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September 12, 2006

TAA News Archive


Learn how to create, publish podcasts for educational use

The Copyright Clearance Center (CCC) is offering a free "Beyond the Book" conference call discussion Thursday, September 28 at 2 p.m. Eastern, on how to create and publish podcasts for educational use.

The conference call discussion, "Podcasting: The Content Creation Revolution," will be led by Rob Simon, a media and marketing entrepreneur, and founder and president and CEO of Burst Marketing (www.burstmarketing.com), which specializes in creating and publishing podcasts. A published author and humorist, Simon recently appeared on a BookExpo America panel about the rise of podcasting in the book publishing business.

"Podcasting is one of the hottest trends in communication and technology today," said Christopher Kenneally, director of author and creator relations for CCC. "A word coined from merging 'broadcasting' with 'iPods' - portable devices for downloading audio files, including spoken word as well as music - podcasting is not yet entirely mainstream, though millions already listen to hundreds of different programs available for free on the Web."

At a growing number of colleges, professors who already have blogs, where they post online commentary on their favorite topics or academic specialties, are now adding podcasts to reach even larger audiences. Classroom lectures are also being made available as podcasts.

Book authors, columnists, instructors, professors and freelancers can all use podcasting to further their reach, increase understanding of their works, and supplement their existing content.

Space for this program is limited! E-mail CCC at beyondthebook@copyright.com, or call toll-free at 1-800-982-3887 ext. 2420. Be sure to include your name and e-mail address.

The first 50 registrants will receive e-mail confirmation with instructions on dialing in to this toll-free conference call discussion.

Visit CCC online at www.beyondthebook.com for more information about all of their "Beyond the Book" programs.

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First world texts for third world countries
(Richard T. Hull)

Rick Watson, J. Rex Fuqua Distinguished Chair for Internet Strategy and director of the UGA Center for Information Systems Leadership at the University of Georgia, has initiated a drive to make electronic textbooks, created with the software used by the on-line encyclopedia, Wikipedia, available as a free library for students in developing nations. The texts would cover material usually encountered by freshmen and sophomore college students. Developing nations typically cannot afford print texts that are current or recent editions. Chapters would be assembled, presumably, from contributions by individuals interested in contributing to the project, and academics in the particular discipline would approve any changes to the texts suggested by readers. Watson said each chapter of the textbooks would be overseen by an academic in the relevant field. He said the editors would have final approval over any changes to the texts suggested by readers.

(From United Press International, August 3, 2006)

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Earth girls may be easy, but e-books aren't
(Richard T. Hull)

The 20-plus competing extant e-book formats have not seen either a dominant one emerge nor many works that are readable in multiple formats. As a result, writes David H. Rothman in an article in Publishers Weekly, "Razing the Tower of Babel," the frustrations of would-be e-book readers, who shell out their shekels for pricey devices only to find that favorite works can't be read on them, have slowed the development of the e-book market. One commentator on a Wired Campus report in The Chronicle of Higher Education, Matt Short, noted that upgrading reading software can result in lost rights to e-books acquired with previous formats. The attraction, he notes, is being able to carry 40 books in a device weighing less than one pound.

(chronicle.com article source)

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Study: Copyright a hindrance to digital tech innovation
(Richard T. Hull)

Copyright law is hampering innovative uses of digital technology in schools and colleges across the country, according to a report released this summer by Harvard University's Berkman Center for Internet and Society, reports Andrea L. Foster in the August 11 issue of the Chronicle of Higher Education. The report of a yearlong study by the Center, argues that copyright restrictions have adversely affected a research center at George Mason University, the field of film studies, a nonprofit group that promotes American composers, and WGBH, a public broadcaster in Boston. Consult the freely-downloadable, 117 page report for details here. For Foster's note, click here.

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Online education journal seeking submissions

"Innovate", an online education journal, is seeking research-based submissions that cover innovations in education through online learning, stimulating K-20 learning environments through online learning, and assessments, policy, funding, and governance models that can advance the ability to innovate with online learning for a special issue on Building an Evidence Base Supporting K-2- Online Learning. Review the journal's submission guidelines here. Send your manuscript to the guest editors of this issue, Cathy Gunn at c.gunn@moreheadstate.edu, Susan Patrick at spatrick@nacol.org and Editor-in-Chief James L. Morrison at jlm@nova.edu. Deadline: November 30, 2006.

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POD Network seeking submissions

The Professional & Organizational Development (POD) Network is seeking submissions for its 2006 edition of "To Improve the Academy", which provides a forum for articles on instructional, faculty, and organizational development. Manuscripts are solicited on those three general areas and may be research-based, programmatic or reflective pieces. For more information, visit the POD website.

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News, Notes from Richard T. Hull,
Executive Director

TAA to branch out in new directions

At its annual meeting the TAA Council endorsed a number of changes that are designed to widen the appeal of the organization to all of its members, not just textbook authors. My column in this issue reports on those changes, to alert you to what this year holds in store and to encourage you to renew your membership and not let it lapse.


TAA Executive Director Richard Hull said that in the coming year, TAA plans to widen the appeal of the organization to all of its members, not just textbook authors, to truly become the Text and Academic Authors Association.

First, TAA is adding a companion, follow-up workshop to Tara Gray's well-received "Publish and Flourish." Developed by Robert Ginsberg, teacher, author, editor, this workshop gives an intensive look at academic writing from the point of view of an editor, who is also an author and teacher. Ginsberg's workshop addresses such questions as: publishing as an extension of teaching; publishing as research; finding publishers for your scholarly book or textbook; finding scholarly journals appropriate for your work; the formats of journal publishing: articles, reports, reviews, special issues; writing as communicating; recognizing bad style in the writing of others and in your writing; unclogging your reference system; turning a scholarly conference into an edited book; dealing with issues of copyright, fair use, quotation, paraphrase, permissions, translation, public domain, out of print; the art of editing: the editor as the author's best friend and the advocate for readers. Please see Ginsberg's workshop outline and credentials elsewhere in this issue.

Second, TAA will be surveying the membership this fall on a number of issues, trying to find out what services members want that TAA can provide. We are considering increasing the number of newsletter issues to 12 per year, with an emphasis on the how-tos of academic writing, a monthly notable author column, and commissioned articles by members on writing topics in their own disciplines. We have been asked by the Council to rejuvenate TAA's refereed online journal for longer articles on academic writing. And we are considering an expanded, two track conference next year, with one track devoted to the traditional topics and issues of textbook writing and the other track devoted to other forms of academic writing: journal articles, scholarly books, collections arising from conferences, and grants. The conference will be at a more convenient time and located near a major concentration of members, and it will have some interesting additional activities, such as a reception in a publishing house or a banquet on board a riverboat.

Third, TAA is considering adding to its Texty and McGuffey awards a new range of awards. Given by genre, they will award the most frequently cited article published in the previous year in each genre by a member, and the most frequently cited scholarly book published within two years in each genre by a member. As with the Texty and McGuffey awards, these awards will recognize outstanding contributions by members in other areas of academic writing.

These and other changes are intended to complete the conversion of TAA from its original name and identity as Textbook Authors Association to Text and Academic Authors Association that was begun in 1993. One of my chief charges when I was hired was to increase member renewals and retention. It has become increasingly clear to me that, despite the historical origins and mission of the original TAA, we need to attend to the needs and interests of members who are not yet at the stage of their academic careers when textbook authoring is an appropriate and attractive challenge. So many of our members who come into the organization through Tara's workshops are at earlier stages of their careers, some just learning the craft of academic authorship, that spreading the focus of the Association to address the demands made upon them for journal articles, scholarly books, and grant writing seems an entirely proper thing for the Association to do.

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TAA to offer new workshop on creating camera-ready copy

Freelance book editor Elizabeth D. Boepple will present her workshop, "Creating Camera-Ready Copy: The Process Demystified," as part of TAA's expanded Text and Academic Authoring Workshop Series.


Elizabeth D. Boepple
freelance book editor to offer new TAA workshop

Boepple's six-hour workshop describes the steps involved in creating camera-ready copy for publication. Working from sample materials they bring to the workshop, attendees will have the opportunity to apply editing and production skills using Microsoft Word and Excel, Adobe Acrobat, and Paint Shop Pro, as an illustration of how to work with graphics.

"Publishers working from camera-ready copy print using a photo-offset process directly from the camera-ready copy you supply," she said. "What you see when you submit is exactly what you will see in print. As the sole preparer of your book, you have taken on the role of typesetter, page maker, illustrator, proofreader, and the quality-control expert. Each function is critical to the outcome. Whether you plan to create camera-ready copy for publication, or you plan to hire a professional preparer, or your publisher generates the final copy, knowing what the process involves and how to complete the steps in that process can save you time, money, and frustration."

Boepple will also discuss printer metrics, explaining why what you print may result in a different print area measurement from that obtained by your printer, and how to ensure consistency across platforms. Workshop participants will receive lists of relevant resources for editing and manuscript production, and a check-off list of tasks for "scrubbing" text before it goes to a proofreader.

The workshop will also include a short discussion of the elements of concise academic writing, sound academic argument, and the eloquence gained from respecting grammar.

Boepple earned a BA in Psychology (1971), and an MEd (1974) and PhD in Educational Psychology (1977) from State University of New York at Buffalo She currently works as a freelance book editor and provides book production services as well as website design and management.

She published Sui Generis in 2005. For Ethical Issues in the New Reproductive Technologies (ed. Hull, 2004, 2005), she did research, created a hyperlinked glossary, prepared camera-ready copy and created electronic versions. She currently works on Presidential Addresses of the American Philosophical Association (eleven vol., ed. Hull, 2004 ff.), for which she researches biographies, prepares photographs, indexes, and prepares the camera-ready copy. For Encounters in My Travels (Harris, 2005), in addition to creating camera-ready copy, Boepple composed study questions and a bibliography for further reading. She has also done editing, indexing, and creation of camera-ready copy for fourteen other volumes.

Her workshop joins Tara Gray's "Publish & Flourish: Become a Prolific Author" workshop, Dr. Robert Ginsberg's "Publishing Workshops for Faculty Authors" workshop series, and several other workshops presented by various TAA authoring experts, including "Authoring a Text or Professional Book," Writing a Winning Book Proposal," and "Successful Journal Writing."

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Notable Author archive re-posted on TAA web site

TAA's archive of Notable Authors, a series of profiles that acknowledges text and academic authors who have made significant contributions, has been re-posted to the TAA website. The archive contains profiles that date back to 1997, when the TAA website was launched. Some of the authors who have been profiled for the series, include Africology professor Molefi Kete Asante, who was the first African-American to write an African-American history for high school students; anatomy authors Ric Martini and Michael Timmons, who created the first oversized human anatomy textbook that combined the art and photography of an atlas with the narrative of a textbook; French author Kathy Heilenman, whose textbook Voila! was the first to put a real emphasis on vocabulary, rather than structure; and mass communication author Gerald Stone, who made his mark by "contributing to the body of knowledge": writing for academic journals. The series also includes profiles of notable historical textbook authors such as Almira Hart Lincoln Phelps, a 19th-century American educator and writer who strove to raise the academic standards of education for women; and education reformer John Amos Comenius, who believed that people were born with a natural craving for knowledge and goodness, and that schools beat it out of them. Visit the Notable Author archive in the members only section of the site here (members only).

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TAA conference isn't just for textbook authors

TAA is restructuring its annual conference for 2007 to offer more for its academic author members. The 2007 Conference, which will be held in Buffalo, NY on June 22nd and 23rd, will include two parallel tracks, one for textbook authors and one for academic authors. While we are in the beginning stages of developing the program, suggestions for academic author track sessions include writing scholarly journal articles and other academic writing; working toward tenure; grant writing; and getting scholarly articles published. Suggestions for the textbook author track sessions include software for authors; designing textbook pedagogy/pedagogical aids; negotiating contracts; tax tips; and marketing tips. Other plans: an interesting venue for the banquet: perhaps a river boat or a museum; and a reception in a publishing house with a tour that traces a book from proposal to distribution. We will soon be forming a TAA Conference Committee made up of textbook and academic authors, both veterans and newbies, to help direct us in creating a conference that will be attractive to both textbook and academic authors. We welcome any input from you in the planning process. You can e-mail any suggestions to Executive Director Richard Hull at rthull62@hotmail.com or Associate Executive Director Kim Pawlak at kmpawlak@centurytel.net. We have much more in store for TAA's 2007 Conference! Keep checking the 2007 TAA Conference page for updates.

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TAA welcomes new member

TAA welcomes new member Robert Marjolin.

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Check out 2006 TAA Post-Convention site

Download convention handouts and PowerPoint presentations, view the convention photo gallery and read more about this year's convention sessions here. Keep checking back for more content.

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Renew your membership online!

TAA has just launched a new online member form that will allow members to renew online using a secure server. The form can also be used by new members. Check it out in the TAA Member Center here.

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