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Indexer:
Think in terms of the end user
SAN ANTONIO,
Texas, June 8, 2001 A good rule of thumb for deciding what
to index, said freelance indexer Kay Banning, is to ask: "Is the user
happy to be there when you send them there?" The answer to that question,
said Banning, will help determine what to index and what not to index.
Banning said she
charges usually charges $3.25 to $3.50 per page, subtracting any pages
that don't need indexing. After receiving the hard copy pages by express
mail, she said she does a first read-through of the book to see the
"big picture." Then she reads the introduction and review questions
to get the author's slant for what is important in the book.
Banning said authors
should work with their editor to build time into the schedule to review
the index.
Geography author
Robert Christopherson, who does his own indexing, said a good index
that the author has proofread properly can help in the sale process.
The sales rep, he said, can put the well-indexed book side-by-side with
a competitor and point out the benefits of having a well-indexed book.
Because many students
don't even use indexes, Christopherson recommends talking about the
importance of the index the first day of class. He gives his students
stickie notes to tab their textbooks' glossary and index sections.
Banning offered
these tips for lining up an indexer:
- Talk with your
editor, most of whom keep lists of freelance indexers.
- Call an editor
at a large publishing house for a name.
- Call a university
press editor for a recommendation.
- Look for members
of the American Society of Indexers, which indicates a commitment
to professionalism.
- Favor indexers
with experience, who come highly recommended, who meet due dates,
and who can provide the correct file format.
For authors considering
their own indexing, Banning listed these software programs:
She recommended
these resources:
- Chicago Manual
of Style, 14th edition, Chapter 17. University of Chicago Press
- Linda Fetters.
Handbook of Indexing Techniques. FimcoBooks, 1999.
- Nancy C. Mulvany.
Indexing Books. University of Chicago Press, 1994.
- American
Society of Indexers
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