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When
Publishers Ignore Obligation
By
Neal DeYoung
DeYoung,
a New York lawyer, represented an author of an introductory
astronomy textbook who was under contract with Macmillan. After
Macmillan was acquired by Prentice-Hall, the publisher refused
to publish the author's textbook, citing various reasons, including
the quality of the manuscript. After the author initiated a
lawsuit, the matter quickly settled on favorable terms to the
author.
Neal DeYoung
Suite 1401
310 Madison Avenue
New York, NY 10017
Telephone:
(212) 490-9550
Fax:
(212) 986-0158
Email: deyoung@inch.com
Neal
DeYoung:
"Sometimes a publisher's decision not to publish the work
of an author already under contract is based on a legally
impermissible ground rather than the quality of the work."
Publishers have a "legal obligation" to abide by the contract.
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You're under
contract to publish your manuscript of an innovative textbook with a
major publishing house, say Prentice-Hall or Wiley & Sons. After two
years of frantic drafting and editing (the manuscript was originally
scheduled to go to print in 1998), your work is now completed and has
been well received by the publisher's reviewers. If only your editor
would return your calls.
Sometimes, a publisher's
decision not to publish the work of an author already under contract
is based on a legally impermissible ground rather than the quality of
the work. Examples:
- The publisher
decided the market is no longer sufficiently lucrative.
- A competitor's
work is subsequently favored.
- A new editor
is put in charge of the work and has a different agenda from that
of his predecessor.
The following is a
discussion concerning a publisher's legal obligation to abide by its contractual
promise to publish an author's work. This article will also suggest various
steps an author under contract may take to avoid any "misunderstanding"
regarding the publishable nature of the work. These steps are now critical
since the industry has consolidated and, as a consequence, the average
textbook author has little or no leverage to materially alter the terms
of his or her contract.
LIMITS TO A PUBLISHER'S
CONTRACTUAL RIGHT NOT TO PUBLISH. In educational book publishing,
the author's contract generally provides the publisher with wide discretion
in publishing a work. Usually the contract governing the publication
of a textbook provides that the work must be "of publishable quality,"
or "satisfactory to the publisher in content and form." In essence,
the contract's pact consists of the author granting the publisher the
exclusive license to his work (or work in progress) in exchange for
the mere promise to publish and a share of the royalties. Additionally,
unlike a work of fiction, a textbook's manuscript generally will be
subject to review by a number of outside experts, as well as the curriculum
requirements of the schools and universities.
Can a reticent publisher
simply proclaim dissatisfaction with an author's work and thereby avoid
any obligation to publish? Could a publisher select reviewers who are
less likely to approve the manuscript or suddenly declare that a long
forgotten deadline was, in fact, crucial to publication?
Under New York law,
which covers many textbook contracts, courts impose a covenant of good
faith and fair dealing between parties to a contract, particularly where
one party is granted an exclusive license over another's work. So even
where a contract grants one party with the authority to cancel the venture,
courts require that such decision-making be made in good faith. In regard
to a publisher's decision not to publish a work purportedly on the basis
of its content, "good faith" means the publisher must "appraise a writing
honestly," with the decision not to publish based on an "honest dissatisfaction"
with the manuscript. As the United States Court of Appeals for the Second
Circuit stated in deciding a 1985 dispute between Mr. Tony Curtis and
Doubleday & Co.: "A publisher's duty to exercise good faith in his dealings
towards an author exists at all stages of the creative process." The
Court further added: "To shield from scrutiny the already chimerical
process of evaluating literary value would render the 'satisfaction'
clause an illusory promise, and place authors at the unbridled mercy
of their editors."
This legal covenant
of "good faith" also prevents publishers from unreasonably reducing
a work's printing, promotional and advertising budgets and generally
requires the publisher to use its normal resources through at least
the first printing of the work. Please note, however, that this legally
imposed obligation does not compel publishers to use "its best efforts"
or "full resources" in connection with the publication of the author's
work. For example, absent an express provision in the contract, the
publisher could conceivably discount the sales price of the author's
work or only promote the work through a book club whereby the author's
royalties could be substantially reduced. The courts' line in the sand
is that publishers do not have an absolute right not to publish.
STEPS TO ENSURE
A FAIR DEAL WITH YOUR PUBLISHER. Courts tend to be reserved with
their involvement in contract disputes involving a publisher's failure
to publish. There is a general legal principal that courts are to give
effect to the plain terms of the contract. For example, if the contract
itself does not provide an author with any authority in the promotion
over the work (i.e. an author objects to his book being only promoted
in a certain market), a court generally will not change the terms of
the contract if the parties themselves were silent on the matter. Courts
also are reluctant to usurp a publisher's editorial judgment.
Any input or conditions
that you have negotiated for yourself in connection with the publication
of your textbook should be set forth in the contract (or in an addendum
or separate letter agreement if the publisher complains that no changes
are permitted to their standard form contract).
The review process
for the manuscript by outside experts can be a source of frustration
and difficulty for the author. If not permitted as a clause in the contract,
the author should by subsequent written or oral agreement (confirmed
by correspondence) obtain authority to approve the reviewers for the
manuscript.
Most authors cannot
obtain a guaranty that the publisher will not publish a competing work.
However, before being placed under contract, publishers will generally
prepare forecasts on your book regarding its market, prospective costs,
pricing and revenues. Obtain written representations from the Publisher
regarding their fiscal plans and proposed markets and marketing for
your work. If a competitor is subsequently favored by your publisher,
you may be able to prevent your work from being completely displaced.
If a dispute arises
between the author and publisher, do not be misled by assurances before
the contract's signing that the publisher would never seek to collect
on the paid advances. If an author cannot obtain grants, the advances
should be only be repaid from any future royalties and are otherwise
forgiven.
Again, if a dispute
arises between the author and publisher, a publisher's cavalier attitude
regarding draft/chapter deadlines will metamorphosize into charges that
the author's delays killed the publication of the textbook, as well
as cost the publisher a substantial amount of money. Accordingly, any
extension to or waiver by the publisher of a deadline should be confirmed
in writing by the author.
The author-publisher
relationship is a business arrangement; the author should not limit
all communications to the editor, but attempt to keep apprised of the
publication process by communicating with other personnel, i.e. the
marketing manager, advertising manager and production staff.
As with any business
relationship, keep copies of all your correspondence, contracts and
other communications between you and the publisher's representatives.
Equally important, be judicious about the statements you memorialize
in writing to your publisher (they will be used against you in litigation).
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