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The Textbook & Academic Authors Association (TAA) provides a wide range of professional development resources, events, and networking opportunities for textbook authors and authors of scholarly journal articles and books. Learn more

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Conference Schedule

Please click on the session titles for full descriptions and presenter bios.
(TAA reserves the right to revise the program schedule as circumstances dictate.)

Thursday, June 23, 2016      

5:00  6:30
 Networking Hospitality Suite

Friday, June 24, 2016

7:15 – 8:15 Registration & Continental Breakfast

8:00 – 8:15 Welcome Address – Steven Barkan, TAA President

8:15 – 8:45 GeoPrimer: A Great Plains and Texas Crossroads Facing
Change
 

Presenter: Robert Christopherson

9:00 – 10:00   Trendspotting: How to See the Big Picture within the Pages of Your
Royalty Statements
Presenter: Juli Saitz


Mining Academic Writing Conversations to Stimulate Your Thinking
and Writing

Presenters: Dannelle D. Stevens, Tamara Bertrand Jones

The Three Phases of an Effective Book Marketing Campaign
Presenter: Keith Orogek

10:15  11:45 
Textbook Authoring: Time-tested Tricks of the Trade (Two-Part
Session)

Part 1: Strategies to Make Your Textbook Workflow More Efficient
Presenter: Kevin Patton

Part 2: Textbook Authoring Basics, A Holistic Approach
Presenter: Robert Christopherson

Optimal Success Through Effective Communication (Two-Part
Session)
Part 1: Communicating with Editors and Reviewers: Do's and Don'ts
Presenters: Sandra Acosta, Patricia Goodson
Part 2: Thriving in Academia: How to Create and Maintain
Productive Writing Collaborations
Presenters: Margarita Huerta, Tracy Spies, Tiberio Garza

11:45  1:15 

Lunch on Your Own

1:15  2:15

When Authors Rule: The Shifting Balance of Power in Scholarly
Publishing
Presenter: Christopher Kenneally

The Best Academic Authors Never Work Alone: How Creating a
Mastermind Group Can Help With All Things Academic (Including
Your Writing!)
Presenters: Dominique T. Chlup, Miranda Walichowski, Matthew
Etchells

Grant Writing in Non-Research-Intensive Institutions: Tips from a
Pro and Lessons from a Rookie
Presenters: Erin Comeaux, Jennifer Travis

2:30  3:30 

Advancements in Accessibility = Opportunities for Authors
Presenters: Robert Martinengo, Elaine Ober, Rob Abel, Joshua Tallent, Jeff Jullion

FIRST Things First: Essential Strategies for Stellar Writing
Presenter: Amy Brown

3:45  4:45 

Going Digital: The Inside Scoop
Presenter: Sean Wakely

Strategic & Straightforward Ways to Market - Starting Today
Presenter: Meggin McIntosh

5:00 – 7:30   TAA Textbook Awards Ceremony & Reception


Saturday, June 25, 2016

7:30 – 8:30 Continental Breakfast

8:00 – 8:30 

Saturday Welcome, TAA Update

8:45 – 9:45

The Digital Book Report 2016    
Presenter: June Jamrich Parsons, Marlys Mayfield

Writing Across the Academic Life-Span
Presenters: Tracey S. Hodges, Patricia Goodson, Erin McTigue, Katherine L. Wright

How Self-Publishing Complements the Academic Life Cycle
Presenter: Daniel Berze

10:00 – 11:00 10 Tips and 20 Questions for Your Next Book Deal  
Presenter: Steve Gillen


Leveraging Online Learning Technology & Environments to Benefit Research Group Writing
Presenter: Kathleen P. King

11:15 – 12:15

Creating an E-Textbook: A Collaborative and Innovative Journey
Presenters: Audrey Cohan, Andrea Honigsfeld

Blogging to Promote Your Academic Works: Where Do I Start?
Presenter: Kevin Patton

Mentoring Emerging Academic Writers
Presenters: Tamara Bertrand Jones, Felicia Moore Mensah, Dannielle Joy Davis,
Anna L. Green

12:15 – 1:45 Lunch on Your Own

1:45 – 2:45

Making it Stick: Incorporating Cognitive Science Research into Textbook Elements
Presenters: Laura Frost, Karen Timberlake

Plan to Write: Organize and Sustain an Academic Life of Predictable, Peaceful
Productivity

Presenter: Meggin McIntosh

3:00 – 4:00 

Roundtable Discussions

Intellectual Property Rights: What You Should Know
Presenter: Ed Klaris

Writing a Book Proposal: The First Step in Getting Published
Presenter: Michael Spiegler


Journal-Keeping Strategies: Boost Your Motivation, Organization and Creativity in One Place
Presenter: Dannelle D. Stevens

Editing Efficiently in Academic Writing for ESL Academic Writers
Presenters: Qian Ji, Leigh Szucs

Let's Talk Twitter: Brainstorming Content
Presenters: Mike Kennamer, Katie Van Heest

 


Questions about the schedule? Contact Maureen.Foerster@TAAonline.net

 

Thank you to Our Conference Sponsors!

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