BrandStoria: The Power of Your Unique Brand Story

Members (Free)

Non-Member Cost $25 (Upon payment, click "Return to Text and Academic Authors Association" and you will be able to download teleconference)

Presented by Sharlene Sones, Principal, Sones + Associates LLC (www.sones.biz)

We are the stories we tell. From childhood, we learn to place ourselves – as recipient and author – into the context of stories. A great storyteller capitalizes on this to create a personal connection and emotional bond with the audience. Great brands also tell great stories. They build a narrative in which we can actively participate. What’s your unique brand story? How are you leveraging it to succeed? This session will help you understand the elements behind great brand stories and how you can strengthen yours to grow your authoring business.

Sharlene Sones is principal of Sones + Associates LLC. Her marketing career touches industries as diverse as the four seasons. Sports. Entertainment. Retail. Higher Education. And More. She’s a jack of all marketing trades – and master of the good story. A brand-building and marketing specialist with a penchant for understanding, defining and leveraging brand stories, Sharlene has helped strengthen many well-known global brands such as Benetton Sportsystem, Spalding, Forefront Records and the LPGA. She also has extensive experience working with collegiate bookstores and understands many of the issues facing authors in marketing their work in an ever-changing retail environment. Sharlene earned her graduate degree from the University of Pennsylvania and holds a B.S. in management from Babson College.

Please note: Recordings may not be copied, shared, or distributed.

Teleconference Handout

• BrandStoria Handout (PDF)