How to Apply Mainstream Book Publicity Strategies to Academia

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Presented by Michelle A. Blackley, Literary Publicist, Don't Judge a Book by its Cover (Blackley's web site)

With today's viral marketplace even academic authors can become strong competitors in the popular fiction and non-fiction book categories. Learn what publicity strategies work for mainstream writers and how they can be applied in academia. Some publishers do supply their own marketing efforts to your campaign, but what can you do outside their influence in the marketplace? Getting in libraries, local bookstores and online tours, sales and content are just a few categories we'll cover.

Michelle A. Blackley is a literary publicist with experience on both the agency and production sides of publishing. Her company, Don't Judge a Book by its Cover, implements public relations campaigns for a wide variety of book authors. Her experience includes planning speaking and book tours, and media placement via her contacts with journalists, book reviewers and broadcast producers. She has worked for Robert Gottlieb at Trident Media Group, LLC, DETAILS magazine (New York City) and Messenger Post Newspapers in Rochester, NY. As publicity manager at IIL Publishing, New York, Blackley took a start-up book division with one title to a multiple title publisher with books in mainstream brick-and-mortar and online stores. Blackley is also an adjunct lecturer of communication at Buffalo State College and volunteers for Project F.L.I.G.H.T. an important part of the literacy community that provides intergenerational families with opportunities for individual and family growth, parenting, socialization, education and job skills training. Originally from Western New York, Michelle is a graduate of State University of New York at Fredonia and received a Master’s degree from New York University. She also studied literature at the Institute of Public Administration in Dublin, Ireland.

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Contact Michelle Blackley
Literary Publicist, Teacher, and Writer:
Phone: 917.916.3030
Email: michelleblackley@literarypublicist.us  
Visit Blackley's website at http://literarypublicist.us/index.php