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Join us for
the 2008 TAA Conference at Harrah's in Las Vegas, June 19-21
2008
TAA Conference Registration
Deadline Extended! Early Registration Deadline
is May 15, 2008
Register
Now
$195 for
Members before May 15, 2008
(after May 15, 2008, $245)
$245 for Non-Members before May 15, 2008
(after May 15, 2008, $295)
Join TAA
for $30! Click here for info
Book your
room at Harrah's at the special $99 conference rate by calling
888-458-8471. Use the special group code SHTEX8, when making your
reservation.
The deadline
for reserving a room at Harrah's for the special conference rate
is May 19, 2008.
Visit
Harrah's Las Vegas web site
Click
here for larger view of map
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Sessions
General
Session
David Brake
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Leveraging
the Wisdom of Your Crowd: Five Things Every Author Can Do to Maximize
a Book's Impact
Friday,
June 20, 10:30 a.m. to 11:30 a.m.
Reno Room
Presenter:
David Brake, Founder and CEO, Content Connections
The next
generation of the World Wide Web, known as Web 2.0 or Social Media,
offers authors and publishers unprecedented ways to reach potential
book buyers (or adopters). While many publishers are focusing
on ways to use social media to "sell" more books to more customers,
savvy authors are discovering that the best way to sell a book
is to involve more people in the collaborative development of
the book's content. Former editor and publisher David Brake teaches
authors and publishers how to convert readers into "co-producers"
of content by involving them in a process Brake calls the ACCESS
model. In this interactive session, Brake will highlight five
things every author can do to leverage the collaborative power
of your book's ideal audience. Session participants will receive
sample templates for implementing the suggested strategies, plus
a handy guide written especially for authors—A Quick Business
Plan for Your Book.
About the
Presenter:
David Brake
is a 20-year veteran of the book publishing industry where he
has held sales, marketing, and editorial positions with McGraw-Hill,
Prentice Hall, Time Warner and Times Mirror. As an editor and
publisher, he has published several best-selling books in the
areas of Science, Business, and Information Technology. Founded
in 2002, Content Connections is an independent consumer research
and consulting company for the book publishing industry. The company
specializes in helping authors and publishers identify, augment,
and involve a book's ideal audience prior to publication. Known
for his highly creative nature and a rigorous product development
methodology, Brake has demonstrated time and again the value of
connecting the right content with the widest possible audience.
He believes that product development and market development go
hand-in-hand. At Content Connections, he directs a team of professionals
cross-trained in market research, audience analysis, product development,
and market development. The result: A Content Connections team
can penetrate almost any market or market segment, test product
concepts, assess execution, gather comparative information, and
determine adoption or sales viability for a publisher's product.
As important, each Content Connections project team focuses on
creating viral value by identifying "early adopters" and converting
reviewers into "stakeholders." The company employs more than 40
publishing, marketing, and research personnel who have worked
with hundreds of textbook, academic, and non-fiction trade authors
using this methodology. Clients include Wiley, Houghton-Mifflin,
Pearson, McGraw-Hill, Microsoft, National Geographic, Sun Microsystems,
Cengage, and Lippincott, Williams & Wilkins.
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