familiar enough: journal article structure.

In this 30-minute webinar + 15 minutes of Q&A, Thomas Deetjen, aut

hor of Published, explores the value of the Introduction, Methods, Results & Discussion—or IMRaD—journal article structure. Watch

Taxes & Authors: What You Should Know in 2021

Taxes and Authors: What You Should Know in 2021Presenter: Robert M. Pesce, Partner, Marcum LLP

While it is understandable that most writers would prefer to concentrate their time on their writing, writing is a business and you need to make sure you’re taking care of all of the tax deductions that you should be. 

Robert M. Pesce, a partner with Marcum LLP shares the basic tax information you should know as an author. Watch