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September 2000


TAA plans math membership pitch

NEW ORLEANS, Louisiana, September 1, 2000 -- Text and Academic Authors will have a recruiting booth at the Joint Mathematics Meeting in New Orleans from January 10 to 13. Ron Pynn, TAA's executive director, said the meeting is an opportunity for the association to reinvigorate the math component of its membership, which has slipped since the retirement of TAA founder Mike Keedy, a prominent math author. About 5,000 mathematicians are expected at the meeting.

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TAA seeking new office assistant

ST. PETERSBURG, Florida, September 1, 2000 -- Text and Academic Authors will be advertising soon for an office assistant to replace Margaret Painter, who is leaving to spend more time with her custom jewelry business. The position will be filled locally, said Ron Pynn, executive director. Painter will remain on board for special projects, Pynn said.

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Feminist media journal debuts in March

LONDON, September 1, 2000 -- A new journal, Feminist Media Studies, will issue its first number in March, publisher Taylor & Francis announced. The editors are Lisa McLaughlin of Miami University in Ohio and Cynthia Carter of Cardiff University in Wales. The journal sees itself as a "transdisciplinary, transnational forum for researchers pursuing feminist approaches. One goal: "Bring together scholars and professionals to engage with feminist issues and debates."

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TAA survives USF office shake-up

ST. PETERSBURG, Florida, September 1, 2000 -- Text and Academic Authors survived a major reshuffling of office spaced at its host campus, the University of South Florida-St. Petersburg, which is scrambling to accommodate huge enrollment growth. "Our address remains the same," said Janet Tucker, TAA office manager. The association lost a storeroom, and Ron Pynn, executive director, has moved down a hall by one door.

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TAA plans District of Columbia workshops

WASHINGTON, September 1, 1000 -- A textbook authoring workshop has been scheduled tentatively for March 10 in the nation's capital. Paul Siegel of Gallaudet University, a law author who is coordinating arrangements, said faculty from Washington colleges will be invited. Plans call for sessions at a hotel.

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TAA calls for Texty, McGuffey judges

ST. PETERSBURG, Florida, September 1, 2000 -- Text and Academic Authors asked seasoned author-members to sign on as judges for the association's annual Texty and McGuffey excellence awards. Janet Tucker, awards project coordinator, said five judges will be selected for college and el-hi entries in eight ranges of academic disciplines:

  • Math and stats.
  • Communication, education; performing and visual arts.
  • Language and lit.
  • Computer science; engineering.
  • Physical sciences.
  • Life sciences.
  • Humanities; social sciences.
  • Accounting, business, econ; management.

The Textys, to recognize excellence in new works, and the McGuffeys, to recognize works of enduring significance, will be presented June 9 at the TAA convention in San Antonio.

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Textbook e-rates not 30% anytime soon

CINCINNATI, Ohio, September 1, 2000 -- Textbook authors will be frustrated if they go for 30 percent electronic royalty rates in their contracts, at least right now, several authoring contract experts said in interviews after the Brill's agreement with the National Writers Union. Lawyers Steve Gillen and Michael Lennie said textbooks are not the same as the magazine and newspaper articles covered in the 30 percent Brill agreement. Former TAA President John Vivian called 30 percent a benchmark for when textbook publishers begin selling chunks of textbooks as web downloads.

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Advice: Don't hold breath for 30% e-rates

CINCINNATI, Ohio, September 1, 2000 -- Publishing lawyer Steve Gillen says textbook authors should not take the National Writer's Union's successful negotiation for a 30 percent royalty on contentville.com's use of author articles as a free ticket to pursue a 30 percent royalty on their own contracts. The contentville.com, operator by media entrepreneur Steve Brill, involves mostly freelanced magazine and newspaper articles that are being sold over the web. "The fact that contentville.com may offer contributors a 30 percent royalty should not be taken as a sign that 30 percent is the going rate," he said. "It works for them in their situation, but that situation is not where most textbook authors want to be -- if it means missing out on traditional sales."

Gillen said that although textbook authors should still negotiate vigorously for the best deal they can get on electronic rights, they aren't a big issue at this time, and probably won't be, he said, for another 5 to 10 years. "As of this point in time, textbook rights are the dog and electronic rights are the tail and a book author would not be well served to cut off the dog to save the tail."

Publishing lawyer Michael Lennie agrees: "A textbook is not a news article. If textbook authors try currently to hold out for 30 percent for electronic rights, there will be a lot of frustrated authors out there." Lennie said the current e-royalty rate, which authors have to negotiate to get, is for the domestic royalty rate -- the highest rate in an agreement -- for publisher electronic sales, and 50 percent for licensee's sales. "This is not fair given the lower costs of electronic sales, but it is current industry practice," he said. "Word on the street is that this may change for the better within the next two years. I on occasion am able to negotiate more, but regardless of what I end up with I will try to insert wording that this royalty provision applies to this edition only thus allowing renegotiation if there is a change in the industry practice."

Paul Rosenzweig of Royalty Review Service said the implementation of the royalty rate is only "half the battle." At the moment, he said, the audit trails at virtually every electronic medium are almost non-existent. "Verifying the royalty calculations is not in the cards yet," he said.

Maybe not yet, said author John Vivian, a former president of Text and Academic Authors, but he sees e-sales and revenue as easily tracked in the future -- once textbook publishers start charging for electronic uses. There will be a trail, most likely credit card charges, he said.

Vivian agrees with Gillen and Lennie that contentville.com's 30 percent isn't on the immediate landscape in textbook publishing, but production and distribution practices on the verge of dramatic changes, he said. Publishers are developing capabilities of selling chapters through downloads from a web site, similar to contentville.com. "In effect, students could put together their own coursepacks for $1 or $2 a chapter," he said. "Then the issue becomes the same: How will authors share in the revenue stream?" Contentville.com's 30 percent is the best model available, he said.

For a number of years, Vivian said, publishers have been using contract language that allows them to distribute electronically with no additional compensation to authors. In recent years, while some authors have negotiated as much as a 15 percent royalty for electronic rights, he said, the same as their print royalty. He urged authors to negotiate clauses in their contracts for only one edition at a time, keeping in mind that contenville.com's 30 percent should be the target once publishers begin selling electronic spin-offs of print works." In an ideal world, authors should get 50 percent of the publisher's net," he said. "But 30 percent is the precedent for now."

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Text, academic book sales jump in June

WASHINGTON, September 2, 2000 -- El-hi adoptions were super strong in the first half of 2000, up more than a quarter from a year earlier, according to the latest extrapolations from the Association of American Publishers.

TEXTBOOK AND ACADEMIC BOOK SALES
THROUGH JUNE 2000
From Association of American Publishers compilations
El-hi adoptions 27.4 percent
STM and business 17.3 percent
College 7.0 percent
University press (paperback) -3.4 percent
University press (hardback) -5.7 percent

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Why text quality stagnant? TAA leader: Aftermarket

POWDER SPRINGS, Georgia, September 2, 2000 -- The quality of textbooks is stagnant, said the vice president of Text and Academic Authors, Paul Tippens. He blames the used-book business. "The used book market has cut so deeply into the profits of authors and publishers, that the price of books has sky-rocketed, the profits to authors has plummeted, and the quality of textbooks has stagnated," Tippens said. "Unless the creator receives rewards, the creation stops and quality decreases."

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Ask Tippens to play word association game: Say "used books," he says "leeches"

POWDER SPRINGS, Georgia, September 2, 2000 -- Used books remain the single most important problem facing authors today, said Paul Tippens, a physics author and president-elect of the Text and Academic Authors Association. The problem is not only detrimental to authors but also to the creation and quality of future textbooks, Tippens said. "Already, the used book market has cut so deeply into the profits of authors and publishers, that the price of books has sky-rocketed, the profits to authors has plummeted, and the quality of textbooks has stagnated," Tippens said. "It's slowly reaching the point where I and others are considering whether it is really worth the effort to produce a textbook. Unless the creator receives rewards, the creation stops and quality decreases. As an author, I feel sometimes as if my work is covered with leeches that are slowly draining its life blood."

Those leeches, said Tippens, are the used book sellers, which sell used textbooks at a profit only to themselves. The latest peddler of used textbooks is Barnes & Noble.com, which on August 15, launched a new and used textbook sales site on its existing book sales web site, offering up to 25 percent off its "large selection of used textbooks." Although he is not surprised that used books have reached the electronic marketplace, Text and Academic Authors' executive director Ron Pynn, said: "Buyers beware: This may be a more convenient way to make your purchases, but it does not make it a better value. In fact, this strikes me as another way for Barnes and Noble to make a larger profit, at the buyer's expense."

Twenty-five percent off the retail price, said Pynn, is fairly standard for used books. "Not much of a bargain for buyers, and certainly no bargain for the author who receives nothing for the sale of his or her book! The Text and Academic Authors Association wants to remind buyers of used books and educational materials that authors receive no compensation for those transactions. Used books are only a bargain to bookstores selling the books."

Although copyright laws have been modified to protect Word, Excel, PowerPoint, Quicken, Photoshop, Adobe and other successful software packages from being bought back from users after they installed them on their machines and then resold at a profit which provides no compensation for the authors or producers, said Tippens, and the same for the music industry, they have not addressed problems with textbooks.

"Unfortunately, there are not enough textbook authors and/or publishers with enough clout to make changes in the law," Tippens said. "Therefore, the leeches continue to drain our life blood and to erode the quality of our textbooks. How far will the pendulum swing before it comes back, and how many of us will still be around?"

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Projection: Text sales to outpace industry

NEW YORK, September 6, 2000 -- College book sales in the United States this year will run 8.1 percent ahead of a year earlier, the Book Industry Study Group reported. The report attributed the increase in part to publishers' success in incorporating technology into their products to attract students. These technology initiatives have detracted from used-book sales, the report said. The number of units sold will be up 4.3 percent, reflecting enrollment growth, the report said. Full data:


UNIT
SALES
DOLLAR
SALES
College textbooks 4.3% 8.1%  
El-hi school books 2.0% 5.6%  
Professional books 2.1% 5.4%
University press 1.6% 4.8%
Book industry
Including trade, reference
and all other book categories
2.3% 5.2%

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TAA solicits Fellows nominations

ST. PETERSBURG, Florida, September 6, 2000 -- Nomination forms to the Council of Fellows of Text and Academic Authors were mailed to TAA members. Nominations are due October 31 for inductees at the TAA San Antonio national convention in June. Eligible are authors whose textbooks or other instructional materials have established a presence in the marketplace over time, who have been a pioneer in his/her field, or who have been innovative in the presentation of material. Fellows receive a special medallion struck to commemorate their induction.

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China objects to Dalai Lama pictures

HONG KONG, September 7, 2000 -- Censors at a south China border halted shipments of three books, including The Clinton Years by Robert McNeely, apparently because of a photo inside of President Clinton with exiled Tibetan religious leader the Dalai Lama. Authorities also stopped a book on Tibetan art and a photo book that included two nudes. All were printed by Callaway in Hong Kong and were en route back from a Shenzhen bindery. Callaway said both printing and binding will be done in Hong Kong from now on.

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Lighter, more powerful ebooks due

NEW YORK, September 7, 2000 -- Lighter ebook models with more capacity will available in October to replace the current Rocket ebook and SoftBook, said Gemstar. They will carry the RCA brand.

  • REB 1100: 17 ounces, five less than Rocket eBook; 5-1/2 inch monochrome LCD touch screen; 8 megabytes storage (enough for 20 novels), expandable to 72.
  • REB 1200: 33 ounces, 16 less than Rocket eBook; 8-1/2 inch color touch screen; 8 megabits storage, expandable to 308; Ethernet port for high-sped network connections.

Pricing information is expected a New York book fair September 20.

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Education publishers balance sheets strong

NEW YORK, September 8, 2000 -- Most educational publishers all had 199 operating margins ahead of a year earlier, the trade journal Publishers Weekly reported. This is operating income as a percentage of revenue:


1998
MARGINS
1999
MARGINS
McGraw-Hill 12.5% 15.7%  
John Wiley 12.5% 15.0%  
Pearson Education 12.0% 13.9%  
Harcourt 11.5% 13.0%
Houghton Mifflin 11.8% 12.2%
Tribune Education 13.1% 10.2%

The double-digit margins were attributed healthy state school funding and the growing college market.

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Report: 12 companies bidding for Harcourt

NEW YORK, September 8, 2000 -- Bids have arrived from 12 companies interested in buying Harcourt, financial sources said. The investment banker Goldman, Sachs is handling the sale.

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Colorado State sociologist joins JTAA editorial board

CARBONDALE, Illinois, September 9, 2000 -- A leading sociologist, retired Colorado State University professor Stan Eitzen, was named to the editorial board of the forthcoming Journal of Text and Academic Authoring, editor Donna Besser announced. Eitzen has been author or editor of 17 books and more than 150 scholarly articles and chapters. His textbooks include In Conflict and Order: Understanding Society, in its ninth edition. He is a former editor of the Social Science Journal.

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PROFIT LOSS

Harcourt: El-hi sales rose 47.5 percent to $388.3 million in the third quarter, compared to a year earlier.

Harcourt: College revenue rose 7.0 percent to $128.8 million in the third quarter, compared to a year earlier.

Harcourt: STM sales rose 7.9 percent to $194.3 million in the third quarter, compared to a year earlier.

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New television journal due soon

THOUSAND OAKS, California, September 11, 2000 -- A new journal, Television & New Media, was announced by Sage Publications. The quarterly will be edited by Toby Miller of New York University. Sage described the thrust as ethnographic audience studies, textual analysis, political economy, policy advocacy, and cultural history.

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Pynn: Boston Globe violating copyright tenet

ST. PETERSBURG, Florida, September 11, 2000 -- Text and Academic Authors executive director Ron Pynn said the Boston Globe has violated a fundamental tenet of intellectual property rights recognized around the globe: Creators of intellectual property must have some control over their work. "For the Boston Globe to violate this tenet shows their utter disregard for the principles of intellectual property and its creators," said Pynn. "Creators of intellectual property are entitled to just compensation for their work, for as long as that work has life and value. The music industry gets the point, so why can't the Boston Globe?

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Schar Pynn hurt in Belize fall

ST. PETERSBURG, Florida, September 11, 2000 -- The wife of Text and Academic Authors' executive director, Schar Pynn, underwent successful hip surgery after being air-evacuated from Belize after a fall. Several weeks of rehab are ahead, Ron Pynn said. Schar is known to many TAA people as a regular at association meetings since 1986. The Pynns, who live in St. Petersburg, were at St. Matthews Medical School. Ron is the med school's dean.

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Conglomeration exposé rattles book industry

NEW YORK, September 12, 2000 -- A former executive at Pantheon, the trade publisher, shook the book industry with an insider's view in a new book, The Business of Books. André Schiffrin blames global conglomerates for a profit focus that is displacing a sense of cultural responsibility in U.S. publishing. He cites his own departure from Pantheon in 1990 over disagreements on profit goals with his bosses at Random House, the parent company. Schiffrin now is president of the Free Press, a foundation-supported independent house.

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Attorney: Text libel suit unnecessary

WASHINGTON, Sept. 13, 2000 -- A First Amendment attorney for the Society of Professional Journalists, Bruce Sanford, called a textbook libel suit unnecessary. Said Sanford: "SPJ and the authors had already recognized and apologized for the errors of fact occurring in the case study. Anyone can make a mistake, and the society and the authors have corrected their mistake." Even so, he said, "We are glad the matter is concluded." Apologies will appear in the society's magazine Quill, on the web sites of the society and publisher Allyn & Bacon. Also an errata sheet will be distributed, and the case study to which Snyder objected will be removed from any future editions.

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"TAA should support Boston freelancers"

POWDER SPRINGS, Georgia, September 13, 2000 -- Text and Academic Authors president-elect Paul Tippens said TAA should continue to oppose efforts by the Boston Globe to profit from the works of freelance writers "without commensurate compensation to the authors." "I believe the greatest challenge to creators and to the very process of creation in the near future is to hold our ground by demanding appropriate compensation," he said. With the advent of e-publishing and the possibilities of easily and inexpensively distributing authors' works, he said, "we must be more careful than ever to hold on to our rights." The freelance writers are correct to vigorously oppose the Boston Globe, he said: "Not just for selfish reasons, but also to protect the very process of creation. I encourage all authors to refuse to accept contracts that unilaterally exclude them from future compensation for their work. In the long run, no one, not even the publishers, benefit from such practices."

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TAA president: Law suits were avoidable

TWIN FALLS, Idaho, September 14, 2000 -- Database publishers have themselves to blame for the rash of author lawsuits over electronic rights, said Peggy Stanfield, president of Text and Academic Authors. "It is too bad that our appeals to publishers to be fair to authors fell on deaf ears," Stanfield said. Early fair agreements would have avoided "costly and time-consuming litigation and allowed authors and publishers to become allies," she said. Stanfield applauded the recent Authors Guild e-rights suit and the National Writers Union success with reasonable e-royalties at Brill's contentville.com. Stanfield decried a publishers' tendency to slight authors: "Putting the squeeze on authors means more money for publishers and their shareholders, and less and less for the authors who create the material that fuels the publishers' coffers."

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Vital dental program adds Harcourt

RALEIGH, North Carolina, September 14, 2000 -- Digital publisher Vital Source has acquired a license for the Harcourt Health Science program for five dental schools. The deal means Vital Source will add Harcourt content to its Mosby, Saunders and Churchill Livingstone textbook program.

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Tippens resigns as TAA vice president

POWDER SPRINGS, Georgia, September 15, 2000 -- The vice president of Text and Academic Authors, Paul Tippens, resigned because of a family medical situation. "It is with deep regret and with considerable embarrassment that I find it necessary to resign," Tippens said. "I cannot ever remember backing out on a professional commitment, and I hope you know and understand, that I have no options available to me that would also allow me to take pride in my work." As vice president, Tippens, a retired physics professor, was in line to succeed Peggy Stanfield as president in June 2002. He said: "TAA is by far the most beneficial and meaningful organization I've been a part of and I will continue to be as active a member as long as possible. I still value the friendship and counsel of the many friends I've made as a member of the council and as a program chair for the 1999 convention."

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Pearson Canada gears up for online sales

TORONTO, September 16, 2000 -- Pearson Education Canada has chosen Electronic Publishing Clearing Service, which goes by "ePCS," to digitize its professional trade and reference, school and higher-ed books. The ePCS-digitized material can be bought online and downloaded.

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Resigning TAA exec praised for loyalty

TWIN FALLS, Idaho, September 17, 2000 -- The contributions of Paul Tippens to Text and Academic Authors were praised by association President Peggy Stanfield, who said she accepted his resignation as vice president with regret. "Paul has been a valued member of TAA. Paul's intelligence, integrity, service, and total loyalty to our organization will be sorely missed, and we sincerely hope he will be able to return to us in the future." Tippens, who was elected vice president in January, resigned to take care of ailing mother, who has a long-term disability that requires continuing attention.

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New censored list: Gotta protect the kids

WASHINGTON, September 18, 2000 -- The best-selling Harry Potter books are No. 48 on a new American Library Association list of the 100 most-removed books from libraries in the 1990s. Other books on the censored list are perennials: John Steinbeck's Of Mice and Men, Maya Angelou's I Know Why the Caged Bird Sings and Mark Twain's Huckleberry Finn.

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TAA Council winter session rescheduled

ST. PETERSBURG, Florida, September 18, 2000 -- The TAA Council mid-year meeting will be January 19 in St. Petersburg Beach so three members can staff a recruiting booth at a national math convention the preceding weekend. Originally the meeting was set for the earlier weekend. Treasurer Mike Sullivan, who makes association meeting arrangements, negotiated discount arrangements at the Holiday Inn at 5250 Gulf Boulevard.

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Pearson buys Heinle high-school titles

NEW YORK, September 19, 2000 -- British-owned Pearson, which is the largest U.S. textbook publisher, bought the Heinle & Heinle high-school foreign language list from Thomson. Terms were not announced. The sale includes 13 French and Spanish titles. The sale clears the way for Heinle & Heinle to concentrate on its other specialties -- English-as-a-second language, higher-ed foreign languages, and global English language teaching.

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iUniverse loses 400 titles due to e-glitch

NEW YORK, September 20, 2000 -- Print-on-demand publisher iUniverse lost 400 titles into a digital black hole in switching to a new software system. Spokesperson Rebecca Lieb called the loss "calamitous" but said the lost titles were restored manually. The loss occurred in May, and some titles were unavailable for as long as six weeks, Lieb said. All tolled, the company has about 70,000 titles available.

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University presses hurting in July

WASHINGTON, September 20, 2000 -- The university presses had a horrible July, according to the latest data from the Association of American Publishers. University press paperback sales were off 12.0 percent from a year earlier, hardback sales off 8.9 percent. For the year, university press sales are off between 5 and 6 percent. Meanwhile, professional and scientific, technical and medical sales boomed in July, up 22.8 percent.

TEXTBOOK AND ACADEMIC BOOK SALES
THROUGH JULY 2000
Association of American Publishers compilations from 81 publishers
STM and business 22.8 percent
College 5.2 percent
El-hi adoptions 1.4 percent
University press (hardback) -8.9 percent
University press (paperback) -12.0 percent

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Houghton, Sylvan in new K-12 venture

BOSTON, Massachusetts, September 21, 2000 -- A new web company designed to sell materials for K-12 teaching, Classwell Learning Group, was created by Houghton Mifflin and Sylvan Ventures. Classwell will license materials from Houghton for on--line delivery, said Houghton chairman Nader Darehshori. This includes teacher training materials available through site licenses. E-sales are planned to teachers and eventually to parents too, Darehshori said.

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B&N buys Fatbrain.com for $64 million

NEW YORK, September 21, 2000 -- The online book retailer Fatbrain.com, which specializes in technical and professional titles and business-to-business communication, was purchased by Barnes & Noble. The price: $64 million in B&N stock and cash. If approved at all levels, Fatbrain.com will operate as a B&N.com subsidiary.

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Bertelsmann's new lingua franca: English

GÜTERSLOH, Germany, September 21, 2000 -- Global media giant Bertelsmann, based in this small German city, announced that English will be its new corporate language for in-house communication. The announcement coincides with a new expansion program. Almost all of a $150 million acquisition budget is earmarked for expansion into U.S. markets. Bertelsmann's U.S. brands already include Random House, a magazine group and BMG (formerly RCA).

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Study: E-books soon to be 26% of market

NEW YORK, September 21, 2000 -- E-books not only are here to stay but will become more prominent, according to a study by the PricewaterhouseCoopers consulting firm. The study forecast that 26 percent of book sales, measured by units, will be electronic by the year 2004. Over the period, p-book sales will fall 13.7 percent, but e-books will pick up the slack, the study concluded. Overall, though, book industry revenue growth will tape off because e-books be priced lower than their p-counterparts. Publisher profit margins should not be much affected because of economies in producing e-products are cheaper to produce.

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Pearson: We're not seeking Harcourt

LONDON, September 22, 2000 -- The chief executive of Pearson, a major U.S. textbook player, said the company is not among bidders for rival Harcourt. Marjorie Scardino said the overlap of Pearson and Harcourt products would pose too many anti-trust challenges from the U.S. government to be worth pursuing. In New York, the grapevine has it that Thomson and Reed Elsevier are among a dozen bidders for Harcourt.

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Mexico school book market may be opening

MEXICO CITY, September 23, 2000 -- The commitment of Mexico's new president, Vicente Fox Quesada, to education bodes well for the school book business, according to a national roundup on Mexico by the U.S. trade journal Publishers Weekly. Books from major publishers, including Pearson, Wiley and McGraw, are expected to make gradual inroads against the poor-quality el-hi books from government agencies that dominate public education. PW international correspondent Sally Taylor, who wrote the roundup, quoted Pearson's Spanish-language president, Fred Perkins, that change will not come quickly. Per capita income in Mexico is about US$4,000, the same in relative terms, Perkins said, as 40 years when he got into the book business in Mexico.

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California system joins Wiley e-journals

SACRAMENTO, California, September 24, 2000 -- The California State University system joined the Wiley InterScience online service, which offers more than 300 journals with 145,000 articles. The University of California joined InterScience in 1999. With the state university system now on board, 700,000 California faculty, students and staff have InterScience access.

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Are audio textbooks coming?

BLOOMINGTON, Indiana, September 25, 2000 -- E-book publisher 1st Books Library announced a program for authors to self-publish their works in audio format. Users download from 1st Books for replay on CD players, computers or tape decks in their cars.

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New assistant joins TAA headquarters

ST. PETERSBURG, Florida, September 25, 2000 -- A new office assistant joined Text and Academic Authors at association headquarters. Barbara Dandro holds a master's degree in business and has operated an advertising agency. In addition to working with TAA, she offers mini-seminars on effective communication and time management. Dandro takes up some duties of Margaret Painter, who is focusing on special projects.

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Pasewark clan into textbook dynasty status

LUBBOCK, Texas, September 26, 2000 -- Authoring has had lots of family teams -- husband-wife, father-son, mother-daughter, and the like. But nothing beats the seven Pasewark co-authors on the cover of the new Microsoft Works 2000 Basics. Progenitor Bill Sr., a veteran TAA member, has had fun putting together "Family Feud" panels for promotional panels. Here they are:

  • William R. Pasewark Sr., professor emeritus, Texas Tech.
  • William R. Pasewark Jr., University of Houston.
  • Carolyn Pasewark Denny, Counseling; certified elementary teacher; national reading and math consultant.
  • Scott G. Pasewark, occupational education; computer technology.
  • Jan A. Pasewark Stogner, financial planner.
  • Frank M. Stogner, international business management.
  • Beth Pasewark Wadsworth, graphic design.

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Harcourt University wins Massachusetts OK

BOSTON, September 26, 2000 -- The Massachusetts Board of Education approved the online university that textbook publisher Harcourt has been putting together. The approval, from the state board's Higher Education Division, is for a four-year degree in health and two-year and four-year degrees in business and information technologies. Courses begin in November, Harcourt said.

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Questia signs up Stanford Press

HOUSTON, September 28, 2000 -- Questia Media, which is preparing a hyperlinked collection of scholarly resources, announced that Stanford University Press has become its 100th publisher. Questia is digitizing more than 1,000 Stanford titles. The Questia site goes live in January with 50,000 scholarly books and journals.

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Morton proposes TAA publishing alliance

ST. PETERSBURG, Florida, September 28, 2000 -- The executive editor at Colorado-based Morton Publishing, Wes Burnham, initiated exploratory talks about a publishing partnership with Text and Academic Authors. After a meeting at TAA headquarters, the association's executive director, Ron Pynn, alerted members of the TAA Council that Burnham would be developing a proposal. Pynn said he encouraged Burnham to make a presentation at the Council's January meeting. Pynn said Burnham is aware of two failed publishing partnerships in the past, one with Copley in Massachusetts and one with Alliance in Texas. After those experiences, neither of which left the ground, several Council members have been cool moving into publishing. Pynn said, however, that he's open: "The idea of a author publishing company was good when (TAA founder) Mike Keedy first proposed it. It was good when (former TAA President) Gerald Stone tried to develop it in Chicago. Jon Hughes' proposal (from Alliance) was good as well. So let the discussion begin."

Details: Morton Publishing site

MORTON IN BRIEF

  • College publisher.
  • Founded 1977.
  • Publishes in graphics, health, journalism, life sciences, pharmaceuticals, sexuality, speech.
  • Takes pride in affordable texts.

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Primis database hits 230,000 pages

NEW YORK, September 29, 2000 -- The Primis database for custom-made college textbooks now contains 230,000 pages, McGraw-Hill announced. Primis allows instructors to pick and choose material from various McGraw-Hill sources to create textbooks tailored to their classes.

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Reporter: Napster-like threat facing books

NEW YORK, September 30, 2000 -- Peer-file sharing will hit books next and siphon off publishing revenues of $1.5 billion by 2005, according to a report from Forrester Research. Eric Scheirer, main author of the report, said the Napster-like copies will be of poor copy -- but good enough for many readers. Scheier said publishers will need to emphasize quality of benefits of buying -- like access to the author for trade books.

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