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Permissions
Guidelines for Authors and Editors
By
Steve Gillen
Opinion
STEVE GILLEN
Frost & Jacobs
2500 PNC Center
201 East Fifth Street
Cincinnati, OH 45201-5717
(513) 651-6159
sgillen@aol.com
Gillen, a publishing-law lawyer, has worked with authors since
1979.
A rumor,
persistent among authors and editors, has it that the law does
provide for a word-count safe harbor -- some say 300 words is
the limit, some say 500, some say 1,000, some say 10 percent.
None of these rules is grounded in fact.
CITATIONS
Burrow-Giles
Lithographic v. Sarony, 111 US 53.
This column
was adapted from the May 1995 issue of Publishing Law Bulletin.
©1995 Stephen
E. Gillen
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There are many
legitimate reasons for wanting to reproduce in your work portions of
the previously copyrighted works of others. In some cases, your contemplated
use falls within the scope of a special provision of U.S. copyright
law called the "Fair Use Doctrine" and does not require the permission
of the copyright holder. In other cases, your contemplated use falls
outside the scope of the Fair Use Doctrine and requires written permission
from the copyright owners before you can reproduce the copyrighted material
in your work.
Some Copyright
Fundamentals
The principal purpose
of U.S. copyright law is to advance public welfare by providing economic
incentive for the creation and dissemination of works of authorship.
Thus, the law grants to an author of a copyrightable work a temporary
monopoly over the reproduction and distribution of his or her work --
a bundle of exclusive rights which the author may sell or exploit for
personal gain during the term of copyright. In other words, creative
expressions qualifying for copyright protection may not be reproduced
without the permission of the copyright holder.
What Does
This Mean?
Copyright law protects
original, creative works of authorship. It does not protect blank forms,
titles, or phrases (as they lack sufficient creativity), and it does
not extend to material said to be in the public domain (predominantly
works of the U.S. government and works whose term of copyright has expired).
Copyright law concerns
authorship or expression, i.e., words and images, not the underlying
facts or ideas, the theory being that one ought not be able to appropriate
historical facts to one's exclusive use simply by being the first to
report them. Facts, statistics, and concepts can be recited without
permission (though you may nonetheless wish to cite the source for support
or credibility). What you cannot do is copy or plagiarize the original
or creative manner in which the original data was expressed.
Paraphrase
Versus Plagiarize
It is the unprotectability
of facts and ideas that gives rise to an under-appreciated distinction
between paraphrasing and plagiarism. The word paraphrase is derived
from the Greek para phrasien -- to show alongside. In its proper sense,
to paraphrase means to extract unprotected facts from protected expression
-- a perfectly honorable endeavor, notwithstanding the well intentioned
(but misguided) admonishments of many a high school composition teacher.
The word plagiarize, on the other hand, is from the Latin plagiare --
to kidnap. To plagiarize is thus to appropriate the literary composition
of another and pass it off as one's own.
Facts Versus
Expression
So how many words
can you take (and which ones are they) before you cross that troublesome
boundary between unprotected fact and protected expression? The lawyer's
answer is, "It depends . . .." For fact-based works -- names, dates,
places, and events are fair game, i.e., answers to the journalist's
questions of who, what, when, where, how, and why. Conversely, literary
devices and techniques are off limits -- alliteration, hyperbole, simile,
colorful description, and metaphor all belong to their creators.Thus,
a 200-word newspaper account of the appointment of a new member to a
corporate board probably contains very little in the way of protected
expression. Whereas a 2,000-word human interest story or op/ed piece
might contain very little in the way of unprotected fact.
For works of fiction,
the public's interest in free access to facts and ideas is absent, and
thus the scope of protection is much broader, encompassing not only
the literal words on paper but also the original plot lines and well
developed characters contained therein.
Once you have managed
to parse out the unprotected fact, you are left with the protected expression
which, as a general rule, may not be "reproduced" -- that is to say,
quoted, adapted, abridged, excerpted, traced, photocopied, or captured
electronically, without permission. The permission must be granted in
writing (in most cases), with any conditions satisfied, and must be
signed by the copyright holder (frequently the publisher, sometimes
the author).
The Fair
Use Exception
The "Fair Use Doctrine"
is a complex exception to the monopoly power vested in authors by the
copyright law and is intended to protect the right of reasonable public
access to copyrighted expressions for limited purposes.
The copyright statute
says "fair use" of a copyrighted work without permission for purposes
such as criticism, comment, news reporting, teaching (including multiple
copies for classroom use), scholarship, or research is not an infringement
of copyright. Whether the use is "fair" is determined by considering
four factors:
- the purpose and
character of the use, including whether such use is of a commercial
nature or is for nonprofit educational purposes;
- the nature of
the copyrighted work;
- the amount and
substantiality of the portion used in relation to the copyrighted
work as a whole;
- the effect of
the use upon the potential market for or value of the copyrighted
work.
The best example of
the doctrine's application is the right of a book reviewer to quote passages
from a book being reviewed without the consent of the book's author and
for the purpose of illustrating comments and conclusions in the review.
If you are quoting from the published works of others for the purpose
of analyzing, commenting on, or building upon their stated views or theories,
then your use probably falls within the ambit of the Fair Use Doctrine.
If, on the other hand, you are borrowing an illustration or story excerpt
in order to avoid the necessity of creating or writing one of your own,
your use is probably not within the scope of Fair Use and would require
permission.
Whether a given
use is fair is a mixed question of law and fact determined by the courts
on an ad hoc basis, one case at a time. While there are statutory provisions
for library photocopying and legislatively endorsed guidelines for classroom
copying, there are no statutory or case law rules of thumb for most
commercial purposes.
Word Counts
and Cases
A rumor, persistent
among authors and editors, has it that the law does provide for a word-count
safe harbor -- some say 300 words is the limit, some say 500, some say
1,000, some say 10%. Perhaps these notions are the product of misunderstood
case reports, or the misapplication of administrative guidelines from
other publishers' permissions departments, or the misinterpretation
of classroom copying guidelines, or simply wishful thinking. But, suffice
to say that none of these rules are grounded in fact. A few recent cases
will make the point.
In Salinger v.
Random House, Inc., 811 F.2d 90 (2d Cir., 1987), 200 words from the
unpublished letters of J.D. Salinger directly quoted in an unauthorized
biography were deemed to exceed the bounds of fair use, largely as a
result of the unpublished character of the original letters. In Harper
& Row, Publishers, Inc. v. Nation Enterprises, 471 U.S. 539 (1985),
300 words from a book quoted in a magazine article published prior to
the release of the book were deemed outside the scope of fair use, in
part because the unauthorized publication scooped the book publisher
and undermined the value of the first serial rights to the book.
At the other end
of the spectrum lies Maxtone-Graham v. Burtchaell, 803 F.2d 1253 (2d
Cir. 1986), where 7,000 words from interviews discussing unwanted pregnancies
in a pro-choice treatment were quoted in a pro-life work critical of
the analysis and conclusions reached in the earlier work. The Maxtone-Graham
court first paid homage to the single, irrefutable rule of fair use
analysis, saying: " There are no absolute rules as to how much of a
copyrighted work may be copied and still be considered fair use," (at
1263) before going on to demonstrate the doctrine's flexibility. Here
the court was influenced by the motivation behind the second work, intended
as scholarly or philosophical criticism rather than as a purely commercial
endeavor, in reaching the conclusion that such an extensive use of material
was indeed within the scope of fair use.
Nonetheless, the
statutes, cases, and history of fair use do give us some mileposts for
navigating the fair use maze.
Practical
Pointers and Guidelines
Fact-based, non-fiction
or scientific works receive less protection than fictional works, and
commercial works will likely be given less protection than literary
or artistic works.
Commercial uses
are accorded less deference than uses that have a significant non-commercial
purpose.
Tables and charts
containing facts can be copyrightable to the extent that the arrangement
of information is original or creative -- the facts are fair game, but
the manner of display may not be.
If you are quoting
without permission in reliance upon fair use:
- Transcribe accurately
from the original;
- Provide proper
attribution to the source (your credit line should say "Source: .
. ." or "As reported in . . ." and not "Adapted from . . ." or "Reprinted
with permission from . . .");
- Take only as
much as you need for a permitted purpose -- criticism, comment, news
reporting, scholarship, teaching, or research;
- Avoid segregating
the quoted material in a sidebar or box, particularly if you have
appropriated the material simply to add illustration or color and
as a substitute for creating your own illustration or example;
- Make your use
of quoted material transformative, i.e., work it into the context
of what you are otherwise saying and add some value by the use of
criticism, comparison, or comment.
If you are quoting
factual information about real people, be mindful of the separate privacy/publicity
issues:
- Make sure your
have checked your facts or can attribute them to a reliable source;
- Do not use names
of real people with contrived facts;
- Do not use real
facts with phony names where the facts themselves suggest the identity
of the individuals actually involved;
- Do not reprint
real phone numbers without permission, or make up phony numbers (unless
they contain the "555" prefix).
Noteworthy
Settlement
As reported in
both The New York Times and Educational Marketer in late March, seven
authors of a K-8 mathematics textbook series last published by Merrill
Publishing have settled their breach of contract and conspiracy claims
against the publisher for $3.2 million. The dispute grew out of the
acquisition of Merrill by Macmillan in late 1989 and the resulting list
review and consolidation.
The authors in
this case had signed contracts with Merrill in early 1989 to revise
their Merrill Mathematics series for a third edition in time for the
1990 Texas math adoption and had subsequently fulfilled their contract
obligations to supply the revised manuscript. After the acquisition,
however, Macmillan refused to honor its obligation, undertaken in acquiring
the list, to publish the Third Edition. Moreover, Macmillan refused
to release the rights to the work to the authors and refused to release
them from non-compete clauses in their contracts, effectively precluding
them from writing in their discipline for a period of five years.
The authors claimed
that Macmillan's motivation was to eliminate their work from competition
with Macmillan's own Mathematics in Action series.
While it is generally
the case that publishers reserve a broad latitude to determine whether
a manuscript is suitable for publication (whether it be a first edition
or revision), they also have an implied obligation to deal in good faith
with their authors. The unique combination of circumstances here:
- two previous
editions published, with a history of increasing market share;
- a recent acquisition
and list review;
- survival of the
acquirer's competing title;
- failure to release
the rights; and,
- failure to release
the authors from their non-compete;
undoubtedly caused
the publisher some discomfort when it came time to candidly asses its
exposure in light of the authors' initial claim for $45 million.
This article is provided
as a service for clients and colleagues of Frost & Jacobs LLP and is intended
as an update or overview of the subject addressed. It should not be construed
as legal advice or a legal opinion on specific facts.
All or portions of this article may be downloaded or copied for private
use or otherwise quoted, archived, and distributed without charge provided
only that each copy so made or distributed includes the following attribution:
Copyright © 1995 by Stephen E. Gillen, Frost & Jacobs LLP, 2500 PNC Center,
201 E. Fifth Street, Cincinnati, OH 45202-4182; Phone 513.651.6800 [or
ext. 6159]; Fax: 513.651.6981.
For further information on the subject addressed in this article, contact
Stephen E. Gillen.
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