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Permission
Fees Can Be Negotiated
By
Helen Gordon
Opinion
HELEN GORDON
3775 Modoc Road #135
Santa Barbara CA 93105-4474
Phone: (805) 569-5689
Fax: (805) 569-9908
helenhgordon@reporters.net
Helen Heightsman
Gordon has published five textbooks and a historical novel,
and edited an historical work. She is retired from the English
faculty at Bakersfield College in California.
Often
we have compromised, but I have never had a publisher flatly refuse
to negotiate permissions
This article
has been adapted from TAA Report, where it first appeared.
Used by permission of the author, who didn't ask a cent.
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In the early 1980s
it seemed a simple matter, and in many cases it still is. I just wrote
a one-page letter requesting permission to use something from someone
else's work. The letter included a form at the bottom for the permission-giver
to sign, and sent two copies of it (one for him or her to keep) along
with a stamped, self-addressed envelope to return one copy to me.
Many of the people
I asked were happy to have an excerpt from their work quoted in mine,
and some asked nothing more than a copy of the finished book for themselves.
Others asked a modest fee of $25 or $50 for a newspaper column or a
quotation of 300 to 500 words. That's fair. No problem.
Now, however, negotiating
permission fees with some publishers is as bad as negotiating a contract,
perhaps worse. I have before me a three-page legalistic document that
specifies permission for one edition only (I have to contact them again
and pay again with each revision). I must specify how many copies of
my book will be printed, whether it is paperback, and what the anticipated
retail price will be. Permission fees for this publisher are calculated
on a formula based on the number of words quoted as a proportion of
the pages in my book, and assuring this publisher its cut of the profits
if my book should be selected by a book club (fat chance for a textbook,
but there it is, in writing!)
I had thought the
permission for the second edition would be a simple matter, since I
had already received permission once. But the delays have been maddening,
and the permission fees have been stretched to whatever the market will
bear. It seems that we have to pay for the lawyers the publishers have
hired to persecute us. The only good news is that the fees are negotiable.
The bad news is that you must start early, be persistent, and be prepared
for frustration.
When I received
a quotation from one publisher that was double what I had paid for the
first edition, I made a counter offer of exactly what I had paid the
first time. I reminded the publisher that these fees come out of my
own pocket, that I only get 10 percent of the profits anyway, that I
am in effect promoting its book by quoting it in mine, and that the
success of my book is in no way dependent upon having that quotation
in it. These arguments were successful in getting the fee reduced from
$240 to $100. And I have resolved not to pay more than $100 for any
excerpt unless I do something like an anthology with complete short
stories or novels in it.
When even $100 seems
excessive for what I'm asking to use, I have told publishers what I've
been charged by other writers, usually not more than $30 to $50 for
a syndicated newspaper column, for example. Often we have compromised,
but I have never had a publisher flatly refuse to negotiate.
I think textbook
authors are vulnerable on this issue and need to establish some kind
of uniform standards. I can understand a certain modest charge to cover
the clerical expenses in granting permissions and protecting copyrights.
But I see no reason why we should have to get permission with every
new edition. That just increases costs for everybody.
Moreover, it seems
particularly insulting for a publisher to set a 120-day deadline on
the payment of permission fees, after that same publisher had failed
to forward my permissions requests to the company that it had subcontracted
its permissions to, and after I had spent three months, three letters,
and three long-distance phone calls in contacting the publisher. Long
delays are so common in the permissions field that setting a deadline
for payment of fees seems a bit hypocritical.
It would be in the
best interest of both publishers and authors to come to some reasonable
agreements on permissions. After all, most textbook authors are also
teachers who have many interests in common with publishers. Until such
standards can be established, however, all we can do is sharpen our
bargaining skills as individuals.
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