Join us for the 2007 TAA Conference at the Hyatt Regency Buffalo in downtown Buffalo, NY, June 22-23

Register for the Conference
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Preliminary Conference Schedule now available
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Book Raffle
IIL Publishing, New York will raffle four books at the 2007 TAA Conference
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Coming to Buffalo? Put these two books on your reading list
City of Light by Lauren Belfer
Trip to Niagara Falls by Geronimo Stilton (Scholastic)
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Mentoring Sessions
Several veteran authors have agreed to serve as mentors at the conference. Attendees will be able to sign up at the conference registration desk for 15-minute sessions with a mentor. A list of mentors will be available soon.

Roundtable Discussions Luncheon
Saturday, June 23
12 p.m. to 1:30 p.m.
Choose from 10 different moderated roundtable discussions related to textbook and academic authoring.
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Dinner at The Anchor Bar
Thursday, June 21, 6 p.m.
The restaurant where Buffalo-style wings were invented
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Buffalo, NY Waterfront Tour
Friday, June 22, 9 a.m. to 12 p.m.
Take a guided tour of the Buffalo waterfront
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Karpeles Manuscript Musuem and Library Tour
Friday, June 22, 1:30 p.m. to 4 p.m.
View Walt Disney illustrations and documents, among others
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Social Networking Event: A Chartered 3-hour Dinner Cruise Aboard the Grand Lady
Friday, June 22, 6:45 p.m. to 10 p.m.
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Four-hour Guided Tour to Niagara Falls (American side)
Saturday, June 23, 4:30 p.m. to 8:30 p.m. Tour full.
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Free one-on-one sessions with an authoring attorney or literary agent
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Click here for information from the 2006 TAA Convention:

• Articles
• Convention Q&A
• Convention Materials
• Photo Gallery

Archive of past conventions

Chris Palma is a Strategic Partner Development Manager for Google Book Search.

Google Book Search: Opportunities for Academic Publishers and Authors in the Online Channel
Presenter: Chris Palma, Strategic Partner Development Manager for Google Book Search

Friday, June 22
4:15 - 5:15 p.m.
Preliminary conference schedule

Digital technology is opening new vistas in publishing, offering fresh opportunities to discover, develop and expand markets online. With more and more readers turning to the Internet to find information, publishers and authors are seeking new ways to capture their interest and meet their needs. How are readers discovering books online, and what do they want? Learn how publishers and authors are monetizing the "long tail" of academic books, breathing new life into backlist, lightly marketed or out-of-print titles. Join Google to hear about some of the ways publishers are leveraging the Internet to add value to their titles and help readers find information within their books.

About the Presenter

Chris Palma is a Strategic Partner Development Manager for Google Book Search. He is responsible for developing partnerships with book publishers of all types, in the Western U.S., Australia, New Zealand, and Singapore. Chris spent 15 years in scholarly publishing (Yale University Press, Harvard University Press), leaving his Sales Director position at Harvard in 2000. He briefly joined a DRM technology start-up (ContentGuard), then moved to Palo Alto-based ebrary — a leading provider of eBooks to the institutional library market — where he was Vice President of Content and Business Development before joining Google. He was a member of the American Association of Publishers eBook Steering Committee, and has been a speaker and/or panelist at various industry events, including the PSP and AAUP annual meetings. Mr. Palma holds a B.S. from Trinity College in Hartford, Connecticut.