Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.
"TAA and the authors have done a wonderful service to us all—textbook, academic, and even trade authors—with this seminal, blood-and-guts guide to the art, craft, and work of authoring. Even though I signed my first contract in 1987, I read every word of this valuable new book and took pages of notes to guide me forward!"
- Robert Christopherson, author of Geosystems, 9e
- Kevin Patton, author of Anatomy & Physiology (9e). Read the full review on his blog, TheTextbookAuthor.
"Wow! Lots of changes! I appreciate all the new graphics, the book is much more visually appealing for the reader than the 2nd edition. You won't have to read a whole chapter to find the important nuggets you are looking for. The new organization is great! The co-authors that were brought in definitely add to the authority of this book for new authors. The case studies and author to author features add real-life examples and offer relatability."
- Laura Frost, author of General, Organic, and Biological Chemistry
- Linda S. Ganster, Editorial Director, Rowman & Littlefield
- Steven Barkan, author of Criminology: A Sociological Understanding
"I’ve authored two TAA-award winning texts, co-authored two more, and contributed to another dozen, but I still found plenty of tips and useful information that I will apply in my next project. My only wish is that I’d had this book 10 years ago. Every current and hopeful textbook author should read this book and every publisher should buy it for their authors."
"I signed my first textbook contract in 1999, with no understanding of textbook contracts, the publishing industry, or my rights as an author. How I wish I would have had a resource like Writing and Developing Your College Textbook 3e to guide me through the process of writing a textbook proposal, negotiating a contract and developing a manuscript as I navigated the unfamiliar waters of the textbook publishing industry. Although I am now considered a veteran textbook author, this book has been an interesting and informative read, providing deeper insight into the rapidly changing textbook publishing industry. The authors are top experts in their fields and provide a clear narrative, along with pertinent examples for each of the major concepts presented. I highly recommend this book to those who are interested in writing a textbook and for those who are already published, but wish to delve deeper in their knowledge of the publishing industry. The reader of this book will be armed with the many years of collective experience provided by the authors, saving him/her from making the many mistakes I made when preparing to write my first book. It is entirely possible that one grain of knowledge learned from this book could make (or save) thousands of dollars in royalties over the lifetime of a textbook!"