Privacy Policy

Please refer to this document for an explanation of TAA's policy on the information we collect; how we use this information and for how long; how cookies are used; opt-out procedures; information access; security; and third-party sites.

This Privacy Policy is effective as of April 1, 2012.

Your prior activities on the site may have been governed by an earlier version of the Policy.

From time to time, we may use your information for new, unanticipated uses not previously disclosed in our Policy. If our information practices change materially at some time in the future, we will post the changes to our website and revise our Policy accordingly. In addition, if we have collected personally identifying information from you, we will notify you about the changes and secure your consent prior to making use of your information in new ways.

This Policy describes how we, The Textbook & Academic Authors Association (“TAA”), handle information we learn about you from our website. If you have questions or wish to contact us about the Policy, direct inquiries to:

Textbook & Academic Authors Association (TAA)
P.O. Box 367
Fountain City, Wisconsin 54629
Phone: (727) 563-0020
Email: [email protected]

What Information Do We Collect?

The information we collect varies depending upon your activities when visiting our site.

We collect personally identifying information you choose to provide to us in connection with your activities on the site. Participation in these activities is completely voluntary; therefore, you can elect not to disclose, for example, your name or address by not participating in the activity.

In addition, for each visitor to our site, we automatically gather certain other information, including (as applicable) internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, processor or device serial number, unique device identifier, geolocation information, and clickstream data. However, all of this automatically gathered information is kept only during the session in which it is collected; the data is deleted when you close your browser.

How Do We Use This Information?

We use this information for purposes stated at the point of collection (for example, where you become a TAA member or renew your membership, where you register for a conference, or where you join an email list), and to analyze trends, to administer the site, to track users’ movements around the site, and to gather demographic information about our user base as a whole. We also use this information to improve the content of our web pages, and to customize the content and layout of our pages. All of this is done with the intention of making our site more useful to visitors.

If you are a TAA member, your name and contact information may be made available to other members on a password protected area of the site, but only if you have elected to share this information publicly.

How Long Do We Keep Your Information?

We may retain membership rosters and event attendance records indefinitely for historical purposes. Any credit card information you may provide for the purpose of participating in a TAA activity is submitted by you directly to our credit card processor and is not accessed or retained by us.


We use session cookies on this website. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited.

We use session cookies to make it easier for you to navigate our site. We use session cookies to record session information, such as which web pages a user has visited, and to track user activity on the site. We also use session cookies to store any passwords used on the site (such as a password associated with a user account), so you don’t have to enter it more than once per session. Session cookies expire when you close your browser.

Opt Out Procedures

If you do not wish to receive promotional emails from us, please let us know by using the opt-out response device that can be found at the bottom of every email we deliver or by emailing us at [email protected]. To help us process your request, please include sufficient information for us to identify you in our records. Please allow a reasonable time for us to process your request. Please note that, although you can opt not to receive promotional messages, we reserve the right to send you informational email messages about any user account you establish on this website or administrative notices regarding the site, as permitted under the CAN-SPAM Act (15 U.S.C. §7701 et seq.).

Information Access

Upon request we provide site visitors with access to their own personally identifying information (e.g., name, address, phone number) that we maintain about them. You can access this information by sending your request to the postal address or email address provided above. To help us process your request, please provide sufficient information to allow us to identify you in our records.

We also offer members the opportunity to have inaccuracies corrected in all information we maintain about them. If you have a member account, you can log into your account and make changes to your member profile. You can also have your information corrected by sending your request to the postal address or email address provided above. To help us process your request, please provide sufficient information to allow us to identify you in our records.

We reserve the right to ask for information verifying your identity prior to disclosing any information to you, or correcting any information. Should we ask for verification, the information you provide to verify your identity will be used only for that purpose, and all copies of this information in our possession will be destroyed when the process is complete.


The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, and to guard that information against loss, misuse or alteration.

Please note, however, that no method of transmission over the internet, or method of electronic storage, is 100% secure. Therefore, while we use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.

Third Party Sites

This Policy applies only to information collected by this website.

From time to time, this website may link you to other sites (“Linked Sites”) that are not owned by TAA. We do not control the collection or use of any information, including personally identifying information, that occurs during your visit to the Linked Sites. Further, we make no representations about the privacy policies or practices of the Linked Sites, and TAA is not responsible for the privacy practices of these Linked Sites.

Be careful of disclosing any of your personally identifiable information when leaving our site. We encourage you to be aware when you leave our site and to read the privacy statements of each and every website that collects personally identifiable information.

Our website may contain affiliate marketing links, which means we may get paid commission on sales of those products or services we write about. Our editorial content is not influenced by advertisers or affiliate partnerships. This disclosure is provided in accordance with the Federal Trade Commission’s 16 CFR § 255.5: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Questions or Concerns

If you believe that this site is not following its stated information policy, you may contact us at the postal address or email address provided above.