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Join us for
the 2008 TAA Conference at Harrah's in Las Vegas, June 19-21
2008
TAA Conference Registration
Deadline Extended! Early Registration Deadline
is May 15, 2008
Register
Now
$195 for
Members before May 15, 2008
(after May 15, 2008, $245)
$245 for Non-Members before May 15, 2008
(after May 15, 2008, $295)
Join TAA
for $30! Click here for info
Book your
room at Harrah's at the special $99 conference rate by calling
888-458-8471. Use the special group code SHTEX8, when making your
reservation.
The deadline
for reserving a room at Harrah's for the special conference rate
is May 19, 2008.
Visit
Harrah's Las Vegas web site
Click
here for larger view of map
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Sessions
General
Session
Chris Palma
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Beyond
Google Book Search: Emerging Strategies to Drive Online Discovery
Friday,
June 20, 9 a.m. to 10 a.m.
Reno Room
Presenter:
Chris Palma, Strategic Partner Development Manager, Google Book
Search
Digital technology
is opening new vistas in publishing, offering fresh opportunities
to discover, develop and expand markets online. With more and
more readers turning to the Internet to find information, publishers
and authors are seeking new ways to capture their interest and
meet their needs. Google Book Search (topping 1 million titles
from over 10,000 publishers and authors) is becoming a standard
part of most publishers' online strategies, and publishers are
now leveraging more existing and soon-to-be-launched Google tools
to maximize exposure of their titles. From full-text browse and
Google Analytics for websites to Blogger, YouTube, and
the Google Knol project, learn how you can leverage the reach,
scale, and targeting of Google to maximize your traditional
and online marketing efforts.
About the
Presenter:
Chris Palma is
a Strategic Partner Development Manager for Google Book Search.
He is responsible for developing partnerships with book publishers
of all types, in the Western U.S., Australia, and New
Zealand. Chris spent 15 years in scholarly publishing (Yale University
Press, Harvard University Press), before joining Palo
Alto-based ebrary, where he was Vice President of Content
and Business Development for this leading provider of eBooks to
the institutional library market. He was a member of the American
Association of Publishers eBook Steering Committee, and has been
a speaker and/or panelist at various industry events, including
the PSP and AAUP annual meetings. Mr. Palma holds a B.S. in
Economics from Trinity College in Hartford, Connecticut.
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