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February 20, 2007

TAA News Archive


Copy shop owner settles second copyright infringement suit

A Gainesville, Florida copy shop owner accused for a second time of making illegal copies of published materials and selling them to students at the University of Florida has agreed to an out-of-court settlement with six publishers. Kenneth R. Roberts, president of Custom Copies, 1202 NW 9th Ave., Gainesville, agreed to pay an undisclosed sum representing unpaid royalties and damages, settling the case in which he was alleged to have sold copyrighted materials without authorization. This is the second copyright infringement lawsuit filed against Roberts. In May 2003, he settled a suit that had been brought against him by Elsevier, Inc., John Wiley & Sons, Inc. and the Massachusetts Institute of Technology in October 2002.

The most recent suit against Roberts was filed in February 2006 in U.S. District Court, by Elsevier, Inc., Pearson Education, Inc., John Wiley & Sons, Inc., SAGE Publications, Inc., Harvard Business School Publishing and Blackwell Publishing, Inc. The publishers alleged that Custom Copies, which also did business as Orange and Blue Textbooks, routinely duplicated and distributed copyrighted materials in the form of print coursepacks (compilations of book excerpts and articles from magazines and scholarly journals) without obtaining copyright permission from the publishers.

"This case shows that publishers take copyright seriously and will protect their intellectual property against unauthorized use," said William Strong, an attorney at Kotin, Crabtree & Strong, LLP, a Boston law firm that represented the publishers. "Illegal copying compromises the work of publishers, writers and researchers, and the law in this area is very clear."

"This was a significant case of repeat copyright infringement," said Allan A. Ryan, Jr., Director of Intellectual Property, Harvard Business School Publishing. "Publishers, authors and scholarly societies suffer serious financial damage if copyrights are not respected. In fact, everyone suffers, because revenues from the sale and reuse of published materials support the creation of new works, scholarly research and scientific developments."

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An update on the accessibility of textbooks to students with disabilities
by Robert Martinengo

The issue of whether students with disabilities can fully utilize instructional materials normally presented in print format continues to gain visibility. A major federal initiative in the K-12 arena, and a variety of state efforts within higher-ed, point to an increasing awareness that the problem faced by students with disabilities is not being adequately addressed.

K-12
The US Department of Education has taken the initiative by defining and promulgating a National Instructional Materials Accessibility Standard (NIMAS), and encouraging educational agencies to incorporate the NIMAS in textbook purchasing contracts. NIMAS files are to be deposited in the National Instructional Materials Accessibility Center (NIMAC), where they are withdrawn by the agency, or assigned to a vendor for further conversion into formats such as Braille.

At the January, 2007 NIMAS Development Committee meeting in Orlando, Florida, there was an announcement by a non-profit agency that provides conversion services that they would not charge a conversion fee to an educational agency if the agency assigned them the NIMAS files. This non-profit would then make those files available to their own members without further notification or compensation to publishers, which prompted a few critical comments from a representative of the Association of Educational Publishers.

Authors who wish to learn more about the NIMAS should go to http://nimas.cast.org for updates and background information.

Higher-Ed.
Without an overarching federal law, it is primarily state-led efforts that have promoted the accessibility of college textbooks. The original state legislation in California in 1999 has been copied and extended by several other states since then. This has led the Association of American Publishers to respond with their own Alternate Formats Solutions Initiative, in which they hired a consultant to report on strategies for tackling this problem at a national level. At this time, the final report has not yet been issued, but interested parties should check the AAP website for their progress to date and further updates (www.publishers.org).

The move towards more universally designed instructional materials that would be equally effective for a student with a disability as for one without is inextricably tied to the development of electronic publishing, and emerging electronic publishing models. As the traditional textbook comes under fire for high-cost, outdated content, and all-around obsolescence, electronic content is expected to save the day. However, there is much to be learned from the efforts of the pioneers in the accessibility field, who have struggled for years to make information more accessible to individuals with disabilities. Care must be taken that electronic information technologies close, rather than widen, the information gap for the disabled. Relying upon non-profit and government agencies to provide accessible materials will not lead to equality of information access and education.

Robert Martinengo has been converting textbooks into accessible formats for 10 years. First as a Studio Director for Recording for the Blind & Dyslexic, then with the California Community College System, and currently with the University System of Georgia. He recently completed a report for the Maryland Department of Disabilities addressing the challenges faced by students with print disabilities in accessing their instructional materials. He can be reached at rmartinengo@gmail.com

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Attend Grant Writing Workshop, TAA Conference for $200

Attend the 2007 TAA Pre-Conference Workshop on Grant Writing by Kenneth Henson, distinguished professor of education at The Citadel, and author of Grant Writing in Higher Education: A Step-by-Step Guide on Thursday, June 21, and the 2007 TAA Conference on Friday and Saturday, June 22 and 23, for only $200.

Learn how to get inside grant proposal evaluators' heads from an experienced grant writer who has written a string of grants ranging from a few hundred dollars to more than a million dollars each. Kenneth Henson's "Writing Grant Proposals" workshop is designed for beginning writers and writers who have had a few proposals accepted and wish to get ideas for new topics and develop skills needed to increase the acceptance rate of their future proposals. Unlike the many workshops that just talk about grant writing, this workshop is all nuts and bolts: do this and expect these results.

This one-day, six-hour workshop is packed with practical suggestions and tips that can increase your acceptance rate. Discover how to give your proposals that spark that makes them irresistible. Develop an effective, bottom-line writing style from the author of more than 300 national publications, including thirty professional books, four on writing for publications.

You will examine successful proposals and will be shown the specific qualities that made these proposals more attractive than the competition's. You will also learn how to:

  • Design a budget that evaluators will perceive as honest and fair.
  • Give your proposals the same test that evaluators use to rank proposals. One single tip will help you avoid the one mistake that causes the most rejections.
  • Identify your own unique circumstances and use these to strengthen your proposals.
  • Turn limitations into strengths.
Bring your ideas for proposals to the workshop and receive suggestions for writing a new proposal or strengthening an existing proposal. Each workshop participant will receive a free copy of Henson's Grant Writing in Higher Education, courtesy of TAA.

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Harris resigns as TAA president-elect

TAA Vice President Chris Harris resigned his role as president-elect of the organization for health reasons. Harris would have ascended to president of the TAA Council on July 1, 2007. Current TAA President John Wakefield will serve an additional year, until the new vice president, who will be elected this Spring, can take over as president. Harris made his announcement on March 15 during a scheduled TAA Council Executive Committee teleconference.

"TAA has been a very important part of my life," said Harris. "While I am a member of several professional organizations TAA, and it members, have always beenÊspecial to me. This was a very difficult decision to make. I know that TAA is well-served by itsÊleadership, and I wish the organization the best inÊthe future."

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Educational advocate joins TAAF Board


Dr. Alberto M. Ochoa

Educational advocate Dr. Alberto M. Ochoa, a professor in the Policy Studies Department at San Diego State University, has joined the Text and Academic Authors Foundation Board.

Ochoa said that his work with the K-12 public school system in California, coupled with his understanding of higher education as a professor in the California State University System for 32 years, his involvement in educational research associations that value faculty voice and research, and his work with ethnically diverse school communities in California in addressing the achievement gap between low-income and middle and upper income school communities, are the strengths he will bring as a member of the TAAF Board.

"I decided to join the board because of the Foundation's immediate focus to raise funds to support projects that benefit text and academic authors and its study of the diversity of textbook authorship in the United States," he said. "As a TAAF Board member, I hope to contribute to the goal of encouraging more ethnically and linguistically diverse scholars to write textbooks."

Ochoa, also chair of the Department for Policy Studies in Language and Cross Cultural Education, is a researcher and consultant to community development agencies. His research interests include public equity, school desegregation, language policy, critical pedagogy, student achievement, and parental leadership. In the last ten years, he has also been involved in developing processes for forecasting the educational needs of school districts through demographic trends, socio-political conditions, fiscal allocation of resources, and educational reform trends.

Ochoa is involved with teacher education programs promoting biliteracy and multicultural inclusion in the Diversity Committees of Planned Parenthood and United Way of San Diego County. He is one of a core group of people coordinating the San Diego Latino Coalition on Education. He is also a founding member and Chair of the Board of Directors of the Parent Institute for Quality Education.

He has published more than 50 articles on non-formal education, educational planning and development, parental leadership, bilingual desegregation, language policy and evaluation, and edited journals, offered seminars, evaluated early childhood education programs, and developed advocacy oriented programs.

"The addition of Dr. Alberto Ochoa to the TAAF Board, along with the recent addition of Dr. Molefi Kete Asante, deepens the Foundation's academic resources necessary to take on the Foundation's massive diversity project," said TAAF Executive Director Richard Hull.

"That project aims, first, at a survey of current academic text authors in some half dozen genre, or subject fields, to determine the representation among them of individuals with the kinds of ethnic backgrounds that enhance the authenticity and appeal to students of similar backgrounds of textual materials. The diversity project then will seek to rectify underrepresentation in the target ethnic groups (African American, Hispanic American, and Native American) by offering workshops on textbook writing and development to interested scholars from those ethnic groups."

TAAF Board Chair Michael Lennie echoes this appraisal: "Drs. Ochoa and Asante are exceptionally accomplished scholars in their respective fields. We will look to them for leadership and inspiration as we move forward with these projects, to assist us in defining the need, sampling the authors, understanding the results, and crafting workshops that will address any discrepancies.

My feeling is that with the addition of Alberto Ochoa and Molefi Kete Asante to the TAAF Board, the Foundation has moved into a position from which it can effect some meaningful change in public and private education in the United States. The Diversity Project and the School Textbook Adoption Project will benefit greatly from their experience and respect in the educational community. The Board will continue to seek outstanding individuals to assist in its quest to provide a quality education and instructional materials to children of all races and ethnicities."

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TAA re-issues position statement on academic value of textbooks

TAA has re-issued its position statement on the academic value of textbooks, originally created in 1994 by by the association's Committee on Text Authoring and Academic Values, chaired by L. Kathy Heilenman.

The statement is a step-by-step analysis of fallacies sometimes cited to minimize textbooks as scholarly works. The statement argues that text materials belong in the academic award system of promotion and tenure. TAA encourages textbook authors to point to this position statement when they find their work denigrated as less than scholarly.

"Text materials do not fit easily and exclusively under any of the three traditional rubrics of research, teaching and service," the statement acknowledges. "Instead, the production of text materials lies at the center of the academic enterprise simultaneously embodying elements of all three."

TAA plans to appoint a committee at the June 2007 TAA Council meeting, to determine if the statement needs to be revised and/or updated.

The statement has been posted in the Members-Only section of the TAA website under Member Documents: Click here

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TAA Conference keynoter Dan Heath interviewed on NPR

Listen to a February 19, 2007 interview of TAA Conference Keynoter Dan Heath and his brother Chip, authors of Made to Stick: Why Some Ideas Survive and Others Die, by Rénee Montagne on National Public Radio (NPR) where they briefly discuss the "curse of knowledge" when writing about or sharing ideas and why some ideas spread around the globe, while others are forgettable. They say most people don't know how to frame their ideas in a clear and compelling way (that stick)!

NPR: The Secret Behind Why Ideas 'Stick'
Interview on www.npr.org: click here

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IIL Publishing, New York to raffle four books at TAA Conference

IIL Publishing, New York will raffle four books at the 2007 TAA Conference in Buffalo, NY, June 22-23. The four books are: This isn't Excel, it's Magic! by Bob Umlas, The Power of Acknowledgement, by Judith W. Umlas, Project Portfolio Management Tools & Techniques, by Parvis F. Rad and Ginger Levin, and The Zen Approach to Project Management: Working from your Center to Balance Expectations and Performance, by George Pitagorsky.

They are also providing a coupon for 25 percent off each their titles in the Early Registration Goody Bags. For info on registering: Click here

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TAA Founder Mike Keedy writing music textbook
by Kim Seidel


Mike Keedy
TAA Founder

TAA Founder Mike Keedy, who has written or co-authored more than 50 mathematics textbooks, many of which have been recognized as innovative and groundbreaking, is currently in the process of writing a music textbook.

Keedy has been a singer most of his life, singing in school groups, in solo competitions, concerts, and musical comedy. He has sung in barbershop quartets and choruses and has been a member of the Barbershop Harmony Society for 30 years. In recent years he became interested in writing arrangements for barbershop harmony.

Although Keedy has had no formal training in writing music, he discovered that he has a talent for arranging barbershop harmony. He wanted a textbook to help him develop that skill, but he couldn't find one. The Barbershop Harmony Society has a manual for arranging, but the book didn't provide him with what he needed to learn to arrange. "It didn't guide me like a textbook should; I knew that - I've written a few textbooks myself," Keedy says.

Without a good textbook, Keedy found learning to write arrangements to be a long and frustrating process. "I knew the world needed a textbook for efforts like mine, so I decided to write one," he says. He began putting together his latest textbook nearly two years ago. He describes it as a short book with fewer than 100 pages and many graphics.

Writing out of his field of math, Keedy learned that it's vital for anyone writing out of their field to consult with experts on the subject about which they're writing. He has consulted with his grandson, who has a Ph.D. in music, and his friends from the barbershop society. "What I needed to have - besides being brash and brazen enough to write a text out of my field of expertise - were people to consult with," Keedy says.

Keedy founded TAA in 1987 as the Textbook Authors Association, and now he hopes to seek assistance from the organization he started. He would like to speak with other music authors about how they accomplished having their textbooks published and what some of the pitfalls might be. TAA members may contact him at (863) 533-8222, or Byebyebloos@aol.com

Now 86 years old, Keedy has resided in Bartow, Fla., for the past 14 years. Along with his singing, composing and writing, he also enjoys traveling in his motor home throughout the country, partially escaping the hot Florida summers.

More on Mike Keedy in the TAA 20th anniversary site: Click here

Kim Seidel is a freelance writer living in Onalaska, Wisconsin.

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'The Academic Author' redesigned

The March 2007 issue of The Academic Author debuts a new design!Ê

The new design, which includes an index, a new masthead, more photos and other graphic elements, and a better mixture of articles for both textbook and academic authors, is part of new Associate Executive Director Kim Pawlak's overall redesign of the association's communication pieces.Ê

The new design was created by Tammy Seidick, TAA's webmaster and designer, and Paula Heimbecker, TAA's production editor.Ê

Tell us what you think! Send your comments to Kim Pawlak at kmpawlak@centurytel.net

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Stomp the Comp

TAA has developed an e-pamphlet that explains to faculty why they shouldn't sell complimentary copies to book buyers. The e-pamphlet, titled "Stomp the Comp," and its accompanying sign that faculty can post on their doors to ward off book buyers, are available on the TAA website as downloadable and printable PDFs.

"TAA has long lamented the sale of complimentary copies," said TAA President John Wakefield. "With this e-pamphlet, we are hoping to bring the issue back to the forefront, by sharing valid reasons why faculty should refrain from selling complimentary copies to book buyers."

The selling of complimentary copies, said Wakefield, has a detrimental effect on textbook authors and publishers, who receive no profit from these sales. Complimentary copy sales also contribute to the used book problem, he said.

The e-pamphlet outlines those reasons, and uses editorial-style cartoons that depict a faculty member disposing of unwanted complimentary copies the correct way (by donating them to a library or mailing them back to the publisher) and the wrong way (by shipping them off to a book reseller).

Click to download the e-pamphlet and door sign

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TAA celebrates its 20th anniversary

TAA is celebrating its 20th anniversary in 2007 with the unveiling of a 20th anniversary logo; the launch of a 20th anniversary website; and a dinner celebration sponsored by the Text and Academic Authors Foundation on Thursday, June 21, in Buffalo, NY, the evening before the association's two-day conference. Visit the 20th anniversary website: Click here

TAA is seeking "Member Memories" and messages from members to founder Mike Keedy and Ron Pynn, and photos from past conventions to place on the new 20th anniversary website. Send your memories and messages to kmpawlak@centurytel.net

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Call for nominations to TAA Council

Three officer positions and two Council positions will be opening up on the TAA Council July 1, 2007. Any member of TAA is eligible to serve on the TAA Council. Self-nominations are encouraged. The officer positions include Vice President/President-elect, Secretary and Treasurer. Officers serve two-year terms. Council members serve three year terms.

TAA Council members are required to attend two meetings per year, one in January in St. Petersburg, Florida, and one the day prior to the association's annual conference (held traditionally in late June or early July). Travel and lodging expenses related to attending these meetings is reimbursed. Officers also attend monthly teleconferences.

To nominate yourself or a colleague for the TAA Council, email your nominations to TEXT@tampabay.rr.com or mail to TAA, P.O. Box 76477, St. Petersburg, FL 33734-6477. Contact TAA if you have any questions: (727) 563-0020 or TEXT@tampabay.rr.com

Nominees must send a 100-150 word bio, and a 100-150 word position statement with their nominations. Deadline for completed nominations is March 1, 2007. Ballots are mailed to the membership March 15, 2007. April 15, 2007 is the deadline for receipt of ballots from members. Terms begin July 1, 2007.

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TAA welcomes new members

Quentin Bennett, Linda Butler, Kiana Cox, Jeffrey Ratliff-Crain, Sharon D. Jenkins, Vanessa Johnson, Chelsea R. Matthews, Cassandra McKay, Tamara B. Springle, Greer Stevenson, Soren Usoroh, and Tyreasa Washington.

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Sustaining members

The following TAA members renewed at the Sustaining Member level: Robert Christopherson

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Contributing members

The following TAA members renewed at the Contributing Member level: David C. Lay

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Busy TAA People: Stan Gibilisco

In the fall of 2006, McGraw-Hill published Stan Gibilisco's books, "Audio Demystified" and "Alternative Energy Demystified." In June 2007, his book, "Advanced Physics Demystified" should be in print. Gibilisco is currently working on the 3rd edition of "Mastering Technical Mathematics," tentatively scheduled for publication in November 2007.

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New conference sponsor

IIL Publishing New York will be providing a coupon for the conference goody bags and will be raffling off two books at the conference. Visit the IIL Publishing website at http://www.iil.com/

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Conference registration now open!

To encourage people to register for the 2007 TAA Conference on Academic Authoring in Buffalo, NY, June 22-23, the association is offering some special incentives.

  • The first 50 people to register before May 1, 2007 will receive a TAA logo coffee mug and a special "Goody Bag" filled with items donated by sponsors, exhibitors and advertisers.
  • Everyone who registers before May 1, 2007 will receive $25 off their conference registration (after May 1, 2007 conference registration is $150).
  • The first three first-time conference registrations will receive FREE conference registration. See registration page for details.

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Second trip to Niagara Falls added

We have added a second trip to Niagara Falls on Saturday, June 23 following the last conference session. The trip will include dinner at the Hard Rock Cafe. Sign up for the trip when you register for the conference. To learn more about the trip: Click here

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Help promote the 2007 Conference

Request copies of TAA's Conference Promotional Postcard and send them out to all the textbook and academic authors you know. Send your mailing address and how many copies you'd like to kmpawlak@centurytel.net

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