2010 TAA Conference
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Post-Conference News

Last Updated July 9, 2010


2010 TAA Conference hits the mark

The 2010 TAA Conference, “Recent Trends in Textbook & Academic Publishing,” held in Minneapolis, Minnesota, June 24-26, offered an inside look at new authoring and publishing models, including open access textbooks and journals, and the challenges and opportunities they pose for authors. The conference attracted 74 attendees, many for the first time.

"This was my first TAA event — I've thoroughly enjoyed the experience and the people I've met and talked to," said Christopher Grey.

Geography textbook author Robert Christopherson kicked off the conference again this year by giving attendees a geographical overview of the Twin Cities-Minneapolis, St. Paul region. This popular start to TAA Conferences was a bit hit again this year, with attendees exclaiming: “Great start to the conference... It was excellent... The time and effort put into the presentation was greatly appreciated. The pictures were fabulous.”

Said one attendee of Attorney Stephen Gillen's session on negotiating textbook and journal contracts: "Excellent. Great handouts. Outstanding presenter. Great role playing exercise!" Of Michael Spiegler's session on writing a textbook, one attendee said: "Well-informed 'insider's view...valuable does of reality for aspiring textbook authors." Of CPA Scott Loden’s session on tax tips for authors, one attendee said: “I came away with important tax tips that I can use immediately.”

Attendees also commented positively on the opportunities for meeting with mentors, and the roundtable discussions held over lunch on the first day of the conference. Said one attendee about the mentoring she received: "Many thanks to those who share such helpful information so freely." Said one attendee about her participation in a roundtable discussion: "Very helpful... delightful, interesting conversation."

Several 2010 Textbook Excellence and McGuffey Longevity Award winners were present to accept their awards. Molefi Kete Asante was formally inducted into TAA’s Council of Fellows, which honors distinguished authors who have a long record of successful publishing.

A special thank you to Featured Sponsors Copyright Clearance Center (CCC) for sponsoring the Roundtable Discussions Luncheon, Community College Consortium for Open Educational Resources (CCCOER) for sponsoring the Awards Ceremony Luncheon, and Atlantic Path Publishing and New Forums Press, LLC for each donating 30 books for early conference registrants.

Several PowerPoints and handouts from 2010 TAA Conference sessions are now available for download.

View the conference photo gallery

SAVE THE DATE:
The 2011 TAA Conference, will be held in Albuquerque, NM,
June 24-25 at the Hotel Albuquerque.

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2010 TAA Conference PPTs and handouts now available for download

Several PowerPoints and handouts from 2010 TAA Conference sessions are now available for download by members on the conference website. More will be added. Current documents are available for the following sessions:

Editing a Collective Volume of Papers from a Conference (Rountable), presented by Richard Hull, Professor Emeritus, Philosophy, State University of New York at Buffalo, and editor of several book series, including Presidential Addresses of the American Philosophical Association

Getting the Best-Looking Book: Best Production Practices for Authors, presented by Cynthia Miller, Vice President of Higher Education Services at Element, LLC

Authoring Into Retirement: Too Much Invested to Quit?, presented by J. David Hunger, Emeritus Professor of Management at Iowa State University

How Open Licensing Improved Our Textbook and Our Careers, presented by Barbara Illowsky, Professor, Mathematics & Statistics, De Anza Community College

Fine-Tuning Your Work: Writing, Editing & Publication Preparation Skills for Scholarly Authors, presented by Laura Poole, Archer Editorial Services

Opportunities for Authors from Emerging Hi-Ed New Business Models, presented by Jeff Shelstad, Co-Founder and Chief Executive Officer of Flat World Knowledge

Google Settlement: Where It Stands, What It Means For You, presented by Christopher Kenneally, Director of Author Relations for the Copyright Clearance Center (CCC)

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2010 TAA Conference Tweets

Tweeted live via TAA's Twitter page at the 2010 TAA Conference:

  • Michael Lennie, attorney: What if pub says no to eliminating PUBSUPP contract clause? The more authors who object, the stronger your case.

  • Michael Lennie, attorney: Beware of PUBSUPPS/publisher's supplement. Packaged with your book, it can reduce your share of royalties.

  • Michael Lennie, attorney: Beware of KWAK/kit-within-a-kit. Kit of book & pub. produced study guide that when sold, reduces author royalties.

  • Barbara Illowsky, open licensed textbook: Benefits--sold the copyright, increased use, recognition, improved text, prof. dev., consulting.

  • David Hunger: Problem regarding authoring into retirement--No more work variation (faculty & text writing). Textbook becomes full-time job.

  • David Hunger, Authoring into Retirement: Can't give up your textbook and expect to get it back again.

  • Laura Poole, Fine Tuning Your Work: Spell out abbreviations the 1st time you use them. Use the abbreviation throughout the rest of the work.

  • Laura Poole, Fine Tuning Your Work: Most common mistake is using the plural "they" when you really mean the singular "he/she".

  • Linnea Fletcher, Grant Writing for NSF: Read the solicitation, volunteer to be a reviewer, talk to program officers if you have a question.

  • Linnea Fletcher, Grant Writing for NSF: Don't use warm fuzzy words. Use direct words. Flowery language is not a plus.

  • Web Resources Authors Can Really Use: Zoho Notebook allows you to collect all types of media into an online notebook. Add text, images, docs

  • Web Resources Authors Can Really Use: Google Scholar scholar.google.com, Cuil www.cuil.com, Academic Earth academicearth.org/

  • Negotiating Text, Journal Contracts: "Excellent. Great handouts. Outstanding presenter. Great role playing exercise!"

  • Should You Write a Textbook: "Well-informed 'insider's' view...valuable dose of reality for aspiring textbook authors."

  • About 2010 TAA Conference, Tax Tips for Authors: "I came away with important tax tips that I can use immediately."

  • Second day of the 2010 TAA Conference in Minneapolis: Authoring into retirement, fine tuning your work, book production, images and media

  • Second day of the 2010 TAA Conference in Minneapolis: web resources for authors, royalty statements, grant writing for the NSF, open access

  • Stephen Gillen, Attorney: In contract negotiations, information equals strength, so gather as much info about the other side as possible.

  • Scott Loden, Loden, Fraze & Associates (CPA): Authors with an S corp pay no self-employment tax.

  • Heather Joseph, SPARC to academic authors: Think about letting go as a way to be able to control your your content in a broader way.

  • Clancy Marshall, Dynamic Books: It's very clear in the customized version of the text who the original author is and who revised the book.

  • Jeff Shelstad, Flat World Knowledge: Even with the presence of a free book, my authors will win. 50% of students convert free to paid.

  • Nicole Allen, StudentPIRG Open access provides studnt centered model that also encourages authors, publishers to create hi quality materials

  • Heather Joseph, SPARC Open access is an opportunity to think about the reason scholarship is created in the 1st place and make it accessible

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2011 TAA Conference in Albuquerque, NM, June 25-26

The 2011 TAA Conference will be held in Albuquerque, NM, June 25-26 at the Hotel Albuquerque. TAA Council members Paul Siegel, Tara Gray and Barbara Waxer will serve on the 2011 Conference Committee.

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2010 TAA Conference attendees will receive free book on Google Settlement

The Authors Guild, AAP, Google Settlement Seminar Series
More info about book

All 2010 TAA Conference attendees will receive a complimentary copy of The Authors Guild, AAP, Google Settlement Seminar Series, from the Copyright Clearance Center (CCC).

The 110-page book contains transcripts from six of CCC's special educational series of interviews, seminars and presentations on the latest developments in the proposed class action settlement between Google, the Authors Guild and the Association of American Publishers, presented from April 2009 to February 2010, featuring Lois Wasoff, Esq.

Christopher Kenneally, director of author relations for CCC, will be co-presenting a session at the 2010 TAA Conference with attorney Stephen E. Gillen, entitled, "Google Settlement: Where It Stands, What It Means For You."

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Two attorneys, six veteran authors offering free 15-minute mentoring sessions

Two attorneys specializing in educational publishing and six veteran authors have volunteered to provide free 15-minute mentoring sessions to attendees during the 2010 TAA Conference.

All conference registrants will receive an email with instructions on how to schedule a mentoring session. Mentoring must be set up prior to the conference. Only a limited number of time slots are available. Mentoring is first-come, first-served.

Click for to see mentor list and schedule

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Early 2010 TAA Conference registration ends May 1

Early registration for the 2010 TAA Conference ends May 1. After May 1 registration increases $50 in all categories.

Register online now

Download a PDF registration form

Member registration is $200 ($250 after May 1) and non-member registration is $230 ($280 after May 1). One-day registration is $145 for members ($195 after May 1) and $175 for non-members ($225 after May 1). Non-member registration includes a one-year TAA membership.
Book your room at the Ramada Mall of America for the special $105 conference rate by calling 1-800-272-6232 and using the special group code TEXTBOOK.

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Follow the 2010 TAA Conference on Facebook

Become a Fan of the 2010 TAA Conference on Facebook:
TAA on Facebook

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2010 TAA Conference Committee

Don Collins
Don Collins, Chair (email)
Barbara Waxer
Barbara Waxer
Michael Spiegler
Michael Spiegler

TAA would like to thank the 2010 TAA Conference Committee for its role in assembling the program. Conference Committee members: Don Collins, Vice President/President-Elect; Barbara Waxer, TAA Council member; Michael Spiegler, TAA Council member.

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Register Early and Receive Two Free Books!

Frank Silverman
Book Info
Susan Drake and Glen Jones
Book Info

The first 30 conference registrants will receive a copy of Self-Publishing Textbooks and Instructional Materials by Franklin H. Silverman, donated by Atlantic Path Publishing, and Writing Your Way to Success: Finding Your Own Voice in Academic Publishing, by Susan M. Drake and Glen A. Jones (read review), donated by New Forums Press.

Register Now!

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TAA to 2010 TAA Conference sponsors: 'Thank you'

TAA would like to thank the generosity of those who are sponsoring the 2010 TAA Conference in Minneapolis, Minnesota (June 25-26). Please take a moment to visit the websites of each of our sponsors and to thank them for their support of your annual conference. Their support helps keep our registration costs low and offer special features, such as the Roundtable Discussions Luncheon and Hospitality Networking Hour each night.

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