• "Generating & Refining Research Ideas", Part One
  Monday, October 5th, 10 -11 a.m. CT
  
  
• "Textbook Supplements: The Big Three", Part One
  Monday, October 5th, 12 - 1 p.m. CT
  
  
• How Authors Can Navigate Successfully Through Copyright-Related Issues
  Thursday, October 8th, 12 - 1 p.m. CT
  
  
• "Generating & Refining Research Ideas", Part Two
  Monday, October 12th, 10 -11 a.m. CT
  
  
• "Textbook Supplements: Electronic Products", Part Two
  Monday, October 12th, 12 - 1 p.m. CT
  
  
• Making the Most of the Author-Editor Relationship: Insights From An Author & Editor
  Monday, October 19th, 10 - 11 a.m. CT
  
  
• Using Social Media to Promote Your Writing & Your Personal Brand
  Tuesday, October 27th, 12 - 1 p.m. CT
  
  
• Learn about Sisters of the Academy Institute (SOTA): Scholarly & Professional Development for Black Women
  Monday, November 2nd, 2 p.m. EST
  
  
• Copyright for Today's Dynamic Writing and Publishing Environment
  Tuesday, November 3rd, 1 - 2 p.m. CT
  * This webinar is hosted by the Copyright Clearance Center *
  
  

Generating & Refining Research Ideas, Part One
Monday, October 5th, 10 -11 a.m. CT (8-9 a.m. Pacific; 9-10 a.m. Mountain; 11 a.m.-12 p.m. Eastern)

Presented by Dr. Sonja Foss, Professor of Communication, University of Colorado, and Dr. William Waters, an assistant professor of English at the University of Houston-Downtown

"This was very helpful. I have read Destination Dissertation before so I already knew the concepts coming into the teleconference. So during the Teleconference, I was able to listen to the discussion while simultaneously typing my thoughts about my current research project. So the teleconference allows for a different kind of experience of Foss and Water's text, one where I can combine reviewing what I've already read with a brainstorming session on my end. They are great and I'm so glad you have them posted on the web. I know that if I can in a rut, I can listen to them to help me review what I have so far and guide me through the process of refining/improving my research question."

"I appreciate all of the support offered by TAA. I benefit from the webinars and newsletters."

This two-part teleconference, each one hour, will present a practical and concrete process for generating and refining original research ideas.

Part One will focus on how to find a possible research idea from the texts and data that surround you. This teleconference will cover these four steps:

• Finding a curious text or data that warrants a new disciplinary explanation
• Coding the data broadly to discover the principal pieces needed to develop a new disciplinary explanation
• Searching for an explanation that holds the pieces together and makes a contribution to your discipline
• Developing and testing the explanatory schema.

Sonja K. Foss is a professor in the Department of Communication at the University of Colorado Denver. Her research and teaching interests are in contemporary rhetorical theory and criticism, feminist perspectives on communication, the incorporation of marginalized voices into rhetorical theory and practice, and visual rhetoric. She is the author or coauthor of the books Destination Dissertation: A Traveler's Guide to a Done Dissertation, Rhetorical Criticism, Contemporary Perspectives on Rhetoric, Inviting Transformation, Feminist Rhetorical Theories, and Women Speak. Her essays in communication journals have dealt with topics such as invitational rhetoric, agency in the film Run Lola Run, feminine spectatorship in Garrison Keillor's monologues, visual argumentation, and body art. Dr. Foss earned her Ph.D. in communication studies from Northwestern University and previously taught at Ohio State University, the University of Oregon, the University of Denver, Virginia Tech, and Norfolk State University.

William Waters is an assistant professor of English at the University of Houston-Downtown. His research and teaching interests are in writing theory and practice, the history of the English language, linguistics, and modern grammar. He is the coauthor of Destination Dissertation: A Traveler's Guide to a Done Dissertation and was the managing editor of La Puerta: A Doorway into the Academy. He also has published several poems in national journals. Dr. Waters earned his Ph.D. in language and linguistics from the University of New Mexico and previously taught at the University of Maine; University College in Galway, Ireland; and Cheongbuk National University in Korea.

Bring Sonja and William's TAA-sponsored workshops to your campus:
Learn more here

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Textbook Supplements: The Big Three, Part One
Monday, October 5th, 12 - 1 p.m. CT (10-11 a.m. Pacific; 11 a.m.-12 p.m. Mountain; 1-2 p.m. Eastern)

Presented by Mary Ellen Lepionka, Higher Education Developmental Editor, and Founder of Atlantic Path Publishing

This teleconference begins with a discussion of how and why you should be involved with the free and for sale supplements that accompany your textbook, the role of supplements in the publisher’s marketing and sales plans, and industry responses to bundling and pricing issues. A downloadable pdf document will offer basic definitions of the diverse types of supplements and ancillaries, which go by a bewildering variety of names for elhi and higher ed textbooks and include annotated, alternative, and custom editions. The Part One teleconference then focuses on the three most essential traditional supplements for textbook success: the instructor’s manual (or teacher’s guide), the test bank (or test item file), and the study guide (or equivalent product for students). What should (and should not) be in these supplements? What is their function? How are they constructed? How should they be written? What are the features of successful textbook packages?

Mary Ellen Lepionka is a developmental editor in higher education and has worked with many major textbook publishers, such as Allyn & Bacon, Prentice Hall, McGraw-Hill, Wiley, Houghton Mifflin, Sage, and others. She is also the founder of Atlantic Path Publishing in Gloucester, MA, and author of Writing and Developing Your College Textbook, second edition (2008) and Writing and Developing College Textbook Supplements (2005). Mary Ellen is a proud member and sponsor of the Text and Academic Authors Association.

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How Authors Can Navigate Successfully Through Copyright-Related Issues
Thursday, October 8th, 12 - 1 p.m. CT (10-11 a.m. Pacific; 11 a.m.-12 p.m. Mountain; 1-2 p.m. Eastern)

Presented by C. Jeffrey Belliston, Scholarly Communications Librarian and Chair, Office of Digital Content Management, Brigham Young University; and Elsa Peterson, a freelance editor with 25 years of experience in permissions editing, picture research, and manuscript development

"Very informative, thank you!"

"Thanks for the opportunity to participate."

Are you entirely clear on what copyright is, how long it lasts, and what it does and doesn't protect? Do you know the difference between public domain and fair use? How do you decide whether something is fair use? Where do you draw the line between legitimate paraphrasing and plagiarism? If you need permission to use copyrighted material, how do you get it? When you submit an article to a journal publisher, what are your rights as author? What's the latest on the Digitial Millennium Copyright Act and related legislation? This teleconference will provide food for thought on these and other copyright-related issues.

C. Jeffrey Belliston was appointed Scholarly Communications Librarian in the Harold B. Lee Library at Brigham Young University in September 2007. He also heads up the library’s Office of Digital Content Management. Previously, Belliston chaired the General Information Services department in the library and led the implementation of the Information Commons. Prior to becoming a librarian, he taught high school and was a Foreign Service officer with the U.S. Department of State. As Scholarly Communications Librarian for Brigham Young University, Belliston oversees the university's open access repository, BYU ScholarsArchive; the BYU installation of Open Journal Systems, which is used to help journals produced at BYU, or edited by BYU faculty, use a web-based workflow and publishing platform (including Open Access publishing); the university's effort to implement a digital preservation program. He also works with the Library and Scholarly Communications Advisory Council to develop programs aimed at educating campus faculty and students about relevant scholarly communication issues. Chief among these is open access.

Elsa Peterson has been doing editorial work, primarily for the college textbook industry, since 1984. Although her academic background is in music -- she holds a B.A. with highest honors from the University of California at Riverside and an M.A. from Case Western Reserve University -- her versatile editing talents have led her into a wide variety of disciplines ranging from the arts and humanities to psychology, business and management, human physiology and nutrition, and foreign language. She was a senior developmental editor for psychology with McGraw-Hill Higher Education and has freelanced for virtually every leading textbook publisher in the U.S. In addition to manuscript development, she is experience in permissions editing, picture research, and writing content for textbook ancillaries. Based in Norwalk, CT, Elsa offers a discount to TAA members who use her editing services.

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Generating & Refining Research Ideas, Part Two
Monday, October 12th, 10 -11 a.m. CT (8-9 a.m. Pacific; 9-10 a.m. Mountain; 11 a.m.-12 p.m. Eastern)

Presented by Dr. Sonja Foss, Professor of Communication, University of Colorado, and Dr. William Waters, an assistant professor of English at the University of Houston-Downtown

"This was very helpful. I have read Destination Dissertation before so I already knew the concepts coming into the teleconference. So during the Teleconference, I was able to listen to the discussion while simultaneously typing my thoughts about my current research project. So the teleconference allows for a different kind of experience of Foss and Water's text, one where I can combine reviewing what I've already read with a brainstorming session on my end. They are great and I'm so glad you have them posted on the web. I know that if I can in a rut, I can listen to them to help me review what I have so far and guide me through the process of refining/improving my research question."

"I appreciate all of the support offered by TAA. I benefit from the webinars and newsletters."

This two-part teleconference, each one hour, will present a practical and concrete process for generating and refining original research ideas.

Part Two will pick up where the first teleconference left off and will focus on the remaining steps:

• Using the explanatory schema to create a solid research question
• Performing a more detailed coding of the data to generate evidence for your claims
• Conducting a literature search to connect your explanatory schema to conversations in your field
• Framing the study

Sonja K. Foss is a professor in the Department of Communication at the University of Colorado Denver. Her research and teaching interests are in contemporary rhetorical theory and criticism, feminist perspectives on communication, the incorporation of marginalized voices into rhetorical theory and practice, and visual rhetoric. She is the author or coauthor of the books Destination Dissertation: A Traveler's Guide to a Done Dissertation, Rhetorical Criticism, Contemporary Perspectives on Rhetoric, Inviting Transformation, Feminist Rhetorical Theories, and Women Speak. Her essays in communication journals have dealt with topics such as invitational rhetoric, agency in the film Run Lola Run, feminine spectatorship in Garrison Keillor's monologues, visual argumentation, and body art. Dr. Foss earned her Ph.D. in communication studies from Northwestern University and previously taught at Ohio State University, the University of Oregon, the University of Denver, Virginia Tech, and Norfolk State University.

William Waters is an assistant professor of English at the University of Houston-Downtown. His research and teaching interests are in writing theory and practice, the history of the English language, linguistics, and modern grammar. He is the coauthor of Destination Dissertation: A Traveler's Guide to a Done Dissertation and was the managing editor of La Puerta: A Doorway into the Academy. He also has published several poems in national journals. Dr. Waters earned his Ph.D. in language and linguistics from the University of New Mexico and previously taught at the University of Maine; University College in Galway, Ireland; and Cheongbuk National University in Korea.

Bring Sonja and William's TAA-sponsored workshops to your campus:
Learn more here

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Textbook Supplements: Electronic Products, Part Two
Monday, October 12th, 12 - 1 p.m. CT (10-11 a.m. Pacific; 11 a.m.-12 p.m. Mountain; 1-2 p.m. Eastern)

Presented by Mary Ellen Lepionka, Higher Education Developmental Editor, and Founder of Atlantic Path Publishing

This teleconference begins with a discussion of the mushrooming role of digital media, social media, and the Internet in learning today and their impacts on the business of textbook publishing as well as on the form, content, and delivery of instruction. How do ebook publishing, electronic supplements, and online courses affect you and your textbook? How do alternative publishing models affect prices and sales? A downloadable pdf document will offer basic definitions of the types of electronic supplements and hybrid products being developed for instructors and students today. The Part Two teleconference then focuses on four successful electronic applications for textbooks: digital media and image archives, companion web sites, interactive learning objects, and wikis. What have we learned so far about how these electronic applications should be done? Who should create them? What should be their role in your textbook package?

Mary Ellen Lepionka is a developmental editor in higher education and has worked with many major textbook publishers, such as Allyn & Bacon, Prentice Hall, McGraw-Hill, Wiley, Houghton Mifflin, Sage, and others. She is also the founder of Atlantic Path Publishing in Gloucester, MA, and author of Writing and Developing Your College Textbook, second edition (2008) and Writing and Developing College Textbook Supplements (2005). Mary Ellen is a proud member and sponsor of the Text and Academic Authors Association.

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Making the Most of the Author-Editor Relationship: Insights From An Author & Editor
Monday, October 19th, 10 - 11 a.m. CT (8-9 a.m. Pacific; 9-10 a.m. Mountain; 11 a.m.-12 p.m. Eastern)

Presented by Elsa Peterson, a freelance editor with 25 years of experience in the college textbook industry; and Bruno Dyck, Professor at the I.H. Asper School of Business, University of Manitoba in Winnipeg, Canada and lead author of Management: Current Practices and New Directions (Cengage, 2010)

"This conference was very helpful to me! I learned a lot from listening to Elsa, and it was such a pleasure to hear an author speak about his experience. Both Elsa and Bruno were articulate, warm, and professional.
     Today's conference served as professional development for me — something that can be hard to come by as a freelancer.
     I look forward to attending more TAA teleconferences."
— Ann Greenberger, Greenline Editorial Services

"I liked that neither of the presenters was too long-winded, and I think this was really great for beginning authors."

"This was great! Please add more teleconferences."

"Outstanding opportunity to interact with a recent textbook author and an experienced editor."

As a first-time textbook author, what can you expect from the editorial process? From the editor's viewpoint, how does a publisher decide what kinds of editorial support a given book needs? What can an author do to get maximum benefits from the editors he or she works with? If you think of "editor" as someone who corrects grammar and punctuation, this teleconference will surprise and enlighten you.

Elsa Peterson has been doing editorial work, primarily for the college textbook industry, since 1984. Although her academic background is in music -- she holds a B.A. with highest honors from the University of California at Riverside and an M.A. from Case Western Reserve University -- her versatile editing talents have led her into a wide variety of disciplines ranging from the arts and humanities to psychology, business and management, human physiology and nutrition, and foreign language. She was a senior developmental editor for psychology with McGraw-Hill Higher Education and has freelanced for virtually every leading textbook publisher in the U.S. In addition to manuscript development, she is experience in permissions editing, picture research, and writing content for textbook ancillaries. Based in Norwalk, CT, Elsa offers a discount to TAA members who use her editing services.

Bruno Dyck is a Professor at the I.H. Asper School of Business, University of Manitoba in Winnipeg, Canada. He received his Ph.D. in business from the University of Alberta in 1991 and has published dozens of articles and papers, many in leading management journals and publications. Dyck has numerous academic connections within the United States. He is active in the Academy of Management and the ASAC and has been the program and division chair. He serves as an editorial board member for several scholarly journals. For several years, he has been Chairperson for the Research and Publications Committee at his home university, where he has also received the University's Certificate of Teaching Excellence Award. Dyck has also received many grants, research awards, and fellowships, including the Associates Achievement Award for Research in the Faculty of Management. His first textbook, Understanding Management: Current Practices and New Directions has just been published by Cengage.

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Using Social Media to Promote Your Writing & Your Personal Brand
Tuesday, October 27th, 12 - 1 p.m. CT (10-11 a.m. Pacific; 11 a.m.-12 p.m. Mountain; 1-2 p.m. Eastern)

Presented by Amy DeLouise, Amy DeLouise Consulting

Have you been hearing a lot about Facebook and Linked In but not sure whether they are relevant to you and your career? Or are you an experienced user but not sure how to translate that into a real return for your time invested? In this one-hour session, learn from an experienced marketing pro how to navigate LinkedIn, Facebook, Twitter, You Tube and blogs. You will:

• Gain strategies for making a project “go viral” through the interconnectivity of various sites.
  
  
• Learn what you need to know to protect your rights to material you want to post.
  
  
• Develop a systematic approach to promoting your work and gaining the knowledge and networks that will help you on future projects.
  
  
• Hear book promotion case studies and get takeaway tools you can use to promote your own work and personal brand.

Amy DeLouise has more than 20 years experience in marketing, branding, and video production. She is focused on helping organizations and individuals market themselves through strategic messaging and effective uses of new and social media. DeLouise is a frequent speaker and workshop leader and also serves as a speechwriter and executive coach. Her video content—more than 500 productions—has appeared at national conferences, on websites, on DVDs, on television, and on You Tube and Facebook. She has received more than 40 top national awards for creative excellence. Her clients include the American Diabetes Association, the American Israel Public Affairs Committee (AIPAC), Children’s National Medical Center, Independent Sector, The Washington Center for Psychoanalysis, University of Maryland College Park, and the World Bank. She blogs at Amy’s Brand Buzz (www.amydelouise.com) on issues in branding and marketing. Ms. DeLouise received her B.A. with Distinction in English from Yale University.

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Learn about Sisters of the Academy Institute (SOTA): Scholarly & Professional Development for Black Women
Monday, November 2nd, 2 p.m. EST (1 p.m. CT; 12 noon Mountain; 11 a.m. Pacific)

Presented by Denise Davis-Maye, Ph.D., President, Anna L. Green, Ph.D., President-Elect, and Tamara Bertrand Jones, Ph.D., Past President, Sisters of the Academy (SOTA)

Join three Sisters of the Academy Institute (SOTA) members as they discuss SOTA’s history and role in the academy, as well as opportunities for your involvement in a growing organization dedicated to research through collaboration. The SOTA Institute was founded on March 7, 2001 by the authors of Sisters of the Academy: Emergent Black Women Scholars in Higher Education (Stylus Publishing, 2001). Designed to address many of the issues raised in the book, the mission of SOTA is to facilitate the success of Black women in the academy by fostering research and scholarship collaboration.

Although the statistics about Black female educational and professional attainment are alarming, SOTA has accepted the challenge of increasing these numbers through an organizational foundation that includes developing mentoring relationships with graduate students, junior and senior scholars, and administrators focusing on research, scholarly publications, and professional development.

SOTA recently became a TAA Chapter (Sisters of the Academy, TAA Chapter): Click here for more info

Denise Davis-Maye, Ph.D., President, serves as the President of Sisters of the Academy Institute. With over 19 years of experience in Social Work practice, Denise is an alumna of Clark Atlanta University. She completed graduate work at Hunter College of the City University of New York, and the University of Alabama. Her research interests include the cultural, community and familial impact on the emotional development of adolescent girls of African descent, the contributions of African-American Women to the Social Welfare history of the United States, and factors contributing to the general well-being of African-American families. She was selected as a 2006 Fulbright-Hayes Scholar to study issues related to women, families and social change in China. She has published extensively and recently received a grant to continue a college preparatory program for middle-school students in the underserved Black Belt Region of Alabama. She is currently an Associate Professor with the Social Work Program at Auburn University-Montgomery.

Anna L. Green, Ph.D., President-Elect, is Founding President of Sisters of the Academy Institute and has served in various capacities within SOTA. Anna has been a part of higher education for over 15 years as a college professor, advisor, and mentor. She has co-edited the volumes Sisters of the Academy: Emergent Black Women in Higher Education (2000) and The Journey to the Ph.D.: How to Navigate the Process as African Americans (2003). She received Ph.D. in Educational Psychology from Florida State University, and a Masters of Art in Educational Psychology from Clark Atlanta University, and a bachelors degree in Psychology from Xavier University of New Orleans. Anna’s research interests lie in student development, research on African American female scholars, and college student motivation. Anna is the currently the Program Administrator for College Readiness with Atlanta Public Schools Project GRAD.

Tamara Bertrand Jones, Ph.D., Past President, is the Past President of Sisters of the Academy Institute and a founding member. She attended the University of Texas at Austin where she studied and received a degree in Journalism. Upon graduation she enrolled in the Higher Education Program at Florida State University. She completed doctoral studies in the Research and Program Evaluation program also at FSU. Tamara currently serves as the Coordinator for the Office of Research in the Division of Student Affairs at FSU. She is responsible for assisting divisional and departmental efforts in assessment and evaluation; in addition to developing a division-wide research agenda. She also serves as an Adjunct Instructor in the Higher Education program. Her research interests include assessment and evaluation in higher education (student affairs), culturally responsive evaluation, mentoring, Black graduate students, and the transition for graduate students to junior faculty.

Members and Non-Members (Free)

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Copyright for Today's Dynamic Writing and Publishing Environment
Tuesday, November 3rd, 1 - 2 p.m. CT (11 a.m.-12 p.m. Pacific; 12-1 p.m. Mountain; 2-3 p.m. Eastern)
* This webinar is hosted by the Copyright Clearance Center *

Presented by Dru Zuretti, Copyright Education Manager, and Christopher Kenneally, Director, Business Development, Copyright Clearance Center

This webinar will focus on the basics of U.S. copyright law, including a copyright holder’s privileges and obligations, and when permission may be required and how to get it. Participants will also have the opportunity to take part in an interactive question and answer session for clarification on some of the nuances of copyright they may encounter in their everyday work.

Dru Zuretti, copyright education manager, has been with CCC since December of 1997. She travels throughout the United States presenting on a variety of copyright issues. Chris Kenneally is director, business development, and has reported on education, business, travel, culture and technology for a number of leading publications, including The New York Times, Boston Globe, Los Angeles Times, and The Independent of London.

Members Sign Up (Free)

Non-Members Pay Now ($69)

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