Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.

Writing and Developing Your College Textbook

 Guide to Textbook Publishing Contracts

Upcoming Webinars

TAA webinars are 60-90 minute live, interactive sessions that connect you to experts discussing a variety of topics designed especially for textbook and academic authors. Members can also access 100+ presentations on demand.

How to register for an upcoming webinar:

Members: You can participate in as many sessions as you'd like for free. To sign up, click the Register button below. Read Frequently Asked Questions About TAA Webinars

Non-Members: Join TAA today and receive access to all of TAA's live webinars and 100+ presentations on demand for one full year.


Author Q&A: Writing and Developing Your College Textbook

Date: Wednesday, March 22, 3-4 p.m. ET

Open to Members & Non-members

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Presenters: Mary Ellen Lepionka, Sean W. Wakely, Stephen E. Gillen, Authors of Writing and Developing Your College Textbook: A Comprehensive Guide

Stephen E. GillenSean WakelyMary Ellen LepionkaThe authors of Writing and Developing Your College Textbook will share insights into the higher education publishing industry, textbook contract negotiation, and textbook development, in this one-hour webinar. Learn the two-three key trends in the higher education publishing industry about which an author or prospective author should know; what leverage authors have to negotiate changes in a publisher’s standard agreement; and various aspects of textbook development, including writing to your audience, developing an authorial voice, the importance of learning objectives; and much more. Learn more


Screencasting for Academic Authors: How to Create Instructional Media on a Budget

Date: Thursday, April 6, 1-2 p.m. ET

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Presenter: Michael Greer, University of Arkansas at Little Rock / Development by Design

Michael GreerWith the rise of e-books, online learning, and mobile technology, the demand for instructional media is exploding. Textbook authors, academic authors, and instructors are being called upon to design and deliver instruction in multimedia genres like screencasts and videos. Fortunately, authors and teachers today can produce effective screencast videos without going to film school or hiring expensive professional help. This webinar will walk through a sample screencast project to show how you can get started today, even if you have no experience using video editing software. The webinar will demonstrate a simple step-by-step process you can use to create an instructional screencast and offer additional resources for authors who want to learn more about designing and producing educational media. In short, this webinar offers everything you wanted to know about screencasting but were afraid to ask! Learn more


Texts Plus: Ancillary Materials & Companion Sites

Date: Monday, April 24, 3-4 p.m. ET

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Non-members:
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Presenter: Janet Salmons, an independent researcher, writer and consultant with Vision2Lead, Inc.

Janet Salmons

You have completed the textbook manuscript, now what? Some publishers expect you to develop ancillary materials for companion sites they host. If not, you might want to create your own.

In this one-hour webinar, textbook writer Janet Salmons will share and critique examples of companion websites from major publishers and individual authors. She will evaluate the types of materials posted, including media, instructional or student resources. Learn more


Marketing? You're Kidding Me! I'm an Academic! Marketing that Matters (Lessons from a Puffin)

Two-part webinar:
Monday, May 1, 2-3 p.m. ET & Monday, May 8, 2-3 p.m. ET

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Non-members: Join TAA

Presenter: Dr. Meggin McIntosh, Professor Emerita, University of Nevada, Reno, now known as The PhD of Productivity®, is an author, workshop leader, and coach

altImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm. In this focused and practical web-based workshop, you’ll learn: Ways to create awareness of and interest in your work (with the right people); strategies to obtain your MWR (Most Wanted Response); tools to use to strengthen your relationship with potential readers; and means to gain “mindshare” in the very crowded space that is your reader’s brain. You may not realize that the puffin has much to teach you as an academic marketer, but metaphorically, this bird does! Expect to learn and laugh in this 2-part, content-rich webinar. Then start integrating what you learn and watch the difference it makes. Learn more

 

 
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