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September 26, 2006

TAA News Archive


Learn how to create, publish podcasts for educational use

The Copyright Clearance Center (CCC) is offering a free "Beyond the Book" conference call discussion Thursday, September 28 at 2 p.m. Eastern, on how to create and publish podcasts for educational use.

The conference call discussion, "Podcasting: The Content Creation Revolution," will be led by Rob Simon, a media and marketing entrepreneur, and founder and president and CEO of Burst Marketing (www.burstmarketing.com), which specializes in creating and publishing podcasts. A published author and humorist, Simon recently appeared on a BookExpo America panel about the rise of podcasting in the book publishing business.

"Podcasting is one of the hottest trends in communication and technology today," said Christopher Kenneally, director of author and creator relations for CCC. "A word coined from merging 'broadcasting' with 'iPods' - portable devices for downloading audio files, including spoken word as well as music - podcasting is not yet entirely mainstream, though millions already listen to hundreds of different programs available for free on the Web."

At a growing number of colleges, professors who already have blogs, where they post online commentary on their favorite topics or academic specialties, are now adding podcasts to reach even larger audiences. Classroom lectures are also being made available as podcasts.

Book authors, columnists, instructors, professors and freelancers can all use podcasting to further their reach, increase understanding of their works, and supplement their existing content.

Space for this program is limited! E-mail CCC at beyondthebook@copyright.com, or call toll-free at 1-800-982-3887 ext. 2420. Be sure to include your name and e-mail address.

The first 50 registrants will receive e-mail confirmation with instructions on dialing in to this toll-free conference call discussion.

Visit CCC online at www.beyondthebook.com for more information about all of their "Beyond the Book" programs.

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Professor accused of plagiarism reinstated

A University of Arkansas at Fort Smith accounting professor whose job was terminated amid accusations of plagiarism by the university's chancellor, Joel Stubblefield, was found not guilty of those charges. Diana Payne was awarded compensatory damages and lost wages and benefits, attorney's fees and costs to be paid by the university. The ruling, handed down by Judge Beverly Stites Jones, U.S. Magistrate for the Western district of Arkansas and affirmed by U.S. District Judge Robert T. Dawson, reinstates Payne to her former position and responsibilities.

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Make your writing shorter, sharper, stronger

Broadcast writing coach Mervin Block, author of "Writing Broadcast News--Shorter, Sharper, Stronger," dissects Katie Couric's word choices during her first weeks as anchor and managing editor of "CBS Evening News." Block's column has some good lessons in it for other writers on how to make their writing "shorter, sharper and stronger." See the full column on Block's website: http://www.mervinblock.com/couric.html

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News, Notes from Richard T. Hull,
Executive Director

TAA to branch out in new directions

At its annual meeting the TAA Council endorsed a number of changes that are designed to widen the appeal of the organization to all of its members, not just textbook authors. My column in this issue reports on those changes, to alert you to what this year holds in store and to encourage you to renew your membership and not let it lapse.


TAA Executive Director Richard Hull said that in the coming year, TAA plans to widen the appeal of the organization to all of its members, not just textbook authors, to truly become the Text and Academic Authors Association.

First, TAA is adding a companion, follow-up workshop to Tara Gray's well-received "Publish and Flourish." Developed by Robert Ginsberg, teacher, author, editor, this workshop gives an intensive look at academic writing from the point of view of an editor, who is also an author and teacher. Ginsberg's workshop addresses such questions as: publishing as an extension of teaching; publishing as research; finding publishers for your scholarly book or textbook; finding scholarly journals appropriate for your work; the formats of journal publishing: articles, reports, reviews, special issues; writing as communicating; recognizing bad style in the writing of others and in your writing; unclogging your reference system; turning a scholarly conference into an edited book; dealing with issues of copyright, fair use, quotation, paraphrase, permissions, translation, public domain, out of print; the art of editing: the editor as the author's best friend and the advocate for readers. Please see Ginsberg's workshop outline and credentials elsewhere in this issue.

Second, TAA will be surveying the membership this fall on a number of issues, trying to find out what services members want that TAA can provide. We are considering increasing the number of newsletter issues to 12 per year, with an emphasis on the how-tos of academic writing, a monthly notable author column, and commissioned articles by members on writing topics in their own disciplines. We have been asked by the Council to rejuvenate TAA's refereed online journal for longer articles on academic writing. And we are considering an expanded, two track conference next year, with one track devoted to the traditional topics and issues of textbook writing and the other track devoted to other forms of academic writing: journal articles, scholarly books, collections arising from conferences, and grants. The conference will be at a more convenient time and located near a major concentration of members, and it will have some interesting additional activities, such as a reception in a publishing house or a banquet on board a riverboat.

Third, TAA is considering adding to its Texty and McGuffey awards a new range of awards. Given by genre, they will award the most frequently cited article published in the previous year in each genre by a member, and the most frequently cited scholarly book published within two years in each genre by a member. As with the Texty and McGuffey awards, these awards will recognize outstanding contributions by members in other areas of academic writing.

These and other changes are intended to complete the conversion of TAA from its original name and identity as Textbook Authors Association to Text and Academic Authors Association that was begun in 1993. One of my chief charges when I was hired was to increase member renewals and retention. It has become increasingly clear to me that, despite the historical origins and mission of the original TAA, we need to attend to the needs and interests of members who are not yet at the stage of their academic careers when textbook authoring is an appropriate and attractive challenge. So many of our members who come into the organization through Tara's workshops are at earlier stages of their careers, some just learning the craft of academic authorship, that spreading the focus of the Association to address the demands made upon them for journal articles, scholarly books, and grant writing seems an entirely proper thing for the Association to do.

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Members needed to serve on 2007 conference committee

TAA is seeking members interested in serving on its 2007 TAA Conference Committee, which will help plan the 2007 Conference in Buffalo/Niagara Falls, NY June 22-23. The Committee will be broken into several sub-committees, including Academic Track; Textbook Track; Social Networking Event; Friday Luncheon Awards Banquet; Saturday Luncheon Roundtable Discussions; PR/Marketing; Conference Materials; Publishing Company Tour; and Keynote Speaker(s). If you're interested in serving on the committee, contact TAA Associate Executive Director Kim Pawlak at kmpawlak@centurytel.net or (608) 687-3106. Please indicate which sub-committee you would be interested in.

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TAA to offer new workshop on creating camera-ready copy

Freelance book editor Elizabeth D. Boepple will present her workshop, "Creating Camera-Ready Copy: The Process Demystified," as part of TAA's expanded Text and Academic Authoring Workshop Series.


Elizabeth D. Boepple
freelance book editor to offer new TAA workshop

Boepple's six-hour workshop describes the steps involved in creating camera-ready copy for publication. Working from sample materials they bring to the workshop, attendees will have the opportunity to apply editing and production skills using Microsoft Word and Excel, Adobe Acrobat, and Paint Shop Pro, as an illustration of how to work with graphics.

"Publishers working from camera-ready copy print using a photo-offset process directly from the camera-ready copy you supply," she said. "What you see when you submit is exactly what you will see in print. As the sole preparer of your book, you have taken on the role of typesetter, page maker, illustrator, proofreader, and the quality-control expert. Each function is critical to the outcome. Whether you plan to create camera-ready copy for publication, or you plan to hire a professional preparer, or your publisher generates the final copy, knowing what the process involves and how to complete the steps in that process can save you time, money, and frustration."

Boepple will also discuss printer metrics, explaining why what you print may result in a different print area measurement from that obtained by your printer, and how to ensure consistency across platforms. Workshop participants will receive lists of relevant resources for editing and manuscript production, and a check-off list of tasks for "scrubbing" text before it goes to a proofreader.

The workshop will also include a short discussion of the elements of concise academic writing, sound academic argument, and the eloquence gained from respecting grammar.

Boepple earned a BA in Psychology (1971), and an MEd (1974) and PhD in Educational Psychology (1977) from State University of New York at Buffalo She currently works as a freelance book editor and provides book production services as well as website design and management.

She published Sui Generis in 2005. For Ethical Issues in the New Reproductive Technologies (ed. Hull, 2004, 2005), she did research, created a hyperlinked glossary, prepared camera-ready copy and created electronic versions. She currently works on Presidential Addresses of the American Philosophical Association (eleven vol., ed. Hull, 2004 ff.), for which she researches biographies, prepares photographs, indexes, and prepares the camera-ready copy. For Encounters in My Travels (Harris, 2005), in addition to creating camera-ready copy, Boepple composed study questions and a bibliography for further reading. She has also done editing, indexing, and creation of camera-ready copy for fourteen other volumes.

Her workshop joins Tara Gray's "Publish & Flourish: Become a Prolific Author" workshop, Dr. Robert Ginsberg's "Publishing Workshops for Faculty Authors" workshop series, and several other workshops presented by various TAA authoring experts, including "Authoring a Text or Professional Book," Writing a Winning Book Proposal," and "Successful Journal Writing."

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Search the TAA site

TAA recently added a Google-powered internal search engine to its website. Put in your search terms (e.g. textbooks, journals, grant writing, etc.) and relevant pages on the TAA website that contain those terms will be shown on Google. Go to the TAA home page to begin your search.

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BTAA People: Jean Lukesh

TAA member Jean Lukesh's history textbook, The Nebraska Adventure, has been selected as the 2006 Nebraska Book Award winner for the Children/Young Adult category. The Nebraska Book Awards will be presented at the Nebraska Book Festival on Saturday, October 7, at Nebraska Wesleyan University in Lincoln. Lukesh's book won a Textbook Excellence Award (Texty) from TAA in 2005. "This textbook has really been a winner for me, and winning the TAA Texty Award started this whole domino effect," said Lukesh, in an e-mail to TAA. "I can't thank TAA enough."

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Gift Memberships

TAA member William D. Callister, Jr. gave a gift membership to Tung Hsu. TAA member Christopher Kenneally gave a gift membership to James Monacco. TAA member Ronald C. Roat gave a gift membership to Tamara Wandel and Wade E. Butler. Thanks William, Chris and Ronald! Welcome Tung, James, Tamara and Wade!

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TAA welcomes new members

Karen Berrier, Jennifer Bjornstad, Alan Bloom, Joseph Blognar, Janet M. Brown, Wade E. Butler, Bradley Fahlman, Lynn Fernandez, Allsion Ganze, Delphina Gillispie, Rick Gillman, John Harrison, George C. Heider, Tung Hsu, Angela D. Jackson, Ruth Johnston, Joel P. Lehmann, James Monacco, Bonita Neff, Haein Park, Carole A. Pepa, Cynthia Rutz, Nola Schmidt, Paul W. Tougaw, Tamara Wandel, William H. Weare, Jr., Andrew White, Lissa J. Yogan.

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New TAA website navigational tool

Members having trouble navigating the TAA website may find the association's new FAQ, which provides answers to the most frequently asked questions about the TAA website, useful. "Frequently Asked Questions about the TAA website" answers such questions as what is the difference between Industry News and TAA Notes; how to access the archives; what a TAA weblog is and their purpose; and how the TAA website can be a resource to textbook and other academic authors. Read the FAQ here.

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Check out 2006 TAA Post-Convention site

Download convention handouts and PowerPoint presentations, view the convention photo gallery and read more about this year's convention sessions here. Keep checking back for more content.

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Renew your membership online!

TAA has just launched a new online member form that will allow members to renew online using a secure server. The form can also be used by new members. Check it out in the TAA Member Center here.

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