|
Keep
your textbook alive through multiple editions
If you want your
book to live through more than just the first edition, said Michael
Sullivan, an award-winning math author, you need to work at it. "Complacency
is your enemy," he said. "No book is ever finished. No book is ever
perfect. Every book can be improved." Sullivan shares these tips for
ensuring textbook longevity:
- Immediately
after the textbook is published, start two files, a reprint file
containing little changes, and a revision file, containing larger
changes.
- Ask your publisher
to get competitive reviews.
- Ask to attend
a national sales meeting. Get to know the salespeople. Hang out
in the Hospitality Room, but watch your drinking.
- Offer to make
sales calls.
- Be prepared
for unkind remarks.
- When you attend
professional meetings, hang out in the booth where your books are
being sold. When there's down time, you can get to know the sales
reps very well.
|
