2010 TAA Conference on Text and Academic Authoring

Ramada Mall of America Minneapolis, Minnesota

June 24-26, 2010

General Session:

David Brake

Making Your Book a Bestseller in the Age of Social Media: Five Strategies for Creating a Community Around Your Content

Day/Time: Saturday, 2:45 - 3:45 p.m.

Presenter: David Brake, CEO and Founder of Content Connections

In this session David Brake, CEO and founder of Content Connections, a company that specializes in social media-enabled market research, audience analysis, and feedback loops for publishers and authors shows you how to increase your book’s visibility and sales potential. If you would like to learn how to tap into the collective wisdom of your market and establish economically viable relationships with potential buyers and adopters, you won’t want to miss this session.

Participants will learn to:

• Five strategies for creating an active community around your content
• How to turn potential adopters and buyers in content evangelists for your book
• Online tools you can use TODAY to increase your book’s “promotability”
• How the social media ecosystem is changing the face of book publishing and what you can do to make social media work for you

About the Presenter:

David Brake is a 23-year veteran of the book publishing industry where he has held sales, marketing, and editorial positions with McGraw-Hill, Prentice Hall, Time Warner and Times Mirror. As an editor and publisher, he has published several best-selling books in the areas of Science, Business, and Information Technology. Also an author, Brake recently coauthored The Social Media Bible: Tactics, Tools, and Strategies for Business Success, published in May by John Wiley & Sons. Founded in 2002, Content Connections is an independent consumer research and consulting company for the book publishing industry. The company specializes in helping authors and publishers identify, augment, and involve a book’s ideal audience prior to publication.