Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.
Textbook Awards | McGuffey Longevity Award
The William Holmes McGuffey Longevity Award ("McGuffey") recognizes textbooks and learning materials whose excellence has been demonstrated over time. To be nominated, a work must have been in print 15 years and still be selling.
Works are judged by textbook authors and subject matter experts for their merits in four areas:
Textbooks and learning materials eligible for entry include single works and series.
Nominations for 2018 Textbook Awards will be open September 1 to November 1, 2017. There is no limit to the number of entries from a single author or publisher. You must submit a separate nomination form for each nominated work.
Nomination fee: $350 (non-refundable) for single books. $700 for series.
Nominees must provide four copies of the print book. Three copies will be mailed to the judges during the nomination process and one copy of winning books will be mailed to TAA headquarters. Judges' addresses will be sent by November 15, 2017. Judges must receive books by December 1, 2017.
If nominating a series, the publisher or author submits a sample of the series. If the work spans two or more grade levels, the sample should include one at a lower level and one at a higher level. Nominations may include a promotional brochure or package for the entire series to help judges understand the scope of the program and components. Nominations are limited to ancillaries that coincide with the grade levels that are submitted. The award is for the entire series.
Please have these items ready before completing the online nomination form:
Nominated works are judged in eight discipline categories:
Judges are textbook authors and subject matter experts in appropriate disciplines. Judges who have directly competing works are asked to abstain from judging those works. College/university and K-12 books are judged separately. If there are college/university and K-12 entries in all eight categories, there is the potential for 16 McGuffeys to be awarded each year, eight in the university/college division and eight in the K-12 division.
Works are judged for their merits in four areas:
Judges' comments are shared with nominating publishers and authors. Judges remain anonymous.
When Awards Are Presented
Awards are presented at an Awards Ceremony held at TAA's annual conference. Those not present are mailed their physical award after the conference. For books with multiple contributors, only the editor and/or primary author receive a physical award. The 2017 TAA Conference will be held in Providence, RI, June 9-10.
Spreading The Word About Your Award
TAA issues press releases on the awards to journals and publications and to other media outlets designated by each winner. An article about the awards is also published on TAA's blog, Abstract.