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WRITING
AND DEVELOPING YOUR COLLEGE TEXTBOOK, Second Edition
A Comprehensive Guide to Textbook Authorship and Higher
Education Publishing
By Mary Ellen Lepionka
This
second-edition professional book for college instructors
and academic editors has been revised, updated, and
expanded with two new chapters on recent developments
in the textbook publishing industry and on uses of learning
objectives in textbook development. New or augmented
topics include, among others, new trends in the business
of publishing, market segmentation in higher education,
online textbooks and the open access and wikitext movements,
textbook pricing problems and solutions, customizing
and self-publishing textbooks, working with editors,
and managing author-editor relations. Many new examples
have been added from a variety of academic disciplines.
Chapter appendices feature forms for systematically
planning and developing a textbook.
View
a sample chapter
6X9 paperback, 320 pages, Appendices, Glossary, References
and Bibliography, Index.
About
The Author
Mary Ellen Lepionka is a veteran senior development
editor and consultant in higher education and scholarly
publishing.
SUBJECT AREA: Publishing/Writing.
EDITION: Second.
YEAR PUBLISHED OR REVISED: 2008.
ISBN: 978-0-9728164-7-2.
PUBLISHER: Atlantic Path Publishing.
PRICE FOR SINGLE COPY: $37.95
TAA members receive 30% off this price ($26.26)! Click
here for order form (members
only)
COURSE ADOPTION COPY PRICE: $18.75
WEB SITE: Atlantic
Path Publishing
PUBLISHER CONTACT:
Atlantic
Path Publishing
Phone:
(978) 283-1531 Fax: (866) 640-1412
P.O.
Box 1556
Gloucester, MA 01931-1556
contactus@atlanticpathpublishing.com
WRITING
AND DEVELOPING COLLEGE TEXTBOOK SUPPLEMENTS
By Mary Ellen Lepionka
A
practical guide for creating print and nonprint ancillaries
and supplements--for college instructors, academic authors,
education writers, and higher education editors and
publishers.
Download
a sample chapter at: http://www.atlanticpathpublishing.com/book3_info.php
6X9, 180 pages, illustrated, appendices, glossary, references,
index.
About
The Author
Mary Ellen Lepionka is a veteran senior development
editor and consultant in higher education and scholarly
publishing.
SUBJECT AREA: Publishing/Writing.
EDITION: First.
YEAR PUBLISHED OR REVISED: 2005.
ISBN: 978-0-9728164-1-0.
PUBLISHER: Atlantic Path Publishing.
PRICE FOR SINGLE COPY: $19.95
TAA members receive 40% off this price ($11.97)! Click
here for order form (members
only)
COURSE ADOPTION COPY PRICE: n/a
WEB SITE: Atlantic
Path Publishing
PUBLISHER CONTACT:
Atlantic
Path Publishing
Phone:
(978) 283-1531 Fax: (866) 640-1412
P.O.
Box 1556
Gloucester, MA 01931-1556
contactus@atlanticpathpublishing.com
Dan Poynter. The Self-Publishing Manual: How to Write, Print and Sell Your Own
Book, Para Publishing, 2007 (16th edition). 472 pages. Soft cover.
Non-members: $21.
TAA members: $17.50
Other books by Dan Poynter:
Writing Nonfiction: Turning Thoughts into Books, $14.95
1-56860-110-7, 978-1-56860-110-6
Is There a Book Inside You? Writing Alone or with a Collaborator, $14.95
1-56860-046-1, 978-1-56860-046-8
The Book Publishing Encyclopedia: An A-Z Treasury of Tips and Resources for Authors & Publishers, $14.95
978-1-56860-127-4
Dan Poynter, Author (120+ books), Publisher (since 1969), Speaker (CSP). Para Publishing, PO Box 8206, Santa Barbara, CA 93118-8206 USA. Tel: +1-805-968-7277; Mobile: +1-805-448-9009.
DanPoynter@ParaPublishing.com
http://ParaPublishing.com
Ordering information: http://parapublishing.com/sites/para/resources/allproducts.cfm
SELF-PUBLISHING
TEXTBOOKS AND INSTRUCTIONAL MATERIALS
By Franklin H. Silverman, Ph.D.
A
practical guide to successful and respectable
academic self-publishing. With forewords by Dan Poynter,
Ronald Pynn, and John Vivian. (208 pages, paper, illustrated,
bibliography, index)
Download
a sample chapter at: http://www.atlanticpathpublishing.com/book2_info.php
FRANKLIN H. SILVERMAN college professor and
scholar who has successfully published (and self-published)
more than 20 books in his field and on academic authoring.
SUBJECT AREA: Publishing.
EDITION: First.
YEAR PUBLISHED OR REVISED: 2004.
ISBN: 0-9728164-3-7.
PUBLISHER: Atlantic Path Publishing.
PRICE FOR SINGLE COPY: $32.95
TAA members receive 50% off this price ($16.47)! Click
here for order form (members
only)
COURSE ADOPTION COPY PRICE: n/a
WEB SITE: Atlantic
Path Publishing
PUBLISHER CONTACT:
- Atlantic
Path Publishing
- Ph
(978) 283-1531 Fax (866) 640-1412
- P.O.
Box 1556
Gloucester, MA 01931-1556
contactus@atlanticpathpublishing.com
Non-members
can order this book at http://www.atlanticpathpublishing.com/order.php
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