2021 Textbook Awards Header

2021 TAA Textbook Awards Media Kit

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2021 Virtual Textbook Award Ceremony Video link: https://youtu.be/F8dsBn9VBJE

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Textbook & Academic Authors Association Announces 2021 Textbook Award Winners

Twenty-five textbooks have been awarded 2021 Textbook Awards by the Textbook & Academic Authors Association (TAA). Six textbooks received William Holmes McGuffey Longevity Awards, nine textbooks received Textbook Excellence Awards, and ten textbooks received Most Promising New Textbook Awards.


The McGuffey Longevity Award recognizes textbooks and learning materials whose excellence has been demonstrated over time. The Textbook Excellence Award recognizes excellence in current textbooks and learning materials. The Most Promising New Textbook Award recognizes excellence in 1st edition textbooks and learning materials.

The awardees were recognized during an online textbook awards ceremony at 1 p.m. ET on Friday, March 19, 2021. The ceremony recording is now available below.

View the 2021 Textbook Award Winners

Nominations for the 2022 Textbook Awards are open September 1 to November 1, 2021. Learn more.

In the News


Here's what judges had to say:

African American Psychology: A Positive Psychology Perspective, 1e
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"African American Psychology: A Positive Psychology Perspective should win the Textbook Excellence Award for its role in helping to set the stage for scholars in all fields of psychology from community psychologists to social psychologists to advance the current movement of decolonizing curricula in the academe, as well as, helping to advance equity in academic publishing." 

Biopsychology: Fundamentals and Contemporary Issues, 1e
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"Biopsychology by Martin Shapiro clearly merits the Most Promising New Textbook Award. It does an outstanding job of teaching very complex material through an appealing, relevant presentation for students." 

Business and Society: Ethical, Legal, and Digital Environments, 1e
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"Business and Society: Ethical, Legal, and Digital Environments is a worthy TAA award winner. It combines superb and current content-coverage with primary-sourced research in a visually appealing presentation that will keep students and instructors intrigued for a long time after their semester ends." 

Calculus for AP®, 2e
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"A rigorous, thorough and lucid presentation of calculus for anyone taking the AP test. This text incorporates easy to use computer technology to support student learning and prepare them for success on the AP exam." 

Child and Adolescent Development: A Social Justice Approach, 1e
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"Child and Adolescent Development: A Social Justice Approach by Kristine Anthis is a well organized scholarly publication on child and adolescent development, chunked for ease of teaching and appropriate cognitive load for students, with relevant exercises and media links. This textbook is not only a strong text in content and format, this book sets a new standard for textbooks and their relevance in a world and a country coming to terms with its - coming to terms with OUR - structural racism, barriers to equity, relegation of the poor, and social and political divisiveness." 

Design of Machinery, 6e
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"Design of Machinery is academically brilliant and engaging, and it is presented in a manner that promotes the reader's intuitive understanding about concepts and methods with an emphasis on applications." 

Discovering Public Relations: An Introduction to Creative and Strategic Practices, 1e
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"Karen Freberg has written a relevant and engaging book on Discovering Public RelationsThe content is outstanding. I cheered at a whole chapter on Ethics. I would feel comfortable using it in any class. It is readable, it is interesting... and it does not lose the reader in technicalities." 

Entrepreneurial Finance: The Art and Science of Growing Ventures, 1e
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"Entrepreneurial Finance: The Art and Science of Growing Ventures by Luisa Alemany and Job J. Andreoli is an exemplary work because it strikes a successful balance between practice and theory; by providing a practical blueprint for entrepreneurial ventures, this unique Europe-centered textbook will be useful to students and any individual interested in potentially seeding and financing a new business." 

Entrepreneurship: The Practice and Mindset, 2e
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"Entrepreneurship: The Practice and Mindset is a textbook can definitely be used in a business academic setting, but could also be used by anyone who wants to learn more about launching a business. This is an engaging textbook that provides students with the skillset, mindset, and tools to become entrepreneurial thinkers and to develop entrepreneurship as a life skill that will be useful in any endeavor." 

Evaluation in Today's World: Respecting Diversity, Improving Quality, and Promoting Usability, 1e
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"Evaluation in Today’s World is a pathbreaking new text in which social justice, diversity, and inclusion are foundational principles for every aspect of the evaluation process. Thomas and Campbell have demystified the evaluation process investigating social justice issues while respecting culture, but does not shy away from the difficulties of doing so. In demystifying the process, they have offered solutions that even the most seasoned researcher will be able to build on." 

Human Development: A Cultural Approach, 3e
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"Human Development: A Cultural Approach is an informative, provocative, and rewarding textbook. Placing human development in diverse cultural contexts, the authors tell a fascinating story." 

In eynem: The New Yiddish Textbook, 1e
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"I've seen a lot of foreign language textbooks over the years but this one was so engaging that I had a hard time putting it down. It's the best marriage of authentic language and culture (both day-to-day and high culture) I've seen in a foreign language textbook. After reviewing this, I'm thinking I need to sign up to take this course for real. Not only would I use this textbook, indeed I plan to do just that as my summer project." 

Integrated Chinese, 4e
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"Integrated Chinese has become the standard text for Chinese language programs at universities in the United States for good reason. It fully lives up to its Chinese name by offering an integrated approach to teaching and learning speaking, listening, reading, and writing skills. In terms of conception, design, and production values, it sets the standard for what a second language textbook should look like. They simply don't come better than this." 

Intercultural Communication: A Critical Perspective, 1e
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"Intercultural Communication: A Critical Perspective takes a nontraditional approach to understanding intercultural communication by going beyond the mere presentation of intercultural concepts, to offering a multifaceted critical approach to our understanding of intercultural dynamics and communication. Presentation of content in this text also serves as a framework for research initiatives while also helping students to understand the many challenges and complexities that intercultural communication contexts and interactions invites and ways to successfully negotiate them." 

Intimate Relationships, 1e
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"Intimate Relationships gives great insight into the relationships that make up your life. Remarkable...a textbook students will find themselves enjoying reading. And they will be surprised at how much they learned." 

Machine Design: An Integrated Approach, 6e
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"Machine Design is one of the finest engineering texts in publication today. Time tested material that can be used for undergraduate courses and as a ready reference for professional engineers." 

March's Advanced Organic Chemistry: Reactions, Mechanisms, and Structure, 8e
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"March's Advanced Organic Chemistry 8th Edition should win TAA's McGuffey Longevity Award. This text has been educating organic chemists for over 50 years. The unique format of half advanced organic text - half reaction and mechanism reference stands the test of time. If you ask a Christian whether the Bible deserves to win a TAA award, I imagine you'll get the same answer that an Organic Chemist would give when asked if March deserves to win a TAA award. A no-brainer here." 

Principles of Marketing for a Digital Age, 1e 
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"Principles of Marketing for a Digital Age is a wonderful introduction for an aspiring marketer that rightfully places the customers and their needs as the primary focal point for the inception of any marketing strategy." 

Statistics With R: Solving Problems Using Real-World Data, 1e
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"Statistics with R: Solving Problems Using Real-World Data is most deserving of the Textbook Excellence Award. I have accumulated bookshelves full of statistics texts, but none in my collection is like this one. I have no doubt that students will find this text accessible, engaging, informative, and immensely useful." 

Structures by Design: Thinking, Making, Breaking, 1e
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"Structures by Design is an innovative and abundantly illustrated book packed with interactive exercises and informative diagrams. It is a book that will likely traverse conventionally siloed aspects of architecture curricula, finding its way into structures courses as well as design studios. The author uses easy-to-understand and appropriate examples, starting with the simple and building to the complex, to walk the reader through the world of structural engineering."

The Christian Theological Tradition, 4e
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"The Christian Theological Tradition will introduce novices to Christian Theology, providing concise but comprehensive coverage of the major figures, events, and contributions through history. Writing such a book is an impressive challenge, but writing it in such an engaging and accessible way is remarkable." 

The Essentials of Computer Organization and Architecture, 5e
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"The Essentials of Computer Organization and Architecture, together with the associated online learning materials provide an excellent introduction to the Computer Science curriculum. It addresses a very technical and detail-oriented topic in an approachable way that makes Computer Architecture understandable for students who might otherwise struggle. It covers a tremendous breadth of information that makes it easy for any instructor to select the specific concepts to cover in a course." 

The Logic of American Politics, 9e
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"If there ever is any logic to American politics, the authors of Logic of American politics have captured it. The book very well examines the bases for success and failure in American politics." 

The McDonaldization of Society: Into the Digital Age, 9e
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"The McDonaldization of Society is a fantastic book that definitely deserves an excellence award. This beautifully written book brilliantly explores the role of both producers and consumers in society and powerfully fosters critical thinking within the mind of the reader." 

Write More, Publish More, Stress Less!: Five Key Principles for a Creative and Sustainable
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"Write More, Publish More, Stress Less stands out from the rest of the books of its genre and deserves to win the Textbook Excellence Award. It is a gem that contains precious nuggets of practical and useful wisdom on the writing process. When I can pick up a book and start thinking how I can use it for a course, I'm sold! The author has a good feel for her audience, the suggestions are do-able and, from experience, seem just right." 


Questions? Contact Eric Schmieder, Membership Marketing Manager, at Eric.Schmied[email protected] or (919) 437-0241