Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.

Writing and Developing Your College Textbook

 Guide to Textbook Publishing Contracts

Upcoming Webinars

TAA webinars are 60-90 minute live, interactive sessions that connect you to experts discussing a variety of topics designed especially for textbook and academic authors. Members can also access 100+ presentations on demand.

How to register for an upcoming webinar:

Members: You can participate in as many sessions as you'd like for free. To sign up, click the Register button below. Read Frequently Asked Questions About TAA Webinars

Non-Members: Join TAA today and receive access to all of TAA's live webinars and 100+ presentations on demand for one full year.


Marketing? You're Kidding Me! I'm an Academic! Marketing that Matters (Lessons from a Puffin)

Dates: Two-part webinar Monday, May 1, 2-3 p.m. ET & Monday, May 8, 2-3 p.m. ET

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Presenter: Dr. Meggin McIntosh, Professor Emerita, University of Nevada, Reno, now known as The PhD of Productivity®, is an author, workshop leader, and coach

altImagine having people read your writing! Imagine having others interested in your work and talking about it! Imagine your efforts receiving recognition! Guess what?! You have to market yourself and your work and you don’t have to spend a lot of money or hire a PR firm. In this focused and practical web-based workshop, you’ll learn: Ways to create awareness of and interest in your work (with the right people); strategies to obtain your MWR (Most Wanted Response); tools to use to strengthen your relationship with potential readers; and means to gain “mindshare” in the very crowded space that is your reader’s brain. You may not realize that the puffin has much to teach you as an academic marketer, but metaphorically, this bird does! Expect to learn and laugh in this 2-part, content-rich webinar. Then start integrating what you learn and watch the difference it makes. Learn more


Fall Webinar Series


A 30-Step Guide to Publishing in Scholarly Journals

Dates: Two-part webinar Wednesday, September 20 & 27, 2-3 p.m. ET

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Presenter: Anthony J. Onwuegbuzie, Sam Houston State University and University of Johannesburg

Anthony OnwuegbuzieThe overall goal of this two-part webinar is to provide a meta-framework for publishing that contains steps that are continuous, iterative, interactive, holistic, dynamic, and synergistic. Specifically, in the first webinar, Onwuegbuzie will summarize 30 steps to publishing. In the second webinar, he will outline strategies for helping authors secure impactful publications—which represent publications that advance the field. Both these webinar sessions are applicable for all emergent scholars—including doctoral students—who would like to learn how to secure quality publications. Also, these sessions are useful for beginning faculty members and experienced faculty members alike. Learn more


Designing a Web Presence for Your Book (Beyond the Publisher Website)

Dates: Two-days Tuesday, October 10 & 17, 3-4 p.m. ET

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Katie LinderPresenter: Katie Linder, Katie Linder Consulting, LLC

Your book’s website is the only tool that works around the clock to promote your book, but sometimes the web presence provided by a publisher is… underwhelming. In this two-part webinar series facilitated by book author Katie Linder, you’ll learn how to create a web presence for your book that highlights its key features, bonus materials, purchasing options, and more.

In the first webinar, Katie will focus on the content and strategy of book websites. What are the options for what they can include? How can they be used to promote your book? She will also share specific examples of book websites and discuss some of the dos and don’ts of website design. In the second webinar, Katie will focus on the back-end logistics of creating and designing a website including choosing a domain name, web hosting possibilities, content management systems, and website maintenance, so you will know exactly what you need to do to get started with building your own book website. Learn more


Promoting Your Scholarship via Podcasting (It’s Easier Than You Think!)

Dates: Two-days Monday, November 6 & 13, 3-4 p.m. ET

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Non-members:
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Katie LinderPresenter: Katie Linder, Katie Linder Consulting, LLC

Podcasting is becoming an increasingly popular method of sharing content, but many authors don’t know how to get started. In this two-part webinar series facilitated by book author and podcaster Katie Linder, you’ll learn about the tools you need to launch a podcast as well as tips and strategies for how to promote your work through this creative medium.

In the first webinar, Katie will share her strategies for promoting scholarship through podcasting and will cover topics such as choosing a show topic, creating regular content, building an audience, connecting with the podcaster community, and attracting sponsorship. In the second webinar, Katie will focus on the logistics of launching a podcast including recording equipment, editing software, audio hosting, website design, and social media management. She will also share tips and strategies for time management when recording regular podcast episodes. Learn more

 
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