May
5, 2004
CCC To Hold Beyond
the Book Event in Chicago This Weekend
The Copyright Clearance
Center invites TAA members to attend its Beyond the Book event on Monday,
May 10 at DePaul University in Chicago. Beyond the Book, a conference
series on the business of writing and publishing, offers insights and
information for authors and freelance journalists to seek out sustainable
ways to reach new audiences and new markets. Panelists include Sun-Times
columnist Neil Steinberg, DePaul University's Laura Hartman, poet and
biographer Barry Silesky, and relationship counselor John D. Moore.
The fee will be waived for TAA members. For more information, visit
http://authors.copyright.com
or call 800-982-3887 ext. 2420.
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Computer Science
Author Flynn Dies
Ida Moretti Flynn,
an award-winning University of Pittsburgh educator, researcher, and
computer science author died on Monday, April 12 at age 62 of metastasized
breast cancer. She was the author of UNDERSTANDING OPERATING SYSTEMS,
now in its third edition. The text won TAA's Textbook Excellence Award
in 2001. She also served as associate editor and contributing author
for Macmillan's encyclopedia, COMPUTER SCIENCES, a four-volume set written
for high school students. Flynn also wrote numerous journal articles
and a book chapter and made several conference presentations on information
retrieval and multimedia systems, particularly for young writers.
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Elsevier Adopts
New Pricing Model
Elsevier imprint
Morgan Kaufmann, which publishes computer science and engineering books,
has adopted a new pricing and packaging strategy to promote fair textbook
pricing in international markets. The third edition of the bestselling
COMPUTER ORGANIZATION AND DESIGN: THE HARDWARE/SOFTWARE INTERFACE, co-authored
by John Hennessy, president of Stanford University, and David Patterson,
Pardee chair of Computer Science at the University of California, Berkeley,
is scheduled for release in August and will be sold in a single worldwide
edition for $64.95 U.S. This new global pricing and packaging strategy
marks a departure from the industry practice of multi-market pricing
and is designed to discourage reimporting and used textbook sales.
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Digital Textbook
Program to Cut Prices 50 Percent
Pearson Education,
in partnership with SafariŽBooks Online, plans to launch a comprehensive
digital textbook program called SafariX Textbooks OnlineT as a new option
to the print textbook. The program is expected to save college students
50 percent of the suggested list price of the print edition. Starting
this fall, students can subscribe to SafariX's more than 300 WebBooks
by visiting http://www.SafariX.com
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Long Hired as
VP of Marketing at Holt
Greg Long was hired
as vice president of marketing for Holt, Rinehart and Winston, a publisher
of textbooks and educational materials for grades six through 12. Long
has 18 years of experience in sales and marketing in the educational
industry. He was most recently regional vice president of sales for
McDougal Littell.
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TAA Welcomes
Advertising on Web Site, in Print Newsletter
If you would like
to place an ad in the June issue of The Academic Author, or on the TAA
website, please contact TAA's new advertising manager, Aaron Gregerson,
at (507) 452-2029 or AMGreger5431@webmail.winona.edu.
For ad rates and submission form, click
here.
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