Presentations on Demand

Watch these one-hour presentations anytime, anywhere, on topics such as writing, editing, contracts, royalties, taxes, copyright, time management and more, presented by a variety of industry experts. Members: Log in to access. Non-Members: Join TAA today and receive access to all of TAA's 250+ presentations on demand for one full year.

Browse presentations by topic below:

Textbook Writing | Textbook Publishing | Contracts & Royalties | Taxes | Copyright | Marketing | Supplements | Indexing | Ebooks, Open Access & Self-Publishing | Textbook Proposals | Visuals and Illustrations

Academic Writing | Academic Publishing | Academic Editing | Academic Books | Grant Writing | Time Management & Productivity | Social Media for Academics | Tenure & Promotion | Dissertation Writing | Visuals and Illustrations

TAA Conference Sessions On Demand

2020 Summer Webinar Series
2019 TAA Conference

2018 TAA Conference

Recent Presentations 

New Publisher Practices and the Effect on Royalties

Presenter: Juli Saitz, CPA, Senior Managing Director, Ankura Consulting Group

Are you increasingly confused by the contents of your royalty statements? Do you wonder why the statements get longer but your checks are getting smaller? Juli Saitz, Royalty Expert and CPA has seen the shift in royalty reporting practices and reporting from all of the top higher education publishers. In this webinar she discusses how publishers are currently marketing textbooks and other electronic materials and provides a roadmap for evaluating your royalties and knowing what questions to ask of your publisher. In addition, she addresses the context of publishing agreements and the importance of reading the “fine print.” Watch

How to Hook Your Audience

Presenter: Erica Machulak, PhD, Founder, Hikma Strategies

How to Hook Your AudienceIn the era of “fake news,” it is critical that research be translated and published as widely and accurately as possible. Among many journalists, however, academics are notorious for their caveats, sub-clauses, and unwillingness to tell a good story. Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work. 

This one-hour webinar presented by Erica Machulak, PhD., founder of Hikma Strategies, offers a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences. It focuses specifically on how to develop a brief, effective research summary tailored for a target audience beyond your field who may or may not have a research background. She explores how to create common ground, prioritize key points, preserve credibility, and invite curiosity. The principles discussed in this webinar can be applied to a wide range of genres such as op-eds, educational case studies, and summaries for funding proposals. Watch

Draw Your Readers in: How-to’s of Digital Textbook Illustration 

Presenter: Paul A. Krieger, author of Visual Analogy Guides

Have you ever wondered how digital illustrations for textbooks are created? Paul Krieger, an author and illustrator, demonstrates the process of how he uses a Wacom tablet and Adobe Illustrator software to create original illustrations for his books. He also designs his own book covers and offers tips for creating more appealing and effective book covers. In addition, he shows authors how they can easily start a handy digital sketchbook using an iPad, an Apple Pencil, and an inexpensive app called Procreate. Whether you are simply curious or want to try your hand at illustration, join Paul to see how digital illustration is done. Watch

How Do Publishers Evaluate Book Proposals and Query Letters

Presenter: John Bond, Publishing Consultant, Riverwinds Consulting 

The Query Letter and Book Proposal are the go-to means of communicating an author's ideas to prospective publishers. But how do publishers assess Book Proposals? When they read a Query Letter, how do they evaluate the idea, the author, and the market? Publishing Consultant John Bond examines these common author documents and then uses a publisher's magnifying glass to look at them through their eyes. By reviewing Query Letters and Book Proposals for the publisher's wants, the author will be better equipped to create more attractive projects that will secure greater attention and possible publishing contracts. John shares best practices for creating these documents as well as the do's and don'ts. Watch

Effective Organization Strategies for Developing a Textbook Chapter

Effective Organization Strategies for Developing a Textbook Chapter title slidePresenter: Eric Schmieder, author/co-author of several computer technology textbooks

Thinking about writing a textbook can be much like planning to climb a mountain. A daunting task that may be overwhelming and require both endurance and strength before even getting started. But what if I told you that like most major projects or journeys, the effectiveness of the whole is really defined by the quality of the small parts that get put together?

In this one-hour webinar, TAA's Membership Marketing Manager and author/co-author of several computer technology textbooks, Eric Schmieder, shares strategies for organizing your content at a chapter level in a way that defines your author style for content delivery. 

Adapted from content in TAA's Writing and Developing Your College Textbook: A Comprehensive Guide, 3e, Schmieder focuses on the organization of content into an effective table of contents through carefully crafted headings and then enhancing the sections with feature strands to engage the reader. Once you have applied these strategies to one chapter, simply rinse and repeat until all of the chapters come together for a finished textbook that exceeds your expectations. Watch

Your Textbook Isn't Being Revised. Now What?

textbook isn't being revised image

Presenter: Donna Battista, VP of Content Strategy, Top Hat

As publishing companies look to manage costs and focus on large introductory courses, many high-quality and high-value textbooks are not being revised.

In this webinar, Donna Battista, VP of Content Strategy at Top Hat, and previous Pearson Executive, helps authors navigate this increasingly common challenge. She provides guidance on requesting rights back, what to do when rights are reverted, and what options there are to make content available.

This webinar is packed with industry knowledge and best practices based on Donna’s extensive experience in the publishing industry. Watch

Why Your Journal Articles Are Confusing, and How IMRaD Can Help

Why Your Journal Articles Are Confusing and How IMRaD Can HelpPresenter: Thomas Deetjen, Researcher, University of Texas, and author of Published

Do you struggle to describe your research in writing? Like your crisp research vision inevitably devolves into a disorganized, confusing journal article? Let’s discuss a tool that can help—one with which you’re already familiar, but likely not familiar enough: journal article structure.

In this 30-minute webinar + 15 minutes of Q&A, Thomas Deetjen, author of Published, explores the value of the Introduction, Methods, Results & Discussion—or IMRaD—journal article structure. Watch

Taxes & Authors: What You Should Know in 2021 

Taxes and Authors: What You Should Know in 2021Presenter: Robert M. Pesce, Partner, Marcum LLP

While it is understandable that most writers would prefer to concentrate their time on their writing, writing is a business and you need to make sure you’re taking care of all of the tax deductions that you should be. 

Robert M. Pesce, a partner with Marcum LLP shares the basic tax information you should know as an author. Watch

Writing a Dissertation and Beyond: Tips & Tools for Launching and Maintaining Your Academic Writing Productivity

Presenters: Danielle Feeney, Assistant Professor of Instruction in Special Education in the Patton College of Education, Ohio University; and Margarita Huerta, Associate Professor, Department of Early Childhood, Multilingual, and Special Education in the College of Education, University of Nevada, Las Vegas

Writing productivity is important for academics at all levels. For graduate students, in particular, writing is essential for completing a dissertation. Unfortunately, approximately 50% of doctoral students do not complete their degrees, often dropping out during the dissertation writing stage. How can graduate students launch a healthy writing habit in order to complete their dissertations and maintain academic writing productivity as faculty? 

In this one-hour webinar, presenters Danielle Feeney and Margarita Huerta discuss research-based, practical tools and tips that have helped them successfully complete dissertations and launch productive academic careers. They also discuss the versatility of transforming and personalizing these tools to help manage other aspects of academic life and work. Watch

Seven Time Management Strategies to Begin, Keep Working On, and Complete Your Projects

7 Time Management StrategiesPresenter: Mary Beth Averill, academic writing coach, editor, and author of How to Become an Academic Coach

Most of us have had the experience of finishing a project at the last minute or late, and not being proud of what we have accomplished. Maybe we just couldn’t seem to find the time to devote to the project or we were frequently interrupted. Procrastination is a term applied to putting things off until later, but what can we do about it? In this webinar, we explore 7 proven strategies for getting started, keeping at it, and finishing our projects. Watch

Juggling Multiple Writing Projects…and Completing ALL of Them

Presenter: Christine Tulley, Professor of English and Founder and Director of the Master of Arts in Rhetoric and Writing, The University of Findlay Juggling Projects

Because of the time it takes to get an article or a book published, productive academics typically work on more than one writing project at a time. The challenge many faculty face is how to keep track of all of the pieces of each writing project and make sure each is completed to a final submission stage. In this 30-minute webinar (short but packed with powerful advice to provide you with more time for writing!), Christine Tulley, author of How Writing Faculty Write and career advice columnist for Inside Higher Education, shares how to develop and use a multiple writing project tracking system that logs all stages of all of the projects and schedules writing time for each to aid in multiple writing project management. Watch

How to Use Any Textbook as the Foundation for an Online Course

Use a Textbook as the Foundation for an Online CoursePresenter: Pat McKeague, Mathematics Textbook Author, Owner, XYZ Textbooks

Whether you use your own textbook in your class or you are using an adopted textbook, this webinar by Pat McKeague will show you how to use any textbook as the foundation for an online course. McKeague shares a step-by-step method for using a textbook to set up an online course using the tools in your LMS, an LTI connection, and video, to create a course that is an exciting, worthwhile experience for your students. Watch

A Crash Course in Creative Commons Licensing

Presenter: Danielle S. Apfelbaum, Senior Assistant Librarian, Farmingdale State College, and Derek Stadler, Assistant Professor, LaGuardia Community College

ApfelbaumStadlerWebinarDid you know that over 1 billion works -- including scholarly articles and a growing number of academic textbooks -- have been licensed with a Creative Commons (CC) license?  Though widely adopted, these continually-updated, legally-enforceable tools remain a mystery to academic writers. Many authors are unaware of the permissions afforded to them through the CC licenses, and many are unaware of permissions afforded to users when a specific CC license is applied to their work by an open-access publisher. By the end of this session, attendees will be able to understand how copyright and the CC licenses work in concert to protect author rights while communicating additional permissions to users, identify and interpret each of the six CC licenses, determine how CC-licensed materials may or may not be used without permission in traditional and open publications, and select a license should attendees wish to openly license their work. Watch

Revising Scholarly Manuscripts—Quickly and Well

Revising Scholarly ManuscriptsPresenter: Tara Gray, author of Publish & Flourish: Become a Prolific Scholar

Organization is the skeleton of a manuscript, its very structure. Get it right and the manuscript works. Get it wrong and it doesn’t. In this one-hour webinar, presented by Tara Gray, author of Publish & Flourish: Become a Prolific Scholar, you will learn how to organize paragraphs around key or topic sentences and how to organize manuscripts around an “after-the-fact” or “reverse” outline. You will also learn how to solicit and use informal feedback effectively by asking just the right readers for feedback and by asking specific questions, such as, “What one place in the manuscript is least clear? Least organized? Least persuasive? Watch

Drafting Scholarly Manuscripts—Quickly and Well

Presenter: Tara Gray, author of Publish & Flourish: Become a Prolific Scholar

Drafting Scholarly ManuscriptsWriting daily in short bursts of time (at least 15-30 minutes) helps get ideas on paper. A hundred scholars were studied who succeeded in writing 30 minutes a day, four days a week. They tripled their productivity from finishing two manuscripts per year to nearly six. But how to get started and stick with it? This webinar shows you how.

You can also greatly enhance your productivity by free writing or writing rapidly without self-censorship and without revising as you write. Free writing is casual, conversational, spontaneous, disorganized and clear only to you (if that). It is also fun to write! Nonetheless, important ideas emerge that can be easily shaped into a full paper. In this one-hour webinar, presented by Tara Gray, author of Publish & Flourish: Become a Prolific Scholar, you will learn how to use these two writing strategies to increase your writing productivity. Watch

An Editor’s View From Journal Article Submission to Publication

Presenter: Micki M. Caskey, Professor, Portland State University

Editors View From Journal Article Submission to PublicationPublishing peer-reviewed journal articles is often considered the gold standard in academia. Yet, what really happens when you submit your article to an academic journal? In this session, Micki Caskey, Former Editor of Research in Middle Level Education Online, an international peer-reviewed research journal, demystifies the journey your article takes during the publication process--from the moment you click on “submit” to the journal’s publication decision. What will improve the likelihood of an “accept” decision? What can you do to avoid the “reject” decision? How do authors celebrate a “revise and resubmit” decision? Micki shares what journal editors want authors to know and do before submitting a journal article that will lead to a successful publication. Watch

Clear Academic Writing Across the Disciplines

Clear Academic WritingPresenter: Caroline Eisner, Certified Professional Coach, Eisner Consulting LLC

We know that for academics and researchers, writing well means being able to write academically in the discursive styles of a specific discipline. Furthermore, when Writing in the Discipline programs are firmly in place, faculty across the disciplines work with students in their courses through assignments and assessments, in-class instruction, and course readings to understand and articulate the disciplinary discourse conventions of that discipline. In this one-hour webinar, Eisner discusses the components of clear academic writing and how these components apply to the discourse conventions across the disciplines. She also reviews what clear academic writing is across disciplines and how to think about, practice, and teach the discourse conventions of specific disciplines. Watch