The Future of Textbooks

Date: Thursday, February 24, 1-2 p.m. ET

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Presenters: Eirik Wahlstrøm, CEO and co-founder, Harald Manheim, CTO and co-founder, Ingrid Skrede, CMO, Ludenso

Ingrid Skrede

Harald ManheimEirik Wahlstrom

U.S. textbook publishers have been focusing on eTextbooks and all-inclusive access models in recent years, but how will that affect the future of print textbooks? Studies by Fredskild and Fredriksen (2020), show that students still 

preferred print textbooks over eTextbooks by 74%. Will this change in the rapidly evolving technological landscape, and how can print books still play a role in education in the future? Award-winning Norwegian EdTech Company Ludenso has partnered with one of Norway’s largest publishers, Aschehoug, to make their traditional textbooks come to life through Augmented Reality (AR), coupling it with relevant digital resources.

Join Eirik Wahlstrøm, Ingrid Skrede, and Harald Manheim from Ludenso, for this 60-minute webinar to learn what AR is and how it can be used in the existing and future print textbooks to better illustrate complex concepts and spark curiosity. In the webinar, you will get a live demo of the technology, insights into the research findings from the initial tests of using AR in classrooms in the Nordics, as well as a step-wise guide into how you as an author easily can bring your books to life.

Eirik Wahlstrøm is the CEO and co-founder of Ludenso. He is a visionary doer, now working to make education more inclusive and creative by disrupting the publishing industry. 


Harald Manheim is the CTO and co-founder of Ludenso. He is a creative entrepreneur who has led the launch of 5 educational AR apps, going out to tens of thousands of students.


Ingrid Skrede is the CMO of Ludenso. She is a curious and avid reader, who has led two research projects on how to utilize the pedagogical potential of AR in education.