Social Media Policy
Participation in social media on behalf of TAA is not a right but an opportunity, so please treat it seriously and with respect. Failure to abide by these guidelines could put your participation at risk.
- Identify yourself—name and, when relevant, role at TAA—when you discuss TAA or TAA-related matters, such as TAA products or services. You must make it clear that you are speaking for yourself and not on behalf of TAA. Use a disclaimer such as this: "The postings on this site are my own and don't necessarily represent TAA's positions, strategies or opinions."
- TAA members and employees are personally responsible for the content they publish online, whether in a blog, social media site or any other form of user-generated media. Be mindful that what you publish will be public for a long time—protect your privacy and take care to understand a site's terms of service.
- Don't provide TAA's, it’s employees, or member’s confidential or other proprietary information and never discuss TAA business performance or other sensitive matters publicly.
- Respect copyright, fair use and financial disclosure laws.
- Don't cite or reference members, partners or suppliers without their approval. When you do make a reference, link back to the source. Don't publish anything that might allow inferences to be drawn which could embarrass or damage a member.
- Try to add value. Provide worthwhile information and perspective. TAA's brand is best represented by its people and what you publish may reflect on TAA's brand.
- Don't pick fights, be the first to correct your own mistakes.
- Respect your audience. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in the workplace. You should also show proper consideration for others' privacy and for topics that may be considered objectionable or inflammatory—such as politics and religion.
- Be aware of your association with TAA in online social networks. If you identify yourself as a TAA member or employee, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and members.