Who We Are. The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books.

Writing and Developing Your College Textbook

 Guide to Textbook Publishing Contracts

Conference Mentor Registration

Mentor registration is now open!

Following are the details of the mentor program:

  • Each mentor sessions is 15 minutes in duration.
  • Conference attendees may register for up to three 15-minute mentor sessions.
  • More than one session with any single mentor is not permitted.

Click on the link associated with the mentor of your choice and select a time slot. You will receive a confirmation email for each of the sessions you select. All times are EDT (Conference Time).

*Please Note: Many of the mentor time slots take place during conference sessions. Please consult the conference schedule before making your selections to confirm your appointment does not conflict with a session you wish to attend.

Wendy Laura Belcher, Professor, Princeton University

Mentor Topics: Journal Article Writing and Publishing

Author of best-selling book Writing Your Journal Article in 12 Weeks: A Guide to Academic Publishing Success, Wendy Laura Belcher is an award-winning author, academic editor, international lecturer, and professor. She designed one of the first publication focused writing courses for graduate students and junior faculty in the nation, and for ten years has conducted such courses at UCLA, and in research institutions around the world. Wendy has twenty years of experience as an academic editor, including eleven years managing an ethnic studies press and the peer-reviewed journal of record in the field, Aztlan: A Journal of Chicano Studies.

Sign-up for a 15 minute mentoring session with Wendy.

Michael Greer, Development by Design / University of Arkansas, Little Rock

Mentor Topics: Rethinking Textbook Design and Journal Article Writing/Publishing

Michael Greer is an educator, academic and textbook author, and editor who has been working in higher education for over 20 years. He has conducted a number of usability studies on college textbooks, published on textbook design and usability, and studied the ways in which students read and use textbooks. He worked as a development editor at Pearson for 15 years before starting his own company, Development by Design. Michael teaches online courses in editing and publishing at the University of Arkansas at Little Rock and is editor for the journal Research in Online Literacy Education

Sign-up for a 15 minute mentoring session with Michael.

Steve Gillen, Partner, Wood Herron & Evans LLP

Mentor Topics: Publishing, Media, and Copyright Matters 

Steve Gillen teaches Electronic Media Law at the University of Cincinnati College Conservatory of Music. Steve worked for nearly 20 years in publishing prior to entering private practice in the middle 1990’s. He is presently a partner at Wood Herron & Evans (a 145-year-old Cincinnati law firm focused on intellectual property) where he concentrates his practice on publishing, media, and copyright matters. Steve is a long-time member of the TAA Council and a regular speaker at TAA conferences.

Sign-up for a 15 minute mentoring session with Steve.

Kathleen P. King, Professor, University of Central Florida, Orlando

Mentor Topics: Writing Productivity and Technology Tools for Authors

Kathleen King is Professor and Program Director of Higher Education & Policy Studies at University of Central Florida, Orlando. Her major areas of research include transformative learning, technology innovations, leadership, faculty development, and diversity. In 2011, she was inducted into The International Continuing and Adult Education Hall of Fame. As an award winning author who has published over 30 books and 150+ articles, Kathleen is a popular keynote and conference speaker, mentor, and professor.

Katie Linder, Director of Oregon State University Ecampus

Mentor Topic: Social Media for Academics

As an author, Katie Linder takes an active role in marketing her works and developing her brand. She uses social media platforms widely and has developed and implemented marketing strategies that include the use of multiple social media platforms for maximum exposure. Katie is an avid writer and researcher with a passion for connecting audiences with research on student learning. She learns like it's her job and helps others to do the same with a weekly solo podcast, a weekly essay series, and her new book The Blended Course Design Workbook: A Practical Guide. Katie is also the Oregon State University Ecampus research director and an associate editor for the International Journal for Academic Development.  

Sign-up for a 15 minute mentoring session with Katie.

Felicia Moore Mensah, Professor, Teachers College, Columbia University

Mentor Topics: Academic Writing & Mentoring Academic Writers

Felicia Moore Mensah is Professor of Science Education and Program Coordinator of the Science Education Program, Teachers College, Columbia University, NYC.  Her research focus is diversity and social justice education with emphasis on improving science experiences for PreK-16 teachers and students. Felicia has advised and worked with doctoral students and junior faculty nationally and internationally. She received the Early Career Award, Division K, American Educational Research Association (2012), and the Race, Culture and Diversity Teaching Award, Teachers College (2006, 2015). She is a past President for Sisters of the Academy.

Sign-up for a 15 minute mentoring session with Felicia.

Juli Saitz, CPA, Senior Managing Director at Ankura Consulting Group

Mentor Topic: Author Royalties

Juli Saitz, CPA, is a Senior Managing Director at Ankura Consulting Group. She leads the contract and royalty compliance practice at Ankura and has extensive experience serving clients including several textbook authors and multi-national corporation licensors. Her work in this area includes developing and implementing royalty compliance programs and performing audits of licensees around the world. Saitz has helped authors and corporate clients recover millions of dollars in asserting their audit rights related to licensed copyrights, trademarks and patents. She is focused on the shift in the publishing industry to electronic content delivery methods and adaptive learning platforms. In addition, Saitz has served as a damages expert in matters involving royalty disputes in the publishing industry.

Sign-up for a 15 minute mentoring session with Juli.

Claudia Sanchez, Associate Professor, Texas Woman's University

Mentor Topic: Grant Writing

Claudia Sanchez is Associate Professor in the Department of Teacher Education at Texas Woman’s University and Secretary of the Textbook & Academic Authors Association. She has written and directed three federal grants totaling over 4 million dollars, which focus on teacher preparation.

Sign-up for a 15 minute mentoring session with Claudia.


Eric Schmieder, Technology Instructor, NC Community Colleges

Mentor Topic: Technology Tips for Writing Productivity

For over 15 years through the North Carolina Community College System and North Carolina State University, Eric Schmieder has taught thousands of students to be more efficient using computer technologies. His experience both in and out of the classroom environment has made him an effective leader, speaker, and author in the industry. Attending his third TAA conference this year, he is excited to share some tips for using technology to improve your writing.

Sign-up for a 15 minute mentoring session with Eric.

Dannelle Stevens, Professor, Portland State University

Mentor Topics: Journal Article & Academic Book Authoring, Faculty Writing Group Strategies

Dannelle D. Stevens is a Professor of Curriculum and Instruction at Portland State University, Oregon and received her educational psychology doctorate from Michigan State University. She has co-authored three books, framed around different ways to assist faculty in their complex roles as scholars and teachers. In her role as PSU Faculty-in-Residence for Academic Writing in the Office of Academic Innovation, she has created the Jumpstart Academic Writing Program involving over 60 faculty practicing and publishing academic writing.

Sign-up for a 15 minute mentoring session with Dannelle.

Michael Spiegler, Professor, Providence College

Mentor Topics: Textbook and Academic Authoring

Michael Spiegler, Professor of Psychology at Providence College, is an academic and textbook author with leading psychology textbooks, including Contemporary Behavior Therapy (6th ed.) winner of the McGuffey Award in its 5th ed., and Personality: Strategies and Issues (8th ed.). He has presented more than 30 workshops and intensive courses on textbook writing nationally and internationally. He is a consultant/mentor to college textbook authors in diverse disciplines. Michael is active in TAA governance and has been elected to the TAA Council of Fellows.

Sign-up for a 15 minute mentoring session with Michael.

Mike Sullivan, Veteran Textbook Author, Emeritus Professor, Chicago State University

Mentor Topics: Textbook Authoring, Working with Publishers

An Emeritus Professor of Mathematics at Chicago State University, Michael Sullivan has been writing textbooks for more than 35 years and currently has 15 books in print. Sullivan has authored or coauthored over 100 textbooks, including subsequent editions, in Calculus, Precalculus (including College Algebra and Trigonometry), Finite Mathematics, and Business Calculus. His publishers include Pearson Education, John Wiley and Sons, and W. H. Freeman.

Sign-up for a 15 minute mentoring session with Mike.

Brenda Ulrich, Partner, Rubin & Ulrich, LLC

Mentor Topics: Publishing Contracts and Copyright 

Brenda Ulrich is an intellectual property attorney who focuses on publishing and higher education.  Brenda represents authors negotiating publishing agreements, agency agreements, and joint author agreements and helps authors to resolve publishing disputes. She also advises colleges and universities on the development and implementation of intellectual property policies and on navigating the thorny copyright questions related to classroom and online teaching in the 21st century. She is a partner in the law firm of Rubin & Ulrich, LLC, which specializes in publishing, copyright, trademark, and higher education law.

Sign-up for a 15 minute mentoring session with Brenda.

 Zick Rubin, Partner, Rubin & Ulrich, LLC

Mentor Topics: Publishing Contracts and Copyright 

As an author of psychology textbooks, Zick Rubin has personal experience with the life cycle of textbooks, including issues of succession among co-authors. As a publishing lawyer, he has worked with many authors on the legal issues related to these transitions. Before becoming a lawyer, Zick was a professor of psychology at Harvard and Brandeis Universities. He is a partner in the law firm of Rubin & Ulrich, LLC, which specializes in publishing, copyright, trademark, and higher education law.

Sign-up for a 15 minute mentoring session with Zick.


Questions about conference mentoring? Contact Maureen.Foerster@TAAonline.net

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