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Tips
on marketing self-published works
Self-publishers
especially have to "put on their marketing cap", said Tim Larson, co-owner
of Larson Texts. He shared several ways self-publishers can market their
book:
- Attend trade shows.
- Create an online ordering site.
- Hire an independent book representative.
- Ask your family and friends to help.
- Advertise in journals.
Larson also shared
some tips for others wanting to self-publish:
- Check with the post office on mailing costs for different sized
packages. Certain sizes can cost more than others to mail. Develop, and stick with, a schedule. Find reviewers and a really good copy editor. Use an external printer and binder. Hire a good attorney and accountant. Don't do huge print runs.
- Be cautious with your advertising dollars.
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