 |
August
14, 2006
Marketing your
own text
by Richard Hull
TAA Executive
Director Richard T. Hull |
Thomson Publishing
and Amazon.com have teamed up to help textbook authors help market their
textbooks. The Amazon Associates Program permits web site owners to
earn referral fees and increase sales of their books to customers. An
Amazon Associate who has a website places specially formatted links
on their websites to Amazon's pages that offer the Associate's (or others')
books for sale. Every quarter, Amazon sends a payment to the Associate
of a referral fee "on all qualifying revenue made through their links."
Furthermore, Amazon offers a communications mode where authors registered
with Amazon Connect can communicate directly with their readers by posting
messages. The messages will appear on the Amazon page for the book as
well as on an author profile page, as blog exchanges.
Larry Mitchell has
such a page that introduces potential and actual readers to his motives
and hopes for his work, C4D
9.5: Real-World 3D Animation Production. His message, posted with
a color photo of himself, reads in part: "My hope in writing this first
book was to provide something that would empower you by giving you access
to some of the seemingly confusing areas of 3D animation production.
I didn't want to limit you by only showing you how the software publisher
says you should work, but rather I also wanted to show you the short
cuts and un-documented methods I use to get my work done. So, drop me
a line and let me know if you have found my book helpful (or not so
helpful), and let me know what other areas of digital media production
you'd like to see de-mystified in my future books." The page supports
reader messages and Larry's replies, thus constituting a growing conversation
between him and a community of users. More information about the Associates
program can be obtained from Senior Marketing Manager Wendy Wilms at
wendy.wilms@thomson.com
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Author input
needed on legislation regarding accessible texts
Robert Martinengo,
co-founder of the Center for Accessible Publishing, requests help from
TAA members in the development of legislation regarding the provision
of textbooks in accessible formats for students with disabilities.
Martinengo, who
presented a session on this topic at the TAA Convention in Orlando,
is working with a state agency to prepare an action plan to ensure that
disabled students receive equal access to instruction.
"Textbook authors
are needed to provide input to the process, so any proposed legislation
is supported by and beneficial to the authoring community," he said.
Authors interested
in participating should contact Martinengo at rmartinengo@gmail.com
Read
more in the convention section of the site.
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TAA
welcomes new members
TAA welcomes new
members Munish Aguichotri, Natasha Ali, John Alongi, David Allan, Christine
P. Benitez, Genevieve Buskirk, Gary Burke, Glenda Morris Burnett, John
Cohan, Yvonne Collins, Eugene Cornacchia, Alejandro Clavier, Constance
Dallas, Perry Duncan, Lisa Jo Elliott, Michael J. Finley, Roger Galegos,
Yuan Gao, Brian Goetz, Siui Guo, Emily Guss, Oscar Illanes, Joseph F.
Healey, Glenn Hurlbert, Cheryl Ingram, Cynthia Jackevicius, Mary F.
Jones, James W. Kalat, Rosamond S. King, Carmen Lilley, Andrew Martin,
Danny Martin, Daniel J. Marqui, Ann McHoes, Yalonda Neff, Bernadette
Pruitt, Antonia Randolph, Ann Rivera, Kerry Ann Rockquemore, John Smagula,
Erin Starkey, Greg A. Steinke, David Stovall, Regina Trevino, Elizabeth
Turnstall, Brandon Valeriano, Martin Weismann, Kuliva Wilburn, Zhijjan
Xue, and Laila Akhu-Zaheya.
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Busy
TAA People
Christopher R. Harris,
a visual journalism author, was just accepted as a member of the advisory
committee of the usePlus organization (www.useplus.org)
which has been set-up to standardize usage definitions for photographers
worldwide. The terms "one-time" use, "exclusive" use and others often
vary on a worldwide basis. Fees are often determined by the types of
"usage" in publication.
Past
Busy TAA People profiles
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TAA
thanks...
TAA thanks Elaine
M. Hull for giving a gift membership to James W. Kalat.
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Contributing
Members
The following members
renewed at the contributing member level ($100): Elaine M. Hull and
Donald C. Ahrens.
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Sustaining
Members
The following members
renewed at the sustaining member level ($150): David Schneider; Allyn
J. Washington; Allen R. Angel.
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Check
out 2006 TAA Post-Convention site
Download convention
handouts and PowerPoint presentations, view the convention photo gallery
and read more about this year's convention sessions here.
Keep checking back for more content.
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Renew your membership
online!
TAA has just launched
a new online member form that will allow members to renew online using
a secure server. The form can also be used by new members. Check it
out in the TAA Member Center here.
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