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February 2000


PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

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NuvoMedia lines up British, German ebooks

LONDON, February 1, 2000 -- A NuvoMedia e-book executive, Ingo Reese, said at least 500 titles will be available this year for Rocket eBook readers in English , French and German this year. Also, 300 German titles are licensed, said Reese, who is NuvoMedia's international development director.

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Leading academics editing new web study guides

PRINCETON, New Jersey, February 1, 2000 -- The on-line study guides being prepared by Final-exam.com could replace textbooks, publisher Jack Goodman said. In major fields, the leading survey textbooks are look-alikes, he said. His study guides, $11.95 on-line, cover all the bases and can include adopter's individual additional content. The guides themselves, he said, are being written by academics under the editorship of several leading scholars, some of them textbook authors themselves:

    James Brady (chemistry), St. John's University.
    Alan Brinkley (U.S. history), Columbia University.
    David Colander (economics), Middlebury College.
    James Gould (biology), Princeton University.
    Jack Peltason (political science), University of California at Irvine.
    Barry Schwartz (psychology), Swathmore College.

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Utah says no to textbook tax exemption

SALT LAKE CITY, Utah, February 1, 2000 -- An attempt to exempt college textbooks from the state sales tax has failed. State Rep. Duane Bourdeaux, who sponsored the bill, said it failed because an exemption would cost $1.6 million in losses to the state's general fund and local and transit revenues.

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Illegal copying case settled in Norway

OSLO, Norway February 1, 2000 -- An Oslo-based copy shop that reproduced books en toto without royalty permission payments agreed to a $12,500 settlement. The funds will go to Kopinor, the national reprography collection and distribution agency, and be given to the copyright holders of the works.

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Oxford cites U.S. web usage for on-line OED

LONDON, February 1, 2000 -- Quantum increases in web usage in the United States factored into the Oxford University Press decision to put the Oxford English Dictionary on-line in March, said chief executive John Simpson. The day is coming, he said, when academics look first to on-line for reference and textual materials. Web access will be by subscription, scaled so institutions pay more than individuals. The second edition of the 20-volume OED, a print product, have totaled 20,000 and seemed to have peaked. Observers doubt whether a third print edition, scheduled for 2010, will ever appear.

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Lawyer to relate new contract complexity

NEW ORLEANS, Louisiana, February 1, 2000 -- Publishing lawyer Steve Gillen, from Cincinnati law firm Frost & Jacobs, agreed to serve on a panel on contract negotiations at the Text and Academic Authors national convention in New Orleans in June. Gillen's portion of the presentation will be called "Negotiating for Electronic Rights: When to Hold 'Em, When to Fold 'Em." He will discuss:

  • Just what are electronic rights? It's more complicated than you may think, Gillen says.
  • What the publisher needs. Believe it or not, said Gillen, the publisher may need your help to figure this out.
  • What you should keep? What do you do with it -- and what the heck is a BATNA anyway?
  • What questions you should ask? And when you should ask them.
  • What a bad deal looks like. To illustrate this, Gillen will analyze contract language from real deals.

Gillen also will do a role playing exercise that he says will help attendees "understand why the negotiation with their publisher is not a zero sum game."

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Author, editor, self-publisher on TAA ballot

TWIN FALLS, Idaho, February 1, 2000 -- A California textbook author, Y.H. Hui, agreed to be on the ballot for the Text and Academic Authors governing board, nominations chair Peggy Stanfield announced. Hui, known to friends as Y.H., received his doctorate in nutritional biochemistry from the University of California at Berkeley in 1970. He taught nutrition and food science at Humboldt State University from 1971 to 1987. Since 1987 he has devoted full time to writing, also serving as a publishing consultant. From 1992 to 1995, he was appointed editor-in-chief for the United States Association for Food and Drug Officials. He has authored or edited 19 books on human nutrition, food science, food technology, and food law.

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Nominated books en route to TAA judges

ST. PETERSBURG, Florida, February 1, 2000 -- Entries in the Texty and McGuffey excellence awards sponsored by Text and Academic Authors have been mailed to judges, coordinator Janet Tucker said. The winners will be announced ahead of the association's June convention in New Orleans. Presentations will be at the convention.

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Multiculturalism critic gets "cold shoulder"

BROOKLINE, Massachusetts, February 1, 2000 -- A Harvard University researcher said she's become a pariah for her criticism of multiculturalism in basal readers. "People in the field of education give me the cold shoulder" for her book Losing Our Language, said Susan Stotsky. She criticizes the time and space given to toleration lessons in lieu of basic skills. "The real victims become the very children they're doing all of this for," she said. Stotsky also is a deputy Massachusetts state education commissioner.

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Research: Multiculture "stew" confuses pupils

BROOKLINE, Massachusetts, February 1, 2000 -- An emphasis on cultural diversity is cluttering reading textbooks and confusing pupils, said Sandra Stotsky, deputy Massachusetts education commissioner, in her book, Losing Our Language: How Multicultural Classroom Instruction is Undermining Our Children's Ability to Read, Write, and Reason.

Stotsky said valuable time and space are given to toleration lessons in lieu of basic skills, hurting the very kids that need the exposure to English. "The real victims become the very children they're doing all of this for," said Stotsky: low-income black and Hispanic kids.

This is what Stotsky concluded after researching three decades of basal readers:

  • As the move toward "multiculturalism" in schools began in the 1970s, basal readers, meant to teach children to read, became a platform for teaching about minority groups and other cultures, with the addition of dialects like "Japanglish" and "Spanglish" and multicultural names and foreign words into the stories.
  • A "dumbing down" of the content used in basal readers. Instead of the complex vocabularies and sentence structures used in selections from Black Beauty and other children's classics used in the early 1900s, publishers began simplifying the selections, making the sentences shorter and cutting out challenging words. This "dumbing down" got worse, she found, as the students progressed, until sixth graders were reading selections that would have been previously given to fourth graders.

The use of multicultural names and foreign words, said Stotsky, creates a "language stew" that does nothing to teach children English. "Multicultural names are academically useless words that children don't meet again," said Stotsky. "Teachers end up having to spend a lot of time teaching kids how to pronounce names and foreign words." That's time, she said, that could be used to introduce words that appear in more difficult English prose.

Stotsky, also a Harvard Graduate School of Education research associate, said she wrote the book to alert parents, teachers and publishers to what she found. For the most part, she said, the book has received very positive reviews. She has been a guest on more than 30 radio talk shows since the book was published in February 1999. "I did not expect to receive a warm response in schools of education," she said. And she hasn't: "People in the field of education give me the cold shoulder," she said. "They don't want to know they are part of the problem, not the solution."

Basal readers, said Stotsky, are not there to teach kids about diversity but to teach them how to read. "By the time editors in publishing houses get done pleasing all of the specialty groups and get all of the moralizing in, there's no wiggle room for the quality of the vocabulary and stories," she said.

It's easy to say that publishers are the problem, she said, but they are under a lot of pressure to produce books that will be adopted in big adoption states like Texas, California and Oregon. "One has to feel some sympathy for publishers who are required to regurgitate all the fashionable mantras du jour," Stotsky wrote. "Even if they collaborate willingly with the dictates of the regulators, some editors must resent having to demonstrate so repetitively their allegiance to the pieties of the day and adhere to such detailed regulations on the groups to be represented."

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California may exempt texts from sales tax

SACRAMENTO, California, February 1, 2000 -- Legislator Denise Moreno Ducheny is trying again to exempt textbooks from the 6 percent state sales tax. Her proposal will be introduced as a new bill sometime this year, following a setback in a committee last session. If approved, California would join New York, Oklahoma and Virginia in recent legislation exempting textbooks from sales taxes.

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California ponders textbook tax exception

LOS ANGELES, California, February 1, 2000 -- An effort in California by state Assemblywoman Denise Moreno Ducheny to exempt college textbooks from state sales taxes will be introduced as a brand new bill sometime this year, according to Kevin McCarty, a higher education consultant for Ducheny.

The biggest obstacles to the bill, says McCarty, are the dollar amount and whether or not the state can affort this type of tax relief. California's state sales tax is 6 percent. California earned $34.5 million from taxes on textbooks out of total tax revenues of more than $28 billion, according to a 1998 state study.

Lobbying for the new bill began with two California college students, Ryan Simpkins, of Orange Coast College, and Toby Sexton, of California State Long Beach. Now supported by Ducheny, who said she sees it as way to lessen financial costs for students, the bill has already hit its first obstacle. It had been attached as an amendment to an existing bill that primarily deals with bank and corporation taxes, but that effort fell through in committee. With that bill no longer a viable vehicle for the textbook exemption amendment, the group now has to get it introduced as a separate bill.

Similar bills have passed in New York, Oklahoma and Virginia but failed in Texas, Connecticut and Illinois. McCarty said California is one of the few states that still charges state sales taxes for college textbooks.

Passed:
New York, 4 percent
Oklahoma, 4.5 percent
Virginia, 4.5 percent

Failed:
Texas 6.25 percent
Connecticut 6 percent
Illinois 6.25 percent

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HarperCollins class-action details due soon

NEW YORK, February 2, 2000 -- Attorneys for the two authors who claim that HarperCollins sold their books to other HarperCollins units at below-market rates said they will make their motion for a class action suit within the next two months. The suit, by authors Ken Englade and Patricia Simpson, asked the court to order a royalty review and independent audit not only on their behalf but also for thousands of HarperCollins authors whose books were also sold in-house. Englade and Simpson claim that HarperCollins breached its authors' contracts by selling to its own related and affiliated publishing companies "at a considerable discount well below fair market value, thus earning each author less royalties than is mandated in each contract."

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Northern Kentucky debating authors' income

HIGHLAND HEIGHTS, Kentucky, February 2, 2000 -- Campus leaders are considering a revision in the claim of Northern Kentucky University on the royalty income of professors who write textbooks. Rogers Redding, academic vice president, said the proposal is complex but "tries to strike a fair balance between the creator and the owner of the equipment or between individual efforts and university-assigned efforts." The issue is who owns intellectual property created by professors. Gaut Ragsdale, faculty president, said the ownership policy had been cloudy. The revision, taking form, leaves professors with all the rights to what they produce as individuals, even if they use university's infrastructure.

Text and Academic Authors has consistently opposed university proposals to tap into faculty royalty income. Among reasons: It would discourage the exchange and expansion of human knowledge by diminishing a financial incentive to create learning materials.

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Wisconsin Press eyes fiction

MADISON, Wisconsin, February 3, 2000 -- The University of Wisconsin, looking for profits as are most university presses these days, may take a foray into fiction. Editor Raphael Kadushin said he is pushing an anthology on university life, The Student Body edited by John McNally. Among authors: Steven King and Richard Russo. The decision is up to the press' editorial board.

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TAA leader: Confiscation threatens society

POWDER SPRING, Georgia, February 5, 2000 -- Continuing attacks on the creators of intellectual property are frightening, said TAA Council member Paul Tippens, noting a raft of university proposals in recent years to take a slice of professors' royalty income. Such battles over intellectual property, "quite frankly, scare me," Tippens said. "Privacy and ownership of property are the cornerstones that protect our freedom as individuals from the state. The government steals (through taxation) from those who earn money in order to provide for those who don't. Must the government (or universities) steal from the creators in order to satisfy the desires of those who 'manage' or 'provide' for them? Maybe for sponsored research, but certainly not for the 'ideas' and 'creative' works in print."

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Reed talked up as Miller Freeman player

SAN FRANCISCO, California, February 6, 2000 -- The Europe-based trade publisher Reed Elsevier may buy a major stake in the Miller Freeman publishing house, which also sponsors trade shows, according to news reports. Miller Freeman's owner, United News & Media, has wanted to sell 40 percent of the company.

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Wadsworth, Harcourt exchange140 college titles

BELMONT, California, February 6, 2000 -- The Wadsworth publishing house agreed to give 40 freshman and developmental English and technical communication titles to Harcourt, in exchange for 100 education titles. Among Wadsworth's gains:

  • Bernice Cullinan, Literature and the Child, fourth edition.
  • Donald Ary, Lucy Jacobs and Asghar Razavieh, Introduction to Research in Education.
  • Lee Galda, Bernice Cullin and Dorothy Strickland, Language, Literature and the Child.
  • Paul George and Robert Alexander, The Exemplary Middle Schools.
  • Robert Gagne and Walter Wagner, Principles of Instructional Design. Among Harcourt gains:
  • Judy Rogers and Glenn Rogers, Patterns and Themes: A Basic English Reader.
  • William Salamone and Stephen McDonald, Inside Writing: A Writer's Workbook.

The swap was even, no cash exchanged, Wadsworth said.

Company announcement

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Northern Kentucky recognizes author rights

HIGHLAND PARK, Kentucky, February 7, 2000 -- Northern Kentucky University regents approved a policy to recognize the intellectual property rights of faculty members regardless of whether they use university office space, library resources, office computers, supplies, equipment, facilities or personnel. The faculty president, Gaut Ragsdale, regards the revised policy as author-friendly. The policy gives the university rights only if university specifically assigned the work to the faculty member.

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Northern Kentucky favors authors on rights

HIGHLAND HEIGHTS, Kentucky, February 7, 2000 -- Northern Kentucky University regents approved a policy that gives intellectual property rights to the faculty member regardless of whether they use university office space, library resources, office computers, supplies, equipment, facilities or personnel. The university is given rights to the work only if it helped pay for it or if the work specifically assigned to the faculty member. Faculty also retain rights to work created through a sabbatical, fellowship or faculty grant.

The policy was adopted six months after Northern Kentucky faculty objected to a former policy being circulated on campus that gave all rights to the university. Gaut Ragsdale, faculty president, says the new policy protecting authors. The policy, he said, is a "living" one, that is likely to be refined as the influence of new technologies on intellectual property becomes more apparent.

Creation of the policy was a collaborative effort between the university's legal counsel, faculty members from the law school and various academic departments. An intellectual property committee, appointed by the provost, will now oversee any disagreements regarding ownership.

NKU's intellectual property rights policy

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British society: Let authors keep copyright

LONDON, February 10, 2000 -- A model license that lets authors keep the copyright to their journal articles has been drafted by the Association of Learned and Professional Society Publishers. The license would give authors greater control of their work. While not mandatory, the guidelines seem acceptable to scientific, medical and technical publishers that are affiliated with the society, including Elsevier and Blackwell Science. Said Blackwell sales director Ian Banneman: "As long as we can secure the rights we need to exploit the work on behalf of authors, there should not be a problem."

ALPSP copyright policy draft

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Pegasus seeks central Canadian library role

TORONTO, February 11, 2000 -- The largest Canadian book wholesaler, Pegasus, opened a distribution arm for Canada's 10,000 school libraries and 450 public libraries. Vice President Peter Strachan said the Pegasus goal is high discounts and efficiency for libraries dealing with Pegasus as a single source. Until Pegasus, Canadian libraries dealt with numerous suppliers, all with less than 10 percent of the market. The Pegasus model, Strachan said, is Baker & Taylor's library service in the United States.

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Phoenix, Learn2.com in partnership

HUNTSVILLE, Alabama, February 11, 2000 -- K-12 biology, history, math and science courses developed by Phoenix Multimedia will be distributed by Learn2.com, the company announced.

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Yale editor to North Carolina Press

CHAPEL HILL, North Carolina, February 11, 200 -- The editor-in-chief at Yale University Press, Charles Grench, was named senior editor at the University of North Carolina Press. Grench said he decided to move to do more work on history and African-American studies. Also, Grench said, he knows several Chapel Hill press people who were at Yale during his 25 years.

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McGraw-Hill sales in solid gain

NEW YORK, February 11, 2000 -- Professional and text sales paced growth at McGraw-Hill in the latest fiscal year. Sales overall grew 7 percent to $4.0 billion. Professional sales rose 11.6 percent to $133 million. School publishing sales rose 9.8 percent to $913 million. College sales rose 9.4 percent to $393 million.

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NetPaper.com sees role in custom niche

WOBURN, Massachusetts, February 11, 2000 -- Start-up company NetPaper.com has a niche in the learning materials business with a lot of upside possibilities, said John Baack, director of publisher relations. "There is nobody who is an overlay of us," said Baack. NetPaper.com's only customers are colleges and universities. Other custom and coursepack businesses, he said, also have customers on the commercial side. The company has installed its software at Cornell University to facilitate self-publishing. So far, faculty have created 300 coursepacks using the system, Baack said.

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NetPaper.com sees role in custom niche

WOBURN, Massachusetts, February 11, 2000 -- Start-up company NetPaper.com has a niche in the learning materials business. John Baack, director of publisher relations, said the internet and e-commerce organization can facilitate the selection, arrangement and printing of intellectual property. No other company, he said, is "in this space, at this time."

"There is nobody who is an overlay of us," said Baack. NetPaper.com is the only company of its kind, he said, whose customers are strictly colleges and universities. Other custom and courspack businesses also have customers on the commercial side.

NetPaper.com, formerly PubWeb, was founded by Graeme Keeping and Mark Miller two years ago. Since NetPaper.com was PubWeb's base product line, said Baack, it seemed a better name for the company. "PubWeb doesn't describe the business as well as NetPaper does," he said. The company, now being backed by German-based venture capitalists, has recently begun some new initiatives.

In January, the company installed a printer at Cornell University which supports NetPaper's software, called CAMPUS, which facilitates self-publishing on college campuses. Faculty at Cornell have so far created 30 coursepacks using the system. "Cornell has 300 coursepacks on its campus," said Baack. "Each term they create another 300 to 350 coursepacks."

The company also plans another installation at the University of Alberta.

Although this hasn't been done this yet, the printer can also open a portal to publishers on other campuses, allowing faculty to draw upon other publications. The company expects to install printers at at least a dozen more universities next year. "We want to provide an ability for coursepacks to be developed and for professors to self-publish," he said.

Baack said he believes the NetPaper system will also find substantial usage with major college publishers. "Whether large commercial publishers realize it or not, they could publish a large number of books using our system," said Baack. There are more and more books in digital form, he said: "Digital books can be made available through the NetPaper system, for example, to authors who need to do frequent updating."

NetPaper.com, said Baack, provides publishers and authors the ability to put together coursepacks that have selections from disparate sources, which can be printed on demand. Baack will be speaking at Text and Academic Authors' convention in New Orleans in June, on a panel entitled "Assembling All the Parts for Publication, Including Visuals."

"When I speak to authors I'll get into the e-commerce part of print-on-demand and outline the type of material that it is especially suited for," said Baack. "Authors would be interested in keeping their books alive once publishers don't want to publish them any more. They may also be interested in the ability to put works in a digital form, allowing them to be combined with other works using the NetPaper system."

NetPaper.com offers authors the ability to be their own publisher, said Baack. Authors simply give NetPaper their content in digital form, PDF or postscript, and NetPaper puts it up on the web, allowing access to it by parties identified by the author. "Publishers or other organizations must serve as publishers of the materials, providing the logo, doing the billing, and providing the customer service," he said. "We are the facilitator and the pipeline and expect to remain totally in the background." With NetPaper, they distribute, then print.

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Duke starting Latin cultural journal

DURHAM, North Carolina, March 11, 2000 -- A new journal on Latin American cultural theory, Nepantla: Views From the South, will be done at Duke University Press, the board decided.

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Wiley sales rising with Pearson titles

NEW YORK, February 11, 2000 -- Publisher John Wiley & Sons is making good on the higher-ed titles that were spun off from Pearson Education. Higher-ed sales, boosted by the Pearson titles, grew 44 percent in the latest six-month reporting period. Overall, Wiley sales rose 17 percent to $287.3 million.

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Stanfield set for return to TAA presidency second, third years

ST. PETERSBURG, Florida, February 11, 2000 -- Health and nutrition author Peggy Stanfield may be the first Text and Academic Authors member to serve three years as the association's president. In a transition necessitated by a by-law change, Stanfield went from president in 1998-99 to vice president and president-elect. That put her in line for president again, this time for a two-year term. Barring someone else's write-in campaign, Stanfield will move to the presidency in June. Only one other TAA leader, Ron Pynn, has served twice as president. Both times were back in the times of one-year terms.

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Wadworth: Sales OK for criticized family text

BELMONT, California, February 11, 2000 -- An unpleasant flap over references to Islam family life in a new marriage textbook have not hurt sales, said Susan Badger, president of Wadsworth, which published the book and then pulled it out of circulation, pasted over the offending lines, and issued an erata sheet. "The authors and our editorial team worked closely together" to determine "a response that the academic community would recognize as appropriate," said Badger. The book, Marriage in the Family, by David Knox and Caroline Schacht, had been critcized by an Islamic advocacy group.

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Wadsworth: Deletions academically "appropriate"

BELMONT, California, February 11, 2000 -- Wadsworth Publishing president Susan Badger said that the decision to excise non-factual references to Islamic religion from a new sociology textbook has had no adverse impact on sales.

"We feel strongly that the integrity of the textbook, its authors and the publisher were not compromised in any way," said Badger.

The textbook, Marriage in the Family: A Brief Introduction, by David Knox and Caroline Schact, sociology professors at East Carolina University, had included passages that the Council on American-Islamic Relations, a Washington-based Islamic advocacy group, said were not factual. CAIR persuaded Wadsworth to obliterate the passages. "CAIR's concern was also addressed fairly," Badger said.

Wadsworth ceased distribution of the textbook, taking all undistributed books and placing a sticker over the offensive passages. An errata sheet containing changes to the text were circulated to books that have already been distributed. New editions will not contain the excised passage and will contain a new ISBN, Badger said.

"The authors and our editorial team worked closely together to determine an appropriate response to CAIR's concerns, while at the same time seeking a response that the academic community would recognizeas appropriate," said Badger. "We worked on this over a period of several weeks, going back and forth with alternatives and running all of them past the authors."

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Harry Potter tops censors' list

NEW YORK, February 12, 2000 -- The most feared books on school library shelves are in the Harry Potter series, according to a report from the Association of American Publishers. No other book received more demands for removal from classrooms, libraries and reading lists in 1999, the association reported.

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TAA must create author rights white paper

POWDER SPRING, Georgia, February 12, 2000 -- Text and Academic Authors must draft a "white paper" to describe intellectual property that rightfully belongs to authors, said TAA Council member Paul Tippens. About recent attempts by colleges to claim royalty income from faculty authors, Tippens said: "Currently others are defining intellectual property for us," he said. "If the ax strikes the tree long enough, the tree will fall." Tippens said ithat TAA must clearly support the concept that creators own the works they create.

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Royalty, accounting firms merge; more services result

NEW YORK, February 13, 2000 -- Royalty Review Service, which audits publishers' bookkeeping for authors, and an entertainment and sports accounting firm have joined into a new firm: R&M Royalty Review. Paul Rosenzweig, a principal in Royalty Review Service, called the combination "a natural fit." The new firm's scope includes not only books and literary licenses but also electronic, radio and video sales. These are important services in a period when mergers and new technologies are disrupting royalty systems, Rosenzweig said. Gail Gross directs the New York office as chief operating officer. Rosenzweig, now living in California, is spending more time with West Coast clients. Rosenzweig, a frequent presenter at TAA conventions for many years, was elected to TAA Council in 1996 and re-elected in 1998. Gross is a TAA member.

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Survey: Copyright has psychological value

LONDON, February 13, 2000 -- A model licensing agreement to leave the copyright on journal articles with the authors grew out of a survey of British authors. Sally Moore, secretary general of the Association of Learned and Professional Society Publishers, said the survey found authors take a psychological value in owning the copyright: "It is their work, it belongs to them, and they obviously feel very attached to it." The question now, Moore said, is whether authors will be more attracted to journals that embrace the ALPSP model licensing agreement.

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TAA leader: Gag clauses are undeserved harassment

TWIN FALLS, Idaho, February 13, 2000 -- The gag clause that Houghton-Mifflin has inserted into new contracts is an undeserved slap at authors, said Peggy Stanfield, TAA president-elect. To bind authors into silence about their contracts ignores the reality that most leaks are from inside the house, Stanfield said: "Editors who leave angry for another publisher, at least some of them, take the 'secrets' with them." She added: "Publishers should clean up their internal leaks before harassing authors."

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Media firms favor sales-tax exemption

WASHINGTON, February 14, 2000 -- The Advisory Commission on Electronic Commerce is being encouraged by some major players in book publishing to extend the state sales-tax exemption on Internet sales to 2006. Among commission members pushing for the extension are soon-to-be-merged America Online and Time Warner. The commission is preparing a recommendation to Congress. The current exemption expires in 2001.

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TAA convention fee at $125

NEW ORLEANS, Louisiana, February 15, 2000 -- Early-bird registration for Text and Academic Authors' national convention will be $145 for members who sign up by May , then $150, said Ron Pynn, executive director. Registration includes the Saturday night awards banquet. For non-TAA members, the early registration fee, until May 1, is $195, then $245. Pynn said the registration fee is in line with previous conventions, albeit an experiment in 1999 to test whether a lower fee would attract more members. The experiment, at park City, Utah, found that attendance is unrelated to registration fees.

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TAA leader: Consider a certification program

CINCINNATI, Ohio, February 16, 2000 -- A certification program for companies that provide author services should be considered by Text and Academic Authors, said TAA Council member Steve Gillen in a recommendation. Gillen likened a TAA imprimatur to certification programs operated by Underwriting Laboratories and Good Housekeeping magazine. Short-run publishers, internet publishers, literary agents, independent editors and consultants, and other service providers could apply, he said: "There is certainly no shortage of fly-by-night custom publishers, agents and book doctors. At the same time, there are many capable service providers who can and do render valuable services for fair compensation. We could do our members a great service by helping them tell one from the other and by using our collective strength to help negotiate favorable terms and treatment for TAA members."

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MORRIS: "A model" TAA president lauds new Northern Kentucky policy

ROCHESTER, New York, February 17, 2000 -- The president of Text and Academic Authors, Karen Morris, is pleased that Northern Kentucky University faculty are happy with the university's new policy on authoring royalties. "It could serve as a model for many schools," Morris said. With two exceptions, the policy recognizes that royalty royalties belongs 100 percent to professors.

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R.I.P. Walter Thurston Oakley

Walter Thurston Oakley, former sales vice president at Oxford University Press, later sales director at W.W. Norton, died February 25 after a brief illness. He was 86.

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PROFIT LOSS

Educational Insights: Sales rose 21 percent to $39.2 million in the latest year.

Thomas Nelson: Sales dropped slightly to $191.5 for the latest three quarters, compared to a year earlier.

Scholastic: Sales in the first half rose 24.3 percent to $687.8 million, compared to a year earlier.

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TAA focuses Council of Fellows criteria

TWIN FALLS, Idaho, February 21, 2000 -- More specific criteria will be used to choose authors for Text and Academic Authors' prestigious Council of Fellows next year, said nominations chair Peggy Stanfield. "To level the playing field," she said, "we want to give each nominee the opportunity to speak to the same issues," she said. The new criteria: A sustained and robust writing career over time, including numerous publications and well-received texts evidenced by multiple editions and possibly awards. This year, two authors will become Fellows. The committee reviewed 12 nominations. "The committee was unable to reach a consensus on the others, since they each had special attributes," Stanfield said. She hoped they would be nominated again next year.

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Newsletter talks with TAA founder

WINONA, Minnesota, February 21, 2000 -- The March issue of the Academic Author, to be mailed to Text and Academic Authors members at the end of the month, features TAA founder Mike Keedy in the Notable Author series. Keedy, a pilot, equates writing a textbook to teaching someone how to fly. Both are step-by-step processes. The interview, abbreviated in the newsletter, was conducted by Kim Pawlak. The complete version is on-line.

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Wisconsin Press making turn-around strides

MADISON, Wisconsin, February 21, 2000 -- A shift toward trade books seems to have improved University of Wisconsin Press fiscal prospects. Interim director David Bethea said the fall list was "tremendously successful." A turn-around strategy has included emphasizing trade books, phasing out anthropology titles, and laying off five staff members. Before any changes were implemented, the Press had accumulated a $1 million deficit.

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New search engine seeks textbook sites

WAKEFIELD, Massachusetts, February 21, 2000 -- A search engine that scours the web for textbook sites, Textbookhound.com, was launched by Impulse Communications.

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New Orleans program chair seeks TAA Council seat

TWIN FALLS, Idaho, Florida, February 21, 2000 -- A photojournalist who free-lanced for Time, Newsweek, the New York Times and other publications, and who ended up in academe teaching and writing about visual communication, is on the spring ballot for the TAA Council. Chris Harris, of Middle Tennessee State University, is program chair for the association's June convention in New Orleans. Harris and Paul Martin Lester recently completed Visual Reporting, due soon from Allyn & Bacon. TAA nominations chair Peggy Stanfield announced Harris' place on the ballot.

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Med texts faulted on death

SAN FRANCISCO, California, February 22, 2000 -- Med-school textbooks are lacking on material on the end of patients' lives, researchers at the University of California San Francisco concluded. The conclusion fits well with accrediting agencies that have encouraged more physician training in the care of dying patients.

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Copyright expert: How to acquire visuals legally

NEW ORLEANS, Louisiana, February 22, 2000 -- The Copyright Clearance Center's chief for the MIRA on-line photographs and illustrations service, Kristen Giordano, will serve on a panel on how to gather copyrighted materials for use in a publication at the Text and Academic Authors national convention in New Orleans in June. During her portion of the presentation, "Assembling All the Parts for Publication, Including Visuals," Giordano will demonstrate how authors can legally obtain Media Image Resource Alliance images for textbooks. "As authors, I know, they are all acutely aware of copyright compliance and our product allows them to search an archive of over 60,000 images, price them and purchase them all on-line," Giordano said.

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College stores keep pressure of dot-com claims

OBERLIN, Ohio, February 22, 2000 -- The National Association of College Stores, which has sued VarsityBooks.com for ads claiming 40 percent discounts on web textbook purchases, served notice on two other dot-coms to tone down their claims. Attorney Marc Fleischaker said an ongoing NACS investigation has identified excessive claims by BigWords.com and eCampus.com. Fleischaker's message: Substantiate the claims or drop them. What are the claims:

  • BigWord.com: 40 percent discount on top 40 textbooks.
  • eCampus.com: 50 percent discount on top 50 textbooks.

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Wolters Kluwer buys Genesis med publisher

MONTCLAIR, New Jersey, February 22, 2000 -- The Genesis Group, which publishes pharmaceutical and other medical literature, has been acquired by Wolters Kluwer of Europe. Genesis will be folded into Kluwer's Adis International subsidiary in Philadelphia. Terms were not announced.

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Thomson puts newspapers on block -- except one

TORONTO, Ontario, February 22, 2000 -- The Thomson media conglomerate is looking for a buyer of all of its 130 remaining newspapers in Canada and the United States -- except the Toronto Globe Mail, which Thomson has positioned as a national newspaper. The bulk of the sell-off: 54 dailies with a total of 1.3 million circulation. The Thomson decision continues a newspaper sell-off to raise funds for more Internet-based information services.

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Text, academic sales grew in 1999

WASHINGTON, February 22, 2000 -- All book genres in which text and academic authors publish scored sales gains in 1999, the Association of American Publishers reported. These included 8.3 percent growth in college sales and 5.1 percent for university presses. Overall, the book industry sales rose 4.3 percent to $24.0 billion.

1999 TEXTBOOK
AND ACADEMIC BOOK SALES

From Association of American Publishers compilations
College $3.1 billion + 8.3 percent
El-hi adoptions $3.4 billion + 3.0 percent
University press $411.7 million + 5.1 percent
STM and business $788.9 million + 2.8 percent

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Thomson plans custom publishing on-line

BELMONT, California, February 22, 2000 -- Thomson Learning, whose properties include South-Western, West, Delmar and Wadsworth, is launching a custom printing operation called E-riginality. Launch target: June. In a message to professors, Thomson said, "E-riginality' is your opportunity to have published the course materials you've uniquely authored. We put our sales team, expertise and industry strengths behind your product and handle everything from marketing to production and publishing." The materials go on the internet so professors can view them for adoption as stand-alones or course-packs. E-riginality also will publish out- of-print books, the company said.

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TAA committee to examine imprimatur idea

ROCHESTER, New York, February 22, 2000 -- A committee will be formed to examine whether Text and Academic Authors should install a seal-of-approval program for companies and individuals offering services to authors, said TAA President Karen Morris. The committee will review a proposal by Steve Gillen, a TAA Council member. Gillen suggested a TAA imprimatur for service providers that submit to a review and agree to maintain certain standards.

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FULL TEXT: TAA certification proposal

CINCINNATI, Ohio, February 22, 2000 -- These are key parts of a recommendation of Steve Gillen, TAA Council member, on establishing a certification program for companies and individuals offering services to authors:

"TAA might consider ... the establishment of a certification program for short-run publishers, internet publishers, literary agents, and other service providers (independent editors and consultants). The certification program would not be unlike those administered by Underwriters Laboratories and Good Housekeeping.

"There is certainly no shortage of fly-by-night custom publishers, agents, and book doctors ready, willing, and able to take advantage of naive, and sometimes desperate, authors. At the same time, there are many capable service providers who can and do render valuable services for fair compensation. We could do our members a great service by helping them tell one from the other and by using our collective strength to help negotiate favorable terms and treatment for TAA members. Publishers Marketing Association provides a similar vendor-evaluation service for its independent-publisher members.

"Under this scenario, TAA would investigate and evaluate those wishing to be included in a directory of TAA-approved service providers. Applicants would have to submit to a due diligence review, agree to maintain certain minimum standards and terms, perhaps agree to offer favorable terms to TAA members, and pay a fee to cover the cost of investigation and maintenance and for the right to carry a TAA certification mark and be listed in the TAA directory.

"The directory would be available only to TAA members, but the certification mark could be used by approved service providers in their advertising and promotional material.

"TAA would develop an investigation/due diligence checklist and certain minimum standards for each type of service provider. For a short-run publisher, the inquiry might include the following topics:

Financial Stability

    a. Review of financial statements
    b. Review of credit and D&B reports
    c. Determination of adequate capitalization

Track Record

    a. List of titles
    b. List of authors
    c. Samples of publications
    d. Report showing time-to-market, by title
    e. Samples of promotional and marketing materials
    f. List and description of marketing channels and volume in each
    g. Total units sold/royalties paid, by title
    h. Sales against former edition i. Reference check

Evaluation of Standard Terms

    a. Review of standard contracts for fairness

Negotiation of Favorable Terms for TAA Members

    a. Minimum royalty rates
    b. Minimum standards for certain other terms
    c. Detailed sales/royalty reporting requirement and a clear audit right

"TAA might also serve as a clearing house for complaints/compliments (as PMA has done through its on-line survey).

"Next Steps

"If you think that any of the foregoing merits additional attention, I suggest that Karen Morris appoint a small ad hoc committee to work with Ron for the purpose of evaluating each or all, that said committee meet by telephone conference (as often as necessary) between now and the June Council meeting to conduct their evaluation, and that they prepare and present a concrete plan of action for review, discussion, and approval at the Council meeting."

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Marxist editor leaves Monthly Review

NEW YORK, February 23, 2000 -- The heir apparent at the Marxist Monthly Review, Ellen Meiksins Wood, resigned. Wood said she told friends she was ousted, apparently in a disagreement with co-editor Harry Magdoff on a submission on monopoly capitalism by Oregon sociologist John Bellamy Foster. Magdoff explained Wood's departure as "purely an internal matter" and wouldn't elaborate.

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