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February 5, 2007

TAA News Archive


An update on the accessibility of textbooks to students with disabilities
by Robert Martinengo

The issue of whether students with disabilities can fully utilize instructional materials normally presented in print format continues to gain visibility. A major federal initiative in the K-12 arena, and a variety of state efforts within higher-ed, point to an increasing awareness that the problem faced by students with disabilities is not being adequately addressed.

K-12
The US Department of Education has taken the initiative by defining and promulgating a National Instructional Materials Accessibility Standard (NIMAS), and encouraging educational agencies to incorporate the NIMAS in textbook purchasing contracts. NIMAS files are to be deposited in the National Instructional Materials Accessibility Center (NIMAC), where they are withdrawn by the agency, or assigned to a vendor for further conversion into formats such as Braille.

At the January, 2007 NIMAS Development Committee meeting in Orlando, Florida, there was an announcement by a non-profit agency that provides conversion services that they would not charge a conversion fee to an educational agency if the agency assigned them the NIMAS files. This non-profit would then make those files available to their own members without further notification or compensation to publishers, which prompted a few critical comments from a representative of the Association of Educational Publishers.

Authors who wish to learn more about the NIMAS should go to http://nimas.cast.org for updates and background information.

Higher-Ed.
Without an overarching federal law, it is primarily state-led efforts that have promoted the accessibility of college textbooks. The original state legislation in California in 1999 has been copied and extended by several other states since then. This has led the Association of American Publishers to respond with their own Alternate Formats Solutions Initiative, in which they hired a consultant to report on strategies for tackling this problem at a national level. At this time, the final report has not yet been issued, but interested parties should check the AAP website for their progress to date and further updates (www.publishers.org).

The move towards more universally designed instructional materials that would be equally effective for a student with a disability as for one without is inextricably tied to the development of electronic publishing, and emerging electronic publishing models. As the traditional textbook comes under fire for high-cost, outdated content, and all-around obsolescence, electronic content is expected to save the day. However, there is much to be learned from the efforts of the pioneers in the accessibility field, who have struggled for years to make information more accessible to individuals with disabilities. Care must be taken that electronic information technologies close, rather than widen, the information gap for the disabled. Relying upon non-profit and government agencies to provide accessible materials will not lead to equality of information access and education.

Robert Martinengo has been converting textbooks into accessible formats for 10 years. First as a Studio Director for Recording for the Blind & Dyslexic, then with the California Community College System, and currently with the University System of Georgia. He recently completed a report for the Maryland Department of Disabilities addressing the challenges faced by students with print disabilities in accessing their instructional materials. He can be reached at rmartinengo@gmail.com

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Block: Hunting down cliches

Read broadcast writing author and TAA member Mervin Block's latest article: "Chicago News Producer Hunts Down Cliches" at http://www.mervinblock.com/cliches2007.html

Block's articles contain some good tips on improving your writing. 

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Why are textbooks so expensive?

Association for Psychological Science Immediate Past President Henry L. Roediger says the root cause of the high cost of textbooks is the sale of used books. Read his APS column, "Why Are Textbooks So Expensive?", originally published in the Association's newsletter, The Academic Observer, January 2005: Click here

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'Textbook Writing 101'

Read textbook author M. Garrett Bauman's humorous and informative article on why you should consider writing a textbook on the Chronicle of Higher Education website: Click here

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'Can Plot Improve Pedagogy?'

Some textbook authors are introducing plot into their textbooks. Read "Can Plot Improve Pedagog? Novel Textbooks Give It A Try" (May 11, 2001) on the Chronicle of Higher Education website: Click here

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Help promote the 2007 Conference

Request copies of TAA's Conference Promotional Postcard and send them out to all the textbook and academic authors you know. Send your mailing address and how many copies you'd like to kmpawlak@centurytel.net

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TAA members make donations to TAAF

TAA Member Tara Gray made a $100 donation to the Text and Academic Authors Foundation, becoming a member of the TAAF Director's Society. TAA Member Shokichi Uto made a $30 donation to the TAA Foundation, becoming a member of the Supporter's Society. Learn more about TAAF: click here

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Hull blasts etextshop.com for selling comp copies

TAA Executive Director Richard Hull sent the following e-mail to etextshop.com, which admitted it sold complimentary copies, "Provided they are not Annotated Instructor's Editions. If the student ISBN is used on the web site a lesser price may be given":

"I suppose I should be thankful for small favors.

Your not selling annotated instructor editions means you are not undermining the educational relationship between instructors and students by putting into student hands answers to exercises and test bank questions that their instructors will use.

But selling comp copies undermines another, more fundamental relationship: that between authors and publishers.

It is bad enough that you buy used texts from students. Those have at least earned their publishers and authors the gains from a single sale.

But your resale and repurchase and resale of comp copies, as long as the edition is current and the copies aren't falling apart, deprives publishers and authors of their income that is deserved by virtue of the hard work that goes into authoring and publishing. Every one of those comp copy sales is money out of the pockets of authors and publishers.

Furthermore, your practices actually end up costing students more money in the long run. The only way publishers can break this cycle of harm to their interests is to bring out new editions, and make them more and more costly.

If you and other book sellers would only sell new texts and not deal in the used book trade, the price of new books would come down. Students could afford, as we did in my era, to keep their texts rather than resell them; booksellers would sell as many books; and the cost of education could come down.

But let's proceed in incremental steps. Stop buying comp copies and see what the consequences will be. Then consider getting out of the used text business and instead market new ones.

We'll be watching what you decide to do."

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Call for nominations to TAA Council

Three officer positions and two Council positions will be opening up on the TAA Council July 1, 2007. Any member of TAA is eligible to serve on the TAA Council. Self-nominations are encouraged. The officer positions include Vice President/President-elect, Secretary and Treasurer. Officers serve two-year terms. Council members serve three year terms.

TAA Council members are required to attend two meetings per year, one in January in St. Petersburg, Florida, and one the day prior to the association's annual conference (held traditionally in late June or early July). Travel and lodging expenses related to attending these meetings is reimbursed. Officers also attend monthly teleconferences.

To nominate yourself or a colleague for the TAA Council, email your nominations to TEXT@tampabay.rr.com or mail to TAA, P.O. Box 76477, St. Petersburg, FL 33734-6477. Contact TAA if you have any questions: (727) 563-0020 or TEXT@tampabay.rr.com

Nominees must send a 100-150 word bio, and a 100-150 word position statement with their nominations. Deadline for completed nominations is March 1, 2007. Ballots are mailed to the membership March 15, 2007. April 15, 2007 is the deadline for receipt of ballots from members. Terms begin July 1, 2007.

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Lennie Literary sponsoring TAA Conference

Lennie Literary & Authors' Attorneys will be sponsoring the Friday and Saturday Snack Breaks at the 2007 TAA Conference on Text and Academic Authoring in Buffalo, NY, June 22-23. TAA thanks Alana and Michael Lennie for their support.

For more info on the conference: Click here

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Promotional postcards mailed

TAA has mailed out more than 1,700 postcards promoting the February 12 at 1 p.m. EST open registration date and time for its 2007 TAA Conference on Text and Academic Authoring in Buffalo, NY June 22-23. The postcards encourage people to register before the April 1, 2007 early registration deadline and offer a few incentives to do so: the first 50 people to register by April 1, 2007 will receive a "Goody Bag" containing a TAA logo coffee mug and items donated by sponsors exhibitors and advertisers; everyone who registers before April 1, 2007 receives their conference registration for $125 (after April 1, registration is $150); and the first three first-time conference registrants receive free conference registration.

For more info on the conference: Click here

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Asante joins TAAF Board


Dr. Molefi Kete Asante

Dr. Molefi Kete Asante, a professor in the Department of African American Studies at Temple University, and the author of several academic books and the successful high school textbook, African American History: Journey of Liberation, has joined the Text and Academic Authors Foundation Board.

"I look forward to working with the TAA Foundation," said Asante. " I believe it is worthwhile and very useful work."

Asante is considered by his peers to be one of the most distinguished contemporary scholars. He has has published 65 books, among the most recent are The History of Africa: The Quest for Eternal Harmony (2007), Cheikh Anta Diop: An Intellectual Portrait (2006), Spear Masters: Introduction to African Religion (2007), Handbook of Black Studies, (2005), co-edited with Maulana Karenga, Encyclopedia of Black Studies, (2004), co-edited with Ama Mazama, Race, Rhetoric, and Identity: The Architecton of Soul, Erasing Racism: The Survival of the American Nation, (2003), Ancient Egyptian Philosophers (2003), Scattered to the Wind, Custom and Culture of Egypt, and 100 Greatest African Americans. The second edition of his high school text, African American History: Journey of Liberation, 2nd Edition, (2001), is used in more than 400 schools throughout North America.

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2007 TAA Conference registration opens Feb. 12, 2007 at 1 p.m. EST

To encourage people to register for the 2007 TAA Conference on Academic Authoring in Buffalo, NY, June 22-23, the association is offering some special incentives.

  • The first 50 people to register before April 1, 2007 will receive a TAA logo coffee mug and a special "Goody Bag" filled with items donated by sponsors, exhibitors and advertisers.
  • Everyone who registers before April 1, 2007 will receive $25 off their conference registration (after April 1, 2007 conference registration is $150).
  • The first three first-time conference registrations will receive FREE conference registration. See registration page for details.

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Seeking Sponsors & Exhibitors for TAA Conference

Sponsor or exhibit at the 2007 TAA Conference on Text and Academic Authoring at the Hyatt Regency Buffalo in Buffalo, NY, June 22-23. The TAA Conference is a terrific opportunity to network with authors and get your products and services in front of them. For Sponsorship & Exhibit Opportunities: click here

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TAA welcomes new members

Delia Ackerman, Deborah Arteaga, Mary Beirne-Smith, Mary Berkheiser, Satish C. Bhalnaga, Lynne Bibeau, Phil Bishop, George M. Boszilkov, Kelly Brennan, Helen Brownstein-Evans, Joy Burnham, Charles Callahan, III, Karla D. Carmichael, Kim Cattat, Hyun K. Chatfield, Lynda J. Cochran, Julianne Coleman, John Curry, Rochelle A. Dail, Catharina F. de Wet, Marcia Ditmyer, Erika Engstrom, Jeremy Fails, Shirley Foster, Lee Freeman, Betty Garcia-Matthewson, Steven P. Hackmyer, Colleen Hall-Patton, Daniel Harris, Angela Hernquist, Jean Hertzman, Weiyin Hong, Katherine Howard, Kimberly Johnson, Dawn Jones, Valentini Kalargyrou, Christy Keeler, Brandon Keaveny, Beverly A. Kissinger, Cecile Komara, David Kreamer, Cory Lampert, Teresa Leher, Mildred A. McClain, Hargh,Nancy Menzel, Todd Mooradian, Kentaro Nagamine, Jane Newman, Margaret Oakes, Sandra Owens-Kane, Charlotte Pass, Faith Prather, Christopher Price, Linda Rak, Pam Reamer, Margaret L. Rice, Tessie Rose, Deborah Russell, Peggy Schuber, Diane Sekeres, Jie Shen, Elba Simpson, Elena Solomon, Tom Sommer, Bivette Stodghill, Ralf Sudowe, Heidi Swank, Mildred Switzer, Michelle Tannock, Agapi Theodorou, Rebecca Thomas, Renee M. Umstattd, Renee Van Norman, Dustin M. Wax, Todd C. White, Jean Whitney, Elizabeth A. Woodruff, Jessica Word, Ken Wright, Vivian Wright, Helen Zaikinah-Montgomery

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Gift memberships

TAA member Don Collins gave a TAA gift membership to Joanna Shearer. TAA member Charles Lytle gave a TAA gift membership to John Meyer. Thanks Don and Charles! Welcome Joanna and John!

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Sustaining members

The following TAA members renewed at the Sustaining Member level: Susan Fawcett

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Author's Resource Center

Have an authoring question? Get an answer from the authoring experts at TAA: TEXT@tampabay.rr.com

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Search the TAA website

TAA recently added a Google-powered internal search engine to its website. Put in your search terms (e.g. textbooks, journals, grant writing, etc.) and relevant pages on the TAA website that contain those terms will be shown on Google. Go to the TAA members only section to begin your search.

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Renew your membership online!

TAA has just launched a new online member form that will allow members to renew online using a secure server. The form can also be used by new members. Check it out in the TAA Member Center here.

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