- TAA president, ED, respond to article on textbook costs
- Authors embrace open educational movement
- What's next for Google Settlement
- Textbook 2.0: What's the future of textbooks?
- Authors to benefit from textbook rental royalties
- With textbook rentals, authors should read their contracts
- Google Book Search opt-in/out deadline extended
- Authors embrace new open source publishing model
- Busy TAA People: Dr. Kathleen P. King: October Keynote Speeches
- Busy TAA People: Dr. Kathleen P. King: Radio Interview
- TAA ED interviewed by WHYY radio about textbook costs
- Sign up for free TAA Teleconferences
- Help TAA grow and receive a free book
- Textbook Supplements: The Big Three, Part One
- Busy TAA People: Dr. Kathleen P. King: Keynote Speaker
TAA president, ED, respond to article on textbook costs
TAA President Paul Siegel and TAA Executive Director Richard Hull respond to a September 24, 2009 article in Inside Higher Ed, entitled, "Free, But at What Cost?". The article talks about a free digital textbook program being instituted at the University of South Florida in partnership with a state-supported digital library called The Orange Grove.
Article on Inside Higher Ed: http://www.insidehighered.com/news/2009/09/24/textbooks
Said Siegel:
"I suppose one could invoke the logical implication of Samuel Johnson's famous quip, and thus conclude that only a "blockhead" would put in the thousands of hours it takes to produce a good textbook without expectation of remuneration. But one need not be so harsh to recognize that limiting professors' choices of texts to those few that have been offered gratis is to offer very little choice at all. And if the goal is, as some have suggested, to create a sufficient library such that professors can choose individual chapters from many different sources in order to custom-design a reading list, that choice is already available, and properly so, under Fair Use. I have on more than one occasion replied to inquiring professors that they don't need my permission to use one of my textbook chapters as supplemental reading for their students in classes where a competing text as the primary reading (or indeed where there is no single text adopted). Choice is a good thing, and what Creative Commons is thus doing with its partners can be a good thing. Our reasonable fear is that professors may be pressured to "choose" a free text, even if it is an inferior text."
Said Hull:
"The open access movement being sponsored by the University of Florida Press and The Orange Grove is an interesting idea. It will be crucial to its success to have a variety of texts for each typical course area, as needs and interests vary enormously from the intro logic course at a community college campus, where the course is thought of as trying to improve the critical reading and thinking of students about daily life, to the intro logic course at a technical school that leads to a degree in Artificial Intelligence, where the need is to develop facility in symbolic rendering of concepts and their structuring in networks of analysis. One text won’t fit all.
From the faculty perspective, teaching the same text semester after semester is deadly boring. Variety is the spice of the life of the faculty who teaches service courses and helps keep the subject interesting.
From the perspective of the author, while the core material of any given subject probably doesn’t vary much from one semester to another, developments in the field can have profound implications for the presentation of the subject, as can the interests of different populations of students. A high percentage of Hispanic students in an American History class is probably going to require attention to different issues than a class of mostly African Americans, and both of those may require different approaches than for a class of transplanted Yankees! Again, one size won’t fit all, meaning that multiple options in digitized texts will have to be secured, just as are multiple options in print texts.
The final concern is one voiced in the article: a politician might decide that the interests of students are best served if the legislature dictates the texts that will be so made available. The Florida legislature has repeatedly demonstrated an interest in affecting the content of the classroom; the idea of a digital library might make that interest easier to indulge.
That all said, the option of either a digital or printed on demand copy at a reduced price seems a good one for students. The needs of the author and the publisher/producer will have to be secured in order for this option to succeed."
Authors embrace open educational movement
by David Cole
Voicing concern about the financial burden of textbooks on students, a growing number of authors are embracing the concept of open educational resources (OER)—teaching materials that are free, modular, and adaptable.
“While a few textbook authors do very well authoring for-profit texts, most don’t make very much money,” said Barbara Illowsky, Ph.D, professor of mathematics and statistics at De Anza College in Cupertino, California, and co-author of Collaborative Statistics, an open educational resource (OER) available on the non-profit Connexions website (http://cnx.org). “At the same time, faculty are used to writing journal articles that they don’t get paid for. So the idea of working on a textbook without the incentive of getting paid is not unthinkable.”
Her book was originally published by HarperCollins and later by Addison-Wesley as a text for introductory statistics classes. In the 1990s, she and her co-author bought back the rights and published it themselves. In 2008, the Maxfield Foundation, which is dedicated to supporting scientific research and education, bought the rights to the book, converted it to an OER format, and made it available under a Creative Commons (http://creativecommons.org) license on the Connexions website.
Since then, said Illowsky, she has been thrilled to see that the work has been adopted for classes throughout the country and the world. She is also pleased to see that instructors are adopting and adapting modules for a variety of courses in addition to the introductory statistics course for which it was written.
“I have been in contact with instructors who are using chapters of my book for business courses,” she said. “An instructor at Howard University is using a portion of my book in a dentistry program.”
The savings for students using her book are considerable, she said: “We calculated that by adopting the free book for the introductory statistics course at De Anza College we saved students $250,000 in one year.”
The Connexions program is funded by grants and through the support of several non-profits. The Connexions website is run by Rice University with funding from the William and Flora Hewlett Foundation, also a major supporter of the Community College Consortium for Open Educational Resources (CCCOER) and its Open Textbook Project, which was instrumental in making the necessary arrangements and putting all the parties together.
Jacky Hood, director of CCCOER at Foothill College in Los Altos Hills, California, said there are a variety of models for creating open textbooks, many of which include compensation for authors.
“While some authors are grant funded, others may hope to supplement their income through add-on sales of ancillary materials, or they can find speaking and consulting opportunities,” she said.
Companies like Flat World Knowledge (http://www.flatworldknowledge.com) and Freeload Press (http://www.freeloadpress.com) are experimenting with a combination of free downloadable books and low-priced paperbacks. Freeload has developed a model that offers books free with advertising, or low cost without.
In the mathematics department at the College of the Redwoods in Eureka, California, said Hood, faculty are contributing to a free online introductory math text as part of their job.
A large number of instructors already have course materials online, and she has been approaching them with the idea of adapting their materials as open resources and making them available in modular form. The Connexions site is already hosting almost 15,000 such modules in 26 languages and is actively seeking materials for use in the most popular introductory classes.
Hood currently has her eye on a free introductory economics textbook by R. Larry Reynolds, professor emeritus of economics at Boise State University in Boise, Idaho, who provides his textbook to his students online (http://www.boisestate.edu/econ/lreynol/web/).
“I felt sorry for students who were paying hundreds of dollars for texts, and I wasn’t even using all of the books,” he said. “I was particularly pleased to be able to customize a text that suited my own style and perspective.”
His book includes a chapter on epistemology because, he said, “students weren’t getting it anywhere else, and I felt it was important.” His book also includes a variety of teaching modules in Excel that students can download and interact with.
“This is really visual,” he said. “You can look at a demand curve and price elasticity and watch what it does.”
Now retired, Reynolds continues to hear from students as far away as Ethiopia who have found his book online and are using it to supplement their coursework.
David Cole is a freelance writer and publishing professional in Pt. Richmond, California.
What's next for Google Settlement
Copyright attorney Lois Wasoff will present a free Beyond the Book seminar for the Copyright Clearance Center on Wednesday, September 23 at 12 noon ET as part of CCC's educational series on the proposed class action settlement between Google, the Authors Guild and the Association of American Publishers.
Since its announcement in October 2008, there has been a continuous stream of activity surrounding the Google Settlement. Thousands of pages have been filed with the court, and the US government has weighed in. Wasoff returns to help sort out the diverse viewpoints in anticipation of the Fairness Hearing. Presented in clear and concise terms, the seminar will examine the complex issues facing Judge Dennis Chin.
This presentation continues a seminar series sponsored by CCC. Recordings of previous sessions can be found on CCC's Education page.
Register for this seminar: Click here
Textbook 2.0: What's the future of textbooks?
Panelists of a June 2009 TAA Conference session on Textbook 2.0, including Roth Wilkofsky, president of the Arts and Sciences Communication, English, and Political Science group for Pearson – considered how technology can make textbooks better by improving the educational experience, and accommodating different learning styles.
Listen to a podcast of the session on the Copyright Clearance Center's Beyond the Book website: http://beyondthebookcast.com/textbook-2-0/
Authors to benefit from textbook rental royalties
By Anne Millbrooke
McGraw-Hill’s pilot textbook rental program will start with 25 titles: Thermodynamics by Yunus Cengel Shigley’s Mechanical Engineering Design by Richard G. Budynas Business Communication by Raymond V. Lesikar Understanding Business by William Nickels Opening Doors by Joe Cortina General Chemistry by Raymond Chang Music Appreciation, Brief Edition by Roger Kamien Biology by Roger J. Brooker Essentials of Finance by Stephen Ross Psychology by Michael Passer Practical Business Math by Jeffrey Slater Business and Administrative Communication by Kitty O. Locker Theatre by Robert Cohen Basic College Math by Ignacio Bello Reconstructing Gender by Estelle Disch Fit and Well by Thomas D. Fahey Managerial Accounting by Ronald W. Hilton Financial and Managerial Accounting by John J. Wild Child Development by John W. Santrock Introduction to Mass Communication by Stanley J. Baran Biology by Sylvia S. Mader Essentials of Biology by Sylvia S. Mader Chemistry by Raymond Chang Marketing by Dhru Grewal Organizational Behavior by Steven McShane Editor’s Note: Only lead authors are listed |
Textbook publishers McGraw-Hill Education and Cengage Learning say their new textbook rental programs will provide authors a royalty on each rental.
Cengage plans to rent its textbooks directly to students through a new retail website called CengageBrain.com starting this December. Authors will be compensated on a per-rental basis. Because CengageBrain.com is not a separate company, all royalties paid on rentals, including the initial new book rental, will be based on the net rental fee rather than on the sale price of the book, said Lindsey Brown, Cengage’s corporate communications director.
“While the net rental fee is lower than the net price of a text, the effect of multiple rentals over the course of the life of an edition is likely to be more beneficial to both the author’s and publisher’s income than the current conventional model by which used books erode publisher’s new book sales over the course of an edition,” she said. “This is different from the current sales model where our authors are cut out of the revenue stream after the initial sale of the new book.”
The amount of the royalty will be based on each author’s contract, said Brown.
“The rental model may prove to be a win-win if it defeats the used book market,” said Paul Siegel, TAA president, professor of communication at the University of Hartford, and a textbook author.
CengageBrain.com will charge 40 to 70 percent of the suggested retail price for each rental of a print book, said Brown. Students will also have the option to buy a print book, e-textbook, e-chapter, or audio book.
Brown said Cengage has not yet chosen the titles it will include in its December launch of CengageBrain.com.
Rather than renting textbooks directly to students, McGraw-Hill has partnered with rental textbook company Chegg.com in a revenue-sharing pilot program starting with the 2009-2010 school year.
During the pilot, McGraw-Hill plans to sell 25 of its titles in print editions to Chegg.com, who will rent out the titles and pay a fee to the publisher on each rental. McGraw-Hill will pay a royalty to its author for each rental based on each author’s contract with the publisher.
Tom Stanton, McGraw-Hill’s director of communications, said the program will allow McGraw-Hill and its authors to receive revenue from the initial purchase of their books and share in the rental revenues through the life each title. In the past, Chegg has purchased McGraw-Hill titles, paying only the initial sale price and nothing on subsequent rentals of the books.
“McGraw-Hill’s royalty agreement with authors remains unchanged with this pilot,” said Stanton. “Our authors are paid a royalty on net receipts for their product. Through our agreement with Chegg, authors will receive royalties from McGraw-Hill every time the book is rented.”
Online textbook rentals have been growing in popularity for years, and certain McGraw-Hill titles have been available through Chegg's online textbook rental service since Chegg began nationwide operations in 2007. This agreement creates a first-ever direct working relationship between a publisher and textbook rental company, wherein Chegg will source all of its rental inventory directly from McGraw-Hill.
For each of the 25 titles selected for the revenue-sharing pilot, McGraw-Hill and Chegg will share the revenue received on each rental throughout the life of the textbook. Textbooks are often rented five or more times before they are retired, and, according to Chegg, the rental life of a textbook is often longer than the life of the published edition.
The purpose of the pilot program is to establish the economics of renting textbooks in a live-market test. The 2009-2010 school year will be used to determine the success of the pilot program and the value of an expanded partnership and revenue-sharing model between McGraw-Hill Education and Chegg.
“The relationship Chegg has with the publishers has been mutually beneficial from a business perspective and we hope to continue this practice going forward,” said Chegg’s spokesperson Angela Pontarolo.
She declined to comment on how much McGraw-Hill will receive on each book rental.
McGraw-Hill hopes to build upon this model to expand textbook rentals through other channels, including bookstores.
Jay Devore, who has published four books with Cengage, including Probability and Statistics for Engineering and the Sciences, 7/e, said that he was disturbed by the fact that the publisher did not contact authors before going public to find out if they had questions or concerns.
“I would like to see more transparency with authors,” he said. “But something needs to be done to stem the tide of used books. So maybe this is the answer.”
Brown said that Cengage’s outreach to authors began with the public announcement of CengageBrain.com. Devore received a letter from Cengage the week after the public announcement.
Anne Millbrooke is the author of the textbook Aviation History and a freelance writer based in Bozeman, Montana.
With textbook rentals, authors should read their contracts
By Anne Millbrooke
Although Cengage Learning and McGraw-Hill Education’s rental programs seem to be a win-win for authors, copyright attorney Stephen E. Gillen, of Greenebaum Doll & McDonald, cautions authors to read their contract and to ask themselves the following questions as they do so:
Does the publisher have the right to rent books or to share in rental revenue with a third party?
“That is not part of the traditional royalty system,” he said. “If a publisher sets up a separate subsidiary to handle rentals, there is a danger that the author will not be entitled to royalties on the subsidiary’s revenues.”
Does the publisher’s contract with the author give the publisher the right to rent the book?
“You are likely to find the answer in your contact in a paragraph often called the ‘Grant of Rights’,” he said. “The paragraph is likely to assign the copyrights in your work to the publisher, in which case the publisher will have the right to rent your book in addition to selling it. Alternatively, the grant paragraph may assign a laundry list of specific rights to the publisher, in which case the publisher may not have the right to rent out copies of your work unless that activity falls within the list of rights being assigned.”
Does your publisher have the right to rent out copies of your work, and can you or the publisher stop another company from renting out copies of your book that have been purchased from the publisher?
“You will most likely find that you cannot,” he said. “The ‘doctrine of first sale’ in copyright law cuts off the copyright owner’s right to control what happens to a copy of her work once that copy has been sold or given away, so a second-party rental company has not infringed upon any copyright when renting out the copy that it acquired by purchase.”
How do authors get paid?
“See the Royalty Rates section of your contract,” he said. “The question is, which category does rental fit in? Rental is new enough that that may not be clear in an existing contract. Authors or their agents can negotiate rental and digital rights in future contracts.”
Anne Millbrooke is the author of the textbook Aviation History and a freelance writer based in Bozeman, Montana.
Google Book Search opt-in/out deadline extended
The deadline to opt-in or out of the Google Book Search Settlement agreement has been extended to Tuesday, September 8 at 10 a.m. EDT. Authors whose publisher(s) holds copyrights to their book(s) will not need to do anything. But authors of self-published works, or works in which they have retained copyright, will have until Tuesday to make a decision about whether to opt-in and receive a cash settlement for books that were copied by Google before the agreement, and to receive payments for online access to their works.
Learn more about the Google Settlement Agreement and how will it affect textbook and academic authors:
- Google Settlement Agreement less relevant to in-print textbook authors (Nov '08 article)
- Authors, publishers, and Google reach landmark settlement (Nov '08 article)
Authors embrace new open source publishing model
by David Cole
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Several authors who have signed contracts to write textbooks for online textbook publisher Flat World Knowledge (FWK) say that despite some initial reservations, they are enthusiastic about taking part in an experiment that promises to serve students, instructors, authors, and publishers.
One of the first authors to sign with FWK was Michael Solomon, a professor of marketing, and director of the Center for Consumer Research at Saint Joseph’s University in Philadelphia.
His book, Launch! Advertising and Promotion in Real Time, co-authored with Lisa Duke Cornell and Amit Nizan, and published by FWK, offered him the opportunity “to walk the walk.” he said.
“I saw Jeff Shelstad and Eric Frank’s [founders of FWK] entire venture as a noble experiment,” said Solomon. “Given the subject area of my text, I saw the company’s publishing model as offering a great platform, and I was intrigued enough by the business model to want to see how it would play out.”
Though available online in a beta version for a couple of semesters, the book is just being published and marketed now. While it is too soon to have solid sales figures, Solomon said that the book has been picked up by “some major programs."
Karen Collins, associate professor of accounting at Lehigh University, was also one of FWK’s first authors. Her textbook, Exploring Business, was originally published by Prentice Hall.
“I was attracted by FWK’s open source approach, which makes the entire book available on the Internet for free while offering a variety of versions for sale at different prices,” she said.
Students can download an entire PDF of her book for $19.95; purchase a black and white printed version for $29.95; a color version for $59.95; or an audio version for $39.95.
While Collins acknowledges that offering a free online version will cost her some sales, she believes that over time this approach will create more readers for the book and more effective teaching. “I like the idea that individual instructors can customize the text for their classes,” she said. “I also enjoy the opportunity to interact with other instructors about how their classes are taught.”
Published in February 2009, her book has so far been adopted at 65 schools with a total expected enrollment of about 8,500 students.
Charles Stangor, a professor of psychology at the University of Maryland and the author of seven textbooks, including Research Methods in Social Psychology, originally published by Houghton Mifflin (now Cengage Learning), recently signed on with FWK to write Introduction to Psychology.
“I really appreciate being able to put the book online and get feedback,” he said. “They are doing everything right. They have good developmental editors, and the books look good.”
Stangor said he also likes the fact that royalties are set at 20 percent, paid four times a year, and apply to all the book’s digital ancillaries such as flash cards, online quizzes, and study guides.
Mason Carpenter, professor and M. Keith Weikel Chair in Leadership in the Wisconsin School of Business, co-authored Principles of Management with Talya Bauer and Berrin Erdogan, which was published by FWK in March 2009.
Having already written a number of books for several different companies, Carpenter first saw Flat World’s publishing model as risky. However, because part of his work involves teaching disruptive strategies, he concluded this project would let him experience first hand some of the ideas he presents in his classes.
“So far I am happy with my decision,” he said.
In July, only a few months after publication, Carpenter had already received a royalty check, which he considers a good sign. “I expect that my returns will eventually be equal to or greater than those I would have received from a traditional publisher,” he said. “Of particular value, is the fact that FWK gives authors exclusive rights within certain subject areas, so that the firm’s sales staff won’t be presenting instructors with competing books.”
Steve Barkan, a professor of sociology at the University of Maine, recently signed on with Flat World after writing five textbooks with traditional publishing companies.
He was particularly attracted to FWK because he saw its model as a win-win proposition: “Teaching at a public university, I see students suffering from financial pressures, and so having books available online for free or at low price points is important to me.”
He is currently working on writing an introduction to sociology textbook for FWK, which he expects to compete successfully because of the high quality and low prices, even though there are many established books already in use for this course.
Barkan especially likes the fact that FWK values rigor: “They have a full vetting process among colleagues, and they are looking for authors who have a track record of scholarship as well as experience writing textbooks.”
David Cole is a freelance writer and publishing professional in Pt. Richmond, California.
Previous TAA articles on Flat World Knowledge:
- Flat World Knowledge publishes first textbooks (April 2009)
- Online textbook delivers timely, real-world content (November 2008)
Busy TAA People: Dr. Kathleen P. King
Dr. Kathleen P. King, an award-winning author, professional and faculty coach, keynote speaker, and president of Transformation Education LLC, will deliver two keynote speeches at the Western New York Educational Service Council on Oct. 1, 2009 at the Hilton Garden Inn in Cheektowaga, NY. The speeches will follow the theme: Unleashing the Power of Web-Based Tools for Every School Leader: Using Digital Tools for Instruction, Communication, Community Building, and Professional Development. The event is being sponsored by McGraw-Hill Education (www.mheducation.com).
Busy TAA People: Dr. Kathleen P. King
Dr. Kathleen P. King, an award-winning author, professional and faculty coach, keynote speaker, and president of Transformation Education LLC, was interviewed by radio station KEX 1190 AM, Portland, OR about how adults might best evaluate online learning options for their college and graduate studies. She answered questions and provided information about what to look for in selecting an online program or school, how to evaluate online degrees of study, and how to be successful in online courses. Listen to a recording of the show at King's website: http://www.TransformationEducation.com
King was also interviewed by Channel 11 WPIX (NYC) on September 17, 2009 on how parents can help their children during school closures related to H1N1 flu virus. To watch the news clip of the show visit http://www.TransformationEducation.com
TAA ED interviewed by WHYY radio about textbook costs
TAA Executive Director Richard Hull was interviewed Tuesday, Sept. 15 by Mary Moss-Coane of Philadelphia, PA radio station WHYY (90.9 FM) about textbook costs.
Listen to the podcast here: http://www.whyy.org/podcast/091509_110630.mp3
Sign up for free TAA Teleconferences
TAA teleconferences are free for members. Non-members pay $69 per teleconference.
- Generating & Refining Research Ideas, Part One, Mon., Oct. 5th, 11-12 noon EST
- Textbook Supplements: The Big Three, Part One, Mon., Oct. 5th, 1-2 p.m. EST
- How Authors Can Navigate Successfully Through Copyright-Related Issues, Thur., Oct. 8th, 1-2 p.m. EST
- Generating & Refining Research Ideas, Part Two, Mon., Oct. 12th, 11-12 noon EST
- Textbook Supplements: Electronic Products, Part Two, Mon., Oct. 12th, 1-2 p.m. EST
- Making the Most of the Author-Editor Relationship: Insights From An Author & Editor, Mon., Oct.19th, 11-12 noon EST
- Using Social Media to Promote Your Writing & Your Personal Brand, Tue., Oct. 27th, 1-2 p.m. EST
- Learn about Sisters of the Academy Institute (SOTA): Scholarly & Professional Development for Black Women, Mon., Nov. 2nd, 2 p.m. EST
- WEBINAR: Copyright for Today's Dynamic Writing and Publishing Environment, Tue., Nov. 3rd, 2-3 p.m. EST.
Sign up! Click here
Help TAA grow and receive a free book
 Self-Publishing Textbooks and Instructional Materials by Franklin H. Silverman |
TAA is launching a direct mail campaign this fall to attract more textbook authors to the association and we need your help to build our list.
Help TAA grow by sending us the names and mailing addresses of your friends, co-authors, and colleagues who are either current textbook authors, or who are considering writing a textbook.
The first 30 of you who send at least 20 names and mailing addresses will receive either a copy of Self-Publishing Textbooks and Instructional Materials by Franklin H. Silverman (donated by Atlantic Path Publishing), or Successful Textbook Publishing: The Author's Guide by Thomas Brock.
To qualify for the free book, all names and mailing addresses must be sent via email to me at Kim.Pawlak@TAAonline.net by October 1, 2009. Those of you who send 1-19 names will receive a coupon for $5 off your new member or membership renewal rate.
As TAA's textbook membership grows, so does the network of support it can offer you.
Why are we only seeking to attract textbook authors? Because we already reach out to academic authors thorough the sponsorship of academic authoring workshops held on campuses across the country. Although we attract many new textbook authors each year through TAA gift memberships given by current members, through textbook authors who visit the TAA website, and through textbook authors who attend the TAA annual conference, we need to develop a proactive effort to reach out to even more of them.
So dig into your phone book contacts, ask around at your college or university, and send us some contacts! Please remember: we need names and mailing addresses.
Textbook Supplements: The Big Three, Part One
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Join Mary Ellen Lepionka, a higher education developmental editor and founder of Atlantic Path Publishing, for the first part of a two-part teleconference on textbook supplements, on Monday, October, 5, 12-1 p.m. CT (10-11 a.m. Pacific; 11-12 p.m. Mountain; 1-2 p.m. Eastern). This teleconference is free for members.
This one-hour teleconference begins with a discussion of how and why you should be involved with the free and for sale supplements that accompany your textbook, the role of supplements in the publisher’s marketing and sales plans, and industry responses to bundling and pricing issues.
A downloadable PDF document will offer basic definitions of the diverse types of supplements and ancillaries, which go by a bewildering variety of names for elhi and higher ed textbooks and include annotated, alternative, and custom editions.
The Part One teleconference then focuses on the three most essential traditional supplements for textbook success:
1) The instructor’s manual (or teacher’s guide)
2) The test bank (or test item file)
3) The study guide (or equivalent product for students)
Participants will learn: What should (and should not) be in these supplements? What is their function? How are they constructed? How should they be written? What are the features of successful textbook packages?
Busy TAA People: Dr. Kathleen P. King
Dr. Kathleen King, an award-winning author, digital media/instructional technology expert, and co-host of "The Teachers' Podcast," will serve as keynote speaker on the opening day of the "Creative Pursuits: Integrating Technology into 21st Century Classrooms" conference, which will be held October 8-9, 2009 at The Langley School's McLean, Virginia campus. King will discuss how to prepare teachers to function inside a brave new world filled with technological possibilities.
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