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Special Convention Update

May 2, 2005

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Convention Registration Deadline Extended to May 15

Due to a delay in the Special Convention issue of The Academic Author, the convention registration deadline has been extended to May 15.

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Special Convention Issue of The Academic Author Mailed

Members should have received the Special Convention issue of The Academic Author last week. The special issue includes a message from convention chair John Wakefield, the convention schedule, details about convention sessions, and an article on Tara Gray's Publish and Flourish workshop.

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Marketing Your Book: Your Second Most Important Task

Computer science author Bill Pasewark will serve on the TAA Convention plenary session panel "Marketing Your Book: Your Second Most Important Task." Pasewark will present a chronological tale of marketing techniques that he has found successful. "These techniques span from my first 'professional' presentation at Boston University in 1950 to last week's full-page ad in our professional journal with the Pasewark & Pasewark author logo prominently displayed," he said.

Pasewark, general manager of the family-owned partnership Pasewark LTD, has taught at New York University, Michigan State University and Texas Tech University. He and his five children have over 90 years of combined experience authoring more than 100 computer and business textbooks. The Pasewarks have won a McGuffey Award and seven Textys.

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Talk Tips with Texty, McGuffey Winners

Want to know what makes a textbook or other instructional material worthy of a Texty or McGuffey Award? Attend this roundtable discussion with current and past Texty and McGuffey Award winners who will share their insight into creating an award-winning product, at the TAA convention Saturday, June 25 from 2 p.m. to 3 p.m.

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Step Nine to Becoming a More Prolific Scholar

Much is known about the steps scholars can take to become more prolific, said Tara Gray, who will present her popular writing workshop, "Publish and Flourish: Become More Prolific," as a 10-hour pre-conference workshop at the TAA convention in Las Vegas Thursday, June 23, 8 a.m. to 5 p.m. and Friday, June 24 from 10:30 a.m. to 12:30 p.m. (Cost is $175 for TAA members before May 1, $225 after; non-members $225 before May 1, $275 after.) Gray shares the ninth step in becoming a more prolific scholar (She will be sharing a step in each News Alert leading up to the convention):

Learn how to listen. Learn how to listen better. To do so, you must first come to terms with the fact that, when it comes to clarity, the reader is always right. "Clarity is a social matter, not something to be decided unilaterally by the writer. The reader like the consumer is sovereign. If the reader thinks something you write is unclear, then it is, by definition. There's no arguing," as Deirdre McCloskey makes clear in her book, Economical Writing.

Gray shares 12 steps to becoming a more prolific scholar in a special article. Click here to view the article.

Download flier for more info.
Download form to register.

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Check Out The TAA Convention Schedule

TAA's 18th Annual Convention will be held at the Imperial Palace Hotel, located right on the Las Vegas strip. For convention schedule, click here.

To register for the convention, contact TAA at (727) 563-0020 or TEXT@tampabay.rr.com or download a registration form here. Registration is $75 for members before May 15, $125 after. Registration for non-members is $125 before May 15, $175 after. Non-member registration includes a one year membership to TAA. A pre-convention workshop, "Publish and Flourish: Become a Prolific Scholar," will be held Thursday, June 23, 8 a.m. to 5 p.m. and Friday, June 24 from 10 a.m. to 12 p.m. Cost is $175 for TAA members before May 1, $225 after; non-members $225 before May 1, $275 after. Room rates for TAA convention attendees are $85 per night until May 20. Call the Imperial Palace to reserve your room: (800) 634-6441.

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