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Register
for the Conference
Book Raffle Coming to Buffalo?
Put these two books on your reading list
Mentoring Sessions Roundtable Discussions
Luncheon Dinner at The
Anchor Bar Buffalo, NY Waterfront
Tour Karpeles Manuscript
Musuem and Library Tour Social Networking
Event: A Chartered 3-hour Dinner Cruise Aboard the Grand Lady Four-hour Guided
Tour to Niagara Falls (American side) Free
one-on-one sessions with an authoring attorney or literary agent
• Articles
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Dan Heath, co-author of the New York Times bestseller Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: The Six Hooks of Successful Ideas Simplicity-Unexpectedness-Concreteness-Credibility-Emotions-Stories Many essential messages don't stick. In his presentation, Dan Heath will discuss the above six principle tools that can help us make our own messages stick with people that hear or read them. What all good educators want is for their message to stay with people and motivate them to act. The presentation looks at "naturally sticky ideas" and is based on a book coauthored by Heath and his brother Chip, Made to Stick: Why Some Ideas Survive and Others Die, which will be published by Random House in January 2007. Heath is a Director at Duke Corporate Education, the world's #1 provider of custom executive education (as ranked by BusinessWeek and the Financial Times). His roles include developing and designing curriculum, teaching, and working closely with clients to ensure their business outcomes are met. He has worked with clients such as Microsoft, Wal-Mart, BAE Systems, and Brown Brothers Harriman. Before joining Duke CE, Heath had a fellowship at Harvard Business School, where he conducted field research and developed cases for several professors in the Entrepreneurial Management unit. Heath co-authored 10 HBS cases that are now in use in business schools across the nation. Prior to Harvard Business School, Heath co-founded a company called Thinkwell in Austin, TX. Thinkwell produces innovative new-media college textbooks that incorporate new approaches to learning: multimedia rather than print, interactive rather than static, engaging rather than encyclopedic. Heath managed the editorial and marketing departments of Thinkwell and won several Addys and a NewMedia Invision Award for his marketing campaigns. Thinkwell has been operating successfully since 1997. Heath has an MBA from Harvard Business School and a BA in the Plan II Honors Program from the University of Texas at Austin. New Stories on Made to Stick: Why Some Ideas Survive and Others Die Heath brothers say their book, Made to Stick: Why Some Ideas Survive and Others Die, was written for "the history or the science teacher that has to teach geology to a classroom of hormone-crazed sophomores." View a video clip of Dan and Chip Heath on the Today Show, January 3, 2007: click here Other news stories on Made to Stick: National Public
Radio (NPR): The Secret Behind Why Ideas 'Stick' Making It Stick
Chip and Dan
Heath: Marketing Made Sticky Pride and Profits:
Hubris Doesn't Hurt When You're Selling a Product or Idea In 'Stick' your
ideas get the glue
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