 |
1999
Park City, Utah
June 24-26
Shadow Ridge
Lodge, Park City, Utah
Hotel
Information | Area Information
Itinerary
THURSDAY,
JUNE 22
Custom-Scheduled
One-on-One Sessions
Free Information from a Seasoned Lawyer
"Ask the Lawyer"
- Lawyer:
Stephen Gillen, of Cincinnati, Ohio.
- Lawyer:
Michael Lennie, of San Diego, California.
- Lawyer:
Karen Morris, of Rochester, New York.
- Sessions
will be available in half-hour blocks throughout the convention.
- Sign up
at the convention registration desk when you arrive.
- Cost: Free.
- Room assignment
pending
- These sessions
are for informational purposes only. The volunteers lawyers,
all experts on publishing law, are available for general questions
and to provide information. No attorney-client relationship
is intended. The lawyers' comments should not be viewed as legal
advice or opinion.
1:00 p.m.
- 5:00 p.m.
Special Pre-Convention Workshop
"Authoring a Text or Professional Book"
- Facilitator:
TBA.
- Room assignment
pending
- The workshop
is contingent on sufficient enrollment.
- Cost: One
workshop is free with your $75 covnention registration by April
1. Additional workshops: $30 each.
- Register
by May 15 with TAA headquarters.
- First come,
first served.
1:00 p.m.
- 5:00 p.m.
Special Pre-Convention Workshop
"Negotiating a Book Contract"
- Facilitator:
TBA.
- Room assignment
pending
- The workshop
is contingent on sufficient enrollment.
- Cost: One
workshop is free with your $75 convention registration by April
1. Additional workshops: $30 each.
- Register
by May 15 with TAA headquarters.
- First come,
first served.
6:00 p.m.
- 9:00 p.m.
Special Pre-Convention Workshop
"Writing a Winning Book Proposal"
- Facilitator:
Ron Pynn (political science), University of North Dakota
- Facilitator:
Greg Vis, senior editor for nursing and allied health, Jonest
& Bartlett.
- Room assignment
pending
- Cost: One
workshop is free with your $75 covnention registration by April
1. Additional workshops: $30 each.
- Participants
will be encouraged to bring proposals with them to the workshop.
Time will be available for critiquing specific proposals. In
addition, TAA plans to have mentors available to work with prospective
authors during the year to create a winning proposal.
6:00 p.m.
- 9:00 p.m.
Special Pre-Convention Workshop
"Self-Publishing Books and Materials for Students, Academics and
Professionals"
- Facilitator:
Franklin H. Silverman.
- Room assignment
pending
- Cost: One
workshop is free with your $75 convention registration by April
1. Additional workshops: $30 each.
- Academic
authors sometimes are unable to get a publishing contract because
they can't convince acquisitions editors that there is an adequate
size market. An option is self-publishing, at least initially.
This workshop will deal with the nuts and bolt, including setting
up a publishing company (for less than $500), preparing camera-ready
print and electronic copy, printing and binding, copyrighting
and registering, order filling and maintaining financial records,
marketing, and selling reprint rights. Silverman, a past president
of TAA, has been self-publishing educational and professional
books and materials since the mid-1980s. He is in the process
of writing a book on this topic.
FRIDAY,
JUNE 25
8:00 a.m.
- 8:45 a.m.
Sign In, Registration with coffee and
doughnuts
- Organizer:
Janet Tucker Room assignment pending.
----------
8:00 a.m.
- 8:45 a.m.
Group
or Individual Meetings
- Time slots
for special groups such as publisher-author conferences, aawyer-author
conferences, or small group discussions will be available at
the registration desk.
- Notify
Janet Tucker at TAA'snational office as soon as posisble, prior
to the convention, if to reserve a time for a special interest
group or topic.
----------
8:45 a.m.
- 9:00 a.m.
Welcome
and Opening Remarks
- Presenter:
Peggy Stanfield, outgoing TAA president. Room assignment pending
----------
9:00 a.m.
- 10:00 a.m.
Keynote
Address: "Why Are Content Producers and Providers Under Seige"
- Introducer:
Paul Tippens, convention program chair.
- Keynoter:
Pat Schroeder, president, Association of American Publishers.
- Room assignment
pending.
----------
10:00
a.m. - 11:00 a.m.
Panel
: "It's a Different World Out There"
- Presenter:
Michael Lennie.
- Room assignment
pending.
Panel
: "Mega-Mergers: Pre- and Post-Merger Concerns and Options."
- Presenter:
TBA.
- Room assignment
pending.
Panel
: "Accounting and Royalty Concerns for the New Millenium."
- Presenter:
Paul Rosenzweig.
- Room assignment
pending.
----------
11:00
a.m. - 12 Noon
Presentation
and Discussion
"Managing Permanent Whitewater."
- Presenter:
Brian Cartier, chief staff officer, National Association of
College Stores.
- Room assignment
pending.
- Booksellers
face new challenges every day. College stores too. New forms
of competition are surfacing. Core products are undergoing rapid
change. The web has changed perceptions about the speed of service,
convenience and pricing. Digitized materials like e-books threaten
the store's traditional role. Every day, it seems, brings new
issues that requires analysis and new strategies.
- Discussion
follows.
----------
12
Noon - 1:30 p.m.
On your own with TAA colleagues.
----------
1:30 p.m.
- 2:15 p.m.
Panel
Discussion
"Authors, Publishers and the Copyright Clearing Center."
- Panelist:
TBA.
- Panelist:
TBA.
- Panelist:
TBA.
- Room assignment
pending.
- A distinguished
panel discusses trends in publishing, selling and marketing
of books with particular emphasis on preserving the rights of
authors. A representative from CCC will discuss recent efforts
of CCC on behalf of authors.
----------
2:15 p.m.
- 3:00 p.m.
Presentation
"Rights and Permissions."
- Panelist:
Stephen Gillen
- Room assignment
pending.
- An attorney
gives practical advice on permissions: How to recognize when
you need them and when you don't. What to ask for. How to negotiate
with the publisher for support and reimbursement. Tips on how
best to get permission (with sample forms).
----------
3:00
p.m. - 3:15 p.m.
Break.
----------
3:15 p.m.
- 4:00 p.m.
Presentation
"Authoring and Publishing in the Electronic Medium: Meeting the
Expectations of Students and Faculty."
- Presenter:
Scott Tippens.
- Room assignment
pending
- The landscape
for textbook authoring is rapidly changing. As students gain
access to and become proficient in the use of technology for
communications, entertainment, and classroom research, their
expectations are growing as well. To address these changes many
publishers and authors are offering supplemental resources in
the form of web sites and CD ROMs. These supplemental resources
expand the textbook materials to other media, but few take advantage
of the new media capabilities. This paper explores the use of
electronic delivery media for authoring. It addresses effective
strategies for creating and delivering interactive content as
well as future directions for electronic publishing. Currently
available resources and tools are also explored.
----------
4:00 p.m.
- 5:00 p.m.
Presentation
"Facing the Robotic Challenge: Coping With Growing Computer Dominance
Over the Access, Writing, and Distribution of Information"
- Presenter:
Dale Pierre Layman.
- Room assignment
pending
- As we rapidly
approach the new millennium, the different world we face is
increasingly one without a human face. It is a world in which
the human face is being supplanted by a robotic face, a world
in which human labor is being replaced by robotic labor, and,
most alarmingly, a world in which natural human intelligence
is being strongly challenged by an ever-more sophisticated computer
technology and its high-tech offspring, artificial intelligence.
This progressive encroachment of technology challenges traditional
human areas, and we may be rapidly losing ground even in areas
of human intelligence. The growing power of computers and artificial
intelligence warns us of the possibility that even writers and
artists may be in danger. Already some Hollywood screenwriters
rely on their software to construct salable plot outlines, and
one experimental program reportedly can write believable dialogue
by reweaving fragments abstracted from real conversations. For
authors writing articles and books, what new profession can
we hope to enter once we have been supplanted by computers?
How then shall we face this daunting robotic challenge in the
new millennium? Perhaps the most disturbing question: "Will
we as human authors with still-natural intelligence soon even
have the option of coping?" Computer-like modes of human thinking
could be an alternative to robotics and unthinking computerization.
SATURDAY,
JUNE 26
9:00 a.m.
- 10:00 a.m.
Presentation
"Career Implications of Authorship for College Faculty"
- Presenter:
Charles Lytle
- Room assignment
pending
- This report
offers insights on some possible costs and benefits of textbook
authorship on the careers of college faculty. Lytle¹s work is
based on a survey of the experiences of a sample of textbook
authors representing several disciplines, as well as perceptions
of college administrators and senior college faculty members
of the apparent impact of textbook authorship on careers. The
study reveals significant variations in the perceived value
of textbook authorship, a lack of uniformity in criteria for
promotion and tenure, and in the operational definition of ³scholarship²
by the faculty promotion committees and college administrators.
----------
10:00 a.m.
- 11:00 a.m.
Presentation
"Mock Negotiating Session"
- Presenter:
Michael Lennie
- Room assignment
pending
- An experienced
attorney and a publisher ³role play² a contract negotiating
session demonstrating primary contract clause negotiation strategies.
----------
11:00 a.m.
- 12 Noon
Panel
"Hardening of the Articles: Trends in Academic Journals"
- Moderator:
Jay Black
- Panelist:
To be announced
- Panelist:
To be announced
- Panelist:
To be announced
- Room assignment
pending
- Panel
of editors of scholarly journals, to address a variety of topics
pertinent to the conference theme. Topics will include: extent
to which it is a different world out there, relationships among
authors, editors, and universities as they consider the value
of academic authoring in the new millennium. Many journals are
undergoing changes in publishing, and universities are reassessing
the nature and value of tenure and promotion. Attempts will
be made to engage the audience in serious discussion about pros
and cons of current journal publishing and changes on the horizon.
----------
12 Noon
- 1:30 p.m.
Lunch
----------
1:30 p.m.
- 2:15 p.m.
Panel
"Writing the Second Edition and Beyond, How It Differs from the
First."
- Moderator:
Karen Morris
- Panelist:
To be announced
- Panelist:
To be announced
- Panelist:
To be announced
- Room assignment
pending
- Includes
responsibilities and expectations of adopters and publishers;
enhanced bargaining power to negotiate better terms with the
publisher; and how to determine what material to modify and
what to leave unchanged.
----------
2:15 p.m.
- 3:00 p.m.
Presentation
"El-hi Textbook Selection: An Exercise in Exasperation"
- Presenter:
Donna Besser
- Most U.S.
state textbook adoption processes are bad news for teachers
and students. Textbooks are a major element that frame individual
course content and provide stable instruction for students.
However, the selection process is too often based on political
motives or economic necessities. Ultimately, the writing, adoption,
then distribution policies of elementary and high school textbooks
are particularly cumbersome and too often impairs student learning.
Further, textbook selection is a procedure that clutters curricula,
obstructs development, and stymies pedagogical pursuits such
as creating a systemic program that facilitates national achievement
and global competition.
----------
3:00 p.m.
- 3:15 p.m.
Break
----------
3:15 p.m.
- 4:15 p.m.
Panel: Electronic Instructional Materials.
"Developing Electronic Textbooks: The Nintendo Generation."
- Presenter:
Mary Kay Switzer
- Room assignment
pending
- Rramifications
of making learning entertaining through the use of interactive
multimedia.
"How
to Write Literacy CD-ROMs for Elementary Pupils."
- Presenter:
Lee Mountain
- Room assignment
pending
- Steps in
developing software for today's rapidly advancing delivery systems."
----------
4:15 p.m.
- 5:15 p.m.
Workshop "Desktop Publishing and Using
Framemaker"
- Facilitator:
Patrick McKeown
- Room assignment
pending
----------
7:30
p.m.
Banquet and Awards
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