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January 1999


PROFIT LOSS

Houghton Mifflin: Education sales in the first halfreached $237.2 million, up 2.6 percen from a year earliert.

Reed Elsevier: Profits declined 2 percent in the first half, compared to a year earlier, to $514 million.

Scholastic: Sales increased 14 percent to $403.2 million in the latest quarter, compared to a year earlier. Income rose 22 percent to $31.7 million.

Thomson: Sales rose 8 percent to $2.8 billion in the first half, compared to a year earlier.

Tribune Education: Sales grew 50.4 percent to $146 million in the first half.

Wolters Kluwer: Profits rose 18 percent to $123 million, attributed to a strong market for WK's U.S. tax publications.

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R.I.P. Leo Buscaglia

Leo Buscaglia, whose feel-good books sold 11 million copies, died of a heart attack June 12, in Lake Tahoe, Nevada. He was 74.

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New issue features geology author

WINONA, Minnesota, January 1, 1999 -- The monthly Academic Author, a digest of Text and Academic Authors on-line newsletter, was shipped to TAA members. The issue features a profile on geology writer Charles Fetters, an article on authors whose books are being divested by Pearson, and reservation details for the Park City, Utah, convention in June.

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Campus group seeks TAA advice

TAMPA, Florida, January 2, 1999 --- The chair of the University of South Florida's publications council, Tom Massey, has a problem. Some faculty members are turning down university grants to support their publications because policy requires the grant be repaid from royalties and that further revenues be shared. Massey asked Text and Academic Authors leaders to explore alternatives at a Jan 8 campus meeting.

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Encyclopedia bidding runs high

NEW YORK, January 3, 1999 -- New York University Press won a bidding war in the low six-digits for the Encyclopedia of Jewish Life Before the Holocaust, the New York Daily News reported. Press Director Niko Pfuno outbid Facts on File, Routledge and Yale. A fund drive is planned to offset the costs.

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Text archive link planned

ST. PETERSBURG, Florida, January 4, 1999 -- The library catalog for the textbook archives being assembled at the University of South Florida-St. Petersburg will be accessible through links from the TAA on-line newsletter. The archive will be a discrete collection, said Janet Tucker at TAA headquarters. The link will be available after cataloguing is complete.

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"Dummies," Cliff's Notes joined

LINCOLN, Nebraska, January 4, 1999 -- IDG Books, which puts out the "Dummies" series, bought Cliff Notes, which publishes study guides. Price: $14.2 million. John Kilcullen, IDG president, said Cliff's distribution would be expanded in the United States and overseas, as will Cliff's software.

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"Where's our book going?"

WASHINGTON, January 4, 1999 -- Co-authors of a new teacher education math text want it in writing that the federally required Pearson divestiture of their book won't result in weak marketing. Co-author Mary Hatfield said her editor at Allyn & Bacon said nothing will be different -- except the publisher. The book, now in production, is on the market because of government concern about diminished competition if it remains with A&B under the new Pearson's corporate roof.

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Newsletter carried 517 stories

LEWISTON, Minnesota, January 4, 1999 -- On-line news coverage for Text and Academic Authors included 517 stories in 1998, editor John Vivian said. The Notable Authors series reach 57. Vivian commended Kim Pawlak, editor of the Academic Author digest, and Paula Wiczek, desktop editor, for making all monthly mailings on schedule.

John Vivian
Rural Route 1, Box 32, Lewiston, Minnesota USA 55952-9706

January 9, 1999

TO: Peggy Stanfield, president,

and TAA Council
SUBJ: Newsletter

The on-line newsletter carried 517 new items in 1998, many with links to documents and expanded stories. Most expanded stories were original reporting by Kim Pawlak.

The total of Notable Author articles reached 57.

Kim Pawlak, who edits the monthly digest, and Paula Wiczek, who does the desktop editing, made every monthly issue on time.

The site and the digest remain word-driven, but we are trying with every story to identify visual accouterments. In the coming year, we hope to add an audio component with the president's welcome and perhaps convention presentation snippets.

The best news came from Janet Tucker: An author was so impressed with TAA's on-line presence that he joined.

I am pleased to offer this report as TAA editor.

cc:
Kim Pawlak
Ron Pynn
Janet Tucker
Paula Wiczek

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Harvard business content on-line

DENVER, January 5, 1999 -- Real Education announced 3,200 Harvard Business School case studies plus Harvard Business Review reprints are on-line for student purchase. Faculty can review material before assigning it. Sixty colleges are signed up, Real Ed said.

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TAA agenda: Authors' declaration

ST. PETERSBURG, Florida, January 6, 1999 -- The TAA Council will consider how to promote a new authors' rights declaration developed in Britain, said Ron Pynn, the association's executive director. The agenda for a January 9 meeting includes a report by Pynn and President Peggy Stanfield on meetings with the Authors Licensing and Collecting Society in London.

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TAA agenda: Authors' declaration

ST. PETERSBURG, Florida, January 6, 1999 -- The TAA Council will consider how to promote a new authors' rights declaration developed in Britain, said Ron Pynn, the association's executive director. The agenda for a January 9 meeting includes a report by Pynn and President Peggy Stanfield on meetings with the Authors Licensing and Collecting Society in London.

COUNCIL MEETING
Radisson Sandpiper Resort
St. Petersburg Beach, Florida
AGENDA 9 a.m., Saturday, January 9

1. Minutes from June

2. By-laws second reading

3. Executive Director position

4. Budget review

5. Convention

1999, including Artifical Intelligence
2000
6. Nominating Committee
Vacancies for 1999

7. Reports

Executive Director
Office
Newsletter and Web site

8. Council of Fellows

Nominations
Medallion

9. Authors Coalition/CCC

10. Audit status

11. Contract survey (Bill Pasewark)

12. London & ALCS STM authors

13. Libel insurance

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VarsityBooks text list grows

WASHINGTON, January 6, 1999 -- On-line textbook discounter VarsityBooks will list books for 60 large colleges for spring classes. Discounts range to 40 percent. In all, VarsityBooks lists 400,000 titles required in more than 45,000 courses.

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Science editor plans to leave

LA JOLLA, California, January 7, 1999 -- The editor of the journal Science, neuropharmacologist Floyd Bloom, said he will leave when his five-year contract expires in 2000. Bloom plans to return to the Scripps Research Institute. Directors of the American Association for the Advancement of Science, publisher of Science, hadn't expected Bloom's announcement. Amid praise for his work, the directors announced a search.

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Campus reconsiders subvention

TAMPA, Florida, January 8, 1999 --- Publishers are cutting back on the financial support they almost routinely once offered to faculty authors, the University of South Florida publications council was told. Non-repayable grants are disappearing, according to a TAA survey cited by John Vivian of the TAA Council. This, he said, increases the need for university support. TAA President Ron Pynn suggested that the campus reconsider a policy requiring authors to pay back grants from future royalties. That subvention policy, said campus Publications Council chair Tom Massey, may be discouraging faculty from tapping into an $80,000 fund to support authoring.

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Wiley, McGraw mum on dealing

NEW YORK, January 8, 1999 -- Publishers John Wiley and McGraw-Hill declined to comment on speculations that they may bid on some of the 55 education titles that Pearson has up for sale. Both said they don't comment on acquistions as a matter of policy. "It doesn't mean we are or aren't," said Wiley spokesperson Susan Spilka. Industry insiders named six other publishers that are interested in buying titles from the 55-book list that the U.S. Antitrust Division says Pearson must sell.

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Tampa workshop attracts 26 profs

TAMPA, Florida, January 8, 1999 --- A team of Text and Academic Authors leaders returned to the University of South Florida for a second workshop on authoring. Twenty-six faculty registered for the half-day session. Presenters were Steve Gillen, of the TAA Council; Ron Pynn, executive director; and Frank Silverman, past president. The focus: Textbook authoring.

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TAA to examine libel policies

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors'Council, governing board of TAA, asked Council member Paul Rosenzweig of Royalty Review to look into the cost of obtaining libel insurance for TAA members. Past studies have found premiums unreasonably high for most authors with huge deductibles, sometimes a quarter-million dollars.

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TAA plans journal initiative

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council gave Executive Director Ron Pynn the go ahead to pursue a relationship with science, technical and medical journal authors as potential members. Pynn proposed developing a series of services for STM writers as an exetnsion of the association's commitment to authoring.

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TAA seeks liaison role

ST. PETERSBURG, Florida, January 9, 1999 -- Text and Academic Authors president Peggy Stanfield told the TAA Council that the British Authors Licensing and Collecting Society was open to TAA becoming a liaison for U.S. authors. "They would like us to promote their Declaration on the Rights of Academic Authors to make it an international document," she said. In return, said Stanfield, TAA can benefit from some of the projects that the society has initiated, including one to get compensation for authors of journal articles. Stanfield and TAA's executive director, Ron Pynn, flew to London in October to meet with the ALCS and other authors' groups to determine how TAA could help gain recognition for the Declaration.

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Fellows committee formed

ST. PETERSBURG, Florida, January 9, 1998 -- The Text and Academic Authors Council asked Council members Karen Morris, Mary Kay Switzer and Jay Black to recommend the first authors to be made Fellows of TAA. Sixteen people have been nominated, but Council decided to award a maximum of eight awards the first year and a maximum of five in the future. The committee will make recommendations by March 1 so winners have time to arrange plans for the Park City covnention to receive a medallion to wear around the neck.

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CD-ROM book line being planned

NEW YORK, January 9, 1998 -- Publisher IDG and browser manufacturer Netscape plan book and CD-ROM packages aimed at consumers and business. The subject: Technology. Target for release: April.

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TAA pleased with staff

ST. PETERSBURG, Florida, January 9, 1999 --- Text and Academic Authors's headquarters office, Janet Tucker, hired last June to manage the TAA office full-time, was given a $1,000 bonus from the TAA Council. "Janet has been organized, prompt and efficient in dealing with organizational matters," said executive director Ron Pynn. TAA also added a part-time office assistant, Margaret Painter, in October.

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Workshops draw 50 participants

ST. PETERSBURG, Florida, January 9, 1999 -- Text and Academic Authors' Executive Director Ron Pynn, in his report to the TAA Council, said two workshops, one held in River Falls, Wisconsin, in October, and the other in Tampa, Florida in January, were successful, bringing in 50 more members. "The attendance at workshops shows they are a popular and well received activity," Pynn said. "We need to get more of our members to sponsor these workshops at their universities."

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TAA chooses nomination group

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council asked Karen Morris to follow through on the assocaition's tradition and, as president-elect, head a nomination committee to fill six Council vacancies. Terms expire in June. Incumbents interested in another term: Council member Steve Gillen, treasurer Mike Sullivan andsecretary Mary Kay Switzer. Elections will be in spring.

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TAA narrows 2000 sites

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council gave TAA's treasurer, Mike Sullivan, the go-ahead to pursue three sites for the association's year 2000 convention: Chicago, New Orleans and San Antonio. All are sites of earlier TAA conventions. Sullivan will look into hotel rates for the three locations and report back in June. The council's original preference for Montreal or Washington had prohibitive hotel costs, Sullivan said.

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TAA Council accepts budget report

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council accepted a mid-term budget. Treasurer Mike Sullivan reported the association was in good financial shape.

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Wisconsin plans 50 percent more titles

MADISON, Wisconsin, January 9, 1999 -- The University of Wisconsin Press plans to increase its output to 60 books a year in an aggessive plan for profitability. Output now is 40. Graduate Dean Virginia Hinshaw said the Press is running a $1 million deficit.

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TAA membership up 10 percent

ST. PETERSBURG, Florida, January 9, 1999 -- Text and Academic Authors membership has increased 10 percent since June 1998, the association's office manager, Janet Tucker, told the TAA Council. TAA now has 718 members. The 68 new members were added, said Tucker, through workshops and new member recruitment through e-mail, phone solicitation, correspondence, colleague invitations, and the TAA web site.

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TAA exec search defined

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council accepted the recommendations of the search committee to proceed with its search for a part-time executive director. The Council approved a July 1 hiring date. The search will use Florida university procedures. Excerpts from the vacancy notice:

Expectations: Build the association's membership and visibility; manage the affairs of the association; represent the association at all levels, global, national and others, including at the USF campus; develop and administer the TAA budget, in coordination with the association's volunteer treasurer; supervise staff; coordinate activities of the volunteer TAA Council, the association's governing board; maintain communication with members. Salary: $30,000.
Ron Pynn holds the position on an interim basis.

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TAA extends officers' terms

ST. PETERSBURG, Florida, January 9, 1999 -- The Text and Academic Authors' Council approved extending the terms of president and vice president from one year to two and council terms from two years to three. Why? To give the association's elected leadership more time to follow up on initiatives. The new terms will be phased in over the coming two years, said Peggy Stanfield, association president.

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Campus text archive dedicated

ST. PETERSBURG, Florida, January 9, 1999 -- The new Text and Academic Authors archive at the University of South Florida-St. Petersburg, with 200-plus titles to start, was dedicated as part of a permanant USF Poynter Library collection. Kathy Arsenault, in charge of collection development, said the collection is an interesting documentary of an organization that is important to the St. Petersburg campus. "It will become part of the campus' history as well as provide many useful books for our students," she said, during a ceremony at the library . "Some of the books show such a range of time that it may also become an interesting historical collection. The math texts alone show the many changes that have occurred in math, from traditional to new math."

Library director Landon Greaves said when he was approached to provide space for the collection he thought it was a wonderful idea. "What better place to house books than in a library?" he said. "We both benefit from the collection. TAA has a place for the books to reside, and our students have access to the various publications. It will help round out our collection. It's appropriate for the collection to be here."

TAA's founder, retired math author Mike Keedy who contributed an entire set of his works, said an archive was something only in his dreams in the association's early days. When he heard of the collection, he said, he was relieved that his books would be preserved. "These books become like your children and you want to know they will live on after you're gone," he said.

TAA president Peggy Stanfield thanked campus Dean Bill Heller, who came up with the idea of setting up an archive of TAA authors' works.

The collection will be catalogued and shelved at the USF Poynter Library. Each book will have a bookplate on the inside front cover designating it as part of the TAA collection. The library will create a web site registry of the books over the summer that will eventually link to the TAA home page.

LEAFING THROUGH EDUCATION HISTORY. TAA's vice president, Karen Morris, and treasurer Mike Sullivan examine textbook archive contributions awaiting shelving at the new textbook archive at the University of South Florida-St. Petersburg.

ARCHIVE MASTERS. The campus dean, Bill Heller, flanked by two University of South Florida-St. Petersburg librarians, toasts the new collection. The archive, TAA hopes, will be a rich source for scholars studying the history of learning materials development.

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R.I.P. Ivo John Lederer

Ivo John Lederer, whose specialized in Yugoslav and Russian history, died June 18, in New York. He was 68.

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Houghton goes more on-line

NEW YORK, January 10, 1999 -- Houghton Mifflin, acting on its strategy to strengthen its on-line products, bought a stake in OnlineLearning.net. Online focuses on college-level continuing learning materials.

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Torstar: What to do with Troll?

TORONTO, Ontario, January 11, 1999 -- Torstar hired the Morgan Stanley consulting form to assess "strategic alternatives" with its Troll children's subsidiary. Torstar paid $140 million for Troll in 1997. Now the company wants to concentrate on its supplementary education business.

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AAP chief is TAA keynoter

POWDER SPRINGS, Georgia, January 12, 1999 -- The president of the Association of American Authors, former Congresswoman Pat Schroeder, will deliver the keynote address at the Text and Academic Authors convention. Convention program chair Paul Tippens, said Schroeder will kick off the annual meeting the morning of June 24. The convention is at Park City, Utah.

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"Dummies" firm eyes Canada

TORONTO, Ontario, January 13, 1999 -- The company that's made a fortune with the "for Dummies" books, IDG, put $1.7 million into a joint venture to expand its Canadian market. IDG will have 49 percent of the venture, called CDG. IDG's partner: Macmillan Canada.

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South-Western launches series

NEW YORK, January 14, 1999 -- South-Western publishing began a new business series, Corporate Views, by Karl Barksdale and Mike Rutten. The focus: How interconnected corporate departments and teams work.

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Keynoter is copyright expert

POWDER SPRINGS, January 14, 1999 -- The keynote speaker at the Text and Academic Authors convention in Utah, book-publishing association executive Pat Schroeder, has up kept-to-date since her days in Congress on intellectual property issues, said program, chair Paul Tippens. He noted that her recent work for the Association of American Publishers included the No Electronic Theft Act, the WIPO bill, and the Digital Object Identifier System.

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Schroeder topic to be change

ST. PETERSBURG, Florida, January 15, 1999 -- Association of American Publishers president Pat Schroeder will deliver the keynote speech at the 1999 Text and Academic Authors convention in Park City, Utah, June 25.

TAA convention chair Paul Tippens said Schroeder's "up-to-date knowledge and participation in the changing world of publishing makes her a unique choice as our keynote speaker."

Although she says she hasn't chosen a speech topic yet, she said it will be something relevant to the changing role of publishing and the role authors play in it. "Text and Academic Authors is a very important group with many issues at stake in public debates about where we are moving," Schroeder said. "Some groups want to forget authors in these discussions. It's as if they feel authors write for the priviledge of being read. It's important to remind people about authors. Without authors, what are they going to sell?"

Schroeder said authors and publishers are both rights holders. Instead of authors saying publishers aren't being fair and publishers saying authors are asking for too much, she said, they have to see they are on the same side. "It's important that authors and publishers learn that they have much more in common that contrary to each other," she said. "They should work out their differences quietly." She said libraries could could fit in one hand the number of people who come to them defending their copyright, but could fill a football auditorium with the number of people who want to use what authors and publishers do for free. "We forget the outside world would like to divide and conquer," she said.

Before becoming president of AAP, Schroeder represented Colorado in the House of Representatives for 24 years. As a ranking member of the House Judiciary Subcommittee on Courts and Intellectual Property, she was one of the most knowledgeable members of Congress on copyright issues and was a champion for the protection of intellectual property rights. "Her steadfast support for authors and publishers continued in her role as president of AAP," said Tippens. Under her leadership, the AAP has lobbied successfully for legislation to protect intellectual property, including:

  • The No Electronic Theft Act. In the fall of 1997, only a few months after assuming her leadership at AAP, Schroeder and others were able to lobby successfully for the NET Act, which tightened the criminal copyright infringement provisions of the Copyright Act.
  • The WIPO bill. The WIPO bill, which implements two international copyright treaties adopted by the World Intellectual Property Organization, was passed in fall 1998 largely due to the efforts of Schroeder and the AAP. This bill encourages the growth of electronic commerce and makes the internet a safer place to do business.
  • Digital Object Identifier System. Schroeder spearheaded, in collaboration with the Corporation for National Research Initiatives, the development of a Digital Object Identifier System or DOI, which is an internet-based technology that helps the publishing industry foster the electronic dissemination of copyrighted material while enabling copyright protection over the internet.

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Longman puts authors on-line

NEW YORK, January 15, 1999 -- Web access to four authors will be the main feature of a new site, Penguin Online Auditorium. The authors: Dorothy Allison, Julia Alvarez, Mary Karr and Arthur Miller. Longman and Penguin Putnam, partners on the site, said the goal is faculty and student dialogue on scholarly issues that relate to courses.

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A+dvanced Learning to Britain

DERBY, England, January 16, 1999 -- A K-12 software company, American Education, bought on-line distributing company Learning Pathways of Derby. Price: $829,000. American Ed now has a marketing route for its A+dvanced Learning System in Britain.

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Schroeder: Authors have bills too

WASHINGTON, January 16, 1999 -- The president of the Association of American Publishers, Pat Schroeder, said in accepting the keynote invitation to Text and Acedemic Authors national convention that "TAA is a very important group with many issues at stake in public debates about where we are moving." "Some groups want to forget authors in these discussions. It's as if they feel authors write for the priviledge of being read. It's important to remind people about authors. Without authors, what are they going to sell?"

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PROFIT LOSS

Tribune Education: Sales grew 56 percent to $329.3 million for the latest fiscal year.

Wolters Kluwer: Profits rose 18 percent to $123 million, attributed to a strong market for WK's U.S. tax publications.

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R.I.P. George Mosse

George Mosse, who wrote Nazi Culture, died January 22 in Madison, Wisconsin. He was 80.

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R.I.P. Ivo John Lederer

Ivo John Lederer, whose specialized in Yugoslav and Russian history, died June 18, in New York. He was 68.

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What are e-text expectations?

MARIETTA, Georgia, January 17, 1999 --Physics author Scott Tippens will explore the use of electronic delivery media for authoring including effective strategies for creating and delivering interactive content and the future of electronic publishing with his Text and Academic Authors convention presentation, "Authoring and Publishing in the Electronic Medium: Meeting the Expectations of Students and Faculty."

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Technology prof eyes e-future

MARIETTA, Georgia, January 19, 1999 -- Electronic and computer engineering technology professor Scott Tippens, of Southern Polytechnic State University, will explore the use of electronic delivery media for authoring at the Text and Academic Authors convention. Tippens' topic: "Authoring and Publishing in the Electronic Medium: Meeting the Expectations of Students and Faculty."

Tippens' presentation will address effective strategies for creating and delivering interactive content as well as future directions for electronic publishing. "The landscape for textbook authoring is rapidly changing," he said. "As students gain access to and become proficient in the use of technology for communications, entertainment, and classroom research, their expectations are growing as well."

To address these changes, Tippens said, many publishers and authors are offering supplemental resources in the form of web sites and CD-ROMs. "These supplemental resources expand the textbook materials to other media, but few take advantage of the new media capabilities," he said.

Currently available resources and tools will also be explored.

Tippens created a Teaching and Learning Academy at Southern Poly to prepare faculty to teach with technology.

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Time Warner eyes Reader's Digest

NEW YORK, January 17, 1999 -- The grapevine has Time Warner bidding to acquire troubled Reader's Digest. The deal would create a new ranking among U.S. publishers: Pearson, first, then either Random House or Time Warner/Reader's Digest. Beset by a continuing financial decline, Reader's Digest is vulnerable. Profits plunged 58 percent in the latest fiscal period.

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TAA speaker explores effects of e-texts

POMONA, California, January 18, 1999 -- Mass media author Mary Kay Switzer will explore the ramifications of developing an interactive multimedia textbook based on an interactive approach to learning with her presentation entitled "Developing Electronic Textbooks: The Nintendo Generation," at the Text and Academic Authors convention.

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TAA membership up 10 percent

ST. PETERSBURG, Florida, January 18, 1999 -- In 1998, Text and Academic Authors membership grew to 650, an increase of 10 percent, said national office manager Janet Tucker. The number included 130 members running as late as three months in renewing, which Tucker said is not unusual.

To: TAA Council
From: Janet Tucker, TAA Program Assistant
Re: Membership Counts
Date: January 9, 1999

CURRENT MEMBERSHIP: 718 Members plus 40-50 who will be added as of March 1999 workshop at University of North Alabama.

TOTAL AS OF JANUARY 9, 1998: Approximiately 650

**INCREASE OF: 68 MEMBERS OR A 10 PERCENT INCREASE

Membership increase is due to workshops and new member recruitment through e-mail, phone solicitation and correspondence (mailing TAA information and membership invitation kits to published textbook authors), colleague invitations and the TAA website.

New members from workshops: Lamar: 50 new members

  • Southwestern: 25 new members
  • USF Tampa: 50 new members
  • Riverfalls: 25 new members

How membership numbers compare to last year:

1998 1997

Non
Renewals
Renewals Non-
Renwals
Renewals
January 13 84 5 46
February 3 19 0 14
March 18 63 5 46
April 7 41 3 42
May 24 101 3 54
June 9 40 4 35
July 12 32 3 34
August 9 35 4 40
September 11 20 8 30
October 1 68/17 due 30 81
November 2 31/85 due 12 122
December 0 23/28 due 23 50
TOTALS 109 557/130 due 100 594

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Publishers oppose web restrictions

PHILADELPHIA, January 18, 1999 -- The Association of American Publishers told a federal judge it plans a brief against the Child Crime Protection Act, which is being challenged on First Amendment grounds. The act, passed by Congress, is designed to punish anyone whose web material is available and harmful to minors. The AAP and other civil rights-conscious organizations were successful in having a predecessor law, the Communications decency Act overturned as overly broad. The new law carries the moniker CDA II.

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Scholastic buys QED mailing firm

DENVER, January 18, 1999 -- Educational publisher Scholastic bought Quality Education Data, which sells mailing lists to educational marketers. With QED, Scholastic will have in-house data to focus promotional materials more sharply. Whether Scholastic will sell QED data to other companies, now among QED customers, was unclear. Sales price: Not announced.

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TAA panel: Whither the journals

ST. PETERSBURG, Florida, January 19, 1999 -- Former mass communication journal editor Jay Black, of the University of South Florida-St. Petersburg, will moderate a panel discussion of the pros and cons of current journal publishing at the Text and Academic Authors convention in in June. The topic of the panel, "Hardening of the Articles: Trends in Academic Journals," will address the convention's theme: "It's a Different World Out There: Authors and Publishing in the New Millenium." Issues that Black expects will be explored: The relationships among authors, editors and universities, and what they consider the value of academic authoring in the new millenium.

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Follett offers texts on-line

NEW YORK, January 20, 1999 -- Textbook retailer Follett set up an on-line sales site with 110,000 textbooks for sale -- and used books too. Follett is sharing revenue with more than 450 campus stores. The stores supply Follett with tetxbook needs on their campuses for the master list from which students oirder. By fall, Follett said, all its own 585 campus stores will be hooked up, as well as 500 independents. The used books will be at a 25 percent discount.

Web address: Follett On-Line

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Speaker offers CD-ROM how-to

HOUSTON, Texas, January 20, 1999 -- El-hi author Lee Mountain, at Text and Academic Authors national convention, will show how to write, design and develop "edu-taining" CD-ROMs for elementary language arts and reading. Mountain, of the University of Houston, will also discuss how student feedback and team interaction at the development stage can contribute to the effectiveness of electronic instructional materials. The title of Mountain's session: "How to Write Literacy CD-ROMs For Elementary Pupils."

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VarsityBooks in pact with UCLA

WASHINGTON, February 1, 1999 -- On-line discounter VarsityBooks will be the exclusive supplier of textbooks for extension courses offered by the University of California at Los Angeles. The deal, announced by VarsityBooks, includes courses in business, computers and information systems, education, and management.

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Pearson exec joins McGraw-Hill

NEW YORK, January 20, 1999 -- The president of Pearson Education's higher-ed group left the company and joined competitor McGraw-Hill as president of the higher-ed, professional and international division. Henry Hirschberg had been with Prentice-Hall 25 years before it was absorbed into Pearson. Replacing Hirschberg: Will Ethridge, former president of Prentice-Hall engineering, science and math.

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Pearson high-ed chief leaves company

NEW YORK, January 20, 1999 -- Henry Hirschberg resigned January 4 as president of the Pearson Education Higher Education Group. On January 14 he was named group president of Higher Education, Professional and International Publishing at McGraw-Hill.

Prentice-Hall would not comment on why Hirschberg resigned. Will Ethridge, former president of Prentice-Hall engineering, science and math, took over Hirschberg's position. Hirschberg had worked for Prentice-Hall for 25 years.

Harold McGraw III, chief executive at McGraw-Hill, said: "We are delighted to have an executive of Henry's caliber and track record join The McGraw-Hill Companies. He further strengthens our industry-leading team in educational and professional publishing."

Pearson Education president Peter Jovanovich, in an internal memo to employees, said Etheridge "understands that great products and great sales are a winning combination, and he and his team have brought best-selling textbooks and sophisticated technical innovation to these markets. His ability to manage successful people and publishing enterprises and his depth and breadth of experience are tremendous assets and add to the considerable talents and efforts already at work throughout the higher education group."

Etheridgel reports to Jovanovich.

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B&N sets up web text store

NEW YORK, January 21, 1999 -- On-line textbook retailing will soon have a third player -- giant Barnes & Noble. The company confirmed it is creating a site that should be up and running by spring. The operation will be under B&N's College Bookstore subsidiary that operates campus stores nationwide. Existing sites are operated by Follett and VarsityBooks.

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Clock ticking for comments on Pearson

WASHINGTON, January 20, 1999 -- The deadine looms for authors to respond to the revised Pearson plan to acquire textbooks from Simon & Schuster and combine them with Addison Wesley Longman under the same corporate umbrella. The U.S. Anti-Trust Division's tentative approval, on condition 55 titles be sold off, was published December 12 in the Federal Register. That started a 60-day period for anyone who's interested to file a comment

Contact: John Poole, U.S. Anti-Trust Division: (202) 616-5943.

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Author: Human thought facing extinction?

JOLIET, Illinois, January 21, 1999 -- Anatomy author Dale Layman will discuss Compu-think, computer-like modes of human thinking as an alternative to robotics and mindless computerization, at the Text and Academic Authors national convention. "The growing power of computers and artificial intelligence warns us of the possibility that even writers and artists may be in danger," Layman said. The title of Layman's session: "Facing the Robotic Challenge: Coping With Growing Computer Dominance Over the Access, Writing and Distribution of Information."

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Author frets over robot intelligence

JOLIET, Illinois, January 19, 1999 -- As the new millenium approaches, human beings face a "different world" -- one increasingly one without a human face, says anatomy and physiology authorDale Layman. It is a world in which the human face is being supplanted by a robotic face, a world in which human labor is being replaced by robotic labor, and, he said, most alarmingly, a world in which natural human intelligence is being strongly challenged by an ever-more sophisticated computer technology and its high-tech offspring: artificial intelligence. Layman will discuss these issues in a Text and Academic Authors convention presentation, "Facing the Robotic Challenge: Coping With Growing Computer Dominance Over the Access, Writing and Distribution of Information."

"The growing power of computers and artificial intelligence warns us of the possibility that even writers and artists may be in danger," Layman said. "Already some Hollywood screenwriters rely on their software to construct salable plot outlines, and one experimental program reportedly can write believable dialogue by reweaving fragments abstracted from real conversations."

For authors writing articles and books, Layman said, "what 'new profession' can we hope to enter once we have been 'computer-supplanted'? How then shall we face this daunting robotic challenge in the new millenium?

Layman will also discuss Compu-think, computer-like modes of human thinking as a new alternative to robotics and unthinking computerization.

Layman teaches at Joliet Junior College in Illinois. He is the author of two medical terminology books.

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Thomson seeks on-line text sales

TORONTO, January 21, 1999 -- Book reps for Thomson imprints soon will be encouraging professors to urge students to buy textbooks from on-line discounter VarsityBooks.com. For Thomson, it may mean more sales because, at discounts up to 40 percent, VarsityBooks titles are often less than used books. Eric Kuhn, of VarsityBooks, said students will appreciate professors who refer them to lower cost books.

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Art student wins TAA prize

WINONA, Minnesota, January 25, 1999 -- Winona State University art student Allison Kegley won a Text and Academic Authors contestto capture the theme of the association's 1999 national convention: "It's a Different World Out There: Authors and Publishing in the New Millenium." Kegley will receive $100. Her work will be used on invitations, totebags, and t-shirts to promote the convention, said Kim Pawlak, contest coordinator.

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BigWords sells books over web

SAN FRANCISCO, January 26, 1999 -- A new on-line textbook vender, BigWords.com, announced free delivery to student customers. The company, like VarsityBooks of Washington, claims discounts as much as 40 percent. Delivery: Three to five days. BigWords joins VarsityBooks, Follett and Barnes & Noble with on-line sales for college texts.

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VarsityBooks eyes more deals

WASHINGTON, January 27, 1999 -- The chief executive of on-line text retailer VarsityBooks.com acknowledged negotiations with several publishers to push web sales -- much like an existing agreement between VarsityBooks and Thomson. Eric Kuhn is looking for publishers' reps to pitch VarsityBooks discounts and two-day to three-day guaranteed delivery. Said Kuhn: "What do students want? Savings, convenience, selection and immediacy."

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