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Q: "I am an assistant professor at a major public
university. I would like to write a textbook, but a senior member of
the faculty told me to focus instead on research and scholarly articles.
He said textbooks are "cut and paste" projects that lack real scholarly
merit. Should I postpone writing the textbook?"
A: John Vivian, former TAA president: Text and
Academic Authors has a firm position that writing instructional materials
is a worthwhile academic activity. Ask TAA headquarters for a copy of
the TAA white paper on the subject. You might also look at Bob Diamond's
1995 book, Serving on Tenure and Promotion Committees, in which
he quotes policy statements from numerous learned societies on the academic
value of creating instructional material. In short, an excellent case
can be made that textbooks should be considered seriously as part of
your promotion and tenure package. A reality, however, is that promotion
and tenure is an iffy undertaking. The best advice is to take time now
to sound out everyone who might be on the promotion and tenure committee
when your time comes. Then make your decision, realizing that writing
a textbook probably will consume the bulk of your intellectual energies
for at least 18 months and nothing much else will get done in the meantime.
> Vivian writes
in mass communication.
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