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June 1999


PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

Taylor & Francis: Sales rose 34 percent to $66.3 million, but profits declined 1.3 percent to $7.5 million.

Thomson: Profits grew 12 percent to $279 million in the latest quarter.

Wolters Kluwer: Operational profits rose 19 percent to $346 million in the latest year.

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R.I.P. Kenneth S. Davis

Kenneth S. Davis, biographer of President Franklin Roosevelt, died in Manhattan, Kansas. He was 86.

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Journal article on child-adult sex draws critics

WASHINGTON, June 1, 1999 -- A 1998 research article in Psychological Bulletin, which found children are not always damaged by child-adult sex, got notice. A resolution was introduced in Congress, criticizing the American Psychological Association for publishing the article. The sponsors:

  • Tom DeLay, Republican, Texas.
  • Joe Pitts, Republican, Pennsylvania.
  • Matt Salmon, Republican, Arizona.
  • Dave Werlson, Republican, Florida.

Also critical: the Christian Coalition and the Family Research Council. The APA and the article's authors say the critics wrongly inferred that child-adult sex was condoned. Rather. the article reported that two-thirds of college men and more than one-quarter of the women reported neutral or positive reactions to their sex with adults when they were under 18.

CITATION
Bruce Rind (Temple University), Philip Tromovitch (University of Pennsylvania), and Robert Bauserman (University of Michigan).

"A Meta-Analystic Examination of Child Sexual Abuse Using College Samples."

Psychological Bulletin (July 1998).

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Wisconsin Press plans layoffs

MADISON, Wisconsin, June 1, 1999 -- To reduce costs, the University of Wisconsin Press plans to lay off five of its 25 employees. Graduate Dean Virginia Hinshaw, who is responsible for the Press, sad the layoffs will help address a $1 million deficit. Also, the Press plans to leave subject areas in which it had been expanding: American Indians, Chicano studies, criminology, folklore, and rhetoric. Books under contract will be produced, Hinshaw said.

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TAA newsletter features geneticist

WINONA, Minnesota, June 2, 1999 -- The monthly Text and Academic Authors' newsletter The Academic Author, was mailed to members the first week in June, production editor Paula Wiczek said. The issue includes a profile by Kim Pawlak, newsletter editor, of award-winning genetics author Thomas Mertens.

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West suffers law book setback

WASHINGTON, June 2, 1999 -- The U.S. Supreme Court ruled that law publisher West cannot copyright its elaborated versions of court opinions. West justified its copyright case by arguing that notations, pagination, summaries, corrections and other changes distinguished West law books from the public-domain government on which they are based. The decision will allow competitors, including CD-ROM publishers, to scan West books as a step in their own production. The decision could hurt West competitively and probably result in price cuts for law books.

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Paladin withdraws Hit Man from market

BOULDER, Colo., June 2, 1999 -- Paladin Press will delist the controversial title Hit Man from its catalog and not print any more copies, the company announced. The book was the target of a civil suit by two families who said the book was a how-to for contract murders that a killer used in a double slaying ion Maryland. The contract murderer, James Perry, went to jail in 1995, and the victim's families then went after Paladin.

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Pearson-WIley deal rough for math co-authors

NEW YORK, June 3, 1999 --,Linda Sheffield, whose textbook was sold to John Wiley & Sons, said when her secretary tried to order a desk copy of her book, Teaching and Learning Elementary and Middle School Mathematics, previously published by Merrill, she was told the book had been sold and was no longer available. Sheffield sent an e-mail to her new editor, Brad Potthoff, at Wiley, bringing it to his attention. Potthoff said he is working with Merrill to get to the bottom of the matter. "Please be assured that it is our intent to make the transition as smooth as possible," he told Sheffield.

Sheffield said she and co-author Douglas Cruikshank are working with people from both Wiley and Merrill to solve the problem. "I guess we won't really know how well it works until we see if fall orders have fallen," she said. "I'm very concerned about all the business that we might be losing with the new edition as Merrill tells people who have already placed their orders for fall that the book is no longer available. Our bookstore requires all fall orders be placed by April 1, and I am sure that there are several others that do the same. If these are all being told that the book is not available, then it is likely that many have already ordered some other book."

Instead of being told the book is not available, Sheffield said, they had hoped that there would be a big push to advertise the new fourth edition and all the materials that go along with it.

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West to fight stock discrimination suit

ST. PAUL, Minnesota, May 2, 1999 -- The giant law publisher West, now part of Thomson International, will challenge a suit by women employees who charge they were denied opportunities for company stock. The suit is without merit, a spokesperson said. For starters, West will challenge the women's request to the court that the case be considered a class-action suit not only on their behalf but for all West women employees.

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Copyright fee increase looming

WASHNGTON, June 4, 1999 --.Authors who register their own copyright with the Library of Congress can save a little money by filing their forms before a fee increase July 1. The Copyright Office announced an increase from $20 to $30 in July. For articles, a bundle within the same year goes also from $20 to $30.

Details: Copyright Office web site and forms

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E-book companies pondering universal format

NEW YORK, June 5, 1999 -- The e-book industry circulated a draft of a universal standard for digitizing printed works. The Open eBook Authoring Group said the 1.0 Specification would hasten content to e-book users because printed works will need to be formatted only once for all e-book systems.

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Kluwer buys Bureau of Business Practice

WATERFORD, Connecticut, June 6, 1999 -- A diversified professional newsletter publisher, the Bureau of Business Practice, was acquired by Dutch publishing giant Wolters Kluwer. Terms were not released. Bureau products, more than 100 in all, will go to Kluwer's Aspen unit. The acquisition will strengthen Aspen in the law of employment, safety, credit, and collections.

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Teachers score well in literacy study

PRINCETON, New Jersey, June 7, 1999 -- A study of 26,000 U.S. school teachers found them more literate than typical Americans and generally are in league with other professionals. Educational Testing Service, the survey sponsor, Teachers did best in a category called "prose literacy." They were in the fourth highest level of a five-level scale. About 20 percent of the nation's adult scored at that level. Teachers also did well in document skills and math proficiency.

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Journal chief: Room for both web, print journals

ROCKVILLE, Maryland, June 10, 1999 -- The publications director for the Federation of American Societies for Experimental Biology, says the growth of on-line journals is inevitable: Almost everyone's got to be there in the future, Ed Rekas says.

"Right now there's a competition between the print and the on-line journal," said Rekas, who publishes the FASEB Journal and the Journal of Leukocyte Biology. "Depending on the type of material they are reading, the reader could prefer to have a print version of a journal versus an on-line one. Obviously hard copy print is still easier to read than the text on a monitor, although certainly someone can print out an on-line article. It's a generational thing -- older readers still prefer print, while the under 30 reader is probably more comfortable with on-line access."

But, said Rekas, who knows what technology will be like in the future: "I've only been publishing biomedical literature on-line for about four years now and already things have happened that one might not have imagined three years ago. It's a pretty fast-moving area."

Rekas said there are several advantages to an on-line journal, including:

  • Accessibility "No longer does the researcher need to access the library directly," he said. Oftentimes, an institution will have a site license that allows the researchers easier access. Researchers can even, in some cases, link to the full-text of references without leaving their computer. "These certainly aid in productivity," he said.
  • Speed. Readers can get access to the information much faster .This is especially helpful to people in accessible areas like overseas, Rekas said. "We attempt to publish the journal on-line as soon as it goes into the mail in the U.S.," he said. "It could be a savings in time of a few weeks before readers would otherwise get the information."
  • Size. On-line journals give publishers the ability to add supplemental information. "Some publishers are adding data that is animated -- pictures of medical procedures, models of molecules moving in space," said Rekas. "These kinds of things actually illustrate the point the author is trying to get across in pictures rather than in text."
There are also disadvantages to on-line journals, Rekas said, including:
  • Cost. It costs money to prepare the files, post them and maintain them on-line. "Too many people think it's free," Rekas said. "It's not free, it costs money to do this."
  • Whether on-line availability will reduce the number of print subscriptions people sign up for. "It will take several years to assess, for example, if members might give up their personal copy subscriptions and rely on an institutional subscription for their information since both are available on-line," he said.
  • Whether an archive can be created. "Libraries are not reducing their print subscriptions," said Rekas. "When offered a choice between print, on-line, or both, they take the print subscription first and, if economical, would then opt to take print and on-line. Only in some rare instances would they pay double for them. The electronic world is now looking into how to create an on-line environment that would give assurance to librarians regarding its prominence. That's probably something not too long down the road."

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Still can't bad-mouth veggies in Texas

AUSTIN, Texas, June 11, 1999 -The state House voted 80-57 to keep the so-called Veggie Libel Law that prohibits false statements about perishable products. The law, which was discredited in a cattle-growers suit against talk-show host Oprah Winfrey, remains on the books, but support is waning. The House margin that passed the bill in 1995 was 124-13. Opponents see the bill as a First Amendment issue because it unduly discourages dialogue.

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History journal tries shorter essays

PASADENA, California, June 11, 1999 -- The spring edition of the journal Rethinking History carries a new Miniatures section with three essays of 1,500 words max. Co-editor Robert Rosenstone, of the California Institute of Technology, said scholarship doesn't, by definition, require a 10,000-word exposition. Will the idea catch on? Rosenstone said readers have suggested 70-plus ideas for the new section.

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Report: News Corp. eyeing Murrow, Avon

LOS ANGELES, June 11, 1999 -- Australian-based News Corp., which shed its textbook list several years ago, is on an acquisition prowl to expand its trade book list. The Hollyood Reporter identified Heart houses William Murrow and Avon as targets.

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Vanderbilt wants TV archive on-line

NASHVILLE, Tennessee, June 12, 1999 -- The television news archive at Vanderbilt University will be available on-line to scholars if the networks give copyright permission. John Lynch, associate archive director, said using web technology will allow more scholars to use the archive, which contains 30,000 newscasts. Now, tapes are either mailed or scholars trek to Vanderbilt. The television networks object that the on-line feature would represent re-transmissions to which they are entitled a copyright fee, Lynch said. Stay tuned.

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Peer-reviewers can respond on-line

CHAMPAIGN,-URBANA, Illinois, June 13, 1999 -- A University of Illinois team has developed technology so scholarly peer-reviewers can make spontaneous comments on-line as they read papers. The innovation, by professor James Levin and graduate student James Buell, allows reviewers to see each other's comments. The result said Levin, is more a collaborative exchange among reviewers and authors. An author can modify a paper on-line in response to reviewers.

Details: Sample papers

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TAA Council considers budget hike

NAPLES, Florida, June 14, 1999 -- A$197,700 budget will be proposed to Text and Academic Authors governing board, which convenes June 24 in Park City, Utah. The association treasurer, Mike Sullivan, said the proposal runs 3.7 percent ahead of the Council-approved budget for the current fiscal year. No major shifts in spending are proposed, Sullivan said. He predicted income of $85,000 from the Authors Coalition, mostly repatriated reprography money from Norway, and $25,000 from dues. The major expenditures: Payroll, $70,000; newsletter, $43,000; and authoring promotion, $30,000.

1999-2000 TAA BUDGET
DRAFT DRAFT DRAFT

ESTIMATED BEGINNING BALANCE $90,000
ESTIMATED INCOME
1. DUES: Renewals (416 @ $60) $ 25,000

DUES: New 1,000

DUES: Workshop 8,000
2. ADVERTISING 1,000
3. AWARD FEES 4,000
4. SUBSCRIPTIONS / BOOK SALES 200
5. CONVENTION 7,000
6. MISCELLANEOUS 0
7. AUTHORS COALITION: Reproduction rights 85,000

AUTHORS COALITION: Grant 5,000
8. INTEREST 1,000

TOTAL
138,200
ESTIMATED EXPENSES
1. ACADEMIC AUTHOR: 12 issues (staff) $ 30,000

ACADEMIC AUTHOR: Copying / Postage 8,000

ACADEMIC AUTHOR: Miscellaneous 5,000
2. BANK CHARGES 700
3. CONVENTION 7,000
4. DUES / SUBSCRIPTIONS 2,000
5. GRANT-IN-AID 2,000
6. LEGAL / ACCOUNTING 1,000
7. MEMBERSHIP PROMOTION 5,000
8. OFFICE 16,000
9. PAYROLL 70,000
10. MISCELLANEOUS 500
11. AUTHORING PROMOTION 30,000
12. EQUIPMENT 5,000
13. AWARDS 500
14. `EXECUTIVE DIRECTOR 5,000
15. COUNCIL 9.000
16. AUTHORING ISSUES LEGAL SUPPORT 1,000

TOTAL
197,700

PROJECTED SURPLUS (DEFICIT)
(59,500)

ENDING BALANCE $ 30,500

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Reed Elsevier can't get books straight

AMSTERDAM, June 14, 1999 -- Strange things are going on the counting room at the Anglo-Dutch publishing house Reed Elsevier -- and government security regulators are on guard. In March, Reed projected flat earnings. In May, news accounts said earnings would fall, which Reed denied. In May, Reed confirmed a decline could be expected. Stock exchanges in Amsterdam and London launched an investigation. For Reed there is the risk of de-listing. What's going on? A London insider said he doubted any shenanigans. Rather, he said, "There's vacuum in management."

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Harcourt setting up own college

CAMBRIDGE, Massachusetts, June 14, 1999 -- Textbook publisher Harcourt has seen the future, which goes beyond books to offering on-line college degree programs. Robert Antonucci, in charge of establishing the Harcourt university, said the company's interactive software, web sites and other educational aids make the step into offering curriculums logical. Four deans supervising part-time faculty will launch the program in September 2000. An early goal, said Antonucci, is a Massachusetts license and then accreditation from the New England Association of Schools and Colleges.

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TAA inducts six to Council of Fellows

ROCHESTER, New York, June 15, 1999 -- Six veteran authors, all Text and Academic Authors members, will be inducted into the TAA Council of Fellow, the association's president-elect, Karen Morris, announced. The authors will be inducted at the TAA convention in Park City, Utah. The inductees:

  • Everette Dennis, of Fordham University, who has more than 30 books and 200 articles to his credit.
  • Mike Keedy, a retired math author who founded TAA.
  • Lee Mountain, of Houston University, who has written more than 200 textbooks, software programs and educational games for el-hi and college.
  • Frank Silverman, of Marquette University, who has written 22 books in speech pathology and also authoring.
  • Karl Smith, of Santa Rosa Junior College in California, who has written 33 math textbooks.
  • Mike Sullivan a retired math author, who has written 59 textbooks, six of which are in fifth or higher editions.

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PROFIT LOSS

A.D.A.M. Software: Sales fell 24 percent to $5.2 m9llion in the latest fical year.

Houghton Miffline: El-hi sales grew 32.4 percent to $52 m9llion in the latest quarter.

Houghton Miffline: College sales fell 3.2 percent to $19.9 m9llion in the latest quarter.

McGraw-Hill: Educational and professional sles rose 3 percent to $1.6 billion in 1998. Profits rose 7.7 percent.

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Psychology group promises article probe

WASHINGTON, June 16, 1999 -- The chief executive of the American Psychological Association, publisher of the Psychological Bulletin, promised an independent review of a controversial article on adult-child sex. Raymond Fowler said the "scientific quality of the article" will be examined. Also, Fowler said, the investigation will alert editors to "fully consider the social policy implications of articles on controversial topics." He said the thesis of the article, that adult-child sex doesn't necessarily create problems in later life, was not consistent with APA positions and hardly represented an endorsement of pedophilia.

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Taylor & Francis picks up Europa

LONDON, June 16, 1999 -- The academic publisher Taylor & Francis, bought the reference house Europa Publications for $19.6 million. The acquisition gives Taylor & Francis the International Who's Who and other titles. Over the past two years, Taylor & Francis also acquired academic publishers Routledge and Garland.

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Publisher group moves to Hill

WASHINGTON, June 16, 1999 -- To get nearer the action, the Association of American Publishers moved its office to Capitol Hill. President Pat Schroeder said the move will facilitate AAP's lobbying activity.

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Physicist: Future to bypass e-journals

LOS ALAMOS, New Mexico, June 10, 1999 -- On-line journals should be replaced by a comprehensive global research repository, said Paul Ginsparg, a physicist at the Los Alamos National Laboratory, who in 1991 created an automated on-line repository so authors could self-archive their articles.

"Peer review should be layered on top as a set of independent, added-value overlays," Ginsparg said. "This is how we can move to a true knowledge network for science, and away from the artificial partitioning of our research database that only made sense in the print medium."

The archive, created to facilitate research communication for physicists, has grown to include 105,000 submissions and serves more than 35,000 users worldwide from more than 70 countries. In some fields of physics, the archives have already supplanted traditional research journals as conveyers of both topical and archival research information, he said. Authors, he said, can use the archive to self-archive articles either before or after publication with no unnecessary intermediaries.

The archives, located at http://xxx.lanl.gov, are not an on-line journal, he said: "I have no interest in 'electronic publishing' per se, since it connotes the notion of carrying over all of the inadequacies of print publishing to the electronic world."

On-line access, he said, will obviously become the norm, that much is inevitable. "The only question is when, not whether," he said. "The more interesting question is how much better the on-line medium will be than what the currently very myopic publishing entities have in mind."

Ginsparg said the current model of funding publishing companies through research libraries is unlikely to survive in the electronic realm. "It is premised on a paper medium that was difficult to produce, difficult to distribute, difficult to archive, and difficult to duplicate," he said. The electronic medium, he said, shares none of these features, but instead provides a more efficient and cost-effective method of disseminating information.

Details: "Winners and Losers in the Global Research Village"

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Holocaust publisher fined in France

LYONS, France, June 17, 1999 -- Publisher Jean Plantin was fined US$2,000 and issued a six-month prison term for publishing books and articles that argue that Holocaust data are unreliable and probably overstated. The prison term was suspended. The action was under a government order that bans works denying the Holocaust. Among Plantin's titles were several by Lyons scholar Paul Rassinier.

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Houghton pleased with text divisions

NEW YORK, June 17, 1999 -- Despite heavy expenditures to switch K-12 products to interactive formats, Houghton Mifflin did relatively well in the latest quarter. The company said sales totaled $84.3 million, up 17.7 percent. The loss was $37 million, about the same as a year earlier.

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Journal editor challenges on-line reviewing

CAMBRIDGE, Massachusetts, June 17, 1999 -- A former editor of the New England Journal of Medicine, said on-line publishing of medical research would be fraught with problems. Arnold Relman said peer review should come before dissemination. Relman responded to a National Instate of Health proposal to hasten the exchange of research information by putting peer-review on line. The institute's director, Harold Varmus, said on-line review would bypass print journals that not only are slow but expensive for researchers to publish in and for libraries to subscribe to.

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Congressional detractor: Psych group backs off

WASHINGTON, June 16, 1999 -- The American Psychological Association has as much as admitted that an article on adult-child sex was "junk science," said Rep. Joe Pitts, a Pennsylvania Republican, who had castigated the article. Pitts based his conclusion on an APA decision to examine the quality of research for the article. Authors Bruce Rind, Philip Tromovitch and Robert Bauserman concluded in the Psychological Bulletin article that adult-child sex isn't always damaging to the child. The conclusion came from a survey of college students.

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McGraw: We're addressing used-book problem

NEW YORK, June 17, 1999 -- The publishing house McGraw-Hill said it is solving some of the used-book dent that has been hurting textbook profitability in recent years. CD-ROMs and web sites tied to books are making a difference because colleges are increasing wired. Three of four students are web-enabled, the company said. Overall, McGraw-Hill is optimistic. Enrollments have reversed recent declines. The growth rate: 5 percent-plus from 1998 to 2000.

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Contract study: Simon & Schuster at top

NEW YORK, June 18, 1999 -- Book publisher Simon & Schuster scored a perfect 9 in a study on royalty statements by the Association of Authors' Representatives, a trade group of agents. Trade publishers Dutton and Viking Penguin also received 9s.

ROYALTY STATEMENT RANKINGS
SELECTED TEXTBOOK PUBLISHERS

Current sales Cum sales by units Cum sales by type Dollars held in reserve Researc release date How many returns Sub-
rights payers
Publi-
cation date
Timely first state-
ment
Simon & Schuster Yes Yes Yes Yes Yes Yes Yes Yes Yes
Addison Wesley Longman Yes Yes No Yes Yes Yes Yes No Yes
Wiley Yes Yes No No No Yes No No Yes
Harcourt Brace Yes No No No No Yes No Yes Yes
Houghton Mifflin Yes No No No No Yes Yes No Yes
Little Brown Yes No No No No Yes Yes No Yes
St. Martin's Yes No No No No No Yes Yes Yes
Data from AAR. ©Association of Authors' Representatives, Inc.

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Pearson picks up Macmillan Reference

LONDON, June 18, 1999 -- Pearson bought Macmillan Library Reference USA for $86 million, Pearson announced. The deal includes Scriber's Reference, Thorndike Press and G.K. Hull, all of which Macmillan had acquired before the sale. The deal is subject to U.S. Justice Department anti-trust approval.

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Insurance company made final "Hit Man" call

BOULDER, COLORADO, June 19, 1999 -- The publisher of the book, Hit Man: A Technical Manual for Independent Contractors, announced a legal settlement with the families of three people who were slain by somebody who followed the book's how-to advice on contract murders. The terms: $5 million and dropping the title from the Paladin list.

The owner of Paladin Press, Peter Lund, said it was his insurance company's decision to settle. "We are extremely disappointed with this development," said Lund, who had argued strongly that the First Amendment protects all expression. "Paladin had no say in the insurance company's decision, and, as we were dependent upon the insurance carrier's financial support, we had to go along." Lund said he didn't know the exact reason for the insurance company's decision to settle, but he said either it was afraid of a large settlement, or afraid that he would join forces with the plaintiffs and sue them.

Part of the settlement terms were to drop the Hit Man book. Lund said the author had requested that Paladin drop the book early on, but he didn't feel it was appropriate to do so at the time: "We felt that to cease publication while still in litigation might be misconstrued at trial." He said they would have dropped it now whether or not the plaintiffs had requested it because the author asked them to. "She (the author) wanted to keep her head below the parapet," Lund said.

Since the settlement, Paladin has added a warning to its web site which reads: "Warning: Paladin Press does not intend for any of the information contained in its books and videos to be used for criminal purposes. In specific cases, involving such misuse, Paladin will cooperate with law enforcement investigations." Lund said that in his view of the political climate he thought the warning would be of some help to them to "ward off ambulance chasers."

Howard Seigal, lawyer for the families, expressed complete satisfaction with the outcome. "It was a long hard fight," he said. "The family needed closure. It was time to go home." Seigal said the families set out to do something, which was to make a point: The First Amendment does not protect the media from aiding and abetting criminals. "In that way it was satisfying," he said. "Probably the most satisfying part of the case."

A three-judge federal appeals panel had ruled in November 1997 that Paladin was liable in the triple murder of Mildred Horn, her 8-year-old quadriplegic son, Trevor, and the son's nurse, Janice Saunders. The killer, James Edward Perry, had purchased Hit Man in January 1993, and a few months later used what he'd learned in the book to kill the victims. Perry had been hired by Mildred's ex-husband Lawrence who wanted the victims killed to collect a $1.7 million malpractice settlement his son had won. Investigators found Hit Man among Perry's possessions, and Perry said the book helped him plan the murders. In October 1994 he was sentenced to life.

After Perry's conviction, the victim's families sued Paladin in Maryland federal district court. Paladin won. The families appealed to the Fourth Circuit Court of Appeals, where the panel of judges voted unanimously to send the case back to district court for trial.

How will this settlement affect the rest of Paladin's list of books and videos? Said Lund: "We will now be forced to take a hard look at them and judge which ones could become a potential liability and thus a threat to the existence of our company."

Will this precedent stop with Paladin? He said: "Are other companies that publish and sell books that contain information on crime, criminal techniques, military tactics, firearms, and a host of other topics in danger of copycat lawsuits? It is impossible to say at this point. Only time will tell how much damage this lawsuit has done to the First Amendment."

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Macmillan Reference to Pearson's Gale

LONDON, June 20, 1999 -- Pearson's Detroit-based Gale Group will become the home for the Macmillan Reference company that Pearson has acquired for $86 million. Pearson said some cost-cutting opportunities are expected.

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Pearson pleased at royalty statement finding

NEW YORK, June 21, 1999 -- Pearson Education is pleased with the ranking of its royalty statements in a comparative study by the professional book agents' association. The Association of Authors' Representatives survey found that Pearson's Addison Wesley Longman royalty statements to authors have seven of the nine items that agents say should be included. "We were pleased to hear that we were rated so high," said Pearson Ed spokesperson Maggie Rohr. Simon & Schuster, which was bought by Pearson after the AAR survey, scored nine out of nine. How will Pearson integrate the two publishing houses' contracts into one, seeing that S&S scored higher? "We're still in the process of reviewing the integration of contracts," Rohr said. "Our intent is to move forward with the best of both worlds."

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New TAA officers assume office

PARK CITY, Utah, June 23, 1999 -- New officers for Text and Academic Authors were empaneled ahead of the association's annual convention. Karen Morris, a law author from Rochester, New York, succeeded Peggy Stanfield as president. Stanfield herself became vice president and president-elect to facilitate a change to two-year terms. Other TAA leaders: Mary Kay Switzer, who was re-elected secretary; Mike Sullivan, who was re-elected treasurer; and Donna Besser and Phil Halloran, who were elected to the Council for the first time; and Steve Gillen, who was re-elected to the Council.

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TAA Fellow nominations due October 1

PARK CITY, Utah, June 24, 1999 -- The Text and Academic pushed up the Council of Fellows nomination schedule to allow time for honorees to be notified and make plans to attend the convention. Nominations will now go out September 1. The deadline for nominations will be October 31. Winners will be announced at the January TAA Council meeting.

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TAA moves last Orange Spring connection

PARK CITY, Utah, June 24, 1999 -- The last connection of Text and Academic Authors to its roots in rural Orange Springs, Florida, will be cut when the new fiscal year begins June 30. A bank account at the Sun Trust branch in Ocala, the nearest city to Orange Springs, will be transferred to St. Petersburg. The transfer consolidates TAA finances in proximity to the new headquarters at the University of South Florida-St. Petersburg. TAA was founded in Orange Springs in 1987 by math author Mike Keedy.

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TAA holds medals until Fellows can attend

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors governing board decided to require future Council of Fellows honorees to be present at a TAA convention to receive their medallion. Until they are able to attend a convention, honorees will be known as Fellows-designate. Council member John Vivian said the new requirement will keep the spirit on the Council not only being a personal distinction but also one which enriches fellow TAA members at annual meeting.

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TAA budget tops $200,000 for first time

PARK CITY, Utah, June 23, 1999 -- Text and Academic Authors' governing board tweaked a 1999-2000 budget proposal from Treasurer Mike Sullivan and approved a record $202,700 spending program for the coming fiscal year. The biggest item is payroll, $100,000, for the University of South Florida headquarters staff and the web site-newsletter staff. Payroll will jump 56 percent to cover the cost of a new half-time executive director and to improve TAA's news and information services to members. The Academic Author budget itself is pegged at $42,000, including payroll. Thirty-thousand dollars was designated to promote authoring, mostly through campus workshops nationwide.

1999-2000 TAA BUDGET

ESTIMATED BEGINNING BALANCE $85,000
ESTIMATED INCOME
1. DUES: Renewals (416 @ $60) $ 25,000

DUES: New 1,000

DUES: Workshop 8,000
2. ADVERTISING 1,000
3. AWARD FEES 4,000
4. SUBSCRIPTIONS / BOOK SALES 200
5. CONVENTION 7,000
6. MISCELLANEOUS 0
7. AUTHORS COALITION: Reproduction rights 85,000

AUTHORS COALITION: Grant 5,000
8. INTEREST 1,000

TOTAL
138,200
ESTIMATED EXPENSES
1. ACADEMIC AUTHOR: 12 issues (staff) $ 30,000

ACADEMIC AUTHOR: Copying / Postage 8,000

ACADEMIC AUTHOR: Miscellaneous 5,000
2. BANK CHARGES 700
3. CONVENTION 7,000
4. DUES / SUBSCRIPTIONS 2,000
5. GRANT-IN-AID 2,000
6. LEGAL / ACCOUNTING 1,000
7. MEMBERSHIP PROMOTION 5,000
8. OFFICE 16,000
9. PAYROLL 70,000
10. MISCELLANEOUS 500
11. AUTHORING PROMOTION 30,000
12. EQUIPMENT 5,000
13. AWARDS 500
14. `EXECUTIVE DIRECTOR 5,000
15. COUNCIL 9.000
15. ROYALTY AUDIT 5,000
17. AUTHORING ISSUES LEGAL SUPPORT 1,000

TOTAL
202,700

PROJECTED SURPLUS (DEFICIT)
(64,500)

ENDING BALANCE $ 20,500

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TAA to revise Fellows nomination form

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors governing Council voted to revise the Council of Fellows nomination form for next year to include more specific information about what is required of nominees. This year's judges said they simply did not have enough information to make a determination based on some nominees' submission materials. Next year's nomination form will call for a broader base of biographical materials to accompany submissions.

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Academic Author team receives bonuses

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors governing council approved $400 bonus to the managing editor and the desk editor of the association's Academic Author newsletter. The bonuses go to Kim Pawlak and Paula Wiczek, have produced the monthly newsletter on schedule since it was relocated to Winona, Minn., two years ago.

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St. Pete campus to have rep on TAA board

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors governing council voted to amend its bylaws to permit an ex-officio member onto the TAA Council from the organization's host university, which is now the University of South Florida-St. Petersburg. The member, who will serve as a liaison between TAA and the host institution, will be an ex-officio member with non-voting status. The new Council member will be appointed by TAA's president upon recommendation by the Council.

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TAA considers founding academic journal

PARK CITY, Utah, June 23, 1999 -- A committee will explore the feasibility and value of a new on-line scholarly journal sponsored by the Text and Academic Authors. John Vivian, TAA editor, told the TAA Council that the association is producing at least four first-class scholarly pieces a year. "The current web site and newsletter aren't sufficient vehicles for these," Vivian said. He suggested a new, separate journal. Named to the committee were Donna Besser, a Council member; Kathy Heilenman, a former president and bibliographer; Karen Morris, president; Ron Pynn, executive director; Mike Sullivan, treasurer; and John Wakefield, textbook scholar. Vivian will chair.

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Survey: Author-publisher relations deteriorating

PARK CITY, Utah, June 24, 1999 -- A preliminary analysis of the latest Text and Academic Authors member survey found that many textbook authors feel their relationships with publishers are going either no where or down hill, the TAA Contracts and Publisher Relations Committee reported at the association's annual convention. Pending a complete analysis, the committee declined to release most of the data from the quantitative questions on the survey. On the trend of author-publisher relations over the last five years, however, the committee said only 10 respondents saw an improvement. Twenty-six saw a deterioration. Thirty-nine saw no change.

The survey was the latest by TAA on authoring issues. Seven-hundred questionnaires were mailed in April. Fifty-nine members responded. A second mailing in May yielded 29 more responses. By the time of the TAA convention, when the committee made its preliminary report, a half-dozen more questionnaires had been returned and more were expected to trickle in, the committee reported.

The response rate to the 25-question survey easily exceeded previous TAA surveys on authoring issues.

The committee said the findings are important for TAA: "Every business needs to find out what customers think. So do professional organizations like TAA. Our customers, if you will, the members, poured their hearts and brains out in responding to this survey."

The survey generated 1,500 comments about author-publisher relations. With so many comments to sort through, the committee came up with three criteria, in order of the importance, by which to select comments to include in the report:

  • Comments to help authors and publishers produce better textbooks.
  • Comments to help authors and publishers understand and improve author-publisher relations.
  • Comments that represent significant comments to improve authoring and publishing relations.

At convention time, the committee had recorded comments from questionnaires only in these categories:

  • Authors with incomes of more than $100,000.
  • Authors who derive more than 50 percent of their annual income from textbook royalties.
  • Authors of more than 10 books.

The committee declined to release percentage data from many quantitative questions pending a full analysis of the questionnaires.

Here are some of the typical comments:

How would you rate your author-publisher relations?

  • "Good level of trust."
  • "Plenty of freedom to try new things (of course, our books are doing well)."

What do you enjoy about relations with your publisher?

  • "Working together to be successful."
  • "Direct, instant communication."

What do you dislike about relations with your publisher?"

  • "When they attempt to cut corners, condense the schedule, and publish competing titles the same year."
  • "Tendency to set unrealistic workloads and timetables, underestimate academic demands on my time."
  • "Contract negotiations."
  • "Publisher's constant attempts to grab more rights in contracts and more profits at the expense of quality books and author royalties."
  • "Publisher's almost complete disregard about the value of author's time."

In the last five years, have you experienced a trend in author-publisher relations?

  • Ten answered improving.
  • Thirty-nine answered no change.
  • Twenty-six answered deteriorating.

Is the relationship improving or deteriorating? Please give representative examples:

  • "Too much turnover of editors."
  • "More respect for authors."
  • "More responsive to requests."
  • "Cut in royalties for new authors.
  • "More demands from 'marketing' on content/format."
  • Author relations is now at the low end of the publishers' priority lists. Their list is too big -- too many competing books by same publisher. People with good editorial skills are being replaced by people who have come up through sales. Turnover is very high."

Have there been unpleasant incidents while authoring your books?

  • "Production cycles too compressed.
  • "Previous editor a lying, low life. Terrific editor now."

What are some successful techniques, procedures, approaches, etc., you use or have heard about to improve and/or maintain favorable author-publisher relations?

  • "Work closely with your editor and be polite and reasonable. If you get nowhere, move up the chain and don't stop short of CEO."
  • Simple friendliness, mutual respect, dependability and willingness to work my *** off."
  • "I have given up -- it's strictly business now."
  • "Invite publisher personnel into author's home. Occasionally pay for their meals. Play golf and poker with publisher personnel. Call on schools and sales reps. Room with sales reps. Write a poem to commemorate the completion of a book. Send the editor a gift when the book is completed."
  • "Get a good publishing lawyer."

What are the advantages of working with your publisher?

  • "Size and resources."
  • "High advances. Terrific production team."

What are the disadvantages of working with this publisher?

  • "Sometimes they seem too big. The lessons from history are often lost."
  • "My concerns about students are not always listened to."
  • "Poor marketing effort."

What can authors do to improve relations with publishers?

  • "Be certain of your value to the publisher. You probably have more leverage than you realize. Publishers respond to reason and strength."
  • "Inform the mass media, public, educational community, legislators and potential authors about practices of publishers that deleteriously affect the quality of textbooks and the quality of education."
  • "Understand that profit drives the entire industry and much more of the editorial process than one might guess."
  • "In 1999, nothing."
  • "Get a good lawyer -- try to sound reasonable."

What can publishers do to improve relations with authors?

  • "Understand that profit is not the first priority of many authors."
  • They don't care -- it isn't a priority."
  • "Stop insisting on unfavorable contracts: e.g. copyrights, royalties -- and listen to author's expertise."
  • "Treat authors with respect because without them there would not be a publication."
  • "Realize that authors are the lifeblood of a publishing company."

Have you ever had major disagreements with your publisher? Forty-one said they had, 32 said they hadn't. Some of those disagreements were:

  • "Control of rights."
  • "Royalty system abysmal."
  • "Editorial control by author; unreasonable and often changing timelimes for revisions; inept editing from subcontractors."
  • "Royalty rates on electronic products and derivatives."

Would you author another book with this publisher?

  • "Yes, because I'm locked in with them."
  • "No. Royalties have been cut and I am in a better competitive position to find another publisher."
  • "I would seek alternative publishers. Unfortunately, there are less and less publishers."
  • Depends on how buy-outs affect the company."

Do you use an attorney or agent to negotiate contracts with your publisher?"

  • "No, I guess."
  • "No. Have been quite successful under the circumstances, negotiating on my own and my concern that an attorney or agent might unduly antagonize publisher."
  • "When I drop my attorney's name into a conversation, the president of the company backs off a bit on contract position. Same when mentioning TAA."
  • "Yes, to write clauses on rights relative to digital products and derivatives."

Has using an attorney or agent affected your relations with the publisher?

  • "Publisher knows someone is watching."
  • "More respect and I can negotiate better."

Have you ever had your publisher's royalty records audited?

  • "Just started an audit. They have grown so large and sales have grown so complex I'm not sure they are able to track everything accurately."

What were the results of the audit?

  • "Recovered large sums."

How did the audit affect your relations with the publisher?

  • They complain bitterly, but the statements aren't any more accurate, so the audits continue."
  • "I'm more suspicious, less trusting, less respectful."
  • "It demonstrated that I was alert, savvy, willing to 'give and take' but hold the line on issues I cared about. Set the stage for negotiating on unexpected problems during the publication process."

In the last five years, have you noticed any change in the publisher's willingness to negotiate contracts?

  • "Negotiating room has tightened."
  • "They are less likely to make changes in their standard contract."
  • "Both publisher and author perplexed by how to compensate electronic/digital products."

What do you enjoy most about authoring a textbook?

  • "Creating and presenting material useful to students and instructors."
  • "It makes me keep up to date and continually learn new things."
  • "Authoring textbooks gives a common person like me, rather than a celebrity, a chance to favorably affect the lives of thousands of students."

What do you dislike about authoring a textbook?

  • "Unrealistic schedules and pressure to take over more and more of what was originally the publisher's job."

What advice would you give to new authors about author-publisher relations?

  • "Keep your day job and be willing to go back to it rather than accept a bad contract. Remember that this is a business and they expect to negotiate but would like to avoid one by seeming to be inflexible. Know your own value."
  • "Be reliable, friendly, respectful, timely; willing to do more and better work than is asked or expected of you; willing to tolerate more tedium and hard work than lesser authors do.
  • "New authors are usually all to grateful to find any publisher. Shop your manuscript. I had 55 rejection letters on my first book proposal but got great advice from lots of reviewers in the process and ended up with a proposal that two major publishers competed for."
  • "Make sure to go over TAA's literature and contracts before signing on."
  • "Retain as many rights as possible in contracts and pursue them. Keep on top of things. Don't assume the publisher knows what it's doing or will take care of you or your book."
  • "Get a very good lawyer or agent."

The last question in the survey allowed respondents to record any comment, suggestions, observations, predictions or conclusions they had about author-publisher relations:

  • "The fewer publishers there are, the less variety we will see for teaches selecting books and the harder it will be for a new 'creative' voice to break through as an author."
  • "Author experience with book revisions, especially since this clause makes revisions a life-long process for the author and with little or no understanding of the cost basis for royalty reductions if revisions are made by others."
  • "TAA is a great organization. Mike Keedy had vision!"
  • "Because publishers are not educators and have long-range goals different from competent authors, publishers are on a collision course with competent authors. The trend is likely to deteriorate at an accelerated pace because of the decrease of competition between publishers. The consequences, however imperceptible, are that publishers will contract with mediocre authors and textbooks will deteriorate."
  • "To be successful as author-educators and be adequately rewarded for their efforts and experience, authors should be thinking about other outlets for their work, such as self-publishing, distance learning, or publishing with 'learning-oriented' rather than 'increased profits' publishers."
  • "This is a wonderful process if you enjoy ideas, words and having a voice in the larger world. If those are not inviting, go into some other field. Writing can be very hard work, and if you find it unpleasant take up selling magazine subscriptions, knitting socks or photographing cheesecake."

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Speaker: Video, computers together work for learning

PARK CITY, Utah, June 26, 1999 -- Media professor Mary Kay Switzer told text and academic authors during a presentation at the TAA convention that multimedia can enhance learning and that all students at all levels can benefit from this type of learning. Using the historical development of film as analogy, she said that textbook authors can use multimedia to move from "talkies" to "interactive virtual reality."

"Most people have access to a television," she said. "Seventy percent of the population has access to computers and 40 percent use them at home. Bringing technology together and using the benefits of video to produce multimedia textbooks may give us an advantage to technology development."

Although she is mindful of the glories and limitations of multimedia, Switzer said, she is inspired by the interaction of children with multimedia. She presented several examples of how television and the technological devices used in creating multimedia can enhance learning. She showed how Nickelodeon uses such technology in their children's educational show, Blues Clues, to teach problem solving. AVID, she said, is the state-of-the-art format to use when developing this type of multimedia product.

For more information about AVID, contact Mary Kay Switzer.

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54 authors attend TAA convention

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors Council, disappointed at Park City convention attendance, decided that continued annual conventions nonetheless are a valuable benefit to members. Fifty-four authors attended. Convention numbers vary substantially year to year. It was noted that any organization that has 10 percent of its members at a national convention is doing well -- and TAA is approaching that percentage. Jay Black, a former convention program chair, said conventions have innumerable spin-off benefits, including dialogue that spreads from the convention to members nationwide through the TAA web site and newsletter.

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Next Norway collections to TAA about $85,000

PARK CITY, Utah, June 24, 1999 -- Text and Academic Authors continues to receive foreign reprographic moneys from the Norwegian agency Kopinor, said Ron Pynn, TAA executive director. He said TAA will soon receive moneys for 1998, perhaps $85,000, and expects TAA will continue to receive moneys in 1999. Pynn said his goal is to set up a database of TAA members by the genres in which they write, for a more precise measure on how much TAA deserves from the complex U.S. distribution formula. TAA now uses an extrapolation model to establish its share.

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TAA grants deadline in January

PARK CITY, Utah, June 24, 1999 -- The Text and Academic Authors Council decided to make four grants-in-aid awards at $500 each available for next year to help fund TAA members' research projects. In previous years, TAA offered five grants at $400 each. Applications are due January 15. Awards will be announced March 1. Recipients will receive the award at the June convention and will be required to present their research findings at the following June convention. This year's grants-in-aid committee members: Karen Morris, president; Mary Kay Switzer, treasurer; and Jay Black, Council member.

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CCC considers author-elected board members

PARK CITY, Utah, June 24, 1999 -- Text and Academic Authors' chief complaint against the Copyright Clearance Center is that author groups are excluded in the process of distributing CCC's royalty collections to authors. Ron Pynn, TAA executive director, told a CCC official at the association's annual convention that TAA long has favored equal author representation on the CCC board of directors, which now has nine publishers, six authors and three users -- all chosen by the publisher-dominated CCC board itself.. None of the authors, he said, are elected by authors. Kristen Giordano, of CCC, responded the CCC is willing to work with TAA to select an author to represent the organization. "We are trying to find a quality person to represent authors," said Giordano. Pynn said: "We will do that for you."

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CCC seeks authors for rights distributions

PARK CITY, Utah, June 24, 1999 -- The manager of author and creator relations for the Copyright Clearance Center told an audience of text and academic authors that the CCC's sole goal and objective is putting money into the hands of rights-holders. "We are the middleman between the user and the rights-holder," said Kristen Giordano in a presentation at the Text and Academic Authors convention.

The CCC now has a database of 1.75 million titles and represents thousands of publishers, authors and creators, Giordano said. The center licenses more than 9,600 U.S. corporations and subsidiaries and more than 3,500 universities, copy shops, bookstores and document dealers. Of the $60 million collected last year, $50 million was distributed to rights-holders, she said.

Giordano asked TAA to help find more authors whose rights have reverted back to them. "Every author should contact the CCC when their rights revert," she said. "We are trying to find trade/author organizations we can work with to find these authors."

For two years, said Giordano, the CCC has been trying to increase author relations because they're aren't as strong as they should be. Her department, she said, is dedicated to addressing the needs of authors and creators. Their duties are to:

  • Facilitate copyright compliance.
  • Maximize returns of royalties to rightsholders.
  • Represent all rights-holders.
  • Expand royalty opportunities for rightsholders.

Giordano said the center can help authors by:

  • Protecting intellectual property.
  • Encouraging legal access to their works.
  • Working to return royalties directly to authors.
  • Working in conjunction with author trade organizations to best meet authors' needs.

Giordano said while the Copyright Clearance Center now pays author royalties to publishers which then pay their authors, CCC is working to encourage publishers to allow the CCC to pay authors directly. She said a key initiative over the next six to eight months is to get publishers to agree to do this. "Some want the opportunity to unload this function," she said. "Some have said they would be more than happy to let the CCC do it." For now, they want to encourage publishers to notify authors when money comes to them from the CCC. "It is extremely important for authors to hold the rights to their work," Giordano said. If they did, then CCC could pay them directly and give them a list detailing the usage of their works. "We now work with people who own their rights," she said. "In the future, it could be just authors the CCC deals with." Since CCC cannot negotiate contracts with an author's publisher, she said, it's important for authors to hold onto their rights and keep track of their contracts.

The CCC has four royalty generating services:

  • CCC Photocopy Generating Use. Services paper and on-line rights.
  • Media Image Resource Alliance. Licenses on-line stock photography.
  • Non-title specific distributions. Foreign funds from Spain, the Netherlands and Germany that brought in $2.5 million in royalty collections last year.
  • Split payments. Payments on author royalties on behalf of publishers.

In the last 18 months, the Copyright Clearance Center has paid $865,000 in repatriated foreign reprography moneys directly to 4,500 authors, including 1,500 academic and textbook authors. The range of dollars varied widely. Some authors, Giordano said, have gotten as much as $17,000 based on the usage of their material, while others have gotten as little as $20. A survey of those attending Giordano's presentation found only one person in the group of 40-plus had received funds from CCC. Through his publisher, he received $10.

Giordano noted that the CCC now distributes only payments that are $20 or more. It costs $22 to cut each check, she said. The $20 and under funds are pooled and put into the following year's pool for distribution.

Authors who would like to register their name and works with the CCC, should contact:

Kristin Giordano
Manager, Author and Creator Relations
Copyright Clearance Center
222 Rosewood Drive
Danvers MA 01923. 978-750-8400.

To register on-line: Copyright Clearance Center

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TAA Fellows selection group to grow

PARK CITY, Utah, June 24, 1999 -- Text and Academic Authors will invite as many as two Council of Fellows honorees to serve on future Fellows nomination committee, the TAA Council decided. On next year's committee do far are President-elect Peggy Stanfield, Fellow Mike Sullivan and President Karen Morris will serve on next year's committee. To volunteer to serve, please contact Karen Morris at (716) 256-0160, or TAA headquarters at (727) 563-0020.

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Auditor calculates TAA member needs

PARK CITY, Utah, June 24, 1999 -- To make the budget approved by Text and Academic Authors governing board, the association will need to grow by 400 members, said TAA Council member Paul Rosenzweig. Rosenzweig, a royalty auditor, based the goal on the record $202,700 association budget for the coming fiscal year. Janet Tucker, office manager at TAA headquarters, said membership had reached 727 in June, a 3.3 percent increase from January. Tucker said TAA workshops attracted 123 new members from the University of South Florida, the University of Tennessee, Cal Poly Pomona and the University of North Alabama, but attrition had been high.

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PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

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R.I.P. David F. Hawke

David F. Hawke (history), Lehman College, who specialized in the American Revolution, died June 20 at Madison, Connecticut. He was 75.

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AAP to Congress: Wait on distance-learning copyright changes

WASHINGTON, June 24, 1999 -- The Association of American Publishers favors a wait-to-see approach to copyright revision to cover distance learning, AAP President Pat Schroeder told Congress. She said even the House courts and copyright subcommittee acknowledges that distance learning is in its infancy and in flux. Wait, she said, "until we all get a better feel for how technological protections and copyright management information will be deployed."

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Report: Pearson unloading Lazard

LONDON, June 24, 1999 -- Publishing giant Pearson is selling its 50 percent strake in Lazard Partners as it continues narrowing it focus on its core publishing business, according to press reports.

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Iran to be represented at Frankfurt

FRANKFURT, Germany, June 24, 1999 -- Two Iranian publishers were invited to display their wares at the important Frankfurt Book Fair after 10 years of exclusion. Book Fair executives made the decision now that the Iranian government has withdrawn support from a death bounty on novelist Salman Rushdie.

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TAA Council sets January date

PARK CITY, Utah, May 24, 1999 -- The TAA Council, the governing board of Text and Academic Authors, set January 8, a Saturday, for its next semiannual meeting. The site, St. Petersburg Beach, Florida, is near the association headquarters at the University of South Florida-St. Petersburg.

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Call issued for new TAA brochure

PARK CITY, Utah, June 24, 1999 -- A member of the Text and Academic Authors governing board, Dale Layman, recommended a new TAA brochure as part of an invigorated membership recruiting program. Layman, an anatomy author, said the current brochure needs updating. He recommended sending 50 copies to every association member to distribute among colleagues at their schools and professional societies. Executive Director Ron Pynn said a revised brochure would be in the works soon. The TAA Council discussed renting a booth at major academic meetings to recruit members but rejected the idea as too costly. Panels on text and academic authoring at scholarly conventions in the past have given TAA important visibility and attracted members, it was noted.

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Next TAA convention in New Orleans

PARK CITY, Utah, June 24, 1999 -- Text and Academic Authors will return to the Big Easy, New Orleans, for its June 2000 convention, the TAA Council decided. Le Pavillion Hotel, site of the association's 1993 convention, was chosen. Mike Sullivan, who scouted hotels in Washington, San Antonio and New Orleans, said the Pavillion recently received recognition as a Preferred Hotel. Yes, tuxedoed waiters still serve peanut-butter sandwiches on silver trays at 11 nightly. Rooms will be $99. Dates: June 21-24, with the TAA Council meeting and workshops ahead of the actual Friday-Saturday convention.

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TAA gift memberships coming in

PARK CITY, Utah, June 24, 1999 -- Gift memberships in Text and Academic Authors have increased in recent months, reported TAA office manager Janet Tucker. Members have purchased 33 gift memberships since January, she said. Another factor in the association's growth has been the continuing workshop series at campuses around the country. Tucker said 123 new members can be traced to the workshops:

  • University of South Florida, Tampa, 25.
  • University of Tennessee, 11.
  • Cal Poly Pomona, 30.
  • University of North Alabama, 27.

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Experienced, new authors join TAA authoring, contracts workshops

PARK CITY, Utah, June 24, 1999 -- Authoring lawyer Steve Gillen told Text and Academic workshop participants to identify contract issues to negotiate but be willing to back off some issues for a final agreement. "If you don't ask, you won't receive," Gillen said. He suggested using the TAA Contract Guidelines to find clauses that serve authors well.

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Cruise, anybody? TAA thinking about it

PARK CITY, Utah, June 24, 1999 -- A sea cruise should be considered for the 2001 TAA convention, the year after New Orleans, the TAA Council decided. The proposal originated with Ron Pynn, executive director, and a committee was appointed to explore the feasibility. Mike Sullivan, who arranges convention sites, said possible ports of departure for a three-day or four-day meeting include Baja California and the eastern and western Caribbean.

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New firm joins on-line text sellers

LEXINGTON, Kentucky, June 25, 1999 -- A Lexington firm, Ecampus, announced it twill sell textbooks and cost materials on-line to college students. Among services: Used-book buybacks.

Contact: http://www.ecampus.com

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Publisher exec cancels TAA for House hearing

WASHINGTON, June 25, 1999 -- The president of the Association of American Publishes, Pat Schroeder, canceled her keynotre address at Text and Academic Authors convention to testify before Congress on distance learning. "Please accept my deepest apologies," Schroeder said in a message. "Congress controls the schedule, not AAP." Underscoring the importance of her tetsimomy, Schroeder said: "I hope that you and the TAA members will agree that my presence at the hearing to protect copyrighted material is very important because authors aren't paiud if copyright is destroyed in this rush to new techology."

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Publishers' exec goes to Hill, not TAA

WASHINGTON, June 25, 1999 -- This is the text of a message to the Text and Academic Authors convention program chair from the president of the Association of American Publishers, cancelling her keynote address at the TAA national convention:




June 24, 1999
To: Paul Tippens

Text & Academic Authors Association (TAA)
From: Pat Schroeder, President & CEO
Re: TAA Annual Conference
Again, please accept my deepest apologies for not being there with you and other TAA members., As you know, the House Judiciary Subcommittee on Courts and Intellectual Property rescheduled their hearing on distance education for tomorrow afternoon. This is the most important issue before Congress this year for our association, It is mandatory testimony and, as you know, Congress controls the schedule, not AAP. I have attached a copy of my statement, which I hope you will share with TAA members. I hope that you and the TAA members will agree that my presence at the hearing to protect copyrighted material is very important because authors aren't paid if copyright is destroyed in this rush to new technology.

Again, I will be pleased to speak to the members via teleconference and to answer a few questions about the publishing industry on Friday morning if this is logistically possible. Think about it -- I can provide you with the latest news about what happened during the hearings, but I'm so jealous you're in those beautiful mountains and I'm on the banks of the Potomac.

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MediaFarm organizes for school market

DALLAS, June 25, 1999 -- A software marketer, Media Farm, created a subsidiary, SchoolSoft, to provide schools with custom classroom media kits, site licenses and other services. Schoolsoft also will sell computers to schools.

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Outgoing president: 20th century good to TAA

PARK CITY, Utah, June 25, 1999 -- The Text and Academic Authors convention at Park City was the association's last annual meeting of the 20th century, outgoing President Peggy Stanfield said. Stanfield told members that the century had been good to TAA. "We moved forward from a trailer house in Orange Springs to the University of South Florida in one decade. Along the way we improved communication through our web site and regular newsletters. We have become a nationally recognized voice for authors engaged in the serious business of educating our youth. We have promoted authors' interest and spoken out to protect their rights in all mediums of expression." Stanfeld's term expired with the start of the Park City convention.

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Campus stores seek answers for e-times

PARK CITY, Utah, June 24, 1999 -- The chief staff officer of the National Association of College Stores told Text and Academic Authors members that he was pleased to be presenting to authors on behalf of bookstores for two reasons: First, said Brian Cartier, he's a great admirer of authors and writers. Second, he said, authors are the content providers, and to him, that's extremely important.

"Publishers are starting to view themselves as publishing content," Cartier said. "That is leading to change and that's good news for authors because they provide the content." Cartier, who has been with NACS for a year, and is new to the bookselling arena, said he has been following the changes that have occurred in the past year closely.

Everywhere he goes, Cartier said, he is dealing with change. The change in the last five years has been more than in the past 25 years, he said, and the change in the past year has been more than the change in the past five years. "For all of those people who want things to be like they were 10 years ago: It can't be," he said. "It isn't, and it won't be. Get over it. Change can present new opportunities." His presentation, "Managing Permanent Whitewater," related to the difficulty and challenge of whitewater rafting: "The higher the level, the more difficulty keeping the raft afloat." This is true of the publishing / bookselling / authoring industry today, he said, which presents challenges but also opportunities.

"Authors create the commodity we sell," Cartier said. For NACS member-stores, books are a $5 billion industry with 60 to 80 percent of bookstore sales being books. For NACS bookstores, he said, books are the bread and butter. Margins are eroding, but store manager still pay a lot of attention to that side of the business.

The college market is growing, he said, noting that enrollment is increasing and there has been a larger emphasis on adult and life-long learning. "That has caught the attention of a lot of people," he said. Bookstores used to be free of competition. On-line book stores like VarsityBooks.com and BigWords.com were "a wake up call" for booksellers, he said: "Our members realized they had competition. The industry has been discovered and the change has been dramatic. That is impacting us. Because of the e-commerce model, they are getting a larger influx of capital." On-line stores have a market value of $8.5 billion, he said, while stores have a market value of $5.5 billion.

Cartier said the NACS research department has put together a chronological listing that lays out the changes that have taken place in the past year. It shows that tremendous changes are taking place in the publishing industry, he said, and authors are part of that change as far as author-publisher relationships and the interest in self-publishing. Self-publishing, he said, should worry publishers.

Some of these changes, like electronic commerce, electronic content and electronic books, are a new phenomenon for the bookstore industry, Cartier said. "Many publishers now have the capability for e-content delivery," he said. "My greatest concern is e-content delivery, licensing and the bypassing of bookstores in the process."

Other changes that affect the bookstore industry include digitalization, publishing on demand and mergers, acquisitions and transactions. "Publishers are a major concern to us," said Cartier. "We are trying to have dialogue and improve relations with them. It is my goal to visit all major publishers this year. After listening to the mergers panel this morning, if I wait until later this year, maybe I'll only have one or two to visit rather than the seven out there now!"

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Royalty reviewer: Future up in air for authors

PARK CITY, Utah, June 24, 1999 -- Authors will face several concerns in the new millennium, said Paul Rosenzweig of Royalty Review Service. One is the influx of on-line booksellers like Amazon.com, he said, which could be a good and bad thing for authors. The bad news: They are buying books at a lower price and authors are earning less royalties. The good news: Foreign students are now buying books on-line at domestic prices and authors are getting higher royalties for those books.

Another concern facing authors, Rosenzweig said, is the way publishers deal with electronic rights. "There will have to be a big change in how publishers look at electronic rights," said Rosenzweig. "Publishers want every scrap of these rights whether they will exercise them or not." The problem with that, he said, is that publishers want those rights at a higher return. Publishers now want to offer the same or a lower rate than the royalties authors are receiving for regular books, he said, and authors are being offered a smaller percentage of a smaller base. "If the publisher keeps the rights, however, you are no worse off than if the book was published as a hardcover if they're paying you the same royalty as the hard cover," he said.

The problem with electronic rights royalties, he said, is how much information an author will receive about these sales, which are usually reported under subrights. "Statements tell as little as possible for as long as they can get away with it," he said. "When you see subrights on your statements, ask to see the sublicensing contract." When an agencies like Rosenzweig's conducts a contract review, they are not allowed to pursue sublicensing deals back to the original transactions by the sublicensee. "As more things go into subrights, the less we can review on publisher's statements," he said.

When publishers merge there is a complete jumble, said Rosenzweig. "Because there is no uniformity between publishers' back room operations, every time you or your advisers change the publishing boilerplate as far as calculation of royalties, you are increasing the probability of error," he said. "As more electronic products become available, there will be more problems with their system of royalty reporting because publishers have no concept, no built-in system, to meld electronic information into their royalty databases. Whatever changes come in electronic retailing, as of now, publishers cannot handle it."

What should authors be watching out for? Find out what is happening with foreign sales. Keep an eye on royalty statements for tracking of foreign royalties, advances, etc., said Rosenzweig. "When we get to pure electronic content, what is their accountability going to be? Publishers have no way of doing that."

Rosenzweig says authors cannot simply take their royalty check and put their statement away. They need to find out what is on the statement and what is not, and what information their contract is calling for. "Keep track of what is happening to your royalties," he said.

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AUTHOR: Electronic Age here for elementary schools

PARK CITY, Utah, June 25, 1999 -- Although electronic instructional materials for high school and college courses are still in its infancy, said el-hi education author Lee Mountain, in elementary education they're almost already. "We have wonderful instructional materials in elementary education," she said. "Words, plus the CD-ROM features of art, animation and sound, deliver literacy instruction more effectively than words alone."

Mountain said it's sometimes hard to convey a message using written words. "Written words don't give you animation, audio or the interactivity that is the main part of every interactive program," she said. "These problems are being solved by this new medium, which can provide what text writing can't. This is the cutting edge."

During a presentation at the Text and Academic Authors convention, Mountain showed a CD-ROM she currently has in production with Otto Publishing. She gave these tips to authors wanting to develop CD-ROM:

  • The student must be an a character in the story.
  • When doing the plot, have a beginning, where the mission is assigned; a middle, written in a non-linear fashion; and an end, where the mission is accomplished.
  • Settings should be varied and the style should be "edu-taining". Her CD-ROM is an adventure with a literacy twist, using wordplay as a vehicle for instruction.
  • It will take as much as 10 times longer to produce a CD-ROM than a traditional textbook.
  • There must be words on paper before anything else can be developed.
  • An electronic version requires a three-person team minimum: the writer, the graphic artist and the programmer.

Elementary electronic instructional materials are not being published by large publishers like McGraw-Hill, Harcourt or Houghton-Mifflin either, Mountain said, but by smaller publishers most people have never heard of. "As these traditional textbook companies move into interactive learning, they regard it as a supplementary activity," she said. "There are no purely electronic basal series that large publishers are trying to get on the adoption list."

Mountain teaches reading at the University of Houston.

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Attorney to authors: Don't try copyrighting bare facts

PARK CITY, Utah, June 24, 1999 -- Publishing lawyer Steve Gillen said copyright law has changed in the United States and the lack of a copyright symbol doesn't necessarily mean it can be picked up without permission. Everything has a copyright the moment it is created, said Steve Gillen. The fair use doctrine, however, allows authors to rely on other sources fro underlying facts and ideas and titles and short phrases.

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Attorney: Feds overwhelmed with mergers

PARK CITY, Utah, June 25, 1999 -- The government anti-trust division has been asleep when it comes to book-industry merger, authoring lawyer Michael lennie told text and academic authors as their annual meeting: "They are literally overwhelmed with mergers and have only a fixed number of attorneys to deal with them." But, said Lennie, there is good news: "Authoring organizations are getting through to the Justice Department and with your assistance we can do more." The mega-mergers have another upside, Lennie said: Upstart small publishers are filling niches the big players are vacating. "A monopoly on the top side raises opportunities on the bottom side," he said.

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Tennessee author to chair TAA's 2000 meeting

PARK CITY, June 25, 1999 -- A visual communication author, Chris Harris, accepted an invitation to be program chair for the next Text and Academic Authors' national convention. Harris, of Middle Tennessee State University, invited program suggestions. The convention will be at Le Pavillion Hotel the weekend after Father's Day in June. The dates: June 23-24, a Friday and Saturday, with workshops and the TAA Council meeting on June 21 and 22.

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PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

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Speaker: Techno-reliance challenges human thought

PARK CITY, Utah, June 25, 1999 -- Anatomy author Dale Layman told text and academic authors at their annual meeting that human values and ethics are on a collision course with technology. "Computer knowledge is doubling while human intelligence is receding," Layman said in a mystical multimedia presentation. People now rely more and more on technology, causing what he calls "unthinking computerization." Worst of it, he said, "We are now turning to computers tohelp us write textbooks."

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U.S. House wants nannyware

WASHINGTON, June 25, 1999 -- The U.S. House approved a plan to require schools and libraries to block pupil access to obscenity and child-porn sites on the web as c condition for federal funding. At stake nationwide is $1.7 billion a year that goes to 25,000 school districts and libraries. Senate approval would be needed for the new requirement to go into effect.

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Rocket e-book price drops to $399

NEW YORK, June 25, 1999 -- On-line retailer barnesandnoble.com reduced the price of NuvoMedia Rocket e-books to $399, down $100, Barnes and Noble also 700 books and magazines that can be downloaded to Rocketbooks from the internet.

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Library budgets expected to grow

WASHINGTON, June 25, 1999 -- Three out of five libraries expected their budgets to increase over the coming five years, a survey says. Most of the other libraries foresee see level budgets. The American Library Association and the Association of American Publishers conducted the survey

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Academic Library merging with Yankee

CONTOOCOOK, New Hampshire, June 25, 1999 -- Yanke Book Pubklishing and Academic Librray Services will merge and together become a new subsidiary of Baker & Taylor. The new name: YBP Services. Transaction details were not announced. The new unit, which will have headquarters in Contoocook, strengthens Baker & Taylor as a library supplier in both the United States and Britain.

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Tippens: E-book potential unsure

PARK CITY, Utah, June 25, 1999 -- New technology gives authors new opportunities but, right now, e-books may not be among them. Engineering technology professor Scott Tippens told authors that one of the first electronic books on the market, Nuvomedia's paperback-size RocketBook, is too small to be used for textbooks." Tippens said he likes the EverybookDedicated Reader, which will have two full-color high resolution 8-1/2 by 11-inch screens when it is released later this year.

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Texty-winning authors accept plaques

PARK CITY, Utah, June 25, 1999 -- Five textbook authors were presented Texty awards at Text and Academic Authors annual banquet for recent books that merited being honored for excellence. President Karen Morris presented plaques to:

  • Edward J. Tarbuck and Frederick K. Lutgens, for Earth: An Introduction to Physical Geology (Prentice Hall).
  • Sallie A. Marston and Paul L. Knox: Human Geography: Places and Regions in Global Context. (McGraw-Hill).
  • Jennie Dusheck and Allan Tobin: Asking About Life, first edition (Saunders College {Harcourt Brace}.
  • William Stallings: Cryptography and Network Security (Prentice Hall).
  • Laura H. Chapman: Adventures in Art (Davis).
  • Michael Sullivan: College Algebra (Prentice Hall).

Judges, all veteran authors, considered publisher-nominated works with 1998 and 1999 copyrights.

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Five veteran authors pick up TAA McGuffeys

PARK CITY, Utah, June 25, 1999 -- Five textbook authors and co-authors ehose works have proven themselves of of enduring value were presented McGuffey longevity awards from Text and Academic Authors at the assocaition's annual banquet. TAA President Karen Morris presented plaques to:

  • Thomas L. Wheelen and J. David Hunger: Strategic Management and Business Policy (Addison Wesley Longman).
  • Dorothy V. Seyler: Read, Reason, Write (McGraw-Hill).
  • Lee Mountain: Uncle Sam and the Flag, (Oddo).
  • Mary Ellen Guffey: Business English (South Western).
  • Ibe Mizrah and Michael Sullivan: Finite Mathematics: An Applied Approach, (John Wiley).

Judges, all TAA members, made the selection from publisher-nominated works that had been on the marlket 15 years or more.

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TAA inducts first class of Fellows

PARK CITY, Utah, June 25, 1999 -- The first class of authors inducted into the TAA Council of Fellow received medallions to hang around their necks at the annual Text and Academic Authors Association banquet. The firstinductees, all honored for significant contributions to authoring, were:

  • Everette Dennis, of Fordham University.
  • Mike Keedy, a retired math author and TAA founder.
  • Lee Mountain, of Houston University.
  • Frank Silverman, of Marquette University.
  • Karl Smith, of Santa Rosa Junior College in California.
  • Mike Sullivan a retired math author.

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"The TAA Story" inspires epic poem

PARK CITY, June 25, 1999 -- A veteran of Text and Academic Authors since the founding, Ron Pynn, unleashed an epic poem on the association's history at the annual membership banquet. Pynn, TAA executive director, started with the line: "Once there was a man named Keedy, not unexpected, through 196 lines. Sample verse:

When all was said and done,
our first president was Masterton.
He was a Connecticut yankee
to whom we must say thank ye.

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Panel generates author contract advice

PARK CITY, Utah, June 25, 1999 -- Text and Academic Authors President Karen Morris and authors' attorney Michael Lennie, in a presentation at TAA's convention, role-played how to negotiate changes for three contract clauses: electronic rights, out-print and competing text.

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Veteran authors: Don't underrate second editions

PARK CITY, Utah, June 26, 1999 -- Four authors, all with multiple editions, cautioned fellow authors against under-rating the demands of doing follow-up editions. Author Robert Christopherson said check line by line to identify dated material. Also, he said, check what was left on "the cutting-room floor" from the first edition for the revision. Stan Eitzen, who has seven books in multiple editions, called text-authoring "a never-ending process".Pamela Sharpe agreed: Approach the subsequent edition as if for the first time, she said. "Keep files, read, think, and listen to reviewers, Eitzen said. Advised physics author Richard Childers: "If you're going into a second edition, immediately make an appointment with an attorney to go over your contract. It will save you time and grief."

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1999 Keedy award to "author's author"

PARK CITY, Utah, June 25, 1999 -- Text and Academic Authors past President Frank Silverman was awarded the M.L. Keedy Award during TAA's annual banquet the last night of the association's convention. "No one is more dedicated to the organization or gave more time on behalf of authors than Frank Silverman," said TAA Executive Director Ron Pynn. He called Silverman's book, Authoring a Text or Professional Book, the basis for successful authoring workshops that Silverman has delivered on more than a dozen campuses in the last two years on behalf of TAA. "Now Silverman has established a new workshop on self-publishing that looks most promising," Pynn said. Of winning the award, Silverman said: ". It is particularly meaningful to me that Mike Keedy's name is attached to it since it was he who got me involved with TAA and encouraged me to develop both the authoring workshop and to write my textbook authoring book." Keedy founded TAA in 1987.

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Do parents read to kids? Only half

NEW YORK June 25, 1999 -- Almost half of U.S. parents never or seldom read to their children, a Yankelovich survey found. The results were surprising, especially considering that the survey found 98 percent of all Americans believe reading to kids is important to their early development. Barnes & Noble commissioned the survey.

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Author: Mergers narrow author options

PARK CITY, Utah, June 25, 1999 -- Physics author Rudy Jones offered chilling but telling figures on corporate mergers among textbook companies. Speaking at the TAA convention, Jones said that in 1995 he and co-author had 16 well-known publishers in physics to whom to pitch their book idea. Now, there are nine. "Of those nine, only four do more than support introductory courses. Only four publishers have offerings at the junior-senior level, and two of these just merged!"

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Journal editor wary of speed for speed's sake

BOSTON, June 25, 1999 -- The editor of the New England Journal of Medicine accused on-line journals with quick turn-around schedules for articles of grand-standing. Most articles can wait, said Jerome Kassirer. He said a Medscape General Medicine that was on-line within 39 days wasn't worth an expeditious treatment. He used the word "gimmick." At the same time, Kassirer said his New England Journal of Medicine was on-line in April with an article nine weeks ahead of its usual printed edition.

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TAA calls on Coalition for CCC representation

PARK CITY, Utah, June 25, 1999 -- A Text and Academic Authors leadership committee decided against a Copyright Clearance Center offer for the association to select a member for the CCC's governing board. Although TAA has long campaigned for author-elected representation on the CCC board of directors, the TAA committee concluded that representation should be broad-based -- not just from one author group, or from author groups that CCC chooses, or from author groups that have CCC's favor at the moment. The committee recommended to Karen Morris, TAA president, that the Authors Coalition, which represents 15 author groups, including TAA, would be the appropriate organization to choose author members for the CCC board. Ever since publishers founded the Copyright Clearance Center, its publisher-dominated board has itself selected authors for the board, never more than a token minority, sometimes as few as one author on the 18-member board, occasionally none, and. never more than five. TAA has complained that the self-perpetuating CCC board lacks true author representation -- a serious matter, in TAA's view, because the board sets policies for distributing millions of dollars in copyright collections to authors. The TAA ad-hoc leadership committee, meeting at the association's annual convention, expressed concern that any individual author organization that went along with a CCC offer to choose author representatives to the CCC board could undermine the fragile development of a unified U.S. authors' voice. The move toward author unity is best embodied in the Authors Coalition, committee members said.

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TAA past-president honored for growth, outreach

PARK CITY, Utah, June 25, 1999 -- Veteran Text and Academic Authors leader Peggy Stanfield was awarded the Outgoing President's Award during the association's annual banquet. Executive Director Ron Pynn said Stanfield's term was marked by membership growth and reaching out to authors internationally, most notably through her support of British authors' Declaration of the Rights of Academic Authors as a model for U.S. authors. "She was dedicated and directly involved in the affairs of the association," Pynn said. "She sought to be proactive on issues that mattered to TAA and authors around the country." Stanfield expressed appreciation: "Those things that were accomplished were possible only with your help, hard work, loyalty and support and I am truly grateful. I count my year as president of TAA and your friendship among my many blessings."

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Journal reviewer quits to protest prices

TALLAHASSEE, Florida, June 28, 1999 -- Physicist Mark Riley, of the Florida State University faculty, resigned as a volunteer review for the journal Nuclear Physics A to protest the journal's high library subscription rate -- $7,234 a year. Riley said he hoped to bring attention to excessive journal rates throughout the journal industry. Most cost less than Nucleart Physics A, but some, including sister journal Nuclear Physics B, also published by Elsevier Science, is $11,267. Riley said prices are so high that Florida State has dropped titles to stay within a $3 million journal budget.

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University press leader: Web isn't free

WASHINGTON, June 28, 1999 -- The executive director of the American Association of University Presses said that dotcom publishing isn't the cost-free alternative to ink and paper that was originally thought. Significant outlays must be made for software, training, hardware and other necessities, Peter Givler wrote in the Chronicle of Higher Education. He sees books being around a while. "The conventions that govern books are stable and well understood, and books and journals are easy to use and to archive," he said. Books do well at some thing's, on-line materials at others, Givler said.

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AAUP: Faculty should control on-line content

WASHINGTON, June 28, 1999 -- The American Association of University Professors adopted a policy statement that faculty should have academic control of distance-learning to assure their quality. This includes even deciding whether to do it. The AAUP statement, adopted at the association's annual convention, also said individual faculty should determine if their materials are used again. The creators of these materials should also control when they're withdrawn, the statement said.

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Advantage Learning gets California nod

WISCONSIN RAPIDS, Wisconsin, June 29, 1999 -- Advanced Learning Systems announced that three K-12 reading and writing software programs made the California state adoption list: Accelerated Reader, STAR Reading and Perfect Copy. Academic Learning already has 43,000 school customers nationwide.

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Heritage College turns to varsity.com for text sales

TOPPENISH, Washington, June 29, 1999 -- The 1,000 students at Heritage College won't be tromping to the campus store for textbooks anymore. They will buy on-line from varsity.com, an on-line textbook distributor. The college and varsity.com entered an arrangement that avoids the middle-man hassles for the college to run a bookstore -- and the college gets 6 to 8 percent commission on the on-line sales. Will the college keep its store open? Yes, mugs and t-shirts will still be available. An assistant vice president, Mike Sloan, said the deal saves administrative time dealing with a couple dozen publishers for 10,000 or so textbook orders in a typical year.

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Tribune Education buys Academic Software

SAN ANTONIO, Texas, June 30, 1999 -- Privately held Academic Software, which specializes in campus intranets, was purchased by Tribune Education. Academic Software, of San Antonio, will become part of the new Tribune Interactive unit. Terms were not announced.

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Elsevier: Journals priced competitively

NEW YORK, June 30, 1999 -- Journal publisher Elsevier Science sees its products priced for the marketplace. John Tagler, a company spokesperson, said Elsevier journals are in line with competitors. His comments followed the publicized resignation of a volunteer editor of Nuclear Physics A to protest subscription rates. To libraries, the journal is $7,234 a year.

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