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Tips
on marketing self-published works
Tim Larson, co-owner
of Larson Texts, said self-publishers especially have to "put on their
marketing cap". He shared several ways self-publishers can market their
book:
- Attend trade
shows.
- Create an online
ordering site.
- Hire an independent
book representative.
- Ask your family
and friends to help.
- Advertise in
journals.
Larson also shared
some tips for others wanting to self-publish:
- Check with
the post office on mailing costs for different sized packages. Certain
sizes can cost more than others to mail.
- Develop, and
stick with, a schedule.
- Find reviewers
and a really good copy editor.
- Use an external
printer and binder.
- Hire a good
attorney and accountant.
- Don't do huge
print runs.
- Be cautious
with your advertising dollars.
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