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Be a proactive author: A key strategy for success

Physical geography author Robert Christopherson, who has the bestselling physical geography book in the United States and Canada, said being a proactive author has been his key to success. Christopherson, who retired from teaching and now writes exclusively, shared some of the things that have helped him become a proactive author:

  • Develop a style guide and make it specific to your textbook (basic rules, spelling and grammar).
  • Prepare a figure and permission tracking log. Design it according to how your book is set up. Christopherson's is 95 pages long.
  • Be involved with your book's design and color palette.
  • Use website links for recent news flashes.
  • Use a large computer monitor -- perhaps even a flat screen.
  • Let your editor and publisher know that you're on the cutting edge.
  • Buy a laptop for communication while traveling.
  • Have text-specific business cards printed.
  • Have a writing studio. This is critical for avoiding interruptions.

 

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