1998
St. Petersburg Beach, Florida
June 11-13

Radisson Sandpiper Beach Resort, St. Petersburg Beach

Hotel Information | Area Information

Itinerary

THURSDAY, JUNE 11

1 p.m. to 5 p.m.
"Certification for TAA Workshop Leadership"

• Presenter: To be announced
• Cost: No charge.

FRIDAY, JUNE 12 - MORNING
At Poynter Institute for Media Studies
801 Third Street South, St. Petersburg

8:00 a.m.
Transportation

• Bus leaves St. Petersburg Beach Radisson Sandpiper Resort for University of South Florida, St. Petersburg, and the Poynter Institute for Media Studies.

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8:15 a.m. - 8:45 a.m.
Coffee and Doughnuts

• Courtesy of John Knox Press, publisher of Jacob Neusner's books.

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8:15 a.m. - 8:45 a.m.
Tour of Poynter Institute

A WRITING CLINIC

8:45 a.m. - 9 a.m.
Welcome and Opening Remarks

• James Naughton, President of Poynter Institute.
• Ron Pynn, University of North Dakota, executive director of TAA.

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9 a.m. - 10 a.m.
Keynote talk: "How to Write Lots of Books"

• Dr. Jacob Neusner.
• Dr. Neusner, the most published humanities scholar in the world, has published more than 750 books and. With seven honorary doctorates and 14 academic medals, he is among the most honored as well.
• Dr. Neusner holds the positions of Distinguished Research Professor of Religious Studies at the University of South Florida. On a visiting basis in fall semesters, Dr. Nerusner is a professor of religion at Bard College.
• Introducer: Robert Dardenne, University of South Florida

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10 a.m. - 11 a.m.
"The Marathon: Building and Maintaining Momentum"

• Roy Peter Clark.
• Dr. Clark is Associate Director and Senior Scholar at the Poynter Institute for Media Studies. Director of National Writers Workshops, he is author of Free to Write: A Journalist Teaches Young Writers, co-author of Coaching Writers: Editors and Reporters Working Together, and former editor of the Best Newspaper Writing series. He will discuss how writers can develop some daily work patterns and explore strategic issues on building momentum for the writing marathon.

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11 a.m. - 12 Noon
"Introduction to the World Wide Web."

• David Shedden.
• Mr. Shedden, a researcher and archivist with the Poynter Institute for Media Studies, will offer a primer on search strategies for authors.

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FRIDAY, JUNE 12 - AFTERNOON
At Nelson Poynter Library
University of South Florida, St. Petersburg
140 Seventh Avenue South, St. Petersburg

12 Noon - 2 p.m.
Lunch

• At the University of South Florida, St. Petersburg, across the street from the Poynter Institute.
• Lunch speakers and panel response.

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WRITE ON

12 Noon - 2 p.m.
"Students Speak Out About Textbooks: It's the Writing, Stupid!"

• Donna Besser.
• Dr. Besser will report on a comprehensive national survey of 568 students, a project funded by a TAA grant.

"Forget the Bells and Whistles: It's the Substance, Stupid!"

• Rick Scheuerman.
• Scheuerman, editor of Tampa Bay Online, will address myths about the media consumption habits of today's (and tomorrow's) netizens.

Student Response

• A class of college students will join attendees in responding to Dr. Stone and Mr. Scheuerman.
• Moderator: Dr. Jay Black, University of South Florida.

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RESEARCH TOOLS AND THE FUTURE OF AUTHORING

2 p.m. - 3 p.m.
"Surfing Lessons for Academic Authors."

• Hands-on introduction to search tools for authors.
• Presented by University of South Florida librarians.
• At the Nelson Poynter Library.

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3 p.m. - 3:15 p.m.
Break

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3:15 p.m. - 5:00 p.m.
"Specialized Searches."

• One-on-one searches for individual academic disciplines, assisted by University of South Florida librarians.
• Kiosks and demonstrations of the latest electronic publishing projects by TAA members and attendees.
• At USF Nelson Poynter Library.

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3:15 p.m. - 5:00 p.m.
"Royalties and Merger Mania"

• A royalty clinic and an open forum roundtable.
• Christopher Conty, of Text Author Consulting Services.
• Stephen Gillen, a lawyer specializing in the authoring and publishing.
• Michael Lennie. a lawyer specializing in the authoring and publishing.
• Paul Rosenzweig, of Royalty Review Service.
• Moderator: Judge Karen Morris, Monroe Community College, Rochester, New York.

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5 p.m. - 6 p.m.
Reception

• At University of South Florida.
• Host: Dr. Bill Heller, campus dean, University of South Florida, St. Petersburg.

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6 p.m.
Transportation

• Bus returns to St. Pete Beach.
• Those who want to remain in St. Petersburg, on the Tampa Bay side of town, can take a later bus to the Sandpiper Beach Resort.

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Dinner

• On your own.
• Tickets available for Titanic exhibit at Florida International Museum.

SATURDAY, JUNE 13 - MORNING
At Radisson Sandpiper Beach Resort,
St. Petersburg Beach

PUBLISH AND/OR PERISH

9 a.m. - 10:15 a.m.
"Career Implications of Textbook Authorship by College Faculty"

• Charles F. Lytle.
• This study of prospective costs and benefits of textbook authorship, drawn from several disciplines will be followed by responses from college administrators and editors of textbooks.
• Dr. Lytle, who directs the Biology Outreach Programs at North Carolina State University, has conducted the first quantitative and qualitative study of the influence of textbook writing on authors' career advancement and professional status.
• Respondent: Linda Bathgate, Communications Editor, Lawrence Erlbaum Associates.
• Respondent: Jonathan Sisk, Editor-in-Chief, University Press of America.
• Moderator: Dr. Gerald Stone.

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THINKING LIKE A PUBLISHER

10:30 a.m. - 12 Noon
Paper: "Publishing Economics, Part II: How to Think Like a Publisher to Maximize Your Leverage."

• Christopher R. Conty.
• Mr. Conty, who runs Text Author Consulting Services, will follow up on his popular presentation at last summer's TAA meeting with more insights into the economic realities of publishing.

"Twenty Questions for Your Next Publishing Deal."

• Stephen Gillen, a member of the TAA Council, specializes in publishing law with Frost & Jacobs in Cincinnati.
• Mr. Gillen will provide a list of questions authors who are negotiating textbook contractscan employ to learn more about their publisher's plans for, and expectations of, a given publication.

Open Forum

• These presentations will be followed by an open forum with editors and publishers.
• Moderator, Dr. Frank Silverman, Marquette University, immediate past TAA president.

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12 Noon - 1 p.m.
Lunch

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SATURDAY, JUNE 13 - AFTERNOON
At Radisson Sandpiper Beach Resort,
St. Petersburg Beach

HISTORY LESSONS

1 p.m. to 3 p.m.
"Fifty Years of Authoring Textbooks: What I Have Learned and What I Am Still Learning."

• Bill Pasewark.
• Dr. Pasewark, who has been an author with South-Western Educational Publishing since 1948 and has written more than 80 business and computer texts, will consider philosophies, principles, and procedures of authoring textbooks that still seem to work after a half century.
• He has won Texty and McGuffey awards from TAA.

"A Brief History of Textbooks: Where Have We been All These Years?"

• John F. Wakefield.
• Dr. Wakefield, professor of education at the University of North Alabama, will trace the history and speculate about the future of textbooks.
• He will focus on the adaptability of this literary genre in a constantly changing and challenging world.

"Integrating Computers in Education, K-12."

• Jim White.
• Dr. White, professor of instructional technology at the University of South Florida, will look at what technologies are present in K-12 schools, how they are used and also not used, how their use relates to theories of instruction, and what the critical issues are that will face educators and teacher education institutions in the near future.
• Dr. White will include a virtual field trip on video tape to a local high school, middle school and elementary school.

Discussion

• Moderator: Lee Mountain, University of Houston.

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THE BRAVE NEW WORLD

3:15 p.m. to 5:15 p.m.
"The Value of Internet Publishing: A Case Study."

• Timothy B. Larson.
• A Case Study. Mr. Larson, of award-winning Larson Texts, justifies the case for Internet publication of texts from the student, instructor, author and societal points of view.
• He will also present a case study of experiences with launching fully interactive multimedia textbooks online.

"Coursewise: Sites and Bundles."

• Tom Doran.
• Mr. Doran, a former executive with Times-Mirror, explains his move from a major publishing company to a new venture that will have twenty or so courses on line by this fall.

"Launching an Electronic Journal."

• Cecil Greek.
• Tom Mieczkowski.
• Dr. Mieczkowski, of the University of South Florida, and Dr. Greek, of Florida State University, have successfullyinitiated an electronic journal on criminology.

"Personal Professor."

• William J. Anderson.
• Dr. Anderson, a professor of aerospace engineering at the University of Michigan, has produced a CD-ROM collection of lectures using interactive audio and video.

Discussion

• Respondent: G. Michael Killenberg, University of South Florida.
• Dr. Killenberg will lead a discussion on pros and cons of the new ventures in electronic publishing.

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3:15 p.m. to 5:15 p.m.
"How We Did It."

• McGuffey,Texty, and TAA Research Grant Award Winners from current and past years will make informal presentations on their book and research grant projects.

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5:15 p.m. to 7:00 p.m.
Town Meeting and Reception

• Town meeting on the future of academic publishing.
• Students, bookstore managers, editors, authors, publishers, academic deans, librarians, and others.
• Moderator: Dr. Ron Pynn, TAA executive director.

Open Bar

SATURDAY, JUNE 13 - EVENING
At Radisson Sandpiper Beach Resort,
St. Petersburg Beach

7:30 p.m.
Awards Banquet

• Details Soon.

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