Using Social Media to Promote Your Writing & Your Personal Brand

Members (Free)

Non-Member Cost $25 (Upon payment, click "Return to Text and Academic Authors Association" and you will be able to download teleconference)

Presented by Amy DeLouise, Amy DeLouise Consulting

Have you been hearing a lot about Facebook and Linked In but not sure whether they are relevant to you and your career? Or are you an experienced user but not sure how to translate that into a real return for your time invested? In this one-hour session, learn from an experienced marketing pro how to navigate LinkedIn, Facebook, Twitter, You Tube and blogs. You will:

• Gain strategies for making a project “go viral” through the interconnectivity of various sites.
  
  
• Learn what you need to know to protect your rights to material you want to post.
  
  
• Develop a systematic approach to promoting your work and gaining the knowledge and networks that will help you on future projects.
  
  
• Hear book promotion case studies and get takeaway tools you can use to promote your own work and personal brand.

Amy DeLouise has more than 20 years experience in marketing, branding, and video production. She is focused on helping organizations and individuals market themselves through strategic messaging and effective uses of new and social media. DeLouise is a frequent speaker and workshop leader and also serves as a speechwriter and executive coach. Her video content—more than 500 productions—has appeared at national conferences, on websites, on DVDs, on television, and on YouTube and Facebook. She has received more than 40 top national awards for creative excellence. Her clients include the American Diabetes Association, the American Israel Public Affairs Committee (AIPAC), Children’s National Medical Center, Independent Sector, The Washington Center for Psychoanalysis, University of Maryland College Park, and the World Bank. She blogs at Amy’s Brand Buzz (www.amydelouise.com) on issues in branding and marketing. Ms. DeLouise received her B.A. with Distinction in English from Yale University

Please note: Recordings may not be copied, shared, or distributed.

Teleconference Handouts:
Social Media Tips and Tools Handout (PDF)

Presenter Contact information:
Amy DeLouise at amy@amydelouise.com