2010 TAA Conference on Text and Academic Authoring
Ramada Mall of America Minneapolis, Minnesota
June 24-26, 2010
Sessions
General Sessions:
GeoPrimer—Great Plains and Texas Crossroad Day/Time: Friday, 9 - 9:30 a.m. Presenter: Robert Christopherson, Professor Emeritus of Geography, American River College (1970-2000), and author of the leading physical geography texts in the US and Canada |
 Robert Christopherson |
Collaboration Agreements: How to Ensure Your Co-author Won't Become Your Enemy Day/Time: Saturday, 9 - 10:00 p.m. Presenter: Stephen E. Gillen, Authoring Attorney, Greenebaum Doll & McDonald |
 Stephen Gillen |
Time Management: Why You Don't Need It, Can't Do it Anyway – and What To Do Instead Day/Time: Friday, 9:30 - 10:30 a.m. Presenter: Susan Robison, Ph.D., Professor of Psychology, College of Notre Dame of Maryland |
 Susan Robison |
Making Your Book a Bestseller in the Age of Social Media: Five Strategies for Creating a Community Around Your Content Day/Time: Saturday, 2:45 - 3:45 p.m. Presenter: David Brake, CEO and Founder of Content Connections |
 David Brake |
Author & Publisher Open Discussion Day/Time: Saturday, 10 - 11:00 a.m. Panelists: Jan L. Kardys, Former Director of Contracts at several major publishers; Don Collins, Former Managing Editor of the nation's best-selling Pre-Algebra text and author and co-author of several mathematics textbooks; Brad Fregger, President, Groundbreaking Press; Fred Kleiner, former Editor-in-Chief of the American Journal of Archaeology; Michael Boezi, Editorial Director, Flat World Knowledge; David Brake, CEO and Founder of Content Connections (more panelists to be announced) |
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The Business of Authoring Day/Time: Friday, 1:15 - 2:15 p.m. Panelists: Marsha Huber, Associate Professor of Accounting at Otterbein College, a CPA, and author of two books on restaurant accounting; Charles Williams, Professor of Sport Management in the Department of Tourism, Recreation, and Sport Management, at the University of Florida, and author of Personal Fitness: Looking Good/Feeling Good; Robert Christopherson, Professor Emeritus of Geography, American River College (1970-2000), and author of the leading physical geography texts in the US and Canada (additional panelist to be announced) |
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Visual Content 101 Part 1: Make Your Work More Visual and Production-Friendly Part 2: Find and Use Media — Understand Copyright and the Public Domain Presenter: Barbara Waxer, co-author of Internet Surf and Turf: The Essential Guide to Copyright, Fair Use, and Finding Media |
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Textbook Track:
Contract Advice For Novice Authors Day/Time: Friday, 3:30 - 4:30 p.m. Presenter: Michael R. Lennie, an author's attorney and literary agent at Lennie Literary & Authors Attorneys in San Diego, and Jan Kardys, a former director of contracts at several major publishers |
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Contract Advice For Experienced Authors Day/Time: Saturday, 11:15 - 12:15 p.m. Presenter: Michael R. Lennie, an author's attorney and literary agent at Lennie Literary & Authors Attorneys in San Diego, and Jan Kardys, a former director of contracts at several major publishers |
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The Second Time Around: The Do’s, Don’ts and Maybes of Preparing a Second Edition Day/Time: Saturday, 11:15 - 12:15 p.m. Presenters: Janet Belsky, Professor, Psychology, Middle Tennessee State University; Kevin Patton, Professor of Life Science, St. Charles Community College |
 Janet Belsky  Kevin Patton |
A Dozen Strategies for Successfully Marketing Your Textbook Day/Time: Friday, 2:15 - 3:15 p.m. Presenter: Robert Christopherson, Professor Emeritus of Geography, American River College (1970-2000), and author of the leading physical geography texts in the US and Canada |
Robert Christopherson |
Accessibility for Authors: Understanding the Reading Needs of Disabled Students Day/Time: Saturday, 2:45 - 3:45 p.m. Presenter: Robert Martinengo, Publisher Services Manager, Alternative Media Access Center (AMAC) |
 Robert Martinengo |
Textbook 2.0: The Future of Textbook Publishing Day/Time: Friday, 10:45 - 11:45 a.m. Panelists: Brad Fregger, President/CEO, Groundbreaking Press; Michael Boezi, Editorial Director, Flat World Knowledge; Roth Wilkofsky, President, Pearson's Arts and Sciences Communication, English, and Political Science group |
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Academic Track:
Orientation to the Journal Publishing Industry Day/Time: Friday, 10:45 - 11:45 a.m. Presenter: Robert Ginsberg, Professor Emeritus of Philosophy and Comparative Literature at Pennsylvania State University, and Director of the International Center for the Arts, Humanities, and Value Inquiry |
 Robert Ginsberg |
Scholarly Writing: Strengthening Your Literature Review Day/Time: Friday, 2:15 - 3:15 p.m. Presenter: Dr. William Waters, an assistant professor of English at the University of Houston-Downtown, and coauthor of Destination Dissertation: A Traveler's Guide to a Done Dissertation |
 William Waters |
Open Access: What is it and What Does it Mean for Academic Authors? Day/Time: Saturday, 11:15 - 12:15 p.m. Presenter: C. Jeffrey Belliston, Scholarly Communications Librarian in the Harold B. Lee Library at Brigham Young University |
 Jeff Belliston |
Learn About TAA's Publication Grants Day/Time: Friday, 1:15 - 2:15 p.m. Presenter: Richard T. Hull, Executive Director, TAA |
 Richard Hull |
Publish & Flourish: Become a Prolific Scholar Day/Time: Saturday, 9 - 10:00 a.m. Presenter: Tara Gray, author of Publish & Flourish: Become a Prolific Scholar, and presenter of the TAA-sponsored "Publish & Flourish" workshop |
 Tara Gray |
Additional sessions to be included as announced.
