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2017 Textbook Awards Ceremony

Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.

Writing and Developing Your College Textbook

 Guide to Textbook Publishing Contracts

TAA Conference Schedule

Click on the session titles for session descriptions or refer to the Program page.
TAA reserves the right to make changes to the program and schedule as circumstances require.

Thursday, June 8, 2017

5:00 – 6:30

 Networking Reception

Friday, June 9, 2017

7:30 – 8:30

Registration & Continental Breakfast

8:15 – 8:30

Welcome Address
Presenter: Steven Barkan, TAA President

8:30 – 9:00

GeoPrimer: Providence—Historical Richness, Diversity, Built on 7 Hills
Presenter: Robert Christopherson

9:15 – 10:15 

Writing a Journal Article in 12 Weeks: Inspiration, Concepts, and Success
Presenter: Wendy Laura Belcher 

The Life Cycle of a Textbook: Psychological and Legal Challenges
Presenters: Zick Rubin, Brenda Ulrich, Sean Wakely 

10:30 –11:30 

Increase Your Writing Skills and Publishing Success: Tips, Tricks, and the Secret Sauce
Presenter:Kathleen King

A Lion Tamer’s Guide to Writing Textbooks: High Performance with Minimal Injury
Presenter: Kevin Patton

Time-saving Tech Tips: Optimizing Your Production
Presenter: Eric Schmieder

11:30 – 1:00 

Lunch on Your Own

1:00 – 2:00

Weeding and Harvesting the Most Appropriate Journal for Your Work: Successful Strategies from Novice and Experienced Academic Writers
Presenters: Laura Jacobi, Dannelle D. Stevens, Kristen Cvancara 

Getting the Best Index for Your Book
Presenter: Stephen Ingle

An Update on Open Educational Resources (OER)
Presenter: Sean Wakely

2:15 – 3:15 

Plan, Propose & Publish an Edited Book
Presenter: Janet Salmons

Creative Self-Help for Textbook Authors
Presenter: Mary Ellen Lepionka 

Brand U: Establishing and Promoting Your Professional Brand
Presenter: Amy DeLouise

3:30 – 4:30 

Grants 101: The Basics to Getting Your Project Funded
Presenter: Claudia Sanchez

Bringing Textbooks to Life: Strategies for Developing and Designing Content for a Mobile Generation
Presenters: Michael Greer, Kevin Patton

4:45 – 7:00  

TAA Textbook Awards Ceremony & Reception

Saturday, June 10, 2017

7:30 – 8:30

Networking Breakfast

8:15 – 8:30 

Saturday Welcome 

8:45 – 9:45

Choices, Time, Timing, and Consequences: Selecting Types of Academic Writing Spanning Your Career  
Presenter: Dannelle D. Stevens

Your Royalties: The View from the Inside and Out
Presenter: Juli Saitz

10:00 – 11:00

Strategies for Collaborating with Multiple Authors
Presenters: Audrey Cohan, Andrea Honigsfeld 

Wanna Get Away? Maybe Now You Can: Parting with Your Publisher
Presenter: Steve Gillen

Academic Self-Publishing - No Longer a Pioneer's Path
Presenter: Daniel Berze

11:15 – 12:15

What Big Data Can Mean to You
Presenter: Christopher Kenneally

The Digital Book Report 2017
Presenter: June Jamrich Parsons

32 Ways to Promote Your Book & Increase Sales
Presenter: Katie Linder

12:15 – 1:45

Lunch on Your Own

2:00 – 3:00

10 Tips to Enhance Your Writing & Take the Stress Out of Polishing Your Work
Presenter: Robert Barlow

So You Want to Write a Textbook! Lessons Learned and Advice Sought
Presenters: Laura Frost, Brent Blair, Dave Dillon, Richard Mullins

3:15 – 4:15 

Roundtable Discussions:

Becoming an Academic Author: The First Year
Presenters: Kathy Ewoldt, Erin Sullivan, Heike Rüdenauer, Kristin Withey 

Independent Publishing for Academic Authors, a Great Opportunity! But Is It For Me?
Presenter: Margaret Thompson Reece

Publishing Contracts Q&A
Presenter: Steve Gillen

Writing Successful and Engaging Titles and Abstracts: Invitations to be Read
Presenter: Dannelle D. Stevens

Writing Your Book Solo or With Coauthors
Presenter: Michael Spiegler

Your Online Brand as an Author
Presenter: Eric Schmieder


Questions about the schedule? Contact Maureen.Foerster@TAAonline.net

 

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