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7/24 Constructing Your Ideal Reader
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Creative Self-Help for Textbook Authors

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Presenter: Mary Ellen Lepionka, author of Writing and Developing Your College Textbook, and a retired publisher, editor, textbook developer and college instructor

Mary Ellen Lepionka has developed practical suggestions for textbook writing through her experiences working for publishers and their authors, troubleshooting their print and online textbook projects. Her aim in writing this book, in addition to helping you succeed in the textbook publishing industry, was to help you develop textbooks on your own when development help from publishers is not forthcoming for any reason. In this session, Mary Ellen shares practical advice and models a creative problem solving approach that you can customize to create your own useful tools for success in your textbook enterprise.

Mary Ellen Lepionka of Gloucester, MA is a retired publisher, author, editor, textbook developer, and college instructor with a Master’s in anthropology from Boston University and Ph.D. work at the University of British Columbia. In the 1990's she worked in higher education publishing as a developmental editor of college textbooks, principally for Houghton Mifflin and Pearson Education. Between 2002 and 2011 she established Atlantic Path Publishing as a retirement business and published two editions of Writing and Developing Your College Textbook and related titles. She presently is an independent scholar writing a history of Native Americans on Cape Ann.

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