TAA 2008 Conference - Las Vegas, NV - June 19-21
 




Join us for the 2008 TAA Conference at Harrah's in Las Vegas, June 19-21

2008 TAA Conference Registration
Deadline Extended! Early Registration Deadline is May 15, 2008

Register Now

$195 for Members before May 15, 2008 (after May 15, 2008, $245)
$245 for Non-Members before May 15, 2008 (after May 15, 2008, $295)

Join TAA for $30! Click here for info

Book your room at Harrah's at the special $99 conference rate by calling 888-458-8471. Use the special group code SHTEX8, when making your reservation.

The deadline for reserving a room at Harrah's for the special conference rate is May 19, 2008.

Visit Harrah's Las Vegas web site

Click here for larger view of map


Sessions

General Session


David Brake

Leveraging the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize a Book's Impact

Friday, June 20, 10:30 a.m. to 11:30 a.m.
Reno Room

Presenter: David Brake, Founder and CEO, Content Connections

The next generation of the World Wide Web, known as Web 2.0 or Social Media, offers authors and publishers unprecedented ways to reach potential book buyers (or adopters). While many publishers are focusing on ways to use social media to "sell" more books to more customers, savvy authors are discovering that the best way to sell a book is to involve more people in the collaborative development of the book's content. Former editor and publisher David Brake teaches authors and publishers how to convert readers into "co-producers" of content by involving them in a process Brake calls the ACCESS model. In this interactive session, Brake will highlight five things every author can do to leverage the collaborative power of your book's ideal audience. Session participants will receive sample templates for implementing the suggested strategies, plus a handy guide written especially for authors—A Quick Business Plan for Your Book.

About the Presenter:

David Brake is a 20-year veteran of the book publishing industry where he has held sales, marketing, and editorial positions with McGraw-Hill, Prentice Hall, Time Warner and Times Mirror. As an editor and publisher, he has published several best-selling books in the areas of Science, Business, and Information Technology. Founded in 2002, Content Connections is an independent consumer research and consulting company for the book publishing industry. The company specializes in helping authors and publishers identify, augment, and involve a book's ideal audience prior to publication. Known for his highly creative nature and a rigorous product development methodology, Brake has demonstrated time and again the value of connecting the right content with the widest possible audience. He believes that product development and market development go hand-in-hand. At Content Connections, he directs a team of professionals cross-trained in market research, audience analysis, product development, and market development. The result: A Content Connections team can penetrate almost any market or market segment, test product concepts, assess execution, gather comparative information, and determine adoption or sales viability for a publisher's product. As important, each Content Connections project team focuses on creating viral value by identifying "early adopters" and converting reviewers into "stakeholders." The company employs more than 40 publishing, marketing, and research personnel who have worked with hundreds of textbook, academic, and non-fiction trade authors using this methodology. Clients include Wiley, Houghton-Mifflin, Pearson, McGraw-Hill, Microsoft, National Geographic, Sun Microsystems, Cengage, and Lippincott, Williams & Wilkins.

 

 

TAA Home Page

TAA is a member of the Authors Coalition of America (ACA) and is an Associate Member of the International Reprographic Rights Organization (IFRRO).

Copyright 2007 by Text and Academic Authors Association. All rights reserved. Disclaimer
How to Contact TAA | Site Index
Design by Tammy Seidick

Schedule Home Sponsors Roundtables Sessions Register News 2007 Conference Web Site