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Register
for the Conference
Book Raffle Coming to Buffalo?
Put these two books on your reading list
Mentoring Sessions Roundtable Discussions
Luncheon Dinner at The
Anchor Bar Buffalo, NY Waterfront
Tour Karpeles Manuscript
Musuem and Library Tour Social Networking
Event: A Chartered 3-hour Dinner Cruise Aboard the Grand Lady Four-hour Guided
Tour to Niagara Falls (American side) Free
one-on-one sessions with an authoring attorney or literary agent
• Articles
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 News updated 4/16/07
Help promote the 2007 TAA Conference Download TAA's 2007 Conference promotional flyer and email it to your colleagues. Download the PDF Three first-time conference registrants win free registration Ophelia Morey, Tamara Wandel and Virginia Borden Maier were the first three first-time conference registrants. They each receive free registration to the 2007 TAA Conference in Buffalo, NY June 22-23. The free registrations were part of a promotional campaign to encourage people to register early for the conference. Attend Grant Writing Workshop, TAA Conference for $200 Attend the 2007 TAA Pre-Conference Workshop on Grant Writing by Kenneth Henson, distinguished professor of education at The Citadel, and author of Grant Writing in Higher Education: A Step-by-Step Guide on Thursday, June 21, and the 2007 TAA Conference on Friday and Saturday, June 22 and 23, for only $200 ($225 after May 1). Learn how to get inside grant proposal evaluators' heads from an experienced grant writer who has written a string of grants ranging from a few hundred dollars to more than a million dollars each. Kenneth Henson's "Writing Grant Proposals" workshop is designed for beginning writers and writers who have had a few proposals accepted and wish to get ideas for new topics and develop skills needed to increase the acceptance rate of their future proposals. Unlike the many workshops that just talk about grant writing, this workshop is all nuts and bolts: do this and expect these results. This one-day, six-hour workshop is packed with practical suggestions and tips that can increase your acceptance rate. Discover how to give your proposals that spark that makes them irresistible. Develop an effective, bottom-line writing style from the author of more than 300 national publications, including thirty professional books, four on writing for publications. You will examine successful proposals and will be shown the specific qualities that made these proposals more attractive than the competition's. You will also learn how to:
Bring your ideas for proposals to the workshop and receive suggestions for writing a new proposal or strengthening an existing proposal. Each workshop participant will receive a free copy of Henson's Grant Writing in Higher Education, courtesy of TAA. For more information and to register: Click here IMPORTANT: If you registered for the conference online between Feb. 19 and March 15, you will need to re-register We just discovered on March 15 that the online conference registration form has not been functioning. The problem originated with the server, and they have since corrected it, but we cannot retrieve any lost registrations. So if you registered online since February 19, and have not received a confirmation letter by mail, or some other means of confirmation, from TAA headquarters, you will need to re-register. We have a current list of registrants and will not re-charge you if you are already a registered attendee. We apologize for this inconvenience. We are extending our early registration deadline to May 1 to allow everyone sufficient time to re-register. Register here TAA Conference keynoter Dan Heath interviewed on NPR Listen to a February 19, 2007 interview of TAA Conference Keynoter Dan Heath and his brother Chip, authors of Made to Stick: Why Some Ideas Survive and Others Die, by Rénee Montagne on National Public Radio (NPR) where they briefly discuss the "curse of knowledge" when writing about or sharing ideas and why some ideas spread around the globe, while others are forgettable. They say most people don't know how to frame their ideas in a clear and compelling way (that stick)! NPR: The Secret
Behind Why Ideas 'Stick' IIL Publishing, New York to raffle four books at TAA Conference IIL Publishing, New York will raffle four books at the 2007 TAA Conference in Buffalo, NY, June 22-23. The four books are: This isn't Excel, it's Magic! by Bob Umlas, The Power of Acknowledgement, by Judith W. Umlas, Project Portfolio Management Tools & Techniques, by Parvis F. Rad and Ginger Levin, and The Zen Approach to Project Management: Working from your Center to Balance Expectations and Performance, by George Pitagorsky.
They are also providing a coupon for 25 percent off each their titles in the Early Registration Goody Bags. For info on registering: Click here TAA Conference to offer mentoring sessions Several veteran authors have agreed to serve as mentors at the 2007 TAA Conference. Attendees will be able to sign up at the conference registration desk for 15-minute sessions with a mentor. A list of mentors will be available on the Conference website soon. TAA Conference to produce podcasts TAA will be producing several podcasts from its cadre of 2007 TAA Conference sessions with the help of the Copyright Clearance Center (CCC). CCC already has a podcasting program called Beyond the Bookcast that distributes content from its Beyond the Book conference series and its teleconferences. CCC and TAA are partnering on the association's project to create podcasts of its conference sessions in exchange for advertising for CCC on TAA's website. TAA has also listed CCC as a sponsor of the 2007 TAA Conference for its in-kind contribution. Lennie Literary sponsoring TAA Conference Lennie Literary & Authors' Attorneys will be sponsoring the Friday and Saturday Snack Breaks at the 2007 TAA Conference on Text and Academic Authoring in Buffalo, NY, June 22-23. TAA thanks Alana and Michael Lennie for their support. Promotional postcards mailed TAA has mailed out more than 1,700 postcards promoting the February 12 at 1 p.m. EST open registration date and time for its 2007 TAA Conference on Text and Academic Authoring in Buffalo, NY June 22-23. The postcards encourage people to register before the April 1, 2007 early registration deadline and offer a few incentives to do so: the first 50 people to register by April 1, 2007 will receive a "Goody Bag" containing a TAA logo coffee mug and items donated by sponsors exhibitors and advertisers; everyone who registers before April 1, 2007 receives their conference registration for $125 (after April 1, registration is $150); and the first three first-time conference registrants receive free conference registration. 2007 TAA Conference registration opens Feb. 12, 2007 at 1 p.m. EST To encourage people to register for the 2007 TAA Conference on Academic Authoring in Buffalo, NY, June 22-23, the association is offering some special incentives.
Seeking Sponsors & Exhibitors Sponsor or exhibit at the 2007 TAA Conference on Text and Academic Authoring at the Hyatt Regency Buffalo in Buffalo, NY, June 22-23. The TAA Conference is a terrific opportunity to network with authors and get your products and services in front of them. For Sponsorship & Exhibit Opportunities: click here Geo-primer for Buffalo/Niagara Falls region planned
Robert W. Christopherson, Professor Emeritus of Geography at American River College in Sacramento, and author of three best-selling physical geography texts, including Geosystems, will kick off the 2007 TAA Conference with his traditional overview of our host city and region, Buffalo, New York. Learn about Lake-effect snowfall. See a time in 1969 when engineers turned off the flow over the American Falls at Niagara to inspect the cliff face. "Remember, these popular falls retreat about 1.3 m (4.3 ft) per year upstream from the Niagara Escarpment—a formation that snakes through Ontario, Upper Michigan, curving south through Wisconsin some 700 km (435 mi)," said Christopherson. For more info: click here Attend pre-conference workshop on grant writing
Learn how to get inside grant proposal evaluators' heads by attending Kenneth Henson's "Writing Grant Proposals" workshop on Thursday, June 21, 2007 from 9 a.m. to 3 p.m. at the Hyatt Regency Buffalo in Buffalo, New York, prior to TAA's two-day Conference on Academic Authoring. The workshop, presented by The Citadel's Distinguished Professor of Education, and author of Grant Writing in Higher Education: A Step-by-Step Guide, is designed for beginning writers and writers who have had a few proposals accepted and wish to get ideas for new topics and develop skills needed to increase the acceptance rate of their future proposals. Unlike the many workshops that just talk about grant writing, this workshop is all nuts and bolts: do this and expect these results. Henson's workshop is packed with practical suggestions and tips that can increase your acceptance rate. Discover how to give your proposals that spark that makes them irresistible. Develop an effective, bottom-line writing style from the author of over 300 national publications, including over thirty professional books, four on writing for publications. You will examine successful proposals and will be shown the specific qualities that made these proposals more attractive than the competition's. You will also learn how to:
Bring your ideas for proposals to the workshop and receive suggestions for writing a new proposal or strengthening an existing proposal. Each workshop participant will receive a free copy of Henson's Grant Writing in Higher Education, courtesy of TAA. The cost of the workshop is $150, which includes a boxed lunch, workshop handouts and materials, a one-year membership to TAA, and a copy of Henson's book, Grant Writing in Higher Education: A Step-by-Step Guide. Special rate: Attend the workshop (Thursday, June 21) AND the 2007 TAA Conference on Friday and Saturday, June 22 and 23, for only $200 ($225 after May 1). For more information and to register: Click here Make your ideas
stick:
Dan Heath, co-author of Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007, will give the keynote presentation at the 2007 TAA Conference on Text and Academic Authoring in Buffalo, NY June 22-23. Heath's presentation, "Made to Stick: The Six Hooks of Successful Ideas" will discuss the six principle tools that can help us make our own messages stick with people that hear or read them (Simplicity-Unexpectedness-Concreteness-Credibility-Emotions-Stories). Many essential messages don't stick. What all good educators want is for their message to stay with people and motivate them to act. Heath's presentation looks at "naturally sticky ideas" and is based on his book. Heath is a Director at Duke Corporate Education, the world's #1 provider of custom executive education (as ranked by BusinessWeek and the Financial Times). His roles include developing and designing curriculum, teaching, and working closely with clients to ensure their business outcomes are met. He has worked with clients such as Microsoft, Wal-Mart, BAE Systems, and Brown Brothers Harriman. Before joining Duke CE, Heath had a fellowship at Harvard Business School, where he conducted field research and developed cases for several professors in the Entrepreneurial Management unit. Heath co-authored 10 HBS cases that are now in use in business schools across the nation. Prior to Harvard Business School, Heath co-founded a company called Thinkwell in Austin, TX. Thinkwell produces innovative new-media college textbooks that incorporate new approaches to learning: multimedia rather than print, interactive rather than static, engaging rather than encyclopedic. Heath managed the editorial and marketing departments of Thinkwell and won several Addys and a NewMedia Invision Award for his marketing campaigns. Thinkwell has been operating successfully since 1997. Heath has an MBA from Harvard Business School and a BA in the Plan II Honors Program from the University of Texas at Austin. New Stories on Made to Stick: Why Some Ideas Survive and Others Die Heath brothers say their book, Made to Stick: Why Some Ideas Survive and Others Die, was written for "the history or the science teacher that has to teach geology to a classroom of hormone-crazed sophomores." View a video clip of Dan and Chip Heath on the Today Show, January 3, 2007: click here Other news stories on Made to Stick: Chip and Dan
Heath: Marketing Made Sticky Pride and Profits:
Hubris Doesn't Hurt When You're Selling a Product or Idea In 'Stick' your
ideas get the glue TAA 2007 Conference Committee shaping up Eight people so far have agreed to serve on TAA's 2007 Conference Committee (see sidebar to left). The following sub-committees already have chairs: Academic Track; Textbook Track; Friday Night Social Networking Event; and Publishing Company Tour. Thank you to everyone who has volunteered so far! We need more help -- if you are interested in serving on a sub-committee, please contact Kim Pawlak, Associate Executive Director at kmpawlak@centurytel.net or (608) 687-3106.
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