 |
1998
St. Petersburg Beach, Florida
June 11-13
Radisson Sandpiper
Beach Resort, St. Petersburg Beach
Hotel
Information | Area Information
Itinerary
THURSDAY,
JUNE 11
1 p.m.
to 5 p.m.
"Certification for TAA Workshop Leadership"
- Presenter:
To be announced
- Cost: No
charge.
FRIDAY,
JUNE 12 - MORNING
At Poynter Institute
for Media Studies
801 Third Street South, St. Petersburg
8:00 a.m.
Transportation
- Bus leaves
St. Petersburg Beach Radisson Sandpiper Resort for University
of South Florida, St. Petersburg, and the Poynter Institute
for Media Studies.
----------
8:15 a.m.
- 8:45 a.m.
Coffee
and Doughnuts
- Courtesy
of John Knox Press, publisher of Jacob Neusner's books.
----------
8:15 a.m.
- 8:45 a.m.
Tour
of Poynter Institute
A
WRITING CLINIC
8:45 a.m.
- 9 a.m.
Welcome
and Opening Remarks
- James Naughton,
President of Poynter Institute.
- Ron Pynn,
University of North Dakota, executive director of TAA.
----------
9 a.m.
- 10 a.m.
Keynote
talk: "How to Write Lots of Books"
- Dr. Jacob
Neusner.
- Dr. Neusner,
the most published humanities scholar in the world, has published
more than 750 books and. With seven honorary doctorates and
14 academic medals, he is among the most honored as well.
- Dr. Neusner
holds the positions of Distinguished Research Professor of Religious
Studies at the University of South Florida. On a visiting basis
in fall semesters, Dr. Nerusner is a professor of religion at
Bard College.
- Introducer:
Robert Dardenne, University of South Florida
----------
10 a.m.
- 11 a.m.
"The
Marathon: Building and Maintaining Momentum"
- Roy Peter
Clark.
- Dr. Clark
is Associate Director and Senior Scholar at the Poynter Institute
for Media Studies. Director of National Writers Workshops, he
is author of Free to Write: A Journalist Teaches Young Writers,
co-author of Coaching Writers: Editors and Reporters Working
Together, and former editor of the Best Newspaper Writing
series. He will discuss how writers can develop some daily work
patterns and explore strategic issues on building momentum for
the writing marathon.
----------
11 a.m.
- 12 Noon
"Introduction
to the World Wide Web."
- David Shedden.
- Mr. Shedden,
a researcher and archivist with the Poynter Institute for Media
Studies, will offer a primer on search strategies for authors.
----------
FRIDAY,
JUNE 12 - AFTERNOON
At Nelson Poynter
Library
University of South Florida, St. Petersburg
140 Seventh Avenue South, St. Petersburg
12 Noon
- 2 p.m.
Lunch
- At the
University of South Florida, St. Petersburg, across the street
from the Poynter Institute.
- Lunch speakers
and panel response.
----------
WRITE
ON
12 Noon
- 2 p.m.
"Students
Speak Out About Textbooks: It's the Writing, Stupid!"
- Donna Besser.
- Dr. Besser
will report on a comprehensive national survey of 568 students,
a project funded by a TAA grant.
"Forget
the Bells and Whistles: It's the Substance, Stupid!"
- Rick Scheuerman.
- Scheuerman,
editor of Tampa Bay Online, will address myths about the media
consumption habits of today's (and tomorrow's) netizens.
Student
Response
- A class
of college students will join attendees in responding to Dr.
Stone and Mr. Scheuerman.
- Moderator:
Dr. Jay Black, University of South Florida.
----------
RESEARCH TOOLS AND
THE FUTURE OF AUTHORING
2 p.m.
-
3 p.m.
"Surfing
Lessons for Academic Authors."
- Hands-on
introduction to search tools for authors.
- Presented
by University of South Florida librarians.
- At the
Nelson Poynter Library.
----------
3 p.m.
-
3:15 p.m.
Break
----------
3:15
p.m. -
5:00 p.m.
"Specialized Searches."
- One-on-one
searches for individual academic disciplines, assisted by University
of South Florida librarians.
- Kiosks
and demonstrations of the latest electronic publishing projects
by TAA members and attendees.
- At USF
Nelson Poynter Library.
----------
3:15
p.m. -
5:00 p.m.
"Royalties and Merger Mania"
- A royalty
clinic and an open forum roundtable.
- Christopher
Conty, of Text Author Consulting Services.
- Stephen
Gillen, a lawyer specializing in the authoring and publishing.
- Michael
Lennie. a lawyer specializing in the authoring and publishing.
- Paul Rosenzweig,
of Royalty Review Service.
- Moderator:
Judge Karen Morris, Monroe Community College, Rochester, New
York.
----------
5 p.m.
-
6 p.m.
Reception
- At University
of South Florida.
- Host: Dr.
Bill Heller, campus dean, University of South Florida, St. Petersburg.
----------
6 p.m.
Transportation
- Bus returns
to St. Pete Beach.
- Those who
want to remain in St. Petersburg, on the Tampa Bay side of town,
can take a later bus to the Sandpiper Beach Resort.
----------
Dinner
- On
your own.
- Tickets
available for Titanic exhibit at Florida International Museum.
SATURDAY,
JUNE 13 - MORNING
At Radisson Sandpiper
Beach Resort,
St. Petersburg Beach
PUBLISH
AND/OR PERISH
9 a.m.
- 10:15 a.m.
"Career Implications of Textbook Authorship by College Faculty"
- Charles
F. Lytle.
- This study
of prospective costs and benefits of textbook authorship, drawn
from several disciplines will be followed by responses from
college administrators and editors of textbooks.
- Dr. Lytle,
who directs the Biology Outreach Programs at North Carolina
State University, has conducted the first quantitative and qualitative
study of the influence of textbook writing on authors' career
advancement and professional status.
- Respondent:
Linda Bathgate, Communications Editor, Lawrence Erlbaum Associates.
- Respondent:
Jonathan Sisk, Editor-in-Chief, University Press of America.
- Moderator:
Dr. Gerald Stone.
----------
THINKING LIKE A
PUBLISHER
10:30
a.m. - 12
Noon
Paper: "Publishing Economics, Part II: How to Think Like a Publisher
to Maximize Your Leverage."
- Christopher
R. Conty.
- Mr. Conty,
who runs Text Author Consulting Services, will follow up on
his popular presentation at last summer's TAA meeting with more
insights into the economic realities of publishing.
"Twenty
Questions for Your Next Publishing Deal."
- Stephen
Gillen, a member of the TAA Council, specializes in publishing
law with Frost & Jacobs in Cincinnati.
- Mr. Gillen
will provide a list of questions authors who are negotiating
textbook contractscan employ to learn more about their publisher's
plans for, and expectations of, a given publication.
Open
Forum
- These presentations
will be followed by an open forum with editors and publishers.
- Moderator,
Dr. Frank Silverman, Marquette University, immediate past TAA
president.
----------
12
Noon - 1 p.m.
Lunch
----------
SATURDAY,
JUNE 13 - AFTERNOON
At Radisson Sandpiper
Beach Resort,
St. Petersburg Beach
HISTORY
LESSONS
1
p.m. to 3 p.m.
"Fifty Years of Authoring Textbooks: What I Have Learned and What
I Am Still Learning."
- Bill Pasewark.
- Dr. Pasewark,
who has been an author with South-Western Educational Publishing
since 1948 and has written more than 80 business and computer
texts, will consider philosophies, principles, and procedures
of authoring textbooks that still seem to work after a half
century.
- He has
won Texty and McGuffey awards from TAA.
"A
Brief History of Textbooks: Where Have We been All These Years?"
- John F.
Wakefield.
- Dr. Wakefield,
professor of education at the University of North Alabama, will
trace the history and speculate about the future of textbooks.
- He will
focus on the adaptability of this literary genre in a constantly
changing and challenging world.
"Integrating
Computers in Education, K-12."
- Jim White.
- Dr. White,
professor of instructional technology at the University of South
Florida, will look at what technologies are present in K-12
schools, how they are used and also not used, how their use
relates to theories of instruction, and what the critical issues
are that will face educators and teacher education institutions
in the near future.
- Dr. White
will include a virtual field trip on video tape to a local high
school, middle school and elementary school.
Discussion
- Moderator:
Lee Mountain, University of Houston.
----------
THE
BRAVE NEW WORLD
3:15
p.m. to 5:15 p.m.
"The Value of Internet Publishing: A Case Study."
- Timothy
B. Larson.
- A Case
Study. Mr. Larson, of award-winning Larson Texts, justifies
the case for Internet publication of texts from the student,
instructor, author and societal points of view.
- He will
also present a case study of experiences with launching fully
interactive multimedia textbooks online.
"Coursewise:
Sites and Bundles."
- Tom Doran.
- Mr. Doran,
a former executive with Times-Mirror, explains his move from
a major publishing company to a new venture that will have twenty
or so courses on line by this fall.
"Launching
an Electronic Journal."
- Cecil Greek.
- Tom Mieczkowski.
- Dr. Mieczkowski,
of the University of South Florida, and Dr. Greek, of Florida
State University, have successfullyinitiated an electronic journal
on criminology.
"Personal
Professor."
- William
J. Anderson.
- Dr. Anderson,
a professor of aerospace engineering at the University of Michigan,
has produced a CD-ROM collection of lectures using interactive
audio and video.
Discussion
- Respondent:
G. Michael Killenberg, University of South Florida.
- Dr. Killenberg
will lead a discussion on pros and cons of the new ventures
in electronic publishing.
----------
3:15
p.m. to 5:15 p.m.
"How We Did It."
- McGuffey,Texty,
and TAA Research Grant Award Winners from current and past years
will make informal presentations on their book and research
grant projects.
----------
5:15
p.m. to 7:00 p.m.
Town Meeting and Reception
- Town meeting
on the future of academic publishing.
- Students,
bookstore managers, editors, authors, publishers, academic deans,
librarians, and others.
- Moderator:
Dr. Ron Pynn, TAA executive director.
Open
Bar
SATURDAY,
JUNE 13 - EVENING
At Radisson Sandpiper
Beach Resort,
St. Petersburg Beach
7:30
p.m.
Awards Banquet
Return
to Convention Archives
Return
to Current Convention Info
|
